In the previous post on this subject, we discussed the concept of branding. I have a question for you – where did HMV, the record company’s name come from?
If you guessed His Master’s Voice, you’re right.
If you are old enough to remember the cute image of the terrier looking INTO a gramophone/phonograph.
That was a PRICELESS image that an Exponential Marketer would KEEP USING over and over again – BECAUSE it works – it captures the essence of the message in ONE VISUAL.
Sound so well reproduced a dog can’t distinsguish it from his master’s.
When you come across something THAT brilliant – KEEP USING IT – FOREVER…
Just because you might get tired of it – your prospects won’t.
There was an Exponential Marketer in the US who would take successful campaigns that were abandoned by companies when they wanted to switch to the next ‘big thing’ and he’s just ask for permission to use their concept – 9 out of 10 agreed – to their utter detriment.
They had made ALL the investment and he got ALL the rewards for his clients.
BRILLIANT strategy – TOTALLY exponential.
When you see someone take a concept from Bland to Brand and they abandon it – JUMP ON TO IT!!!
Don’t steal it – that’s wrong, but jump onto the concept!
I recently recorded a 1-hour Momentum MasterMind Session for our Business Mastery Platinum Program Members called “Bland to Brand”. It was a powerful session that highlighted the 8 mistakes people make naming their business and the 19 Steps to Naming Your Business. If you’d like to get your hands on this program, give us a call.
Part of the discussion involved the persona that we create within the branding exercise…
I was accepting invitations from people to link to me on LinkedIn.com. and was amazed at the wide variety of photos people have on their profiles… I am not sure if they know what it does for or against them.
You never get a second chance to make a first impression. That’s why branding is so important. In today’s post we’re going to take a close look at YOU… The image you project to the world – your suspects and prospects.
What Image Do You Project To Prospects And Clients?
The YouTube videos in this blog post necessarily include profanity. Please do NOT view them if you have an aversion to the F-word or S-Word. I consider it necessary for the profanity to remain for the FULL IMPACT AND LESSONS to be experienced.
These videos are part of the Business Mastery Platinum Program Curriculum as we teach exponential self-selection and call to action sales techniques to convert 200%, 300% and sometimes even 500% more sales WITH the SAME CLIENTS they’ve been dealing with all along.
These videos are excerpts from Major Hollywood Block Buster Movies – I am NOT endorsing the companies or the sales people and their ethics – I think it’s blatantly obvious that these are EXTREMES that are created to tantalise and sensationalise movie goers.
I don’t do many FREE events anymore – in this Bootcamp Preview Series I am including more than $497 in business building bonuses to prove to you that when you do out-of-the-ordinary things, you can create extra-ordinary results… This series has new content and an irresistible offer you won’t want to miss. If you’ve been thinking you should be getting better results for the effort you’ve been putting into your business, make the decision now to attend by clicking here to discover why a recession is the easiest time to grow a business!
I know this sounds like a loaded question, but seriously – would you like to have a continuous stream of QUALIFIED PROSPECTS showing up at your front door with credit card in hand WANTING to buy from you? Would that change things for your business a little?
I know you’re cynical. We’re in the middle of a recession and it sounds like hype. But don’t take my word for it – listen to what Sydney Plumber David Conroy of The Lone Drainer And Pronto has to say…
Sydney Plumber Gets New Leads For Free
“I re-launched our website using Exponential Internet Marketing Strategies suggested by Marc during my “Hour Of Power Consultation” (Scroll down to Component #10) and on the FIRST DAY I got two new leads that turned into PAYING CLIENTS. Within the first month (April) – we had 58 new clients and in the first week of May a whopping 20 new clients! All for FREE. Business is booming so much I have to consider hiring more plumbers!”
I am presenting in Melbourne on Tuesday 12 May 6-9 PM and the following week in Sydney 19 May 6-9 PM the concept of Flipping Websites For Profit at an Investor Briefing… What many people don’t know is that the FREE traffic generation strategies produce are REAL CLIENT LEADS for brick and mortar businesses.
REAL LEADS we need to give to businesses…
Businesses just like yours. Retail Stores, Gyms, Jewellers, Plumbers, Chiropractors, Naturopaths, Pilates Studios, Accountants, Life and Business Coaches, Food Safety Specialists, you name it.
