Tag Archive for 'Self-Promotion'

Self Promotion 201

In a recent post, I showed you what www.BrightLights.com.au put on their service vehicles to enhance their self promotion. Not to be out-done, The Lone Drainer And Pronto sent me these photos… How many Exponential Marketing Strategies can you count across all the images?

Self-Promotion Strategies

The Lone Drainer And Pronto!

The Lone Drainer And Pronto!

The Lone Drainer And Pronto!

The Lone Drainer And Pronto!

The Lone Drainer And Pronto!

The Lone Drainer And Pronto!

The Lone Drainer And Pronto!

The Lone Drainer And Pronto!

The Lone Drainer And Pronto!

The Lone Drainer And Pronto!

Go ahead and count how many Exponential Marketing Strategies there are in these photos – I count at least 7…

A Bright Idea For Self Promotion

Today’s post combines self-promotion with a Unique Selling Proposition. John Ghetto of www.Blightlights.com.au tells me this strategy gets people to ring him when they see it. It’s one of the most effective self-promotional strategies you can use…

Can you imagine how much you could save if you cut your lighting bill in half?!?

Apparently the NSW Government saved more than 1 million dollars…

Unique Selling Proposition - Example 1

Unique Selling Proposition - Example 1

Unique Selling Proposition Example 2

Unique Selling Proposition Example 2

Unique Selling Proposition Example 3

Unique Selling Proposition Example 3

This kind of self-promotion is very inexpensive yet VERY EFFECTIVE. If you have vehicles out on the road, you really do need to consider this Exponential Marketing Strategy.

The only thing I would suggest is to put the WEBSITE on the trucks and TEST different ways of saying the same thing – to SEE WHICH ONE gets the most calls/responses.