I am sure several of our readers and subscribers will purchase the book!
Lead Generation Tips And Ideas For Small Business Owners
This is just too funny – don’t worry, you don’t need to understand any German to laugh out loud at this hilarious commercial.
Experienced business professionals know the value in networking – there is no better way to get work done and stay ahead than connecting and communicating with other sources of information and knowledge. Whether it’s within a group of industry professionals like the Women’s Networking Australia, or Connected Women, or just a bunch of friends, information works best when it can be shared, discussed and passed on.
Networking your business’s IT infrastructure has the same benefits – you and your staff will have better access to the key sources of information, knowledge and productivity. Setting up an IT network is easy when going through a professional information technology company such as Keyspace Australia.
Here’s why your business should get connected with networking services today.
Wireless, wired, cloud computing – sometimes it feels like a completely different language! But the truth is, networking is not a new concept. It’s just moving forward like everything else. The basics are still the same – systems work together to share information and knowledge, stay connected, and help grow your business. So what option do you choose? The best way to decide is to break down exactly what your work environment is.
These questions will help determine the infrastructure you require.
Whether your business is big or small, staying connected with the people you work with is vital for productivity. Networking services, whether wireless or wired, will allow you to do this. You can have every computer, laptop and mobile all working in sync so your workflow is rarely interrupted. It’s a dream for any business! Having your business and its devices set up on a network means you can make tweaks to that all-important presentation the moment you think of it – and you don’t have to make a trip into the office!
The other bonus of having your business’s devices connected on a network is sharing! Everyone likes to share (most of the time), particularly when your business revolves around teamwork to keep it going. File sharing between laptops, computers and mobiles makes for a more efficient team environment. Nothing is missed and work can always be accessed if someone happens to be away. Other devices such as printers, scanners and webcams can also be added to the network and easily shared via a wireless connection. Because everything is shared on the network, growing your business is more convenient as devices are ready to go immediately for new employees.
Everyone can get a little slack when it comes to computer back-ups, and even if they are done regularly there is still no guarantee it’s safe. What if there’s a fire or a flood that affects your server room? By setting up a wireless network you will have more back-up storage and safer, multi-geographic places to keep it. Options such as the cloud means all your information is backed-up to a secure offsite location. It’s also the perfect solution for archiving too!
So whether you prefer the mobility of a wireless network, or the added security of a wired network, an expertly setup network will give your business more access and smoother productivity. This can keep your business moving towards the future and continued success. So what are you waiting for?
What have been your biggest hesitations about setting your business up with networking services? Let us know in the comments below.
This has been a guest post – if you would like to submit an article, please contact us for our publishing terms and conditions.
We all need more free disk space – especially in the cloud. If you aren,t using DropBox, click on the hyperlink and you’ll instantly get 500 Mb of free space – need more? Invite more friends and you can get up to 16 GB of free space.
Dropbox is ideal when you run a virtual company with freelancers and contractors working around the globe. It is one of the many priceless web-based tools we teach our clients to use to leverage their time and resources – exponentially.
That being said, the Internet remains the most exponential sales and marketing tool available for brick and mortar businesses who want to increase their offline and online sales.
Here are a few tips to launching the online part of your business, to complement what you are already doing offline.
This is a crucial step, no matter how limited your start-up capital is. For an online venture, the website is the business so it needs to not only look good, but also function properly on any device your customers are using (computer, tablet or phone). It needs to have the ability to take payments and of course be search engine optimisated (SEO) and more. You can do it yourself with our Internet Sales Lead Generation Toolkit or consider contacting a full service agency like 4040 Creative to help you in the early stages and get you online with a strong brand and modern, fully functioning integrated website solution.
Even if you can’t afford to hire your own lawyers, accountants and other consultants when you’re starting up, you should at the very least tap into resources like Small Business Development Centres, your local Chamber of Commerce or similar organisations in your region. Passion and talent can take you a long way in business, but being great at what you do doesn’t always translate to being great at running a business and some professional input can save you from making costly mistakes.
You can easily find free templates for both of these online if you’re not sure where to start. The old “fail to plan, plan to fail” adage definitely applies to running an online business. Spend some time doing your planning and then use it as a working guide to operating and growing your online business.
This can be done both online and off, and is crucial to help grow your business. Reach out to complimentary businesses with whom you may be able to form mutually beneficial affiliate relationships. Join groups and forums that can help connect you with other solo business owners and be seen where your potential customers are likely to be.
Be careful not to get caught up in the Social Notworking Vortex –
where countless hours are wasted…
Remember to focus on building the relationship in the initial stages rather than going in for the hard sell and consider what you can do for others BEFORE you focus on what they can do for you. Pay it forward as much as you can – selecting those partners who are worthy of such an investment.
