Internet Mastery Blog

In a previous post, I explained the risks of phishing.  In the 2009 Annual Study Australian cost of data breach report, they state that the average cost per compromised record is $123. Can you imagine that? If you have 10,000 records in your database, that’s a whopping $1,230,000. Which is why the common statement holds true… “80% of businesses that suffer a catastrophic data breach incident close their doors within 18 months.

Pretty sobering stuff isn’t it?

What can you do to ensure you and you’re data are safe? Be diligent about LIMITING access to data and ensuring you have the best and latest technology possible.

I don’t want to get into the details today, just thought I would share the statistic for you – it sure makes more “real” doesn’t it?

“Phishing” (also known as “carding” or “spoofing”) refers to email that attempts to fraudulently acquire personal information from you, such as your account password or credit card information. On the surface, the email may appear to be from a legitimate company or individual, but it’s not. I came across this particular explanation of phishing that I thought was helpful and valuable enough to share with you.

There are so many people I know who don’t take necessary precautions to protect themselves – for example they don’t shred their personal documents. They just throw them in the trash… this is ESPECIALLY dangerous with apartment buildings. Let’s face it – if YOU were trying to steal people’s identities would you go through the trash to steal ONE person’s or 100, 200 or even 300 all in one go? Sure the pile would be BIGGER with 100, 200, 300, but so will be the payoff!

I am not a paranoid person, just cautious – on the Internet it’s just so much easier for people continents away to be malicious.

On the last night of every Exponential Business Building Bootcamp there is a session on Internet Strategies where participants can ask any question to increase their online traffic, sales and/or conversions. The Internet Marketing Strategies we teach are proven and tested for real brick and mortar businesses – not the spam like ‘link building’ and other affiliate marketing strategies associated with get rich quick schemes.

This November, in Melbourne, we’re staging the last Exponential Internet Marketing Bootcamp. We’re not abandoning Internet Marketing Strategies, we’re just going to restrict access to our Platinum Program Members. As I’ve mentioned before, there are too many Internet Marketing Spruikers out there selling empty dreams at multi-speaker salesfest events. We don’t want to be associated with that genre. We’re focused on producing GUARANTEED RESULTS for our clients.

Today’s post is an example from Ray Keefe of Successful Endeavours. At this year’s Exponential Business Building Bootcamp, I explained how to blog to optimise Search Engine Optimisation for new lead generation as well as improving your Google Keyword Ranking. Ray, as a multi-award winner, knows that you need to take action to create results.

His latest blog post, called Squash Lessons For Engineering is an ideal example of how to do it. It’s a derivative of my Squash Lessons For Marketing and another case study in how to grow your business exponentially leveraging my 1 Percent Improvement Doctrine. Too many people chase the pot of gold at the end of the rainbow when all the success, wealth, health and happiness is right there, within their reach – if only they knew what to do and how to do it… That’s why you should seriously consider attending one of our events – our programs now include a RESULTS BASED GUARANTEE.

Facebook - Reputation Destruction Case Study

This was recently posted on Facebook by someone who thinks Facebook is a great place to sell his product…. How many clients do you think this post got him? Interesting isn’t it?

We are in a new era where our PRIVATE LIVES are melding into our PROFESSIONAL lives… Enough said.

Trying to keep up with Google’s policy changes is getting harder and harder. Ray Keefe of Successful Endeavours sent me this update that I thought you should be aware of – it concerns trademark use in Google Ads. We address these issues in detail with our clients, which is beyond the scope of this blog post, but I thought it timely and important for you to know about it. Information is power as they say. Of course what you do with that power is another story! When you come across news like this, please forward it to me by posting a comment on the blog. I make a point of making sure that ALL contributors are rewarded with a backlink, often more than one!

I’ve been using Skype more and more, but as I do, some people just don’t get it. New technology means NEW ways of working. Not OLD wine in new bottles as one of my Ph.D. professors used to keep saying when academic research was just a re-hash of what we already knew…

Skype is powerful technology – but it can also KILL your productivity if you let it. BECAUSE it has IM chat capabilities, some people think they can just send me chat messages and EXPECT A RESPONSE….

Y’see that’s the same as taking all your phone or mobile calls directly – you end up being a receptionist.

Time value… I’ve discussed this so many times before, but it bears repeating…

What do you value your time at?

At the upcoming Exponential Extravaganza event, I’m going to go into this into more detail, but essentially it’s summarised that if you want to make $100,000/year, every hour you need to create $100 of value per hour. If you want to make $250,000/year, you need to create $250 of value per hour…

So how can you do that if you answer IM or TXT messages in real time?

