Technology tips when starting your own business

Technology

Website Design

Internet technology is one of the biggest challenges small business owners face. Part of the reason is how quickly it changes but more importantly it’s because of the misinformation propaganda machine out there confusing things – ON PURPOSE.
Nowadays, the Internet is the undisputed go-to place for information. Even if you don’t engage in e-commerce, a company website is a must-have. This vital tool allows users to establish your authenticity, services, contact details and background, leading to potential business and referrals. Remember that the formatting of your website will also provide insight for visitors. Will you be seen as professional and cutting edge, or outdated and messy? There is a wide pool of resources available when it comes to website design, so surf the Internet and peruse the providers that are within your budget. Also be sure to choose a domain that is relevant to your business name and services or products.

We assist our clients to do this ON THEIR OWN without reliance on unscrupulous web designers whose business model is predicated on making money FROM you rather than FOR you. Contact us if you want to get online for FREE and never hire another IT geek to solve “technical problems”…

Search Engine Optimisation

You may or may not have heard of this little thing called SEO. If you have, it was probably flung around in a conversation along with the words Google, ranking and page results. Broadly speaking, SEO involves a number of on-site and off-site strategies that are used to boost your ranking in Google’s search results. It focuses on improving the user experience through top-quality website structuring and content, as well as considerations for Google’s indexing system. As online shopping continues to take leaps and bounds and the world relies more and more on online searches, the difference between appearing on the first and fourth page of Google’s results can be immense.

If you want the quickest, easiest path to online lead generation, click on the hyperlink and you’ll see how our clients are dominating their online presence.

Cloud Storage System

When IT specialists refer to the cloud, they are really referring to data that is hosted on the Internet. Cloud computing signifies the use of a large number of super-powered computers and servers that can be accessed by users in any location with access to the Internet. The benefit of cloud computing systems is that programs or applications can all be run remotely, reducing installation costs and licensing fees of local or in-house servers.

For some professions, where confidential and highly-sensitive documents are commonly handled, the potential hazards of hacking and lost information tend to overshadow the benefits offered. In response to this dilemma, companies such as Your Digital File have used cutting edge technology to develop a cloud storage system with a level of security that surpasses what is available on the market, meaning that everyone can take advantage of the cloud.

Social Media

Facebook, Pinterest, Twitter, Instagram, LinkedIn; the list goes on and on. While businesses cannot afford to ignore the power of social media, there are so many platforms that it can be difficult to keep abreast of all them. We advocate a totally different approach to online marketing. Have a look at the numerous posts in this blog to see how radically different our recommendations are.

What sort of technology do you use in your business? Have you experienced success or failure? Share your stories by commenting below.

This is a guest post – if you would like to submit a post, please contact us for the terms and pricing.

Online Lead generation

Last week, I blogged twice about how small business owners are generating new leads for free.

The first blog post explained step-by-step how to leverage things you find online to create SEO optimised content. The second blog post demonstrated how, once you adopt an exponential mindset, you can get more new leads for free.

But here’s the thing about blogs, the Internet and free stuff – MOST people read it, get a quick boost of enthusiasm and then go right back to their old (bad) habits.

Not The Graffiti Eaters!

They understand the power of online marketing and organic traffic generation strategies.

Have a look at their recent blog post on why you can’t chew gum in Singapore. It’s a brilliant example of SEO optimised blogging we teach in our 3-hour blogging webinar for small businesses.

The only real difference between people who are successful online and those who aren’t is that successful people do things that work – AND – do them systematically.

Everyone else just sits around “expecting something to happen” magically.

Singapore - no flushingIf you’re a plumber, you jump on this bandwagon and blog about this…!

Can you see how easy it can be to join the thread of an idea and make your blog posts just a little more interesting?

It starts with a thought, followed by a tried and tested system…

But nothing happens unless you do something…

Get New Leads For Free!

Yesterday, I blogged about how online lead generation was quick and easy, with a LIVE example. Today is a follow up with two parts.

The first part is how Lynn Gilmartin had a fabulous experience floating and video blogged about it. Inner Outer Health is a client of ours and its owner, Lena Yammine was gobsmacked when she saw the video as was I. You have to take a look at the video, it’s so natural, authentic and genuine – Lena could not have paid for a better testimonial!

