Blogging is increasingly important, especially for small businesses who want to generate new leads. We cover why and how to do it at our Blogging for Business workshop that we also have recorded as a “How to blog webinar“. One of the things we cover is the top mistakes to avoid, including this colourful infographic that summarises the most common writing mistakes.
According to Wikipedia:
Phishing is the act of attempting to acquire information such as usernames, passwords, and credit card details (and sometimes, indirectly, money) by masquerading as a trustworthy entity in an electronic communication. Communications purporting to be from popular social web sites, auction sites, banks, online payment processors or IT administrators are commonly used to lure unsuspecting public. Phishing emails may contain links to websites that are infected with malware. Phishing is typically carried out by email spoofing or instant messaging, and it often directs users to enter details at a fake website whose look and feel are almost identical to the legitimate one.
So how can you protect yourself when you get an email with an abbreviated URL (Tiny URL)?
You can go to http://longurl.org/ and expand the Tiny URL to make sure you know where you will end up when you click.
If you think information like this is valuable, imagine if you became a client and we shared with you even more?
Have a look at our products and programs and test them for yourself. A penny saved is a dollar earned!
This is a fun strategy… to grow your business exponentially.
Step #1: Get a video created that captures people’s attention and gets your primary message across. Sorry, my preferred site for these videos is a secret I keep for my clients. A video like this should cost less than $100 – MUCH LESS.
Step #2: Upload the video to YouTube and make sure to optimise the video to achieve the maximum SEO benefit and total views. Sorry, again those are special tips for clients only!
Step #3: Embed the video into your blog.
Step #4: Email your clients to watch the video on your blog – NOT YouTube directly.
By embedding the video into your blog, you will get people to remain on your blog (website) longer which will improve your SEO rankings.
Getting to the top of Google’s search listings is not hard, if you know what to do.
Here is one quick and easy way to get there.
- Use the Google Keyword tool to find a relevant four-word phrase in your industry that has several thousand searches per month. The more specific the phrase, the better.
- Create a short video (Maximum 2-3 minutes) with a call to action to go to your website. As we have discussed, you are better to send people to a landing page and not your home page.
- Upload the video to your YouTube channel. We teach how to optimise your video editing the title, description, tags, etc. contact us if you want to learn how to do this.
- View your video in a couple of different browsers. View them from start to finish, this is important!
- Embed the video in your blog and view the video on that page.
This gets you to the top of Google, but the trick is to STAY THERE. That requires on-going tips, tools and techniques that are beyond what we can offer on a blog. Click on the hyperlinks if you want to learn business blogging strategies, how to turn browsers into buyers or generate more leads via the Internet.
If you aren’t leveraging these strategies, you’re either spending way too much time, money and/or effort. What we teach are the fastest, easiest and least expensive strategies to get free organic traffic to your website and/or blog.
The challenge is not to cheat and use black hat strategies that will get you knocked off the search engine listings.
BEWARE of the SEO service providers who “guarantee” listing results. They might GET you there, but staying there and NOT being penalised by Google is another matter. Trying to “undo” their tactics could cost you hundreds of hours and thousands of dollars. In one extreme case, the website was banned from Google which essentially killed the business “overnight”. A frightful thought.
When we track down an SEO agency that finally fits the bill, conveys the right message and checks out against a pile of references they’ve thrown our way, the battle is won and we can now get on with the challenges of being a business without the online clap-trap, right?
Well, not really.
Leaving your online presence and eventual income charts in the sticky hands of an SEO agency is risky, even in the best of circumstances and relationships; SEO is an industry that changes quickly, with an average of two algorithm changes being processed by Google every day.
While they stay on top of things and fling us through reports, our eyes should scan the page and critically measure their performance, based on the three following indicators.
Are You Coming or Going? Traffic Comparisons
“So, (your name), as you can see here, your traffic numbers have improved substantially over the last few months, doubling last year’s figures!”
“But we didn’t have analytics tracking installed last year…”
SEO professionals are trained, semantic artists, often finding the positive spin in a report and embellishing the details. Whilst shopping around, make sure you carefully select an ethical company like Search Factory to represent and hone your online interests.
If you’ve already taken the leap and plunged into a dotted line fiasco, ask to see a traffic comparison in an easy to understand format over the last month against the preceding month, the last three months, fluctuations over six months and comparisons to the previous year (if you have data dating back that far).
If they dance around these figures and neglect to provide you with meaningful information, something shady may be going on and your money may be invested better elsewhere.
Up, Up and Gone Away? Climbing the Rankings
When was the last time you set eyes on a keyword report that didn’t bore you to tears and lead you to tear your hair out with confused frustration?
Agencies can be fond of over-feeding clients information they don’t need to process, hoping to distract their focus from a complete lack of results across the board.
Make sure your report includes an easy to understand table of keyword rankings (and know which keywords you’d like to be ranking for!), complete with increased or decreased search volume, converting keywords and dead keywords.
