If you read this and my other blogs, you know I’m anti Social Media. The story of the pretty World Cup fan winning a L’Oreal modelling contract only to lose it because of an offensive social media post is just one of countless examples of how people are paying the price for being irresponsible with their own image, persona, online identity. It’s too bad, a contract of a lifetime is down the proverbial toilet.
This infographic has a lot of useful lessons for anyone using broadcast email marketing on an on-going basis.
As a reader or subscriber to this blog, you know I am not a fan of Social Media and the tactics used to steal your personal information.
Today’ I came across a message from Microsoft that I found truly surprising – read it for yourself.
The question is, will they be able to stick to it and remain competitive when their competitors keep stealing and monetising peoples’ personal details as rampantly as ever… Time will tell, but I have to give credit, where credit is due – well done Microsoft!
As a reader or subscriber to this blog, you’ve seen countless examples of antimimeticisomorphism. Antimimeticisomorphism is defined as having fun doing out-of-the-ordinary things that create extra-ordinary results with the least amount of effort and lowest cost.
The video excerpt below is taken from the major motion picture movie adaptation of Michael Lewis’ bestselling book – Moneyball.
If you have a small business, with limited resources and budget constraints – shouldn’t you consider a DIFFERENT approach that can yield extra-ordinary results?
Contact us and we’ll show how it’s done. We have coached and mentoring hundreds of small business entrepreneurs like you to defy the odds, rewrite the playbook and win the game.
Internet technology is one of the biggest challenges small business owners face. Part of the reason is how quickly it changes but more importantly it’s because of the misinformation propaganda machine out there confusing things – ON PURPOSE.
Nowadays, the Internet is the undisputed go-to place for information. Even if you don’t engage in e-commerce, a company website is a must-have. This vital tool allows users to establish your authenticity, services, contact details and background, leading to potential business and referrals. Remember that the formatting of your website will also provide insight for visitors. Will you be seen as professional and cutting edge, or outdated and messy? There is a wide pool of resources available when it comes to website design, so surf the Internet and peruse the providers that are within your budget. Also be sure to choose a domain that is relevant to your business name and services or products.
We assist our clients to do this ON THEIR OWN without reliance on unscrupulous web designers whose business model is predicated on making money FROM you rather than FOR you. Contact us if you want to get online for FREE and never hire another IT geek to solve “technical problems”…
Search Engine Optimisation
You may or may not have heard of this little thing called SEO. If you have, it was probably flung around in a conversation along with the words Google, ranking and page results. Broadly speaking, SEO involves a number of on-site and off-site strategies that are used to boost your ranking in Google’s search results. It focuses on improving the user experience through top-quality website structuring and content, as well as considerations for Google’s indexing system. As online shopping continues to take leaps and bounds and the world relies more and more on online searches, the difference between appearing on the first and fourth page of Google’s results can be immense.
If you want the quickest, easiest path to online lead generation, click on the hyperlink and you’ll see how our clients are dominating their online presence.
Cloud Storage System
When IT specialists refer to the cloud, they are really referring to data that is hosted on the Internet. Cloud computing signifies the use of a large number of super-powered computers and servers that can be accessed by users in any location with access to the Internet. The benefit of cloud computing systems is that programs or applications can all be run remotely, reducing installation costs and licensing fees of local or in-house servers.
For some professions, where confidential and highly-sensitive documents are commonly handled, the potential hazards of hacking and lost information tend to overshadow the benefits offered. In response to this dilemma, companies such as Your Digital File have used cutting edge technology to develop a cloud storage system with a level of security that surpasses what is available on the market, meaning that everyone can take advantage of the cloud.
Facebook, Pinterest, Twitter, Instagram, LinkedIn; the list goes on and on. While businesses cannot afford to ignore the power of social media, there are so many platforms that it can be difficult to keep abreast of all them. We advocate a totally different approach to online marketing. Have a look at the numerous posts in this blog to see how radically different our recommendations are.
What sort of technology do you use in your business? Have you experienced success or failure? Share your stories by commenting below.
This is a guest post – if you would like to submit a post, please contact us for the terms and pricing.
Last week, I blogged twice about how small business owners are generating new leads for free.
The first blog post explained step-by-step how to leverage things you find online to create SEO optimised content. The second blog post demonstrated how, once you adopt an exponential mindset, you can get more new leads for free.
But here’s the thing about blogs, the Internet and free stuff – MOST people read it, get a quick boost of enthusiasm and then go right back to their old (bad) habits.
Not The Graffiti Eaters!
They understand the power of online marketing and organic traffic generation strategies.
The only real difference between people who are successful online and those who aren’t is that successful people do things that work – AND – do them systematically.
Everyone else just sits around “expecting something to happen” magically.
Can you see how easy it can be to join the thread of an idea and make your blog posts just a little more interesting?
It starts with a thought, followed by a tried and tested system…
But nothing happens unless you do something…
Yesterday, I blogged about how online lead generation was quick and easy, with a LIVE example. Today is a follow up with two parts.
