Once you have traffic to your website or blog, the next hurdle to overcome is turning website browsers into buyers. Easier said than done – unless you learn WHAT and HOW to do it, then it’s actually quite easy.
Almost as easy as flipping a coin and hoping for the best!
This is the second in a series of comics, the first installment was about missed opportunities. This one’s about making the most of the opportunities that present themselves.
For some comics and cartoons might appear to be juvenile, silly or even immature, but the reality is that humour gives us the chance to laugh at ourselves within a safe context. It allows us the opportunity, in this case to reassess what we want and why we want it — and ultimately IF we want “it”.
These are deep, profound questions that humour does not dismiss but rather lightens the load for us.
The throw away phrase is that “life is too short to be too serious”. I agree. I also agree that with humour, we have another dimension for self-awareness and self-discovery.
It’s one of my foundational principles of my coaching and mentoring philosophy.
If nothing else, enjoy the comics, otherwise contact us when you’re ready. We’ll show you how you can have fun growing your business.
According to recent studies, search engine users overwhelmingly click on organic results as opposed to paid ads by a whopping margin of 94 per cent to 6 per cent.
One study looked at both branded and non-branded search queries. On branded searches, the top search result received the most clicks, which makes sense, considering the search is likely to be navigational in nature:
- Result 1: 80%
- Result 2: 6%
- Result 3: 4%
- Remainder: 10%
On non-branded searches, however, the data indicates searchers are more willing to go well beyond the top 3 results (more than 50% of the time!):
- Result 1: 35 %
- Result 2: 15 %
- Result 3: 11 %
- Remainder: 39 %
With the natural tendency for users to trust organic listings over the paid counterparts, one has to wonder why small businesses aren’t improving their SEO rankings to get listed higher and more frequently for the keywords their suspects and prospects are typing into Google.
The best part of all of this is that organic search results are essentially free – once you know what to do, it’s quite easy and a lot less effort than the alternative – Making enough money to pay for paid listings!
If you want to know how to turn browsers into buyers or leverage blogging for a small business, click on the hyperlinks or contact us.
We’ll tell you what your web design company won’t tell you….
This is just plain silly… But I had to share it with you because often, we are just too damn serious. Enjoy!
As a reader or subscriber to this blog, you heard me profess the benefits of the 1 Percent Improvement Doctrine, how little things can add up to make a big difference. Today’s post was submitted by Ray Keefe of Successful Endeavours in Melbourne, Australia and is yet another example that if you improve what you do and how you do it by 1 percent every day, your personal productivity will soar.*
* If you would like to know how our clients are adhering to these and other exponential strategies, contact us at your convenience. We here to help you grow your business as fast as you would like.
This is a major update and will affect 90% of web searches. The key points are:
- Regularly updated sites will do even better (eg with blogs)
- Fundamental rethink in how Google ranks and judges content
- Longer phrases and queries will improve rankings for sites with a good strategy for this
- Reduced importance of backlinks and more of a focus on unique, fresh, relevant content
The final point is part of the work being done to reduce link farms effects on ranking.
For more details click on the hyperlink to check out Smart Company’s summary of the Hummingbird Google Update.
This blog post was supplied by Ray Keefe of Successful Endeavours in Melbourne, Australia. As a Platinum Program Member who now gets more than 2 out of every 3 new clients via organic searches on the Internet, he knows first-hand the SEO power of blogging and Internet Lead Generation Strategies for small businesses.
Contact us if you would like to learn how to get more clients leveraging FREE Internet Strategies that work for small businesses.
I recently came across this image that even though it speaks for itself, it begs asking yourself the question:
Does technology liberate you or enslave you?
I remember back in 1988 when I wanted to have a so-called cellular phone, which at the time was more of a battery with a handset attached to it. It cost a fortune back then and all it did was make and receive phone calls!
My partner at the time was not a fan of cellular phones, so when I sat down with him to “negotiate” buying one, his response surprised me. He explained he didn’t want one because he would never get any peace.
I was launching a new business and had to be at the office all the time to make sure everything was running as it should – UNLESS I had a phone so the team could just call me, I was a slave to the business.
This was further emphasised to me while having dinner with my parents who (still) don’t like mobile phones.
I met my parents for dinner at a local restaurant with cellular (battery) in hand and was met with the “if you bring that thing in here, you have to turn it off…” To which I responded, “the only reason I can be here is because I have this with me. IF I am needed, my team will call and I will take the call outside, otherwise I can”t have dinner with you because I need to remain ‘available’.”
