A lot of people dream of starting a business. They hear the tales of companies who start with nothing and develop into a multi-national brand. This inspires them to start their own company. If you’re thinking that now’s the right time to launch your startup, it’s important to understand that it’s not going to be easy. There’s a lot that goes into launching a new company. That being said, if you’ve got an idea that has the potential to be successful, it’s more than worth the time and effort.
Of course, the most important thing for almost all business startups is their website. This is how new customers will find them. How they will get the word out about their brand. For startups, a website is the most crucial tool that they can have. With that in mind, if you have any chance of success, it’s crucial that your website is as effective as possible.
A lot of new business owners make fatal mistakes when it comes to their websites. If you want to ensure that yours is as effective as possible, avoid these three mistakes.
1. Don’t go DIY
Money is an issue for a lot of new business owners. That’s why a lot of startups choose to go DIY with their company website. This, however, unless you’re a web design pro, is a fatal mistake to make. If your website isn’t smart, stylish and professional, you can kiss goodbye to any chance of success. Once your company is associated with a bad website, that’s all anyone will think about your brand. That’s why, despite the cost, it pays to hire a web designer to create your website. You can specify the colours and design features but make sure to use a pro to build your site.
2. Fail to make your site user-friendly
No one is going to buy from a website that isn’t user-friendly. Your website needs to be easy to use and navigate, it also needs to be appealing to your target audience. If you have an issue when it comes to getting sales via your website, it’s worth using conversion rate optimisation. This will work out what is causing your site to be unpopular with users and should be able to suggest how you can improve this. For example, A-B split testing might show that larger text and clearer images make your site more appealing. It’s just a case of ensuring that your site is as appealing to your target audience and as user-friendly as possible.
3. Ensure you don’t forget to add a blog
If you want your site to have high amounts of traffic, adding a blog is essential. If you’re not able to produce high-quality content, it’s a good idea to outsource the task. A blog is essential for every business website as it helps to increase search engine ranking and drives traffic to the site. However, it’s also essential that the blog boasts high-quality, well-written content. No one is going to share a blog post that’s badly written or return to the website for me. That’s why it’s essential that if you’re not a skilled writer, you outsource the task.
By avoiding these mistakes, you can ensure that your business website is everything that you need it to be. After all, everyone knows that for new businesses, their website is the key to success.