I just wanted to let you know that the last Wealth Creation Workshop in advance of the 2009 Exponential Business Building Bootcamp takes place next Thursday night 9 July from 6:00-9:00 PM in Sydney. Click here or on the hyperlinks to register. This is the last chance to attend this 3-hour workshop this year. It’s FREE and has been the source of substantial breakthroughs for attendees… Why not join them now while it’s FREE?

The reason this is important to you as an Internet Marketer is because the 95% of people who don’t make any money on the Internet don’t understand that they need an economic engine – A BUSINESS MODEL that makes money.

They think that the Internet is a money-making machine when it’s not. Not anymore than the phone or fax was. In as much as the Internet is GREAT technology – that’s all it is.

THE BUSINESS MODEL is where the money’s at – for the top 5% who make MORE than the other 95% COMBINED.

The Internet is said to be the easiest thing that’s hard to do – that’s because people just don’t have an Exponential Wealth Creation Mindset – attend this 3-hour Wealth Creation Workshop to understand what this is all about. It’s the last time I do this Workshop for FREE.

Should I spend time on FaceBook? I get this question a lot. Here’s my answer… Time is our most valuable resource… If you’re having fun, that’s cool. But realise you’re having fun – not achieving your goals by chatting, tweeting and following other peoples’ lives…

What would happen if you invested that much time into your income generation, business-building efforts, can you imagine what you could achieve…?!?!?

But then again life is NOT about just working… REALLY IT’S NOT!

Read More »»

I’ve published posts about this Exponential Technology before, when I first saw it used for President Obama’s inauguration, but recently, Ray Keefe of Successful Endeavours sent me another twist on this concept that will have you both excited and worried about what Big Brother is up to.

Incredible High Resolution Photo Imaging Technology

Once you’ve looked at the two previous blog posts, take a look at this GIGAPAN Perspective of President Obama’s Inauguration.

Now, zoom in on the crowd at a baseball match… and now check out the crowd on the beach.

Scary and exciting isn’t it?

Arent’ you glad you’re a subscriber to this blog? Let your friends know about it and send them the link to this blog post!

Whenever someone finds out I’m an Exponential Growth Strategist and Internet Marketer, they usually ask me how they can get more people to their website that convert to sales. Below are a few suggestions to solve some common website problems that are both quick and easy to implement.

_______________________________________________

Problem: Do you make it hard for prospects to find what they’re looking for? Read More »»

I just finished staging a 4-day event called Advanced Business Mastery. It was a full-on event with Australia’s most committed entrepreneurs. The amazing thing about it is that they ‘get something’ that most people don’t – especially people ‘on’ the Internet… They ‘get it’ because they spent 4 full days writing, drawing, sketching and mindmapping their Business Building Blueprint. That’s right – a BUSINESS BUILDING Blueprint.

A Blueprint that encompasses every single element to create a business ‘empire’ not unlike putting up a skyscraper.

But here’s the thing they got that most Internet Marketers don’t.

Read More »»

Recently, I needed to get in touch with someone who decided to change his e-mail because of a deluge of spam. First, he never told me he changed it and second – he changed it and literally increased the chances he would LOSE hundreds or even thousands of prospects INSTANTLY.

How To Lose Hundreds Of Prospects INSTANTLY

Read More »»

Search Engine Optimisation (SEO), getting free organic traffic to your website or blog is all about what Internet Marketers call having link juice. Have you had your link juice this morning?

By now, you already know how powerful links can be when it comes to your search engine optimization (SEO) efforts. Simply put, a link is a shortcut to quickly get you from one website to another. If you can harness the power of the link, you can make your website or blog a force to be reckoned with. That means higher search engine rankings, more traffic to your site, and, eventually, more customers and more money in your pocket.

Ka-Ching!

Link Juice Defined

So you ask, what is link juice? In short, it’s the key to your popularity with the search engines. The more you have, the higher you can rank in the search engines’ results.

To understand link juice, you first need to understand another SEO term: Link Popularity. Read More »»

I don’t do many FREE events anymore – in this Bootcamp Preview Series I am including more than $497 in business building bonuses to prove to you that when you do out-of-the-ordinary things, you can create extra-ordinary results… This series has new content and an irresistible offer you won’t want to miss. If you’ve been thinking you should be getting better results for the effort you’ve been putting into your business, make the decision now to attend by clicking here to discover why a recession is the easiest time to grow a business!

In my previous post “5 Ways To Increase Your Internet Sales” I started a list that I thought might be worth continuing… That is if you’re still committed to the 1 Percent Improvement Doctrine which is all about doing the LITTLE THINGS that make a BIG DIFFERENCE.