With hundreds of websites creating leads DAILY – we need to know…
Do YOU want any of these leads?
If you do – you need to become a client. If you want to understand how this is possible, watch this short 3-minute video that well “says it all”…
YouTube Video That Explains How We Can Give You FREE Leads For Your Business
What we do is create the boat and get the fish to jump. Once they are in our boat, we need to know – do you want these QUALIFIED LEADS?
Interesting concept isn’t it?
It’s Exponential and you can benefit – WHEN you get with the Program – The Exponential Program. Come to the Investor Briefing to find out what this is all about.
Attend The Wealth Without Worries Investor Briefing To Discover How You Can Get NEW LEADS Into Your Business For FREE!
Exponential Marketing Strategies are so simple that often people discount them as not effective, influential or otherwise important to consider. “Mistake, BIG mistake” – Remember Julia Roberts in Pretty Wowan? Here is Belinda Cohen from Inspired Reality’s version of this principle.
How To Grow Your Business Exponentially
“I am forever preaching to my clients and those who I present to, the importance of continual marketing. What I mean by this is continuing to demonstrate that you care for and value your clients after the sale has been done and the money received. Interestingly enough, I recently had this reinforced in a very positive way in my own business.
Earlier in the year, I was contacted by a former workmate to see if I was interested in doing some consulting work for his company. After the usual meetings the job was confirmed and I undertook approximately two weeks of work for his team to support them in a project that had deliverables at Board level. The job was straightforward, I completed the work and was paid.
A couple of weeks after completing the job, I wrote an email to my former workmate thanking him for thinking of me and telling him how much I had enjoyed the work and assisting his team. For me this was simply part of the process of completing the job and coming full circle.
What a wonderful surprise I got when he wrote back not only with positive feedback about the work I had done, but then asking what capacity I had to assist further as they had ‘plenty more’ of that type of work – so much so he enquired as to whether I would be interested in coming on board as a part-time employee! Whilst the permanent role was not for me, we negotiated an outcome that worked well for both of us and I am now going to assist as a contractor 2 days a week until the work is completed.
They are a great client so I am already enjoying work with them, but more importantly it simply reinforced for me the power of ‘thank you’ in the context of marketing and positive client relationships.”
I know this seems simplistic and self-evident, but y’know what?
Most people don’t do it.
First, they have NO SYSTEMS to make this automatic. They don’t include them in what I call their Pathways To Profits™. Second, it’s rarely done AUTHENTICALLY.
When it is done with sincerity and genuine goodwill, the results are well… Exponential.
By that I mean someone’s business can double or triple in 12 to 24 months ‘easy’. The reason is that EXISTING CLIENTS are easier and LESS EXPENSIVE to sell to than as yet unknown prospects.
Yeah I know. You’ll get around to doing it. I hear that all the time.
If you want to really step up, consider one of our Business Mastery Momentum Memberships that will get you MOTIVATED to ACT and FOLLOW THROUGH on ideas, principles and strategies like this.
Imagine following through on a strategy like this every week… Imagine every day – what would that do to your sales?
Check out this short YouTube video to find out what Exponential REALLY means!
This is so obvious it’ll make you smile. It’s from Peter the Baker who will be getting his website up and running soon… This is exponentially valuable for anyone who deals with people who want ‘FREE samples’…
Every week people ring and ask me what type of products I produce and just
about all of them ask if they can have a free sample… so remembering
something that you did when you had your print shops, I came up with this…
“OK I will give you a free sample if you buy a cake from me. That way you get $25.00
return free from your outlay of one cake. That way we both win. I sell a
cake and they get a sample…
If they don’t agree I don’ bother giving away $25.00!
Sometimes it’s the SIMPLEST IDEAS that create the greatest value… There is beauty in the elegance of simplicity!
I know this sounds obvious, but it needs to be said. I can’t tell you how many times people get themselves into trouble because they don’t read their e-mails. These are the same people who are subscribed to everything and anything they come across. That is INSANE!
