Sometimes people think that retail businesses have limitations when it comes to Exponential Marketing Strategies. They do and they don’t. It’s just a matter of how you Twist The Kube! Andrew Powell of Montreal Canada knows this only too well and sent this link to a Canadian retailer who has taken the Exponential Marketing Strategy of risk reversal to an extreme… Check out this short article that proves that an Exponential Mindset still wins the game!

Retail Risk Reversal

Click on this link -> Retailer reverses risk to below zero!

This one speaks for itself – it’s the price tag on a digital movie camera I purchased from Georges Photo on George Street in Sydney. I had a question about a function on my camera and couldn’t find their website (-1%) or phone number in the online WHITE PAGES (-1%), but for some reason I went back to the camera box and found this (+1%). It speaks for itself – TOTALLY BRILLIANT!

By the way – they are super knowledgeable about cameras – they really know their stuff!

1 Percent Improvement Doctrine Applied

In a recent article, the retailer Marks and Spencer admitted boobing on the price of bras. Apparelently they charged more for larger sized bras…

Marks And Spencer Admits Marketing Mistake

I can only imagine how this larger-than-life group must have felt. Read More »»

This is so obvious it’ll make you smile. It’s from Peter the Baker who will be getting his website up and running soon… This is exponentially valuable for anyone who deals with people who want ‘FREE samples’…

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Every week people ring and ask me what type of products I produce and just
about all of them ask if they can have a free sample… so remembering
something that you did when you had your print shops, I came up with this…

“OK I will give you a free sample if you buy a cake from me. That way you get $25.00
return free from your outlay of one cake. That way we both win. I sell a
cake and they get a sample…

If they don’t agree I don’ bother giving away $25.00!

Sometimes it’s the SIMPLEST IDEAS that create the greatest value… There is beauty in the elegance of simplicity!