Lynn Gilmartin - Floatation TankClick on the image or on the hyperlink to see Lynn Gilmartin’s video on her Floatation Tank Experience.

The lesson here is that we tech our clients Exponential Marketing Strategies that are based on high-integrity, long-term value creation principles that once adopted, become exponential due to the sheer force of the Law Of Attraction. Paying it forward reaps dividends for months, years and decades to come.

One of the problems with modern life and technology is that “some” people forget we are still HUMAN and still act and react as humans do…

A testimonial like the one Lynn created for Lena is literally PRICELESS.

I am sure, after visiting Lynn’s website she totally gets it. I mean c’mon – read about her amazing journey… WOW!

Isn’t it amazing how “some” people get this stuff and others struggle?

The reason for my blog post today is to SHOW you how you can get new leads by adding value and leveraging the Internet as a HUMAN CHANNEL, to communicate with your audience. As you do that, you WILL reap the benefits, one click, one client at a time.

If you want to learn how you can start to attract more ideal clients like Lynn to YOUR business – have a look at a bundle we put together for you to help you generate more online leads effortlessly.

Once you do that, you’ll fully grasp the value of the FREE BONUS that resides on the next page…

Continue reading ‘Get New Leads For Free!’

Lead generation the easy way

Today’s blog post is special. I know you hear that a lot, but bear with me and determine for yourself if what I  reveal below is valuable, maybe even priceless for you.

In today’s world, we know you have to be online to get new leads and you have to have a preeminent presence NOT to lose the sales that are on their way to you. I know it sounds harsh, but if your website sucks, prospects are going to avoid you, simple as that. Prospects who were considering purchasing from you will now buy from your competitor.

That’s pretty obvious, but so is lead generation – but then again is it really?

The fundamental building block of online lead generation is Search Engine Optimisation (SEO). The problem is how to do it EFFECTIVELY and EFFICIENTLY.

Effectiveness comes from doing the right things and efficiency from spending the least amount of time, effort and/or cost doing it.

So what’s so special about today’s post then?

Glad you’re still reading and interested.

First of all, I want you to click on this link —> it’s a Funny Puppy Video. Go have a look and then come back here…

Continue reading ‘Lead generation the easy way’

Top Common Blogging Writing Mistakes

Blogging is increasingly important, especially for small businesses who want to generate new leads. We cover why and how to do it at our Blogging for Business workshop that we also have recorded as a “How to blog webinar“. One of the things we cover is the top mistakes to avoid, including this colourful infographic that summarises the most common writing mistakes.

top-common-blog-writing-mistakes

Long URL

According to Wikipedia:

Phishing is the act of attempting to acquire information such as usernames, passwords, and credit card details (and sometimes, indirectly, money) by masquerading as a trustworthy entity in an electronic communication.[1][2] Communications purporting to be from popular social web sites, auction sites, banks, online payment processors or IT administrators are commonly used to lure unsuspecting public. Phishing emails may contain links to websites that are infected with malware.[3] Phishing is typically carried out by email spoofing[4] or instant messaging,[5] and it often directs users to enter details at a fake website whose look and feel are almost identical to the legitimate one.

So how can you protect yourself when you get an email with an abbreviated URL (Tiny URL)?

You can go to http://longurl.org/ and expand the Tiny URL to make sure you know where you will end up when you click.

If you think information like this is valuable, imagine if you became a client and we shared with you even more?

Have a look at our products and programs and test them for yourself. A penny saved is a dollar earned!

 

 

The Interpet

This is too funny not to share – especially if you are a dog lover…
The Interpet - dog

Have Fun Growing Your Business Exponentially

This is a fun strategy… to grow your business exponentially.

Step #1: Get a video created that captures people’s attention and gets your primary message across. Sorry, my preferred site for these videos is a secret I keep for my clients. A video like this should cost less than $100 – MUCH LESS.

Step #2: Upload the video to YouTube and make sure to optimise the video to achieve the maximum SEO benefit and total views. Sorry, again those are special tips for clients only!

Step #3: Embed the video into your blog.

Step #4: Email your clients to watch the video on your blog – NOT YouTube directly.