1. Figure out Twitter – and start testing one useful Twitter a day
2. Put up a new blog post – and make sure you use a service like Pingomatic.com to get your blog out to the proper places – I explained this to our Platinum Members recently at Internet Technical Mastery. It’s easy to do within WordPress…
3. Surprise one of your customers today and do an endorsement of them to your entire database.
4. Send out a press release or announcement to your local papers about a newsworthy tidbit you can share
5. Share some good news with those on your database (they are sick and tired of bad news … it’s everywhere!)

If you have other ideas, please add them as a comment right here and make sure you include your URL so that a backlink is created back to your website or blog. The BETTER the suggestions, the MORE people will click through to your site…!

But then again you knew that – if not, you’re a prime candidate for our Internet Mastery Silver Membership!

You already know about my 1 Percent Improvement Doctrine, but the question is what can you do TODAY to IMPROVE by 1%? If you could do just one of the following things each day, imagine what would happen to your results?

1. Write a new short blog post about something you saw through Google Alerts
2. Post a useful comment on a forum or blog that your perfect customers commonly frequent
3. Send a Top 10 list or helpful article to your clients and prospects
4. Distribute just one article to the e-zine banks and directories for them to post (for free) all over the Internet for you
5. Get a Flip cam and create a short 60-second video with a tip your clients and prospects would find useful (making sure your website is mentioned in the video) – and post it on YouTube

I’ve said it before – this is NOT rocket science. It’s the methodical, disciplined people who constantly and CONSISTENTLY out-perform their peers – leveraging the 1 percent improvement doctrine through the SHEER TENACITY of compounding.

1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1%…

Every once in a while a really cool idea crosses my desk that I just have to share with you. In this case it comes from none other than Australia Post. I have not yet used this service, but I thought you might need it before I do. I am streamlining ALL my operations and have this service slated for a Sept-Oct review.

If you do use it, please let me know how it goes.

Wonder how you can get a ‘pop’ on your videos posted to YouTube? Check out today’s Exponential Tip – I got 18 views on the FIRST day this went live with NO promotion whatsoever, plus it wasn’t even in English or a language I understand!

Cristian Mina contacted me to translate my book “Get The Best Grades With The Least Amount Of Effort” into Romanian version of the study book. The first thing I did was ask him to translate the sales page which has been uploaded to the site.

With this text, I was able to run it through Rapid Reader and create a YouTube Video. I sent the URL to Cristian who then edited the Title and Tags.

With less than an hour of effort, I uploaded it and in the first day got 18 views – building the SEO rankings AHEAD of the launch of the sales page FOLLOWED by the book’s translation.

Why wait until the book is ready to start BUILDING ORGANIC TRAFFIC?!?!

Welcome to my world of Exponential Thinking!

Ka-Ching!

[Psst! If you think 18 views on the first day is nothing to celebrate, you don't understand my 1 percent improvement doctrine and philosophy] click on the hyperlink and you’ll see where I’m coming from and where this will go!

There are now more than 1,900 views of that video…

Oh and another thing – these are ALL NEW LEADS that searched in ROMANIAN = they probably would never have come across me or my products and services any other way…

Does that excite you as much as it does me?

This is the mindset that I teach, you can check out my website at www.MarcDussault.com and see what tickles your fancy. I’d love to help you get this mindset, the one that Unleashes the Exponential Potential that is within you right now.

In the middle of a recession, $100/hour is not a bad income would you agree? That is what we will be PAYING our Virtual Real Estate Agents who will be Flipping Websites For Profit. I know you’re cynical. We’re in the middle of a recession and it sounds like hype. But don’t take my word for it – come to my presentation in Melbourne on Tuesday 12 May 6-9 PM and the following week in Sydney 19 May 6-9 PM.

At this 3-hour the Investor Briefing, I am going to explain the concept of Flipping Websites For Profit. Go to the event page to get all the details, but befoe you do that, take 3 minutes to watch this YouTube video that explains what this is all about using a metaphor – FISH JUMPING INTO A BOAT… Literally!

YouTube Video That Explains How Flipping Websites For Profit Works

What we do is create the boat and get the fish to jump.

Interesting concept isn’t it?

It’s Exponential and you can benefit – WHEN you get with the Program – The Flipping Websites For Profit Program. Come to the Investor Briefing to find out what this is all about.

Attend The Wealth Without Worries Investor Briefing To Discover How You Can Get NEW LEADS Into Your Business For FREE!

Oh yeah, I mentioned that we are going to pay our Virtual Real Estate Agents $100/Hour Cash to Flip these sites… Wonder how we can do that?

