The Visual Power Of Big Data

I have blogged about the Privacy Pirates and the massive invasion of digital privacy issues that abound… And I’m not even a conspiracy theorist!

That being said, this TED Talk shows the incredible power and majesty of what big data can reveal. I can only imagine what oppressive regimes do behind-the-scenes that we never get to see, but then again, I am NOT a conspiracy theorist.

The video below is magnificent, it shows beautiful, colourful renditions and extrapolations of data like I’ve never seen before. Gone are the days of endless, broing numerical printouts and tables. If only we had had visual tools like this when I studied cluster analysis in my doctoral multivariate statistical analysis course. I probably would have understood and retained a lot more…!

Blogging For Business – Does it really work?

Don’t take my word for it. Read the email correspondence below from Malcolm Whitfield in response to a Post Program Planning (automated) email we send to all our clients after-the-fact.

___________________________________________

Hi Marc, (or whoever handles your mail),
 
Just thought I would reply to this.

I attended a half day Internet Business Blogging Workshop several years ago (2012).

I knew it was just a taster for further services, but I felt I got genuine value out of the few hours.

I implemented a couple of the ideas I got from the session, (there were more that I could have used, but I’m slack), plus what I have gleaned from the info on your website.

I got a feel for how the web thingy actually works. My tiny little website with its tiny little business pulls enough customers to outperform all my competition, including St. John’s, in my local area, and brings about as much work as I can handle by myself. (I’m 65 and not really wanting to hire staff and build a big business).

Your training session was tight and professional and jam-packed with real, usable tips and information. (I’m a trainer myself, and I’ve seen a lot of mediocre ones).

Don’t know how the people who do your mentoring programs (Platinum Program) and bootcamps go but if they get the same bang for the buck that I did, they should all be millionaires by now.

Just thought I’d let you know.
Cheers
Mal

______________________________________

This email, unsolicited and received more than two years after-the-fact tells you a few things… Among them:

  • Classy people still exist in this day and age of entitlement. If ever you are working late dealing with a client request and wonder if it’s worthwhile – remember you change the world ONE person at a time. Not many will tell you, but many more than you think will appreciate it.
  • When you pay it forward, it all comes back to you. Malcolm and I met at an event several years ago, but I still remember him even though I’ve spoken to thousands of people since then. Be INTERESTING and people will be INTERESTED in you and your story.
  • Give without the expectation of reciprocation. This is so much truer today than ever with “everything” being free and too many people taking things (and people) for granted. If you are well served and are provided with great value – let the person/company know. Praise and acknowledgment never, ever falls on deaf ears!

 

You know you’re texting too much when…

… You need to have your own lane…

This is both funny and sad at the same time. I am all for multi-tasking, but not to this extreme!

 

Stairs and texting

7 Signs That You Are Going To Be The Next Cyber Victim

Have a quick look at this interesting perspective on the state of cyber crime.

Boaz Fischer is a graduate of our Platinum Program.

Do we spend too much time online?

Since the Internet arrived in our lives in the 1990s, few would have realised then how far it would eventually infiltrate our daily activities.

And whilst it has undoubtedly provided many convenient functions by allowing us to socialise with friends, and shop for products in a digital environment, many are concerned that the time we spend online might be having a negative effect on how we live our lives.

Research

According to a report made by research company Nielsen in 2013, it seems that the average Australian is spending more and more time online. In fact, it is thought that it is commonplace to find that many users now spend the equivalent of one day per week on the Internet.

This figure is mirrored by the fact that laptop ownership in Australia has significantly increased from 33% to 77% in the past ten years.

And although the use of desktop computers has decreased slightly from 80% to 72%, it is thought that there is now a growing trend for ‘dual-screening’, where people now use mobile devices in conjunction with the more traditional computer interfaces.

Applications

The increased use of technology has mirrored the massively expanded range of applications that now exist within the digital domain.

One of the most notable trends in the past decade is the rise of social media sites. Research shows that seven out of ten Australians are now actively engaged in social media such as Facebook and Twitter.

The rise of social applications for entertainment is equalled by the huge growth in gaming sites that now offer a convenient way for people to spend their time. Now mobile users can play complex strategy games like Minecraft from just about any location, and likewise the incredible rise of online gambling sites like www.spinpalace.com have facilitated an entire new industry to blossom out of our desire to play a variety of games from the comfort of our mobile device.

Warnings

Whilst the massive range of online options from researching travel options to purchasing the latest products with a click of a button may have many instantly identifiable benefits, there are a few warnings to consider too.

News stories like those published on news.com.au point to the fact that the increased time spent online can lead to a variety of sleeping disorders, low self-esteem and depression. Furthermore, the potential exposure to pornography can disturb normal sexual development in children in alarming ways.