By embedding the video into your blog, you will get people to remain on your blog (website) longer which will improve your SEO rankings.

It’s important that you syncronise your YouTube and blogging strategies for maximum results. I explain all of this and more in my Internet Lead Generation Toolkit.

 

Internet Traffic Tip

Getting to the top of Google’s search listings is not hard, if you know what to do.

Here is one quick and easy way to get there.

  1. Use the Google Keyword tool to find a relevant four-word phrase in your industry that has several thousand searches per month. The more specific the phrase, the better.
  2. Create a short video (Maximum 2-3 minutes) with a call to action to go to your website. As we have discussed, you are better to send people to a landing page and not your home page.
  3. Upload the video to your YouTube channel. We teach how to optimise your video editing the title, description, tags, etc. contact us if you want to learn how to do this.
  4. View your video in a couple of different browsers. View them from start to finish, this is important!
  5. Embed the video in your blog and view the video on that page.

This gets you to the top of Google, but the trick is to STAY THERE. That requires on-going tips, tools and techniques that are beyond what we can offer on a blog. Click on the hyperlinks if  you want to learn business blogging strategies, how to turn browsers into buyers or generate more leads via the Internet.

If you aren’t leveraging these strategies, you’re either spending way too much time, money and/or effort. What we teach are the fastest, easiest and least expensive strategies to get free organic traffic to your website and/or blog.

The challenge is not to cheat and use black hat strategies that will get you knocked off the search engine listings.

BEWARE of the SEO service providers who “guarantee” listing results. They might GET you there, but staying there and NOT being penalised by Google is another matter. Trying to “undo” their tactics could cost you hundreds of hours and thousands of dollars. In one extreme case, the website was banned from Google which essentially killed the business “overnight”. A frightful thought.

The 3 things that should be in your monthly SEO agency report

Internet HTTP imageWhen we track down an SEO agency that finally fits the bill, conveys the right message and checks out against a pile of references they’ve thrown our way, the battle is won and we can now get on with the challenges of being a business without the online clap-trap, right?

Well, not really.

Leaving your online presence and eventual income charts in the sticky hands of an SEO agency is risky, even in the best of circumstances and relationships; SEO is an industry that changes quickly, with an average of two algorithm changes being processed by Google every day.

While they stay on top of things and fling us through reports, our eyes should scan the page and critically measure their performance, based on the three following indicators.

Are You Coming or Going? Traffic Comparisons

“So, (your name), as you can see here, your traffic numbers have improved substantially over the last few months, doubling last year’s figures!”

“But we didn’t have analytics tracking installed last year…”

Sound familiar?

*Crickets*

SEO professionals are trained, semantic artists, often finding the positive spin in a report and embellishing the details. Whilst shopping around, make sure you carefully select an ethical company like Search Factory to represent and hone your online interests.

If you’ve already taken the leap and plunged into a dotted line fiasco, ask to see a traffic comparison in an easy to understand format over the last month against the preceding month, the last three months, fluctuations over six months and comparisons to the previous year (if you have data dating back that far).

If they dance around these figures and neglect to provide you with meaningful information, something shady may be going on and your money may be invested better elsewhere.

Up, Up and Gone Away? Climbing the Rankings

When was the last time you set eyes on a keyword report that didn’t bore you to tears and lead you to tear your hair out with confused frustration?

Agencies can be fond of over-feeding clients information they don’t need to process, hoping to distract their focus from a complete lack of results across the board.

Make sure your report includes an easy to understand table of keyword rankings (and know which keywords you’d like to be ranking for!), complete with increased or decreased search volume, converting keywords and dead keywords.

A competent specialist will guide you through what everything means, pulling parts together into one cohesive picture that doesn’t make you want to throw your computer out the window.

If your agency doesn’t have time (or make time) to sit down with you and drill into keyword reporting, you need to question whether you are really their priority; there’s nothing worse than being taken for a ride and paying a premium mark-up for the pleasure.

Backlinks? What Backlinks?

Upon opening an SEO report, a range of indicators should automatically be indexed or at least apparent as the pages roll on.

If your reports lack any evidence of back-linking, from process to mention, pick up the phone and demand more information.

