What A Potential Client Wants To Hear You Say


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The medium in which you are your own boss doesn’t matter. Freelance, contractor, entrepreneur, business leader – it doesn’t matter. What matters is your relationship with your clients and getting to the stage where you hear those truly dreamy words of, “You’re hired!” It is getting to this stage, however, that is so darn tricky.

Luckily for you, that is where we come in.

We have been doing the rounds, speaking to businesses, business leaders and bid specialists to find out exactly what a potential client wants to hear you say before they’ll start doing business with you, and here are the very best of the bunch:

“I Couldn’t Be More Excited By Your Project”

The way you project your interest is going to have a huge amount of influence over your potential clients. Just think about it from their point of view for a second. Do you think they will want to work with the person that says, “I can squeeze you in, sure, it’s pretty slow at the moment anyway,” or the person that says, “This project sounds incredible because of such and such reasons and I would love to work on it.” Show you are interested in their project and tell them why; there is just no better way to prove you are genuinely excited.

“No One Can Do This To The Same Standard As Me”

There is a huge difference between arrogance and confidence, but if you truly believe that your skills and abilities would get their project done to a super-high standard, then tell them that. Every client wants to know that their project is in safe hands and that the person they pick is more than up to the task. Of course, if you aren’t confident that your abilities match up with this specific project, then be honest up front. They will appreciate this and return to you as a result of your honesty.

“Your Security Is Our Number One Priority”

Every client is concerned about the information and data they share with you. What’s more, the bigger the potential client the more concerned they will be. That is why you need to fill them with confidence on this front. It could be that you have just been to get office 365 security for your network, in which case tell them. It could be that you have key cards that allow you to monitor who enters your office building. Perhaps you work with a top-level IT security firm or have restricted access on your server or even security guards. Whatever you can use to fill them with confidence should be mentioned.

“You Can Call Or Email Me At Any Time And I’ll Answer”

Effective communication is one of the most important areas of a relationship in the eyes of a client. They want to know that they can communicate with you at any point, whether it be to discuss the project, check in on your progress or through some feedback your way. They may want to know about your delivery schedule and make sure you will still meet the deadline. T could just be they want to be kept in the loop so they can still take responsibility. Whatever it is, make sure you communicate efficiently and professionally.

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