A competent specialist will guide you through what everything means, pulling parts together into one cohesive picture that doesn’t make you want to throw your computer out the window.
If your agency doesn’t have time (or make time) to sit down with you and drill into keyword reporting, you need to question whether you are really their priority; there’s nothing worse than being taken for a ride and paying a premium mark-up for the pleasure.
Backlinks? What Backlinks?
Upon opening an SEO report, a range of indicators should automatically be indexed or at least apparent as the pages roll on.
If your reports lack any evidence of back-linking, from process to mention, pick up the phone and demand more information.
Chances are, your nominated SEO company has completely neglected a very important facet of ramping up sustained rankings. Think of the Internet as a mega-city; you have ghettos and caravan parks, middle class dwellings and specialists, expensive neighbourhoods and affluent areas – link building allows SEO agencies to tap into this embedded social hierarchy and put your brand in touch with the right people, managing not only your online reputation, but audience perception through association.
The absence of these negotiations is not only preventing your company from climbing a very competitive exposure ladder, it may work against you in the future, as you struggle to play catch up to competitors who have made smart choices in link building activities and grown a strong following or a database of highly ranked websites.
Don’t shoot yourself in the foot before you get started!
Everybody has an opinion. So what about the rest of us? What do you think SEO agencies should include on reports, or do you have a horror story to share with me? Thoughts, ideas, anecdotes are welcome!
About the author of this blog post
Jessica Hannah is a part of the team at Search Factory, a leading Brisbane SEO agency.
2013 has been quite a year. Below is a list of the top 10 blog posts of the year. Enjoy a quick review and use the tips and techniques to make 2014 your best year ever!
- Willpower is like a battery – How to stick to your goals like New Year’s Resolutions.
- Hyperbolic Discounting – How to remain committed to long-term goals to achieve the success that might have been eluding you.
- Why Smart Business People Fail – Success is not the inverse of failure. In other words, not failing does not make you successful…
- From Motivation To Momentum – A must read if you slip and sabotage your goals and dreams (knowingly or unknowingly).
- Google Search Tips - These tips are priceless to get the most from Google, otherwise you’ll never quite get what you’re looking for.
- The Epic Split – This is simply AMAZING. The power of human focus and concentration combined with incredible athleticism.
- Good And Bad Habits Of Smart People - Success is not about how smart you are, but much more dependent on WHAT you do with what you know and HOW you do (or don’t do) certain things…
- Bobby McFerrin – Amazing Presentation – Every once in a while someone creates a magical moment. This is one such moment. Enjoy!
- Positive Twist On Negative Thinking – Attention small business owners… Don’t hire this type of person!
- The Power Of Why – The better the questions you ask yourself, the better the answers you’ll come up with.
What I love to do is uncover “lies” that distract or distort people’s reality or perceptions of reality…
For example, I think Malcolm Gladwell is one of the best business non-fiction writers around. His book Outliers was a phenomenon for non-academically inclined business people. He brought the world of ‘Expert Performance‘ to the layperson in easily digestible prose and great storytelling.
Unfortunately, people associated learning something new with the 10,000 hour rule. What most people might not fully consider is that for someone to master or become an expert in anything takes… 10,000 hours.
But to learn something new, according to Josh Kaufman in this Ted Talk, takes only 20 hours – IF you use the same principles as the experts, champions and so-called child prodigies – Deliberate practice.
Easier said than done, but then again it actually is easy when you know WHAT to do and HOW to do it.
As The Exponential Growth Strategist, this is what I do for our clients. (1) I uncover the big “lies” that distract and distort reality. (2) I give them the foundational principles like deliberate practice so they can start the process and most importantly, (3) I follow up and follow through with the guidance and mentoring they need to achieve results in record time – with the least amount of effort and lowest cost possible.
The number 1 impediment is not your ability to do “it”, but the mindset that permeates your current reality – if you think it takes 10,000 to learn a new skill, you won’t start to learn anything new because who the hell has 10,000 free hours?!?!
If it only takes 20 hours to learn any new skill, then it means you could learn something NEW every month in 2014… Hmmm… How much would THAT change your life, shift your destiny?
Say hello to your New Year’s Resolutions!
One of the key foundational principles I teach our Platinum Members is that the more you become proficient in one aspect of your life or career, the harder it becomes for you to replicate that in acquiring another new skill. KNOWING why is the missing link most “successful people” lack to create their next big accomplishment.
It is the number 1 source of frustration and disappointment in accomplished individuals, especially when it comes to Internet Marketing and online lead generation.
Contact us and we’ll help you overcome these psychological barriers and unleash the exponential potential that is within you. It’ll only take 20 hours, not 10,000.
Once you have traffic to your website or blog, the next hurdle to overcome is turning website browsers into buyers. Easier said than done – unless you learn WHAT and HOW to do it, then it’s actually quite easy.