Something to think about… Something someone with an Exponential Mindset™ considers VERY seriously…

We’ve all heard the expression “You never get a second chance to make a first impression…” It’s a powerful dictum. So much so that it resonates the reality that second chances are indeed rare. That’s why the FINAL ENCORE PERFORMANCE of The Exponential Extravaganza is so special. What’s even more special are the Internet-based announcements I’ve revealed at the event. For example, I am going to stop all my Internet Marketing Events with the 2010 Internet Marketing Bootcamp being the last one I ever stage.

Yep, that’s right. I am leaving the spruiker infested waters that are overflowing with the Internet get rich quick schemers who want to turn you into the next information product millionaire making money in your underpants or while you sleep!

I am totally over it – not the Internet – the spruiker speakers.

I just can’t be even remotely associated with that kind of misrepresentation and amoral behaviour.

BUT THAT DOESN”T MEAN I AM ABANDONING THE INTERNET – quite the contrary!

I am going full steam ahead with the strategies that the top 5% of businesses use to make the most of their online sales channels, generating profits and revenues that out-perform the other 95% combined.

That means doing things that no-one else is doing. I call it being antimimeticisomorphic. Doing out-of-the-ordinary things that create extra-ordinary results.

Out of the ordinary things like NOT doing any more Internet Marketing events – keeping all the Exponential Strategies SECRET for my most elite Platinum Program Members – real businesses who leverage the Internet to get real people to buy from them.

So there you have it – ONE of the reasons you want to attend The Exponential Extravaganza – to learn some of the strategies that will soon no longer be available… Unless you step up to the Platinum Membership level, which of course is always an option, but one that would be easier for you to make if you had an overview of what’s involved… That’s what The FINAL ENCORE of The Exponential Extravaganza is all about – the last chance to get the overview of what it means to have an “Exponential Mindset”, creating results that baffle onlookers…

I mean c’mon, how can:

• A tradie launch his firs twebsite, become a world-class blogger in less than a year, get on National TV because of it and increase sales 25% while competitors are downsizing?
• A consumer-based service company in a small town compete against a NATIONAL competitor with a $250,000 NATIONAL ad budget with a measly $20,000 web strategy?
• A start up be turning every $1 in Google Adwords into $50 of sales within the first 3 months of getting started?
• Another startup be creating a fully virtual company out of thin air, matching a $100 million/year competitor blow-for-blow with twice the sales conversion ratio and less than 1/10th the staff?
• A consultant who was building a business no-one would ever buy into a virtual sales system that generates 4 times the sales and could be sold for upwards of $500,000 in less than 24 months?
• A technical service based company that would have gone to the wall if it had not been for the Internet Strategies deployed in the nick of time, now those strategies are landing BIG corporate contracts his tiny competitors can’t even bid on!?!?!

All of these entrepreneurs and businesses got a second chance with the Internet.

Your second chance is to attend The Exponential Extravaganza – especially if you have not seen me speak in the last 2 years. What we’re doing now on the Internet has progressed so much that you might fall off your chair when I reveal some of the things we’ve been doing.

But this is it – the FINAL ENCORE and only in Sydney. Do whatever it takes to get there.

As you might have noticed, my blogs have been quiet this month… Something’s going on… but what exactly? If you attended the Exponential Extravaganza events in Brisbane and Melbourne, you kind of know what’s going on… If you’re based in Sydney you can find out THIS Saturday 26 June… by clicking here -> Exponential Extravaganza.

But what other BIG ANNOUNCEMENTS might there be?!?!

You’ll just have to wait and see!

I thought I’d get this off my chest.. One of the things I HATE about my industry are all the charlatans and spruikers out there flogging Internet Marketing Programs that don’t work. “become the next eBay millionaire…”, “Information product millionaire…”, “make money while you sleep”…

You get the picture.

Spruikers – when they smell an opportunity – they jump on it like flies on _ _ _ _!

That’s the problem with the Internet – it IS Exponential, but only 5% of us make any money with it. The other 95% don’t. The 95% are chasing a dream, the rainbow with the pot of Gold that never materialises.

That’s one of the many reasons I no longer speak at FREE public multi-speaker events. The manipulative sales tactics used are horrendous and frankly disgust me. I remember the last time I stood on the same stage as some of these people – I had to go to my hotel room that night and take a long shower, that’s how slimy it felt. YUCCH!

I stepped off the stage and vowed to never do it again.

And I haven’t. That was almost 2 years ago.