Chances are, your nominated SEO company has completely neglected a very important facet of ramping up sustained rankings. Think of the Internet as a mega-city; you have ghettos and caravan parks, middle class dwellings and specialists, expensive neighbourhoods and affluent areas – link building allows SEO agencies to tap into this embedded social hierarchy and put your brand in touch with the right people, managing not only your online reputation, but audience perception through association.

The absence of these negotiations is not only preventing your company from climbing a very competitive exposure ladder, it may work against you in the future, as you struggle to play catch up to competitors who have made smart choices in link building activities and grown a strong following or a database of highly ranked websites.

Don’t shoot yourself in the foot before you get started!

Everybody has an opinion. So what about the rest of us? What do you think SEO agencies should include on reports, or do you have a horror story to share with me? Thoughts, ideas, anecdotes are welcome!

About the author of this blog post

Jessica Hannah is a part of the team at Search Factory, a leading Brisbane SEO agency.

Search Engine Optimisation

As a reader or subscriber to this blog, you know that we approach Search Engine Optimisation (SEO) a little differently, which is why our clients get such incredible results. As Google keeps changing and updating its algorithm (search criteria), it becomes harder and harder for small business to keep up — Unless you do things that are not affected by the updates.

That is the key to Exponential Mindset Thinking – doing those things that make all the difference. Easier said than done.

That being said, I was on my Linked In Home Page and these suggestions (based on my keywords in my Linked In Profile) illustrate how metadata parsing and sorting works. If you check yours out, you’ll get a sense of whether or not your profile reflects your SEO preferences.

This is one of the many tips and techniques we teach our clients to triangulate if their positioning is on or off “target”.

Linked In - Preferences

If your Linked In preferences (suggestions they make for you, based on your profile) are not representative of what you want, you are sub-optimising your SEO or Social Media Marketing. You can click on the hyperlinks for products that can help you or just contact us and we’ll help you get the best bang for your buck by stopping doing what doesn’t work.

Most small businesses waste more money than they make with their SEO and Social Media Marketing initiatives.

Top 10 Blog Posts Of 2013

Top 10 Blog Posts 20132013 has been quite a year. Below is a list of the top 10 blog posts of the year. Enjoy a quick review and use the tips and techniques to make 2014 your best year ever!

  1. Willpower is like a battery – How to stick to your goals like New Year’s Resolutions.
  2. Hyperbolic Discounting – How to remain committed to long-term goals to achieve the success that might have been eluding you.
  3. Why Smart Business People Fail – Success is not the inverse of failure. In other words, not failing does not make you successful…
  4. From Motivation To Momentum – A must read if you slip and sabotage your goals and dreams (knowingly or unknowingly).
  5. Google Search Tips - These tips are priceless to get the most from Google, otherwise you’ll never quite get what you’re looking for.
  6. The Epic Split – This is simply AMAZING. The power of human focus and concentration combined with incredible athleticism.
  7. Good And Bad Habits Of Smart People - Success is not about how smart you are, but much more dependent on WHAT you do with what you know and HOW you do (or don’t do) certain things…
  8. Bobby McFerrin – Amazing Presentation – Every once in a while someone creates a magical moment. This is one such moment. Enjoy!
  9. Positive Twist On Negative Thinking – Attention small business owners… Don’t hire this type of person!
  10. The Power Of Why – The better the questions you ask yourself, the better the answers you’ll come up with.

How To Learn Something New

What I love to do is uncover “lies” that distract or distort people’s reality or perceptions of reality…

For example, I think Malcolm Gladwell is one of the best business non-fiction writers around. His book Outliers was a phenomenon for non-academically inclined business people. He brought the world of ‘Expert Performance‘ to the layperson in easily digestible prose and great storytelling.

Internet Support

It was so easy to learn new stuff when we were young… Why is that?!?!?

Unfortunately, people associated learning something new with the 10,000 hour rule. What most people might not fully consider is that for someone to master or become an expert in anything takes… 10,000 hours.

But to learn something new, according to Josh Kaufman in this Ted Talk, takes only 20 hoursIF you use the same principles as the experts, champions and so-called child prodigies – Deliberate practice.

Easier said than done, but then again it actually is easy when you know WHAT to do and HOW to do it.

