Tag Archive for 'Tactics'

Strategy Versus Tactics

Business Coaching, Business Mentor, Business Coach, Business MentoringWe have all heard the expression “you need to work ON your business instead of IN it…

Easier said than done.

In fact, for most owner operators, it’s a transition they can never make.

The reason is simple: The personality traits that got them to go INTO business are exactly the ones that will keep them chained to the business, day in, day out.

Those personality traits create behaviours and habits that unfortunately most entrepreneurs can’t break. Sorry to be so pessimistic. It’s just the way it is.

Are you wondering if you’re one of the FEW who can make the transition?

If you are, you need to be:

  • Open minded
  • Flexible
  • Self aware

Otherwise you’re kidding yourself and will waste a lot of time money and effort on trying to change something that’s not going to change – YOU.

If you’re stubborn, intractable and think you’ve got it all figured out – “goodonya mate”. You’re all set and have “no worries”. She’ll be right mate.

If you’re open minded, flexible and self aware and want to work ON your business to grow it with less effort, have a look at my coaching and mentoring philosophy page. If it resonates with you, then contact us.

FREE Marketing Tactics

Want FREE Marketing? Try one of one of these 46 ‘Guerrilla Marketing’ tactics…

  1. They post signs in places where there is high visibility and no cost:
  2. In front of their own business
  3. In front of neighboring businesses
  4. Train and Bus stations
  5. School offices
  6. Senior recreational facilities and retirement homes
  7. College dormitories — in the community area, hallways and bathrooms
  8. School Clubs
  9. Churches
  10. Other local community clubs and organizations
  11. Apartment buildings — in laundry rooms and bulletin boards
  12. Community activity centers
  13. Grocery stores – local corner stores are the best
  14. Shopping malls – Local strip malls are ideal for the niche marketer
  15. Car washes
  16. Laundromats
  17. Condominium complex party centers
  18. Hotel and motel lobbies
  19. Utility poles – check council ordinance to make sure you’re ‘allowed’ to do this one
  20. Counters of public places
  21. Meeting convention centers and rooms
  22. Construction walls
  23. Libraries
  24. Union halls
  25. Chambers of commerce
  26. Medical or professional offices
  27. Roller rinks and bowling alleys
  28. Waiting rooms at auto repair and tire shops
  29. Liquor and convenience stores
  30. Company bulletin boards of friends and family
  31. Tourist information centers
  32. Highway rest stops
  33. Factories
  34. Their cars — featuring a compelling sign, parked in a conspicuous place
  35. On the fences outside a construction site
  36. College and high school newspapers and yearbooks (might not be free, but are ‘almost free’)
  37. Classified services on the World Wide Web — many are free
  38. Classified services on commercial online services — many are free
  39. Local entertainment and tourist magazines
  40. Community group and association newsletters
  41. Small, local newspapers
  42. Chamber of Commerce publications
  43. Radio talk shows — by appearing as a guest or calling in (I did this, and created a product with the recording = $$$!)
  44. A lingerie store owner stenciled small messages onto the sidewalks of New York, with provocative sayings like, “From here it looks like you could use some new underwear.”
  45. Project your brand or USP at night onto the side of a building.
  46. On your voice-mail message, but please keep it brief!

There you go – FREE Marketing Tips to get your business going and growing — Exponentially!

Onward and upward!
Marc

P.S.

Other FREE Marketing Strategies and Tactics include:

  1. Send me a case study example and I’ll publish a blog post and put you and your business in front of thousands for FREE
  2. Ask for referrals from your existing clients
  3. Go to my Internet Mastery Blog to see FREE Internet strategies!
  4. Add your ideas as a comment on this blog!

This list was compiled from an e-mail I received from the original Guerrilla Marketer – Jay Conrad Levinson. If you haven’t read any of his books – get your hands on at least one of them over the holidays… They are a MUST read!