So like any other activity, the overruling guidelines for internet use should be to participate sensibly, and in moderation.

 

Google is at it again – mobile update to algorithm

Just when you thought you were getting on top of your SEO, rankings… Google changes the rules yet again.

This time it’s to optimise search for mobile devices.

Click on the link for some of the buzz it’s creating. It could be quite disastrous if you get caught with your pants down so-to-speak.

If you want to stay one step ahead of your Internet Marketing, contact us.

 

They Know

I have talked about Privacy Pirates before…

This video is worth the 3 minutes – but I have to warn you, it’s more than a little upsetting what THEY KNOW…

Internet Addiction

Internet Addiction

The Beginner’s Guide To Mobile Marketing

Mobile marketing - phoneKnowing what the best practices are when it comes to creating effective mobile marketing can seem incredibly complicated and rather daunting to a newcomer. This is especially true if you’re someone who runs a small business and can’t afford to hire a person to take care of it all for you. What are the dos and don’ts of mobile marketing?

Know Your Customer

Knowing the recipient of your mobile marketing is crucial to generate engagement. Make metrics and analytics your BFFs. They will tell you a lot about a person from some very basic data collection. More than ever, the same tools you use for mass marketing can now give you detailed information about the demographics of individual recipients.

For example, thanks to developments in SMS technology, companies that deliver mobile marketing tools (see the SMSGlobal website for an example) can now provide you details about who is reading (or ignoring) your messages.

Tailor Your User Experience

Using the SMS data might tell you that the vast percentage of your online customers are using a particular smartphone or mobile browser to browse and purchase your products. You should definitely use that information to create a user experience that makes using your site or app much easier on those specific devices or browsers. The smoother the experience, the more likely it is customers will return.

Apps Vs Mobile Websites

A startling amount of people don’t really understand the difference between apps and mobile websites. These are very different ways of solving a specific problem. Creating an app for your mobile marketing allows you to target customers using very specific platforms and refining the experience for those devices.

Mobile websites are exactly that: sites that have been designed for use on a smartphone. In both cases, text should be kept to a minimum – communicate in short, clear phrases. You want to get the message across FAST.

Streamline The Purchase Process

81% Of all purchases made on a smartphone or mobile device are driven by spontaneity. That means, if your marketing’s call-to-action can tempt a customer into looking at the item on your online store, your interface needs to lead naturally and quickly to the checkout screen (shopping cart). Reducing as many steps in the purchasing process is a great way to increase sales.

Don’t Be Invasive

When you think about receiving marketing yourself, what’s your least favourite thing about it?

Many people hate the invasiveness of certain kinds of marketing. Mobile marketing can certainly be classed as invasive. You’re muscling your way onto someone’s private phone screen. If you want them to take time out of their day to pay attention to your message, you have to be respectful and value-driven.

When in doubt, always err on the side of a conservative approach. The last thing you want is to stir up a dust storm of controversy on social media sites!

Seeing the forest for the trees or _____?

I use this metaphor to explain Internet Marketing Strategies all the time.

Forest For The Bears

The Social Contribution Of Social Media

As a reader or subscriber to this blog, you know my ‘opinion’ of social media… This cartoon summarises it quite cleverly. social_media

Net Neutrality Vote

The Internet’s neutrality will be voted on soon… If you want to protect the Internet’ “integrity”, click on the image below or on the hyperlink to cast your vote to keep EVERYONE’S ACCESS EQUAL.

 Internet Neutrality

Times have changed…

Times sure have changed… Cartoon_Computers
Yet some people still struggle with ‘technology’ and don’t understand the basics of Internet Marketing

Thank you Andrew Powell for the cartoon submission!

Update Your Linked In Profile Photo

A friend recently asked me how to change her Linked In photo…

Step 1: Go into your Linked In account.

Step 2: Click on Edit profile.

Linked In - Profile

 

 

 

Step 3: Scroll down to your current photo.

Linked In - Change Photo

 

 

 

 

 

 

Step 4: Insert and position your new photo.

Linked In - New Photo

 

 

Step 5: Save and now you’ll see your new profile!
Linked In - Profile Summary
Remember:

You never get a second chance to make a first impression…

Tips on Using Technology to Improve Client-to-Business Relationships

HandshakeIf you’ve got your own business, you’ll know by now the importance of maintaining relationships with your customers. You may feel it’s a challenge to devote time to each customer as your client base increases as your company grows, yet you still need to effectively communicate and respond to all their needs.

You are not alone. Every business struggles with this dilemma. Luckily, technology most likely has a solution to help re-connect you with your clients.

Here are some tips on using technology to improve customer/client relationships.