The first part is how Lynn Gilmartin had a fabulous experience floating and video blogged about it. Inner Outer Health is a client of ours and its owner, Lena Yammine was gobsmacked when she saw the video as was I. You have to take a look at the video, it’s so natural, authentic and genuine – Lena could not have paid for a better testimonial!
Click on the image or on the hyperlink to see Lynn Gilmartin’s video on her Floatation Tank Experience.
The lesson here is that we tech our clients Exponential Marketing Strategies that are based on high-integrity, long-term value creation principles that once adopted, become exponential due to the sheer force of the Law Of Attraction. Paying it forward reaps dividends for months, years and decades to come.
One of the problems with modern life and technology is that “some” people forget we are still HUMAN and still act and react as humans do…
A testimonial like the one Lynn created for Lena is literally PRICELESS.
I am sure, after visiting Lynn’s website she totally gets it. I mean c’mon – read about her amazing journey… WOW!
Isn’t it amazing how “some” people get this stuff and others struggle?
The reason for my blog post today is to SHOW you how you can get new leads by adding value and leveraging the Internet as a HUMAN CHANNEL, to communicate with your audience. As you do that, you WILL reap the benefits, one click, one client at a time.
If you want to learn how you can start to attract more ideal clients like Lynn to YOUR business – have a look at a bundle we put together for you to help you generate more online leads effortlessly.
Once you do that, you’ll fully grasp the value of the FREE BONUS that resides on the next page…
Today’s blog post is special. I know you hear that a lot, but bear with me and determine for yourself if what I reveal below is valuable, maybe even priceless for you.
In today’s world, we know you have to be online to get new leads and you have to have a preeminent presence NOT to lose the sales that are on their way to you. I know it sounds harsh, but if your website sucks, prospects are going to avoid you, simple as that. Prospects who were considering purchasing from you will now buy from your competitor.
That’s pretty obvious, but so is lead generation – but then again is it really?
The fundamental building block of online lead generation is Search Engine Optimisation (SEO). The problem is how to do it EFFECTIVELY and EFFICIENTLY.
Effectiveness comes from doing the right things and efficiency from spending the least amount of time, effort and/or cost doing it.
So what’s so special about today’s post then?
Glad you’re still reading and interested.
First of all, I want you to click on this link —> it’s a Funny Puppy Video. Go have a look and then come back here…
Blogging is increasingly important, especially for small businesses who want to generate new leads. We cover why and how to do it at our Blogging for Business workshop that we also have recorded as a “How to blog webinar“. One of the things we cover is the top mistakes to avoid, including this colourful infographic that summarises the most common writing mistakes.
According to Wikipedia:
Phishing is the act of attempting to acquire information such as usernames, passwords, and credit card details (and sometimes, indirectly, money) by masquerading as a trustworthy entity in an electronic communication. Communications purporting to be from popular social web sites, auction sites, banks, online payment processors or IT administrators are commonly used to lure unsuspecting public. Phishing emails may contain links to websites that are infected with malware. Phishing is typically carried out by email spoofing or instant messaging, and it often directs users to enter details at a fake website whose look and feel are almost identical to the legitimate one.
So how can you protect yourself when you get an email with an abbreviated URL (Tiny URL)?
You can go to http://longurl.org/ and expand the Tiny URL to make sure you know where you will end up when you click.
If you think information like this is valuable, imagine if you became a client and we shared with you even more?
Have a look at our products and programs and test them for yourself. A penny saved is a dollar earned!
This is a fun strategy… to grow your business exponentially.
Step #1: Get a video created that captures people’s attention and gets your primary message across. Sorry, my preferred site for these videos is a secret I keep for my clients. A video like this should cost less than $100 – MUCH LESS.
Step #2: Upload the video to YouTube and make sure to optimise the video to achieve the maximum SEO benefit and total views. Sorry, again those are special tips for clients only!
Step #3: Embed the video into your blog.
Step #4: Email your clients to watch the video on your blog – NOT YouTube directly.
By embedding the video into your blog, you will get people to remain on your blog (website) longer which will improve your SEO rankings.
Getting to the top of Google’s search listings is not hard, if you know what to do.
Here is one quick and easy way to get there.
- Use the Google Keyword tool to find a relevant four-word phrase in your industry that has several thousand searches per month. The more specific the phrase, the better.
- Create a short video (Maximum 2-3 minutes) with a call to action to go to your website. As we have discussed, you are better to send people to a landing page and not your home page.
- Upload the video to your YouTube channel. We teach how to optimise your video editing the title, description, tags, etc. contact us if you want to learn how to do this.
- View your video in a couple of different browsers. View them from start to finish, this is important!
- Embed the video in your blog and view the video on that page.
This gets you to the top of Google, but the trick is to STAY THERE. That requires on-going tips, tools and techniques that are beyond what we can offer on a blog. Click on the hyperlinks if you want to learn business blogging strategies, how to turn browsers into buyers or generate more leads via the Internet.
