4 Issues Holding Your Website Back

It’s all good and well having a business website, but if it’s not doing all for your company as it could be, then it’s time to make a few changes. Having a small corner of the web for your business is only the start; it’s what you do with it that’ll determine the success. While problems can be wide-ranging, many fall into the same old categories. Below, we take a look at four of the common problems that small businesses have with their website. If your site is suffering from any of them, it’s time to make a few changes!

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A Secondary Concern

Social media is important, there’s no getting around it. However, your presence on Facebook, Twitter, and Instagram should not be your top priority when it comes to the online world. All too often, companies put the bulk of their energy into getting as many followers as they can, coming up with share-worthy posts, and so on. In actual fact, it’s your website that should be getting most of your attention. Your social media channels are not your end goal; they’re tools to push people to your website, which is what really counts.

Too Complicated

It’s common to look at the most advanced, well-designed websites out there, and then try to follow their lead when it comes to your own company’s site. You’ll have a flashy introduction, plenty of headers, and page after page after page. But like they always say: bigger is not always better! And if you’re a small business, then building a hyper-advanced website will do more harm than good. Instead, keep things simple. It’s not so much about how big it is, but just making sure that it’s the right size (if you’ve got a million products, then a million pages is fine, for instance). You don’t need to do more than what’s necessary!

Trust Issues

There is, understandably, a fair amount of skepticism in the online world about the trustworthiness of websites. People are more willing to doubt the legitimacy of a website than they were in the past. As such, if you’re giving a visitor any excuse to question how trustworthy you are, then you’ll be holding your site back. A site that’s down, for instance, is a red flag for a new visitor. To ensure this doesn’t happen, look at working with a company that can manage small business network; they’ll help to keep your website up and running at all times. Another way to win trust is to simply list as much contact information as you can, and to include testimonials from previous customers.

Lack of Insight

Your website generates a lot of data. The question is, are you using it in the correct way? It’s worth taking a look — it’ll show you what works, what doesn’t, where your visitors are coming from, and so on. All of these things can do wonders when it comes to pushing your website forward. You effectively have all the answers already — you just need to look.

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