Tag Archive for 'profitability'

Sexy Actresses A Case Study of Management By Metrics

In a recent BBM Magazine, I came across this article  that stated that the underrated Hollywood hotty Naomi Watts is apparently the world’s most bankable actress.
The 41-year-old, who’s hot scene in Mulholland Drive, helped the box office rake in an estimated $44 for every $1 she was paid for her last three major films. That means in terms of bang for your buck, she’s the actress producers and directors turn to. What does this have to do with Management By Metrics?

Everything. If you’re in business, what metrics are you managing? What are you tracking to make sure you get your optimal return on investment? You’d be surprised who’s on the Hollywood’s MOST BANKABLE LIST and who’s not…

Naomi Watts - Most Bankable Actress

Naomi Watts - Most Bankable Actress

The list’s top spots are notably filled by many actresses willing to accept a lower salary than A-list stars like Angelina Jolie – who was named Hollywood’s highest-earning actress by Forbes earlier this year.

Jennifer Connelly, 38 – who previously won a Best Supporting Actress Oscar, BAFTA and Golden Globe for her role in 2001′s ‘A Beautiful Mind’ – took second place making an average $41 per dollar she was paid. Meanwhile, Rachel McAdams finished third by turning low-budget films like ‘Red Eye’ and ‘The Notebook’ into hits.

Forbes.com’s Top Ten Best Actresses for the Buck:

1. Naomi Watts – made $44 for each $1 paid
2. Jennifer Connelly – $41
3. Rachel McAdams – $30
4. Natalie Portman – $28
5. Meryl Streep – $27
6. Jennifer Aniston – $26
7. Halle Berry – $23
8. Cate Blanchett – $23
9. Anne Hathaway – $23
10.  Hilary Swank – $23

This blog is all about seeing your business from a different perspective – which is called antimimeticisomorphism. When you come across different metrics in other industries, jot them down and consider using something similar in your business to determine what’s actually working versus what’s really not.

Sure Angelina Jolie may be prettier, sexier and more famous, but if you were INVESTING in a movie, who would YOU hire?

Hmmm….

That’s the point – sometimes in business we make the decisions we LIKE to make, not the ones that are the most profitable…

And you thought this was a lightweight blog post… Gotcha!

Gotcha thinkin’!!!

Make a QUANTUM leap forward at the Success Secrets Summit in Sydney on the 8/8/8

There is no time like the present to make a change.

If you’re going to make a change, why not make it a Quantum Change?

A Quantum Change is described in detail in Wikipedia if you’re so inclined and are interested in the theoretical foundations of Schrödinger’s equations and the Heisenberg uncertainty principle then knock yourself out and spend the new few hours on Wikipedia…(Yes I know, you’re surprised I know stuff like this – I speed read remember?)

But if you’re NOT a geek or a nerd and you just want the PRACTICAL explanation that relates to YOU and YOUR business, then here it is:

In quantum systems, the conceptual distinction between observables and states persist as separate and distinct. For our PRACTICAL PURPOSES, we’ll call them BEFORE and AFTER states.

Is that SIMPLE and EASY enough for you?

Cool.

Now what does this have to do with you and MORE IMPORTANTLY – what’s in it for you?

I’m getting there… Hold on, be patient!

What do you mean you’re in a rush, don’t have time?!?!?

Well then, you’ll totally get this…

A Quantum Change simply means that in ONE INSTANT you’re one thing, and in the NEXT INSTANT you’re another.

I know… Wow!

That’s friggin’ deep.

How deep? Black hole deep. So deep that even light can’t escape from it.

Yeah I know this is antimimeticisomorphic.

I also know that you will have this Quantum Change when you attend the Success Secrets Summit event in Sydney on the 8th of the 8th month (August) 2008…

I’ll be there, presenting with a full roster of other FANTASTIC speakers selling their best products and services. You’ll be able to cherry-pick from the best, including Dr John DeMartini, Brett McFall, Andrew and Darryl Grant, Rick Otton, Mal Emery, Tim Paulson, Adam Davis, Matt and Amanda Clarkson among several others.