If you aren’t leveraging these strategies, you’re either spending way too much time, money and/or effort. What we teach are the fastest, easiest and least expensive strategies to get free organic traffic to your website and/or blog.
The challenge is not to cheat and use black hat strategies that will get you knocked off the search engine listings.
BEWARE of the SEO service providers who “guarantee” listing results. They might GET you there, but staying there and NOT being penalised by Google is another matter. Trying to “undo” their tactics could cost you hundreds of hours and thousands of dollars. In one extreme case, the website was banned from Google which essentially killed the business “overnight”. A frightful thought.
When we track down an SEO agency that finally fits the bill, conveys the right message and checks out against a pile of references they’ve thrown our way, the battle is won and we can now get on with the challenges of being a business without the online clap-trap, right?
Well, not really.
Leaving your online presence and eventual income charts in the sticky hands of an SEO agency is risky, even in the best of circumstances and relationships; SEO is an industry that changes quickly, with an average of two algorithm changes being processed by Google every day.
While they stay on top of things and fling us through reports, our eyes should scan the page and critically measure their performance, based on the three following indicators.
Are You Coming or Going? Traffic Comparisons
“So, (your name), as you can see here, your traffic numbers have improved substantially over the last few months, doubling last year’s figures!”
“But we didn’t have analytics tracking installed last year…”
SEO professionals are trained, semantic artists, often finding the positive spin in a report and embellishing the details. Whilst shopping around, make sure you carefully select an ethical company like Search Factory to represent and hone your online interests.
If you’ve already taken the leap and plunged into a dotted line fiasco, ask to see a traffic comparison in an easy to understand format over the last month against the preceding month, the last three months, fluctuations over six months and comparisons to the previous year (if you have data dating back that far).
If they dance around these figures and neglect to provide you with meaningful information, something shady may be going on and your money may be invested better elsewhere.
Up, Up and Gone Away? Climbing the Rankings
When was the last time you set eyes on a keyword report that didn’t bore you to tears and lead you to tear your hair out with confused frustration?
Agencies can be fond of over-feeding clients information they don’t need to process, hoping to distract their focus from a complete lack of results across the board.
Make sure your report includes an easy to understand table of keyword rankings (and know which keywords you’d like to be ranking for!), complete with increased or decreased search volume, converting keywords and dead keywords.
A competent specialist will guide you through what everything means, pulling parts together into one cohesive picture that doesn’t make you want to throw your computer out the window.
If your agency doesn’t have time (or make time) to sit down with you and drill into keyword reporting, you need to question whether you are really their priority; there’s nothing worse than being taken for a ride and paying a premium mark-up for the pleasure.
Backlinks? What Backlinks?
Upon opening an SEO report, a range of indicators should automatically be indexed or at least apparent as the pages roll on.
If your reports lack any evidence of back-linking, from process to mention, pick up the phone and demand more information.
Chances are, your nominated SEO company has completely neglected a very important facet of ramping up sustained rankings. Think of the Internet as a mega-city; you have ghettos and caravan parks, middle class dwellings and specialists, expensive neighbourhoods and affluent areas – link building allows SEO agencies to tap into this embedded social hierarchy and put your brand in touch with the right people, managing not only your online reputation, but audience perception through association.
The absence of these negotiations is not only preventing your company from climbing a very competitive exposure ladder, it may work against you in the future, as you struggle to play catch up to competitors who have made smart choices in link building activities and grown a strong following or a database of highly ranked websites.
Don’t shoot yourself in the foot before you get started!
Everybody has an opinion. So what about the rest of us? What do you think SEO agencies should include on reports, or do you have a horror story to share with me? Thoughts, ideas, anecdotes are welcome!
About the author of this blog post
Jessica Hannah is a part of the team at Search Factory, a leading Brisbane SEO agency.
2013 has been quite a year. Below is a list of the top 10 blog posts of the year. Enjoy a quick review and use the tips and techniques to make 2014 your best year ever!
- Willpower is like a battery – How to stick to your goals like New Year’s Resolutions.
- Hyperbolic Discounting – How to remain committed to long-term goals to achieve the success that might have been eluding you.
- Why Smart Business People Fail – Success is not the inverse of failure. In other words, not failing does not make you successful…
- From Motivation To Momentum – A must read if you slip and sabotage your goals and dreams (knowingly or unknowingly).
- Google Search Tips - These tips are priceless to get the most from Google, otherwise you’ll never quite get what you’re looking for.
- The Epic Split – This is simply AMAZING. The power of human focus and concentration combined with incredible athleticism.
- Good And Bad Habits Of Smart People - Success is not about how smart you are, but much more dependent on WHAT you do with what you know and HOW you do (or don’t do) certain things…
- Bobby McFerrin – Amazing Presentation – Every once in a while someone creates a magical moment. This is one such moment. Enjoy!
- Positive Twist On Negative Thinking – Attention small business owners… Don’t hire this type of person!
- The Power Of Why – The better the questions you ask yourself, the better the answers you’ll come up with.