As you watch this video, ask yourself the following questions:

• “How many suspects and prospects do I have sitting on the fence right now just waiting for an opportunity to buy from me?”
• “How many of these do I meet on an on-going basis?”
• “How quickly can I make my money back on my initial investment?” In other words, “what is the TRANSACTIONAL VALUE OF A CLIENT?” How much  can I afford to invest to get the FIRST ORDER or CONTRACT?
• And most importantly – “What is the lifetime value of a new client? What is the on-going repeat revenue or profit I will make from each new client in a year for the duration of my relationship?”