Tag Archive for 'Mistakes To Avoid'

Avoid These Fatal Mistakes At Your Start-Up

I’m fascinated by business, and I’ve read countless stories about it over the years. I’ve heard some truly inspiring success stories. Then again, I’ve also heard some heart-rending horror tales. There are a few big mistakes which your company needs to avoid if you want the best chances of success. Here are a few you […]

Digging yourself into a hole

I just came back from a trip to North America where I met some very smart and ambitious business people. In contrast, upon my return to Australia, I came across a 19-year old squash player who wants to make it on to the professional tour who said “I don’t have a coach, I prefer to […]

Why You Lose Clients

This graph says it all… As a regular reader or subscriber to this and my other blogs, you know about my holistic approach to business. One of the key components of what Exponential Marketing is all about is establishing authentic and genuine rapport with your suspects, prospects and clients via what I call “Killer Konversations“. […]

Institutional Advertising Versus Call To Action Marketing

A lot of people ask me what the difference is between institutional advertising and call to action marketing. Simply put, institutional advertising is brand building and is only recommended when you have MILLIONS or BILLIONS in your marketing budget. Call to action marketing I don’t even call it advertising because it’s unilaterally focused on getting […]

10 Recession Proofing Tips

The article below appeared in this week’s BRW Magazine. It’s a classic example of what you can do with an Exponential Mindset. I ripped out the page and was going to send it to Jason Chuang, a graduate of our Business Mastery Platinum Program. Then I caught myself and realised that you also need to […]