A Snazzy Design Isn’t All You Need For Small Biz Website Success

If you are in the process of launching your own business, you have most probably been advised time and time again that a website is a must. In the 21st century, running a business without a website is practically impossible, and very few entrepreneurs actually do so. The fact is that a business website makes launching a successful venture that is highly profitable easier. This is because it helps to advertise your brand, draws in new customers, increases your reach, makes it easier to provide top notch customer service, allows you to showcase your products or services, and improves your brand’s credibility.

When it comes to business websites, for both big and small brands, a lot of people make the mistake of focusing purely on design. Of course, aesthetics are important, as to be appealing a website needs to look smart, stylish and professional. However, an attractive design isn’t all that a business website needs to be successful, and it’s important to understand that.

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Easy navigation

Statistics suggest that when people use a website that is not easy to navigate – aka get from page to page and find what they need, it puts them off of returning to that website. Think of it this way, when there are hundreds of companies selling similar products and services, why would a consumer buy via a site that is hard to use and navigate? The answer is that they wouldn’t. Instead, they’d buy from somewhere else, that has a website that’s easy to use and navigate. So it’s crucial that you ensure your website is easy to use – the best way to do this is to ask someone who is objective to test it out for you, as that way you can get an honest report about how easy to use your site really is.

Fast site

Again, a lot of consumers are put off of using websites that run slowly, as there are always alternatives that run more quickly. In today’s increasingly hectic world, people don’t have time to waste waiting for a website to load. Of course, it’s not just consumers that a slow website impacts but also your site’s Google rank – Google (and other search engines) penalise slow websites. For a website that runs fast, you need to select a company that offers website hosting that doesn’t require shared servers, as this means many websites are running from one server, impacting the speed at which the sites load. To learn more about companies offering hosting that will allow your site to run quickly, it could be worth shopping around. Talk to other local businesses, visit forums, and do your own research, so that you can find the hosting that’s the best fit for your business and budget.

Clear, concise information

Don’t underestimate the importance of clear, concise information posted on your website. When it comes to the content that you post on your website, from your ‘About Us’ section to your ‘Services’ page, the information on your website needs to be informative, concise, and most importantly, well written. That’s why, unless you’re a skilled content creator, you don’t want to make the mistake of attempting to write your website content yourself. It’s best to spend a little extra money and outsource the task, to ensure that your website content is up to scratch and reads well.

For a website that you can be proud of, take note of the tips and advice above.

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