You’ve seen the video, if you haven’t click on the hyperlink…
I have elite clients called Platinum Members and I recently spent 4 hours explaining to them the principle of Voluntary Simplicity – simply put, it’s SIMPLIFYING your life so you live it ON PURPOSE so it’s fulfilling, energising and rewarding. The workshop was called how to do 3 times as much in 1/2 the time.
That means GET OFF all those distracting e-mail lists and subscriptions that don’t add value.
DO IT NOW!
We’ve discussed it before – if YOU don’t value your time, no one else will.
Every MINUTE you WASTE or LOSE because of distraction takes you AWAY from your PRIMARY PURPOSE.
I know it sounds pedantic and IT IS – it’s also critically important.
If you are subscribed to 10, 20 or 30 e-mail, newsletter and other subscriptions that are NOT CONVERGENT on YOUR PRIMARY PURPOSE, you are diffusing your effort, focus and attention.
A master archer focuses on ONE BULLS EYE TARGET at a time.
You need to be doing the same.
Go on, unsubscribe from all the e-mail lists, newsletters, blogs and subscriptions that do NOT contribute to the attainment of your goals and purpose.
If they all contribute something, then cull from the least valuable at the bottom of the list to get MORE TIME BACK.
TIME TO READ THE E-MAILS THAT ARE IMPORTANT.
Not sure about this?
Here’s the million-dollar question:
If you have more than 10 to 20 e-mails in your e-mail inbox – you have too many = You’re overloaded.
How can you possibly have ‘CONCENTRATION OF FOCUS’ if you’re pushed and prodded in 10 different directions?
If you haven’t been to Anthony Robbins‘ Date With Destiny – you’ve missed out on a magical opportunity to well, create your ultimate destiny. The program’s phenomenal format and content cannot be summarised in a blog post, but what I do what to share with you is one of those ‘magical moments’ when Tony revealed that $518,000 was raised in ONE WEEK.
ONE WEEK, in the middle of a recession… An all-time Australian record. The winning ‘team’ from Japan raised $165,000!
Once again – in ONE WEEK, in the middle of a recession.
How does that happen?
It happens BECAUSE people want to be more than they are-> they want to contribute to others.
What does that have to do with Business Mastery?
Give more, be more and encourage your clients more and see what happens.
Let me be clear – Tony did not mention donations even one single time from stage – NOT ONCE. He totally gave of himself 1,000% and THAT made people WANT to give, contribute and donate to the foundation.
Give and you shall receive.
Give to your clients more than ever and see what happens to your sales, profits, referrals…
If you forgot, I recently blogged about how you can double your sales… by working 120 hours/week. Once you’ve given that an honest go, you’ll want to give the reverse an equal effort – work LESS than 30 hours/week.
That’s right – Work ONLY 30 hours/week.
For most entrepreneurs that less than 50% of the time they spend working.
What do you think will happen?
First, you’ll have to pick WHAT to work on that is your HIGHEST AND BEST USE.
Second, you’ll have to PLAN AHEAD a lot more otherwise your business is going to go bust.
Third, you’ll have to delegate a HELLUVA lot more!
Fourth, you’ll have to find something to do for those 30+ hours/week you’re not working!
Try it for a week and see what happens. You’ll be shocked by the lessons learned!
I can’t hold back, I have to get this off my chest. In the past 2 to 3 weeks several people have been struggling to get stuff done. They KNOW what to do and HOW to do it, but can’t get it done… WHY? Because they have their mates doing it at “mates rates” which basically means “when time allows, I’ll get around to it MATE…”
“She be right MATE.”
She ain’t right MATE. She’s p_ _ _ _ed!
She needs to get this done NOW, not tomorrow, not soon, not over the weekend, not next week…
When you deal with mates, you deal with being pushed to the end of the queue, at the bottom of the to do list. This is even worse during a recession when times are tough and money’s tight. The ‘high paying’, no make that the PAYING clients will get ALL the attention and ALL the results.
Sometimes it’s the simplest strategies that are the most elegant, effective and exponential. This one, published in the Daily Telegraph was sent to me by Sam Kritsotakis of Eskae Jewelers. If you’d like to partner with me to do something like this, contact me directly or post a comment right here…
The article below appeared in this week’s BRW Magazine. It’s a classic example of what you can do with an Exponential Mindset. I ripped out the page and was going to send it to Jason Chuang, a graduate of our Business Mastery Platinum Program. Then I caught myself and realised that you also need to benefit from it.
