Does combining offline and online mean double the costs or double the profits? That’s a perplexing question that baffles many small business owners and independent retailers. What works for multinational corporations with deep pockets doesn’t work for small businesses with shoe-string budgets. Even though today’s empowered consumers expect to interact with brands across a wide […]
Tag Archive for 'Print Advertising'
I recently blogged that print media is alive and well, but there are still some skeptics out there who don’t fully understand why that’s the case. First, let me deal with the obvious issue – print IS declining. There is no question that it has peaked and it’s decreasing quickly, but it’s far from dead […]
I was just talking with a print publisher explaining to her that I am a firm believer in the immense value of print media – EVEN if we are in a digital age, we are still not about to forego print anytime soon. Print just has to COMPLEMENT digital capabilities. Both print and digital can […]
