Using Technology To Improve Your Business

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Every business owner is looking for ways to improve their company and a lot of time these days that will involve making the most of technology. The role of tech in the workplace cannot be underestimated in the modern era of business and with that in mind, we are going to take a look at some of the ways you can make the most of the digital landscape in your company. The ideas discussed here are all centred around the prospect of growing your business and improving working practices.

Marketing

We are going to start by looking at how marketing has been affected by technology over the past few decades and what you should be doing to attract customers and clients. The focus of our marketing section is going to be on making the most of social media and search engines in order to drive users to your website with the lowest amount of expenditure. There are many ways that you can use technology to improve your marketing campaigns including banner advertising and mass production of offline materials. But let’s take a look at the options we have outlined above.

Search Engine Optimisation (SEO)

First of all, we should establish what we mean when discussing SEO. Well, this is the practice of preparing your website or web pages for internet visibility, with a particular focus on appearing in organic search results. In this case, the word organic means unpaid because there are paid options for appearing high in search results, referred to as sponsored posts. However, for the purposes of what we are discussing we are going to look at organic results.

In order to ensure you are optimised for search engines, you will need to research what the current algorithms of the major websites in this field are using. However, some of the must-dos before diving too deep into SEO is to ensure that you have the right keywords appearing on your web page, that the loading time of your website is quick and there is high-quality content enhanced by your reputation via backlinks.

The first of these, keywords, is possibly the easiest to work towards. Using free tools like Google’s keyword planner, you can see what words and phrases are most commonly linked to the product or services that you sell. You then need to make sure they feature prominently on your website so that the search engine recognises you as relevant when a user searches terms related to your business.

Social Media

It can seem like everyone and their dog is on social media these days, and that is because most people are. Whether that means sharing their daily updates on Facebook, engaging with trends on Twitter or sharing their photos on Instagram, there is social media availability for everyone, and that includes business. You should make the most of these free channels to grab the attention of potential customers through engaging content and being part of the conversations that are relevant to you. However, one word of warning when it comes to social media and business is to ensure you are using the networks that are right for your company and industry. A big mistake is wasting your marketing time on social media channels that your target audience are not using.


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Productivity

In the same way that improvement is vital to business, as too is making sure the company is operating at its most productive levels. Thanks to the rise of technology there are now more ways than ever before to ensure your workforce are operating at optimum level and wasting little time – without having to be a domineering manager.

Applications across the board are helping companies get the most out of their teams. Communications software, for example, allow you and your teams to manage parts of the business that were once divided in one simple hub. Apps can give access to social media platforms across an entire team so that you can assign updates to different parts of the company, as well as allow for greater communication via video chat or instant messaging. Where there was once a need to gather teams for regular meetings, you can now provide updates via various apps so that your employees are up-to-date with the goings on of the company, their daily workload and the markets you are working in without having to stop working to converse or be otherwise distracted from the task at hand.

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