I now focus uniquely on my clients – who pay $50,000 to $100,000+ to learn strategies that work. My strategies are so powerful that I GUARANTEE RESULTS

You’ll never hear those two words together on the multi-speaker stage!

You’ll hear money back guarantee shouted from stage – good thing too because often, more than half the orders in the back of the room are refunded!

So when I did step off the multi-speaker stage , there were quite a few of my own suspects and prospects who intended to come see me… eventually.

Well, that time is now. OR NEVER.

I am not planning any other events like the Exponential Extravaganza.

Frankly, it’s just too much trouble for what it’s worth. I’m financially independent and don’t have to do this hard anymore.

I’m opting for more direct approaches with WINNERS and HIGH ACHIEVERS who will find me via my multiple Pathways To Profits™.

So that’s what the situation is – I decided to give you, as my blog reader and/or subscriber, one last chance to come and test drive Exponential Mindset Strategies – at my cost.

Then that’s it. The FREE ride is over.

In fact, it may be over before it even starts. We are selling Premium Seats to the Exponential Extravaganza and if they fill up the room, there won’t be any FREE SEATS available – so you have a decision to make – reserve a FREE seat and hope there are seats available, or book in for $97 and make sure you get in.

How would you like to SELL OUT a FREE EVENT?!?!?

Come to the Exponential Extravaganza and I’ll show you how it’s done and how you can use the same strategies in YOUR BUSINESS or for your CAREER.

INTERNET MARKETERS: If you’re FRUSTRATED spending rather than making money on the Internet, you’re not alone. The fact is only 5% of people on the Internet make money, in fact they make more than the other 95% combined. The top 5% have figured out how to do it with strategies that you can use, right now.

The Internet is the easiest thing that’s hard to do – Unless you know WHAT and HOW to do what works! Come learn the time-tested, proven techniques, tips, tactics, skills and strategies the top 5% use that you can customise and optimise on your website IMMEDIATELY. Be forewarned – these are NOT get rich quick in your underpants tactics – they work for plumbers, retailers and dentists.

You should attend the Exponential Extravaganza also IF…

• If you’re in a job you don’t really like, you’ll be shown easy-to-use strategies to determine whether or not you should quit your job and/or change your career.
• If you kind of like your job, but think you should get paid more, I will reveal 3 strategies you can use to get that raise or promotion you want.
• If you’re stressed out at work, I’ll show you 2 reasons why that happens with antidotes that you can take to relieve stress the next time it pops up!
• If you’re struggling financially, at the Exponential Extravaganza, I am going to reveal, for the first time in a FREE event (I share this with my top Platinum Members) how to start a business with no money down AND an $100,000 investment portfolio with less than $5,000.

The strategies to be revealed are NOT get rich quick schemes (MLM). They are based on what the super rich are doing right now to build and protect their wealth.

With all that said and done – go ahead and book into the Exponential Extravaganza. Bring your wife, husband, boyfriend or girlfriend with you. If you have ADULT children, bring them along as well as long as they’re adults – sorry, this event is not appropriate for children. If you have friendly colleagues you get along with, suggest they attend as well.

I hope you’ll attend this one-off event. It would be a real shame for you to miss out, after all it’s the ONLY time I am doing this for FREE.

Brisbane Saturday 5 June

Melbourne Saturday 19 June

Sydney Saturday 26 June

Ray Keefe of Successful Endeavours came across new data that shows Google searches are getting longer and more specific. Attached are a few pointers on how you can adapt.

The data reveals that the percentage of clicks based on search term length is changing. Clicks made through searches over eight words grew by 8.3%, with searches over seven words growing by 5.3%.

In contrast, clicks made through searches using one word fell by 1.1%, with clicks made by searches over two words falling by 1.5%. Searches using three words remained flat.

The data isn’t surprising as the growth of the Internet as a business tool results in more users searching for more specific data, such as brands and product names.

Google reports that 20% of searches are absolutely brand new, meaning they have never been typed into the search engine before. Users are having to think about being more specific to get through jargon and get to what they really want.

This is important for you, as you must think about what keywords you can use in order to show up in as many searches as possible when your target market is looking to acquire your product or service.

One of the biggest trends ignored by small businesses is search-by-location. You must start to use keywords relating to your  location, as users are more and more searching for specific brands and products by suburb.

Not enough small businesses think about ranking for their suburb name, which is an extremely easy thing to rank for and people will use it in very specific searches. This is necessary even though Google is getting better with that sort of thing, with both maps as well as business listings.

At eight words, which is pretty high, think about the things people would be searching for and the combinations they would prefer…

That means you must consider what you think users will be searching for and that means not just what you think should be an appropriate keyword.