Simple – the sites are already pre-sold to Virtual Real Estate Investors.

Say it with me… Ka-Ching!

Come to the Investor Briefing – it take me 3 hours to present and answer all your questions.

Imagine making $100/hour LEARNING how to create a $1,000/month

passive income stream and then growing it to $100,000/year…

Imagine it…

But then DECIDE to attend because this program is LIMITED to a TOTAL of 25 Virtual Real Estate Agents and Investors and 2 positions are already gone BEFORE we even launch the program…

Don’t get left out – attend the Briefing – it’s FREE, but what you learn will be PRICELESS.

I got this request from a Linked In connection and wanted to share it with you to show you how NOT to do this, if you want a response…

Linked In Request to Meet

This is a very nice ‘traditional’ invitation, but it’s all about her – nothing about what she brings to the table. Unless she can answer two questions, there’s no meeting that will take place.

What’s in it for me and what’s in it for my clients/contacts?

If…

• She lived in a 100% green house that actually put electricity back into the power grid and wanted to share that with us – “I’m there”. I’d love to learn more strategies to be environmentally conscious.
• She was a former Olympic Athlete who is still competing, I would be interested to learn tips and tricks to extend my athletic career and improve performance.
• She has a blog or website that is making money in a specific niche, I’m interested to sit down, have a chat and learn what she’s tested that has worked and not worked.

I have no idea if she is any of these things, but I’m not going to meet with her just because she’s in Sydney – it doesn’t work that way – not in my world.

Your time is valuable – if you give it away to anyone who asks for it, no wonder you’re stressed out and overwhelmed…

Without getting on my soap box about value of time, this is about how NOT to ask for an invitation to meet on Linked In, if you want to meet people who are WORTH MEETING.

Anyone who answers this request is doing it for social reasons – not business, to think otherwise is fooling yourself. It’s no different than all those ‘meet and greet’ cocktails, breakfasts and lunches – the TIME spent going, attending and returning rarely, if ever, justifies it – UNLESS the presentation on its own is that good.

Interesting, but those networking ideas are for another day. This request came to me and before I deleted it, I thought I should share it with you.

In our Silver Membership Program, we teach you how to get MILLIONS of CONNECTIONS on Linked In, in a 5-part article series, we teach you how to optimise this amazing tool and how to leverage it properly. This is what NOT TO DO.

To learn what to do, you’ll need to become a Silver Momentum Member – at a ground-breaking $97/month it’s a steal that pays for itself within minutes.

Otherwise you’ll keep making the same mistake this person made – fly halfway around the world and NOT meet the best people that are there potentially able to meet with her.

Isn’t is worth $97/month to learn to stop making marketing mistakes like this?

As you know from yesterday’s post, I am in Melbourne at Internet Technical Mastery - A Platinum Program event that is not open to the public… It’s where I reveal the most powerful Internet tips, tricks and techniques like the one I will partially share with you right now.

It’s called www.UserTesting.com you can scroll down to read my testimonial. It’s REAL people giving you REAL feedback on your site or blog.

But here’s the thing…

What feedback do you take and which one do you leave behind?

I’ve done about 10 of them so far – and about 25% of the suggestions would KILL my sales if I did what the reviewer was telling me to change. OWCH!

So how do you decipher what to take and what to leave?

That’s where I come in. At events like Internet Technical Mastery and our upcoming Exponential Internet and Business Building Bootcamp, I explain EXACTLY how to leverage a tool like this so it helps you get that breakthrough you need to be the ONE out of TWENTY who makes money on the Internet…

www.UserTesting.com is a fantastic service YOU MUST USE.

It’s just that if you want to be exponential, you need to know what to change and what NOT TO TOUCH!

Otherwise, every time you have someone new testing it, you’ll keep changing it back and forth, spinning your wheels and not getting anywhere.

www.UserTesting.com is a powerful tool – just like a chainsaw. You need to know HOW to use it to get the outcome you want.

I recommend it to all my clients as an absolute MUST, no two ways about it.

You simply cannot afford not to do it.

BUT, as I said you have to be careful not to UNDO what’s working and there are simple ways to make sure that doesn’t happen and how that can be safely and methodically tested. Come to our Bootcamp or join one of our Membership Programs and I’ll make sure you avoid the mistakes most people make and do what the top 5% Internet Marketers are doing to make more than the other 95% combined.

This blog gives great value for FREE – imagine what I can teach you when you pay for the privilege of being in the room?!?! That is what successful know – the investment pays for itself 10 times over.