I’m not sure if you are aware of this (you probably are) but I thought I’d forward it to you just in case. Mike Krsticevic, a former VIP Member and now at www.landers.com.au sent me this link you might want your accountant to look into…
This is the first of a series of posts on sales strategies to get you to SELL MORE with LESS EFFORT. Disarmingly simple and straight to the point, each one is designed to help you get your 1 percent improvement from your sales activities and conversations. Let’s get started shall we?
Transformational Vocabulary Sales Tip #1
Don’t replay bad sales calls in your mind or repeat them to others other than when you are analysing them for improvement. Too often, salespeople – especially telemarketers will get off a call than went wrong (the sale did not get made) and repeat it to their colleagues – this is disastrous for morale as well as a time killer that serves NO purpose other than to suck you deeper into the Vortex Of Mediocrity.
Once a call is over, make the mental and physical notes of what went wrong and what was done right and MOVE ON TO THE NEXT ONE.
Any dilly-dallying is an indulgence that you can’t afford to do.
Even if you are not repeating this verbally – STOP your negative self-talk immediately and see what happens.
This is MUCH harder than it first appears.
Sales is all about attitude – you cannot afford to indulge in this ‘popular’ habit – it’s a profit killer – like second-hand smoke – it kills the smoker as much as it does innocent by-standers.
Sticking with the smoking analogy, whenever someone around you starts blowing ‘smoke’ your way – stop them immediately – nicely letting them know you’re not interested.
As an eternal optimist, I rarely focus on the negative, but today’s an exception worth sharing. Monica and I spent 2 days at a ’boutique hotel’ on the Southern New South Wales coast this weekend. The property was magnificent, Internet broadband was fast, the breakfast sublime. So what could be negative about that?
The owners and staff had an ‘edge’ to them that each time we requested something, their tonality was such that it was felt that we were putting them out, disturbing them or otherwise inconveniencing them.
Monica and I thought it was just our acute sensory perception, but this morning at breakfast, the waitress broke the camel’s back with another guest when she ‘forced us out’ of the breakfast ‘house’. She said we had and I quote “We need you to leave so we can close up here.” WITHOUT explanation or apology.
I am about to raise the price of my 47 minute Recession Proofing Video Program from a bargain-basement $17 to $47 tomorrow… This is your last chance to get it for $17. $17 to recession proof your business, you have to admit that’s the steal of the year, which is why the price goes up tomorrow.
Attention Recession-Weary Business Owners:
“Learn These Never-Before-Released Techniques, Tips, Tactics, Skills And Strategies GUARANTEED To Help You Bullet-Proof Your Wealth, Armour-Plate Your Business AND THRIVE In The Midst Of A RECESSION…
…And be one of the few, fortunate survivors who will safeguard their online and/or offline sales WHILE they create EXPLOSIVE GROWTH in the worst economic conditions Australia has seen in the last decade.”
I’d like to draw your attention to this event I am staging in Sydney and Melbourne in May – it’s an Investor Briefing called Wealth Without Worries because it’s a business model that can create a passive income for you leveraging the power of the Internet. Last year, the program completely sold out and that was when the economy was still booming. Now that the stock markets have crashed and the financial and banking crisis have hot hard, SMART investors are jumping into this new wealth creation vehicle.
I have kept this blog post short because we’re only looking for 20 to 30 people who want to create a passive income portfolio. Last year the program sold out and we’re expecting the same thing to happen this year. Check it out now – we expect the Investor Briefings to be sold out as well since we’ve reserved only small rooms because this is not a public event – it’s by-invitation-only, for people that I know and understand the Exponential Mindset.
This investment model is founded on doing out-of-the-ordinary things to get extra-ordinary results. If you don’t have an Exponential Mindset, you simply won’t get the true power of this wealth creation vehicle. BUT with an Exponential Mindset – WOW – you’ll totally get how you can leverage it to create a truly passive income portfolio…
BUT it’s limited to 20 to 30 people. That’s it. Why? Go to the event page to find out. (Hint #1: buy LOW sell HIGH and #2 If a lot of people know, it creates a fake bubble = not a good idea!)