Don’t put all your eggs in one basket. Even if you are doing really well on a particular platform – don’t rely on it always being your primary source of revenue. Things can change quickly, particularly when using a third party application that you ultimately have no control over.
This is a guest post. If you would like to contribute to Australian Blogs, please contact us for our publishing terms and conditions.
This infographic has a lot of useful lessons for anyone using broadcast email marketing on an on-going basis.
As a reader or subscriber to this blog, you know I am not a fan of Social Media and the tactics used to steal your personal information.
Today’ I came across a message from Microsoft that I found truly surprising – read it for yourself.
The question is, will they be able to stick to it and remain competitive when their competitors keep stealing and monetising peoples’ personal details as rampantly as ever… Time will tell, but I have to give credit, where credit is due – well done Microsoft!
As a reader or subscriber to this blog, you’ve seen countless examples of antimimeticisomorphism. Antimimeticisomorphism is defined as having fun doing out-of-the-ordinary things that create extra-ordinary results with the least amount of effort and lowest cost.
The video excerpt below is taken from the major motion picture movie adaptation of Michael Lewis’ bestselling book – Moneyball.
If you have a small business, with limited resources and budget constraints – shouldn’t you consider a DIFFERENT approach that can yield extra-ordinary results?
Contact us and we’ll show how it’s done. We have coached and mentoring hundreds of small business entrepreneurs like you to defy the odds, rewrite the playbook and win the game.
Internet technology is one of the biggest challenges small business owners face. Part of the reason is how quickly it changes but more importantly it’s because of the misinformation propaganda machine out there confusing things – ON PURPOSE.
Nowadays, the Internet is the undisputed go-to place for information. Even if you don’t engage in e-commerce, a company website is a must-have. This vital tool allows users to establish your authenticity, services, contact details and background, leading to potential business and referrals. Remember that the formatting of your website will also provide insight for visitors. Will you be seen as professional and cutting edge, or outdated and messy? There is a wide pool of resources available when it comes to website design, so surf the Internet and peruse the providers that are within your budget. Also be sure to choose a domain that is relevant to your business name and services or products.
We assist our clients to do this ON THEIR OWN without reliance on unscrupulous web designers whose business model is predicated on making money FROM you rather than FOR you. Contact us if you want to get online for FREE and never hire another IT geek to solve “technical problems”…
You may or may not have heard of this little thing called SEO. If you have, it was probably flung around in a conversation along with the words Google, ranking and page results. Broadly speaking, SEO involves a number of on-site and off-site strategies that are used to boost your ranking in Google’s search results. It focuses on improving the user experience through top-quality website structuring and content, as well as considerations for Google’s indexing system. As online shopping continues to take leaps and bounds and the world relies more and more on online searches, the difference between appearing on the first and fourth page of Google’s results can be immense.
If you want the quickest, easiest path to online lead generation, click on the hyperlink and you’ll see how our clients are dominating their online presence.
When IT specialists refer to the cloud, they are really referring to data that is hosted on the Internet. Cloud computing signifies the use of a large number of super-powered computers and servers that can be accessed by users in any location with access to the Internet. The benefit of cloud computing systems is that programs or applications can all be run remotely, reducing installation costs and licensing fees of local or in-house servers.
For some professions, where confidential and highly-sensitive documents are commonly handled, the potential hazards of hacking and lost information tend to overshadow the benefits offered. In response to this dilemma, companies such as Your Digital File have used cutting edge technology to develop a cloud storage system with a level of security that surpasses what is available on the market, meaning that everyone can take advantage of the cloud.
Facebook, Pinterest, Twitter, Instagram, LinkedIn; the list goes on and on. While businesses cannot afford to ignore the power of social media, there are so many platforms that it can be difficult to keep abreast of all them. We advocate a totally different approach to online marketing. Have a look at the numerous posts in this blog to see how radically different our recommendations are.
What sort of technology do you use in your business? Have you experienced success or failure? Share your stories by commenting below.
This is a guest post – if you would like to submit a post, please contact us for the terms and pricing.
Last week, I blogged twice about how small business owners are generating new leads for free.
The first blog post explained step-by-step how to leverage things you find online to create SEO optimised content. The second blog post demonstrated how, once you adopt an exponential mindset, you can get more new leads for free.
But here’s the thing about blogs, the Internet and free stuff – MOST people read it, get a quick boost of enthusiasm and then go right back to their old (bad) habits.
Not The Graffiti Eaters!
They understand the power of online marketing and organic traffic generation strategies.
The only real difference between people who are successful online and those who aren’t is that successful people do things that work – AND – do them systematically.
Everyone else just sits around “expecting something to happen” magically.
Can you see how easy it can be to join the thread of an idea and make your blog posts just a little more interesting?
It starts with a thought, followed by a tried and tested system…
But nothing happens unless you do something…