To put things in perspective – I took 3 ideas from ONE User Testing Review that increased my conversions by 12% that equates to more than $10,000 of ADDITIONAL NEW SALES of ONE product.

With another site, I incorporated 7 subtle changes that have already increased back-end sales by 8.5% and reduced unsubscribes by 13.4% in the first week of testing.

The challenge you have (we all have) is once again what to change and not change and WHY!

Understanding the WHY means that you can do 10, 20 or even 30 User Testing Reviews and know what to ignore and what to focus on.

How would you like to know the drop-dead-easy strategy I use to get EXPONENTIAL RESULTS INSTANTLY that most people would not think of?

Ask me at the next event and I’ll tell you! This ONE tactic means I get 200, 300% or even 500% more out of EACH User Testing Review than what others are doing!

Yeah I know – that’s a tease – a tease to get you to come to my Bootcamp where for 36 hours you’ll be flooded with tips like this… Want to focus ONLY on the Internet, attend the one-day Internet Millionaire Marketing Event.

I am in beautiful Melbourne for the second part of Internet Technical Mastery – a 4-day event split into two parts BECAUSE there is TOO much content to be delivered in one go… I am on stage right now explaining how:

• You can get get real human feedback on your website pages for pennies on the dollar.
• Create an on-going flow of visitors to your website for FREE, a flow that feeds on itself WITHOUT additional effort and management
• How to get those visitors to buy MORE from you and opt-in to your list WITHOUT unsubscribing once they get their ‘joining gift’

Sorry to rub it in – but it’s a Platinum Program Event that’s not open to the public – but our annual Exponential Internet and Business Building Bootcamp is open to the public… Don’t miss out on it this year…

Today’s exercise is the comparison of two YouTube videos. I’ll ask you to watch BOTH before you click on the Read More button that reveals WHAT the exponential difference is. This will take you 15 minutes, but it’s going to be well worth it. It’s an exercise that (1) You want to do in its entirety. If you cheat, the LESSON WILL BE LOST. (2) You want to set aside UNINTERRUPTED TIME to do this.

Here is the first video. Watch it from start to finish.

Here is the second video, watch it from start to finish.

Now, ONLY CLICK if you’ve watched BOTH versions. Read More »»

This is another one of the sources of 1 percent improvement that you can schedule to make on an on-going basis. I recently did this and increased the back-end sales for one product line by 36% in less than one month. I reduced my refunds by 1 less per week = $2,000 in SAVED SALES per year…

Don’t Neglect Your Transactional and Event-Triggered Messages

Because transactional, event-triggered and other service-based messages are typically the purview of IT departments, many marketers neglect to incorporate these business-critical messages into their email marketing programs. Of course, you need to carefully evaluate each transactional message and determine the appropriate strategy based on consumer expectations, preferences and CAN-SPAM regulations, but at the very least, you can make sure that the template and content properly reflect your brand.

If you don’t have access to deliverability metrics for your transactional email, you should add that to your list as well. Transactional emails that go undelivered for any reason can damage your brand and ruin a sale. Ideally, you should have a centralized view into all email being sent to your email recipients.

While Jupiter Research finds that the average retailer can generate an additional $2.9 million by adding cross- and up-sell promotions to transactional emails, that’s just one lucrative application. Adding relevant information or easy access to customer service support can go a long way to creating a satisfied customer.

Getting started with a marketing program for transactional email doesn’t have to be difficult, and the following tips will show you how:

Inventory Your Transactional Messages

The first you need to do is inventory all of your current and planned transactional messages. When evaluating your various types of customer email communications keep in mind that transactional messages take on many different forms. While confirmation emails for website registrations and product purchases are the most obvious, don’t forget to include warranty information, periodic account balance notifications, product updates and other terms-of-service communications.

Recently, I subscribed to a list and the FORMAT of the e-mails I was getting was so bad, my impression of the author was shaken with typographic and grammatical errors in the STANDARD message sections…

Create Objectives for Leveraging Each Type of Message

After identifying all of your transactional emails, the next step is to determine what kind of marketing messages are best suited for each communication. Adding cross- and up-sell product promotions to purchase confirmation emails is a good start, but there are many other messages that can drive customer retention and engagement with your brand. These include relevant resources, such as whitepapers and consumer guides, or even information on local weather or events. In some cases, you may just want to reinforce a positive perception of the brand itself. Just be sure your messages are relevant to the transactional message and your audience.

For ONE of my products, I did exactly that – DOUBLING my sales and increasing my unsubscribes by less than 0.6 percent. Then as I tracked the opt-outs – something weird happened – they went back down and to LESS than they were previously! People as it turns out WANTED more solutions… NOT fewer options!