We had a great dinner and we were not interrupted with a call.
Since then I have always remained AWARE that technology is designed to SERVE us – not ENSLAVE us.
I wish more people understood the difference.
My partner and parents sure did/do!
We have all had our run ins with tech support, but when was the last time you saw it from THEIR point of view?
Here is a glance into their world. How much patience would YOU have?!?!
Tech support: What kind of computer do you have?
Female customer: A black one…
Customer: Hi, this is Celine. I can’t get my disc out.
Tech support: Have you tried pushing the release button?
Customer: Yes, sure; the tray comes out but there’s nothing in it.
Tech support: Does disc content show up on your screen?
Customer: …Oh! …wait a minute….. I hadn’t inserted it yet… it’s still on my desk… sorry….
=============== Continue reading ‘Tech Support’
I have a word that defines what today’s blog post is all about. Antimimeticisomorphism. Simply stated, it means doing out-of-the-ordinary things that create extra-ordinary results with the least amount of effort and lowest cost. It necessarily includes doing things that create indirect benefits.
Let me give you an example. There is a website registry for Australian Blogs. For a nominal sum, you can get a link with a keyword optimised listing. If you don’t understand Search Engine Optimisation (SEO), you’re going to look at how many clicks it produces and if the number isn’t very high you might think the link isn’t worth the investment…
But here’s the think MOST people don’t understand about the value of links: It’s not the number of clicks that it generates that’s important – it’s what it contributes to your SEO indexing. For example, if you have an Australian Blog, then you want the search engines to INDEX it. Which they will… But it will remain at the BOTTOM of the index unless there is a link that raises its SEO status. What better link than anAustralian Blog registry link?
Even if NO ONE clicks through the link – the BENEFIT can still be huge.
But if you look at the wrong Google Analytics statistics (Click Throughs instead of overall traffic increase), you will make a poor decision.
This is just one example of some of the common mistakes people make when they don’t understand the basics.
If you would like to learn more about legitimate Internet Marketing Strategies, have a look at our online courses and webinars listed below.
They are moderately priced and exceptionally valuable if only to assist you avoid the most common and costly mistakes.
Online Internet Course #1: Internet Sales Lead Generation Toolkit
Online Internet Course #2: Business Blogging Webinar
Online Internet Course #3: How to Turn Website Visitors From Browsers To Buyers
I’m not sure where this came from, but I thought it was cute enough to share with you. It’s what business blogging is all about…
… When you find something worth sharing, please forward it on to me so I can then leverage it for our readers!
A recent article on the first 3 seconds of a website “load” caught my attention…
There are so many little things that can (and do) make a big difference. The challenge you have (we all have) is to determine which things to focus on.
That’s what I do with my clients – help them figure out what to focus on and what to ignore.
I do that with an established methodology and proven frameworks.
Wondering if your website loading speed is important?
It is and it isn’t.
Sorry, I don’t mean to be vague, it’s just some things are best left unsaid to make a point.
Unless you are SURE of the answer for YOUR company, YOUR situation, you should consider becoming a client so we can help you remove the uncertainty.
Otherwise “you’re good to go on your own” and already getting the results you want!
I am not one to focus on the negative, but every once in a while, it’s necessary to be aware of potential problems without stepping over the line into paranoia.
Ray Keefe of Successful Endeavours in Melbourne, remains on top of computer security issues because he develops electronic systems and upgrades legacy systems for his clients and security is of paramount importance.
Ray brought this issue to my attention and I thought it was worthy of sharing it with you just in case you thought you’d be safe with a new computer.
Click on the hyperlink to access the IEEE’s security alert on malware on new computers.
Here is a list of popular acronyms and their definitions…
ISDN = It Still Does Nothing
APPLE = Arrogance Produces Profit Leading Entity
IBM = I Blame Microsoft
DEC = Do Expect Cuts
CA = Constant Acquisitions
CD-ROM = Consumer Device, Rendered Obsolete in Months
OS/2 = Obsolete Soon, Too.
SCSI = System Can’t See It
DOS = Defunct Operating System
BASIC = Bill’s Attempt to Seize Industry Control
WWW = World Wide Wait
MACINTOSH = Most Applications Cool; If Not, The OS is Hot!