As The Exponential Growth Strategist, this is what I do for our clients. (1) I uncover the big “lies” that distract and distort reality. (2) I give them the foundational principles like deliberate practice so they can start the process and most importantly, (3) I follow up and follow through with the guidance and mentoring they need to achieve results in record time – with the least amount of effort and lowest cost possible.

The number 1 impediment is not your ability to do “it”, but the mindset that permeates your current reality – if you think it takes 10,000 to learn a new skill, you won’t start to learn anything new because who the hell has 10,000 free hours?!?!

BUT…

If it only takes 20 hours to learn any new skill, then it means you could learn something NEW every month in 2014… Hmmm… How much would THAT change your life, shift your destiny?

Say hello to your New Year’s Resolutions!

One of the key foundational principles I teach our Platinum Members is that the more you become proficient in one aspect of your life or career, the harder it becomes for you to replicate that in acquiring another new skill. KNOWING why is the missing link most “successful people” lack to create their next big accomplishment.

It is the number 1 source of frustration and disappointment in accomplished individuals, especially when it comes to Internet Marketing and online lead generation.

Contact us and we’ll help you overcome these psychological barriers and unleash the exponential potential that is within you. It’ll only take 20 hours, not 10,000.

Happy New Year From Exponential Programs

How to get more web visitors to buy

Once you have traffic to your website or blog, the next hurdle to overcome is turning website browsers into buyers. Easier said than done – unless you learn WHAT and HOW to do it, then it’s actually quite easy.

Almost as easy as flipping a coin and hoping for the best!

Conversion, Lead Generation, Web Leads

Exponential Marketing Comic 2

This is the second in a series of comics, the first installment was about missed opportunities. This one’s about making the most of the opportunities that present themselves.

Online Lead Generation, Business Coaching, Business Mentoring

For some comics and cartoons might appear to be juvenile, silly or even immature, but the reality is that humour gives us the chance to laugh at ourselves within a safe context. It allows us the opportunity, in this case to reassess what we want and why we want it — and ultimately IF we want “it”.

These are deep, profound questions that humour does not dismiss but rather lightens the load for us.

The throw away phrase is that “life is too short to be too serious”. I agree. I also agree that with humour, we have another dimension for self-awareness and self-discovery.

It’s one of my foundational principles of my coaching and mentoring philosophy.

If nothing else, enjoy the comics, otherwise contact us when you’re ready. We’ll show you how you can have fun growing your business.

Exponential Marketing Comic 1

Today is the first instalment of a cartoon series…

Cartoon, Comic Strip, Business Growth

Online Programs Available:
Blogging for small business webinar
Turn Browsers into buyers webinar
Internet Lead Generation Toolkit

Organic search and click-throughs

According to recent studies, search engine users overwhelmingly click on organic results as opposed to paid ads by a whopping margin of 94 per cent to 6 per cent.

One study looked at both branded and non-branded search queries. On branded searches, the top search result received the most clicks, which makes sense, considering the search is likely to be navigational in nature:

  • Result 1: 80%
  • Result 2: 6%
  • Result 3: 4%
  • Remainder: 10%

On non-branded searches, however, the data indicates searchers are more willing to go well beyond the top 3 results (more than 50% of the time!):

  • Result 1: 35 %
  • Result 2: 15 %
  • Result 3: 11 %
  • Remainder: 39 %

With the natural tendency for users to trust organic listings over the paid counterparts,  one has to wonder why small businesses aren’t improving their SEO rankings to get listed higher and more frequently for the keywords their suspects and prospects are typing into Google.

The best part of all of this is that organic search results are essentially free – once you know what to do, it’s quite easy and a lot less effort than the alternative – Making enough money to pay for paid listings!

If you want to know how to turn browsers into buyers or leverage blogging for a small business, click on the hyperlinks or contact us.

We’ll tell you what your web design company won’t tell you….

Browsers Need Motivation

This is just plain silly… But I had to share it with you because often, we are just too damn serious. Enjoy!
browser cheer

Attention Business Owners – Stop Wasting Time With Facebook

Don’t just listen to what I have been saying for years, BRW Magazine’s recent headline speaks for itself…

Online Sales Lead Generation

Click on the image to find out what your best Internet Marketing Options are.