Almost as easy as flipping a coin and hoping for the best!
This is the second in a series of comics, the first installment was about missed opportunities. This one’s about making the most of the opportunities that present themselves.
For some comics and cartoons might appear to be juvenile, silly or even immature, but the reality is that humour gives us the chance to laugh at ourselves within a safe context. It allows us the opportunity, in this case to reassess what we want and why we want it — and ultimately IF we want “it”.
These are deep, profound questions that humour does not dismiss but rather lightens the load for us.
The throw away phrase is that “life is too short to be too serious”. I agree. I also agree that with humour, we have another dimension for self-awareness and self-discovery.
It’s one of my foundational principles of my coaching and mentoring philosophy.
Today is the first instalment of a cartoon series…
According to recent studies, search engine users overwhelmingly click on organic results as opposed to paid ads by a whopping margin of 94 per cent to 6 per cent.
One study looked at both branded and non-branded search queries. On branded searches, the top search result received the most clicks, which makes sense, considering the search is likely to be navigational in nature:
- Result 1: 80%
- Result 2: 6%
- Result 3: 4%
- Remainder: 10%
On non-branded searches, however, the data indicates searchers are more willing to go well beyond the top 3 results (more than 50% of the time!):
- Result 1: 35 %
- Result 2: 15 %
- Result 3: 11 %
- Remainder: 39 %
With the natural tendency for users to trust organic listings over the paid counterparts, one has to wonder why small businesses aren’t improving their SEO rankings to get listed higher and more frequently for the keywords their suspects and prospects are typing into Google.
The best part of all of this is that organic search results are essentially free – once you know what to do, it’s quite easy and a lot less effort than the alternative – Making enough money to pay for paid listings!
We’ll tell you what your web design company won’t tell you….
As a reader or subscriber to this blog, you heard me profess the benefits of the 1 Percent Improvement Doctrine, how little things can add up to make a big difference. Today’s post was submitted by Ray Keefe of Successful Endeavours in Melbourne, Australia and is yet another example that if you improve what you do and how you do it by 1 percent every day, your personal productivity will soar.*
* If you would like to know how our clients are adhering to these and other exponential strategies, contact us at your convenience. We here to help you grow your business as fast as you would like.
This is a major update and will affect 90% of web searches. The key points are:
- Regularly updated sites will do even better (eg with blogs)
- Fundamental rethink in how Google ranks and judges content
- Longer phrases and queries will improve rankings for sites with a good strategy for this
- Reduced importance of backlinks and more of a focus on unique, fresh, relevant content
The final point is part of the work being done to reduce link farms effects on ranking.
For more details click on the hyperlink to check out Smart Company’s summary of the Hummingbird Google Update.
This blog post was supplied by Ray Keefe of Successful Endeavours in Melbourne, Australia. As a Platinum Program Member who now gets more than 2 out of every 3 new clients via organic searches on the Internet, he knows first-hand the SEO power of blogging and Internet Lead Generation Strategies for small businesses.
Contact us if you would like to learn how to get more clients leveraging FREE Internet Strategies that work for small businesses.
I recently came across this image that even though it speaks for itself, it begs asking yourself the question:
Does technology liberate you or enslave you?
I remember back in 1988 when I wanted to have a so-called cellular phone, which at the time was more of a battery with a handset attached to it. It cost a fortune back then and all it did was make and receive phone calls!
My partner at the time was not a fan of cellular phones, so when I sat down with him to “negotiate” buying one, his response surprised me. He explained he didn’t want one because he would never get any peace.
I was launching a new business and had to be at the office all the time to make sure everything was running as it should – UNLESS I had a phone so the team could just call me, I was a slave to the business.
This was further emphasised to me while having dinner with my parents who (still) don’t like mobile phones.
I met my parents for dinner at a local restaurant with cellular (battery) in hand and was met with the “if you bring that thing in here, you have to turn it off…” To which I responded, “the only reason I can be here is because I have this with me. IF I am needed, my team will call and I will take the call outside, otherwise I can”t have dinner with you because I need to remain ‘available’.”
We had a great dinner and we were not interrupted with a call.
Since then I have always remained AWARE that technology is designed to SERVE us – not ENSLAVE us.
I wish more people understood the difference.
My partner and parents sure did/do!
We have all had our run ins with tech support, but when was the last time you saw it from THEIR point of view?
Here is a glance into their world. How much patience would YOU have?!?!
Tech support: What kind of computer do you have?
Female customer: A black one…
Customer: Hi, this is Celine. I can’t get my disc out.
Tech support: Have you tried pushing the release button?
Customer: Yes, sure; the tray comes out but there’s nothing in it.
Tech support: Does disc content show up on your screen?
Customer: …Oh! …wait a minute….. I hadn’t inserted it yet… it’s still on my desk… sorry….
=============== Continue reading ‘Tech Support’