Upgrade Your Phone System

There’s a perception that phones are no longer trendy. Many small businesses think the only way to reduce costs is to spend as little as possible on phone systems, forgetting that a good system is essential to their business. There are so many options: Multi-channel phone systems, call/contact centre technology, mobile and tablet video conferencing, VoIP… there’s definitely something that suits your needs and fits your budget.

To get the best advice about what system would work for your business, it’s best to speak with a company that specialises in small business phone systems, such as Com2.

Use Technology To Enhance The Customer Experience

Many companies make the common mistake of using technology or software, to try to create a NEW customer experience, rather than enhance or improve an existing one. Often, the focus is on the technology instead of making the customer’s experience better.

First, you need to define what your ‘customer experience’ is (this is a lot harder than it sounds!) then identify the tools and/or software you need to make it better. Don’t fall into the common trap of moulding your strategy around the latest technological fad.

Utilise The Best Tools Available

Customer Relationship Management (CRM) tools are a great way to manage all communications and data involving your customers. A CRM will enable you to analyse your customers so you can target them more precisely in your marketing campaigns. This will save you time and money and improve your results. If you don’t have a CRM system in place, you are about a decade behind… Literally stuck in the 1990′s.

I doubt you can survive the remainder of this decade without a CRM. Sorry, but that’s the way of the world – innovate or perish. There is no excuse – CRM systems are affordable and web-based, so technologically easy to implement.

Make Your Website Interactive

There are many ways to create interactivity on your website. One option is to have online survey tools to solicit input and feedback that can help you enhance your customer experience. You can send  e-newsletters, provide feedback forms and keep your list of FAQs current with audio and video explanations.

Use Social Media

Everyone’s going social these days, so why don’t you? Facebook, Twitter, Instagram and Pinterest are all free (unless you wish to pay to advertise through them), accessible and widely relied upon by the majority of the population. If you have a consumer client base it would be unwise not to use them. With social media you can easily keep people up to date and inform them of new products, recent achievements and upcoming events. Many businesses also use these networks as a base for promotions or competitions that keep their customers coming back for more.

Customers expect a high level of service. By staying current and utilising these various technologies, you’ll be able to personalise your service to each customer, thus creating a meaningful relationship that will keep them loyal on a long term basis.

A Christmas Gift For You

We know the adage about gift giving that it’s the thought that counts…

My gift to you is FREE space “in the cloud” on DropBox – click on the image below and you will access one of the best cloud-based storage services in the world – second only to Apple’s iCloud.

DropBox Referrals

Once you’ve signed up – it’s FREE, you can get your own affiliate code and get rewarded for YOUR referrals to friends, family and colleagues. It’s the gift that keeps on giving.

This is exponential leverage at its very best, which is what makes the Internet the most powerful marketing tool ever created.

Learn to leverage the Internet to your advantage without needing to give anything away for FREE, but using other people’s FREE gifts to YOUR advantage with the Internet Sales Lead Generation Toolkit.

Top 10 Blog Posts For 2014

Here are my picks for my top 10 blog posts of 2014.

  1. Top-10-Blog-Posts-2014There is nothing more powerful than 20/20 Foresight to know what’s coming in 2015…
  2. This is my favourite YouTube video of the year – brilliant – Word Crimes are committed by too many people’s.
  3. Antimimeticisomorphism is easier said than done – this example is priceless – poo pourri.
  4. The privacy pirates are still at it in 2014, maybe this guy’s one step ahead of them with his amazing mind reading skills!
  5. We all love our iPads… Who knew they are this versatile and useful?
  6. A metaphor can be the difference life and death, success or failure. This is one of my all-time favourites.
  7. This cute video says a lot about teamwork – Together Everyone Achieves More.
  8. Looks do matter – even if you’re a shark.
  9. I hope your calendar doesn’t look this this! Notice the caribou? Another great metaphor!
  10. Somethings are better left unsaid.

Bonus Blog Posts:

An Oscar Award Winning Speech worthy of its own Oscar!

If Noah was alive today

Enjoy the best of 2014 and may 2015 bring you all the wealth, health and happiness you deserve!

Linked In And The Law

Porter Press -1 Porter Press -2 Porter Press -3

 

Thank you Alex Pataky of Opening Roof Specialists for forwarding this on.

I am sure several of our readers and subscribers will purchase the book!

Amazing mind reader reveals his gift in this 2-minute video

You need to watch the video first – it is simply AMAZING..

When you’re done, click to read more.

Continue reading ‘Amazing mind reader reveals his gift in this 2-minute video’

iPad German Commercial

This is just too funny – don’t worry, you don’t need to understand any German to laugh out loud at this hilarious commercial.