The Quantum Change I expect you to have is going from the “BEFORE STATE” where you’re unsure of what to do to exponentially grow your business to the “AFTER STATE” when you have clarity, focus and resolve to make this happen NOW, INSTANTLY with never-before-felt determination, excitement, enthusiasm and most importantly – SUCCESS.

I could write on and one about what you’ll learn, but I know you’ll be MORE motivated by BONUSES and PRIZES…

YOU COULD WIN Up To $100,000.00 In Cash
And Prizes Including 2 Tickets For A Luxury
Trip To Egypt For 2 Weeks

But you can’t win unless you register and attend the event. Go ahead and book your seat now.

I look forward to seeing you there.

Onward and upward!
Marc

P.S.
Stay tuned for updates on this event in the days to come – the full-blown landing page will be up soon. As soon as it is, I’ll let you know.

As Roberta Faddoul, the event organiser says…

There’s only two places to be on the 08/08/08. In
Beijing at the Olympics watching others go for gold.
Or at the Sydney Summit in The Centrepoint Tower,
at Australia’s First Ever Ultimate 3 Day Success
Secrets Summit, discovering the little known secrets
on how to create your own “pot of gold” from the
world’s leading experts on property, shares, internet
marketing and coaching- where you’ll learn the
psychology of wealth creation despite the tough
economic climate.

Did you know the average Olympian trains for 10,000 hours just to make it onto the field at the Opening Ceremonies?!? 10,000 hours. That’s a LOT of commitment to GET there, then you have to try to beat all the others who have spent JUST AS MANY HOURS (or more) AS YOU…

You can’t win the GOLD MEDAL without an edge, the Quantum State Shift that HAS to happen to WIN…

Come to the Success Secrets Summit to get the edge – the winner’s edge.

Lower Product Pricing Can Increase Sales And Profitability

I just took a week of leave in beautiful and NATURAL Broome in Northern Western Australia…

I highly recommend it if you want to get away from the hustle and bustle of every day MODERN life.

Cable Beach is majestic with tides that rise and fall faster than anywhere else I have seen – truly something to witness – the power of nature to alter the OCEAN within MINUTES…

Anyway, this is a BUSINESS BLOG, not a travel blog…

Monica and I took the infamous camel ride on the beach, at sunset – it was spectacular.

What does this have to do with business and pricing?

GREAT question!

BEFORE we mounted the camels, they told us they would take pictures and that they would be developed BEFORE we got off 60 minutes later. For a price…

The price?

$10

That’s right, $10.

I thought this was brilliant – FINALLY someone who understands that just because you have a CAPTIVE AUDIENCE doesn’t mean you have the right to price gouge them.

They understand – I am sure they tested it – that they will sell 3 times more at $10 than they would at $20.

At $10 it’s a no-brainer decision. It’s a memento that 80% of the riders bought.

80% conversion on the back-end.

Absolutely BRILLIANT!

The tour company we took was called Ships of the Desert.

Every once in a while something like this happens and is WORTHY OF MENTION.

Pricing is all about MAXIMISING value and OPTIMISING revenue.

Many people forget that.

I was left with a positive feeling and BOUGHT the photo that I will scan and send to friends and family…

At $20 I would not have bought it – maybe just to make a point that they can’t abuse the PRIVILEGE they have.

Too often, business people get greedy.

Too often, business people forget to put themselves in the client’s shoes.

Not this time.

I thoroughly enjoyed the experience and now have a memento that is ‘priceless’… All for $10.

What a GREAT deal.

Now I’m telling THOUSANDS of people about it… See what happens when you treat your clients right?

Onward and upward!
Marc

P.S.
As you know, this blog is all about learning the Exponential Mindset and Strategies that can make ALL the difference.

What pricing tests can you do right now?

What prices can you lower to INCREASE sales? Increase goodwill? Decrease cognitive dissonance?

Think about it – an 80% back-end is an awesome result.

Once you’ve thought about, DO SOMETHING ABOUT IT.

Then let me know what happened by posting a comment on this blog.