For example, Qantas probably use the keywords cheap flights, but they aren’t targeting cheap air fares. Similarly, you might want to use the words “cheap accommodation” but also consider most people won’t type that into Google, chances are they’ll type in “cheap hotels” or “cheap motel”.

As I’ve explained in previous blog posts, you must not get obsessed with adding as many keywords as possible, but instead should add the right types of keywords.

Google Adword strategies are beyond the scope of this blog post, I just wanted to highlight that BECAUSE searches are getting longer, you need to keep that in mind…

You can thank Ray Keefe of Successful Endeavours for the initial source of information – by going to his site and having a look around – that’ll help his SEO!

I previously blogged about this, I called it Stop Feeding The Piranhas… It’s one of my Internet pet peeves. Always use the Bcc when SENDING or FORWARDING to a group of people to protect the email identity and integrity of others. When someone does it to me too often. I take them off my list and literally won’t send them anything. This is a great image to insert whenever you’re forwarding on fun stuff that we all love to get…

Stop Feeding The Piranhas!

If you’re looking for a way to make money online, sell things that people need for their hobbies. In a recent survey, 97% of respondents said they bought something they did not have the money to pay  for what they bought and a whopping 99% had the funds, but did not need the item they bought. Say it with me… Ka-Ching!

The simple moral of the story: Sell people want they WANT to buy and they will – even if they can’t afford it!

In my Internet Mastery Programs, I teach people about Long Tail Niche Marketing Strategies to take this concept to its ultimate outcome…

Small Sounds, Big Deals: How Do Number Sounds Influence Consumers? This article was so interesting I just had to share it with you. Instead of interpreting it for you, go to the original article by clicking the hyperlink – it’s brief and exceptionally well written! You’re welcome. It’s who I am and what I do… Find stuff that you otherwise wouldn’t find yourself!

I have to admit that the whole concept of things being free gets out of hand sometimes… I came across this cartoon when I was in San Francisco recently… It sure hits home when you think of all the stuff people download from the Internet and never read or watch. They just automatically download it because it’s free…

I teach my clients to value their time and concepts called “Concentration Of Focus” and the “1 Touch Rule” to make the effective and efficient with their time and resources so they can get 3 times more done in half the time…

Free!

Most companies automatically choose their company name as their domain name. While that’s a wise move, it’s often a BIG mistake to stop there. In fact you could be losing as much as 75% of your leads because of it – keep reading if you want to avoid making this Internet Marketing Mistake!

Testing multiple domain names and picking the one that performs best (for example, in Google AdWords ads) is a very profitable strategy. Read More »»

This is such a cool and powerful concept I keep it for my clients. Sorry. I can’t give you everything for FREE, after all that wouldn’t be fair to my clients. Stuff like this, when you really understand what it means is the difference between drowning in the tsunami of leads going to your competitors versus riding the wave of success all the way into success beach.

Social Media Ripple Effect Explained

A blog like this is a great, even ideal way to INTRODUCE concepts and whet your appetite… If you want to know about stuff no one else will tell you and cut through the C _ _ P that the Internet hype specialists are infamous for – consider our programs and events.

They are geared to every day people who want to get better results – one day at a time, one click at a time. Without having to learn PHP, HTML or other obtuse coding languages.

What we teach is all about getting better results with the least amount of effort and lowest cost. In plain English. Our Internet products and programs start at $27 and $97/month respectively – to meet any budget and level of ambition from newbies to experts. Go to our Internet Mastery site and take a look around – you’ll read testimonials of people just like you who took their Next Best Step and have the results to show for it.

Isn’t it time you took YOUR Next Best Step?

One of my mottos is that life’s too short to be too serious. The world I attach to this way of thinking is what I call Antimimeticisomorphism. Having FUN doing out-of-the-ordinary things that create extra-ordinary results with the least amount of effort and lowest cost. Click on the hyperlink to find out more… But today’s YouTube video is something that rings true for most of us – not looking forward to going to the dentist… Watch the video and I’ll get to how a dentist can use this to grow his practice.

This video’s fun to watch even though you always kind of know what’s coming. It takes something most people don’t enjoy and makes light of it.

The exponential leverage is achieved by…

Read More »»

This blog’s main focus is Internet Mastery - anything that has to do with the Internet for business purposes. Today’s YouTube video is another example of the strides we’re making with Virtuality – doing things that were once impossible. Watch the video and I’ll get to why this is important for you and your business.

The reason this is important to you and your business is… Read More »»