Develop Dynamic Email Templates and Integration

In order to ensure that you’re adding relevant content, you need to design a dynamic email template with business rules that pull the relevant information from various internal and external databases. Integration with these systems will enable you to send a customized, real-time message that demonstrates your understanding and respect for the customer relationship.

I have to admit this is not easy – but at least KNOWING it can be done gives you inspiration for the future – when you do get to this level of sophistication, you are a totally streamlined online money-making machine!

Set up Tracking and Initiate Testing

The last step, and one of the most important, is to set up all of the proper email tracking and reporting mechanisms that will enable you to adjust your marketing programs based on real-time delivery and open and click data. Ideally, your email marketing system should offer a centralized view of all your transactional and non-transactional marketing streams. Of course, you don’t want to deploy something as critical as transactional email without proper testing. When setting up a testing program, make sure that you evaluate every aspect of the email – including design, integration, deliverability, tracking and reporting.

This is the easiest thing to do because most systems do it for you – all you need to make sure you do is set them up and then LOOK AT THE REPORTS!

In my previous post, I revealed the TOP mistake people make with their website. Today’s post is the worst mistake they make once they’ve resolved that issue. This is becoming even more prevalent now – in fact the top so-called Internet Marketing ‘gurus’ have fallen into this trap recently and frankly it’s surprising they don’t know any better.

First and foremost you can’t use a strategy that works ‘en masse’ if you don’t have that economy of scale – second, you can’t and shouldn’t take anything for granted – especially the goodwill you’ve created with your list.

Confused?

Don’t worry, you’re in good company.

Lately, I’ve noticed that even the top Internet marketers are ALL promoting the same affiliate products that frankly are pure garbage – they are playing the numbers game with their lists of 10,000, 100,000 or bigger lists.

What they don’t know is that they are ruining their reputations.

I won’t name names, but I had a lot of respect and admiration for people who presented with me on stage and all I get from them now are the standard pre-formatted affiliate product SALES E-MAILS that ‘nobodys’ sent me 2 or 3 hours BEFORE… => THEY HAVE NO DIFFERENTIATION and no ’stature’ left, no preeminence…

They are just flogging one thing after another claiming it’s the best thing since sliced bread…

But it gets worse – there are all these affiliate tools and ‘tricks’ out there that once again violates the relationship you want to be building with your list…

Still confused?

Again, you’re not alone – there is MORE NOISE AND CONFUSION OUT THERE than ever.

That’s why the Internet is the easiest thing that’s hard to do.

On your own, you’re left to fend for yourself – we have on-going programs and events to cut through all the crap that’s out there to make sure you don’t continue to spend more than you’re making on the Internet.

But then again, don’t forget there are only 5% of us who make money on the Internet – more than the other 95% COMBINED. There’s a reason.

We do stuff others don’t.

We’re not into the ‘get rich quick’ approach.

We do things that WORK and that foster goodwill, reciprocity and ALWAYS creates VALUE for our prospects and clients.

Recently I was sent a tool that this person thought was a smart way to make quick money, not realising that by doing so he’s violating the very relationship he wants to foster with his list…

It’s Internet Marketing suicide – by the time he figures that out, it’ll be too late. The relationship will have been violated and the point of no return crossed.

Want to avoid making these mistakes and learn what these suicidal tools and tips are to avoid? You need to become a client. I give a LOT of STUFF away for free on my blogs, but the really priceless stuff I keep for my clients – otherwise why would they become clients?!?!

Hmmmm….. Interesting isn’t it?

Here are your choices:

1. Become an Internet Mastery Silver Momentum Member.
2. Attend the Wealth Without Worries Investor Briefing – It’s FREE.
3. Attend our next Boardroom Briefing where I explain our programs in detail with 3 hours of value-packed content.
4. Plan to attend our next Exponential Internet and Business Building Bootcamp in Sydney in July.

I’d love to save you from making mistakes like:

• The person who spent $6,000 and 3 weeks to get a 3-day $1,000 website upgrade done.
• The ‘know it all’ who spent twice as much on her Google Adwords than she should have – which was the difference between making and losing money on that product for an entire month’s sales.
• Getting on Google’s blacklist and not being able to open an account!
• Getting the wrong people to opt-in and killing your sales in the process.

As an Exponential Growth Strategist, I come across people who need help. In some cases a LOT of help, but the #1 problem most people have who are NOT getting results on the Internet make this #1 mistake. It’s disarmingly simple, yet they ignore this #1 mistake to their own detriment.

This #1 Website Mistake kills more profits than anything else.

Read More »»