Archive for the 'Analytics' Category

Data Never Sleeps Infographic

I’ve previously blogged about what happens in an Internet minute. This is a recent update, which shows how the most poular apps are changing and traffic is still increasing! I want to thank Alex for today’s submission, provided by Opening Roof Specialists!

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Sensis Social Media Report 2017

Sensis has just published its 2017 Social Media Report which makes for interesting reading if you are an Internet Marketer. If you want to make the most of your Internet/Web marketing investments, have a look at my Internet Marketing Toolkit. It’s for legitimate brick and mortar businesses who want to generate qualified leads.    

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They Know

I have talked about Privacy Pirates before… This video is worth the 3 minutes – but I have to warn you, it’s more than a little upsetting what THEY KNOW…

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Times have changed…

Times sure have changed… Yet some people still struggle with ‘technology’ and don’t understand the basics of Internet Marketing… Thank you Andrew Powell for the cartoon submission!

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Email Infographic – words to (not) use

This infographic has a lot of useful lessons for anyone using broadcast email marketing on an on-going basis.

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Moneyball – Antimimeticisomorphism at its best

As a reader or subscriber to this blog, you’ve seen countless examples of antimimeticisomorphism. Antimimeticisomorphism is defined as having fun doing out-of-the-ordinary things that create extra-ordinary results with the least amount of effort and lowest cost. The video excerpt below is taken from the major motion picture movie adaptation of Michael Lewis’ bestselling book – […]

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The 3 things that should be in your monthly SEO agency report

When we track down an SEO agency that finally fits the bill, conveys the right message and checks out against a pile of references they’ve thrown our way, the battle is won and we can now get on with the challenges of being a business without the online clap-trap, right? Well, not really. Leaving your […]

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Exponential Marketing Comic 1

Today is the first instalment of a cartoon series… Online Programs Available: Blogging for small business webinar Turn Browsers into buyers webinar Internet Lead Generation Toolkit

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Hummingbird Google Update

This is a major update and will affect 90% of web searches. The key points are: Regularly updated sites will do even better (eg with blogs) Fundamental rethink in how Google ranks and judges content Longer phrases and queries will improve rankings for sites with a good strategy for this Reduced importance of backlinks and […]

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Link building, it’s not what you think it is

I have a word that defines what today’s blog post is all about. Antimimeticisomorphism. Simply stated, it means doing out-of-the-ordinary things that create extra-ordinary results with the least amount of effort and lowest cost. It necessarily includes doing things that create indirect benefits. Let me give you an example. There is a website registry for […]

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How long does it take for you to get it up?

A recent article on the first 3 seconds of a website “load” caught my attention… There are so many little things that can (and do) make a big difference. The challenge you have (we all have) is to determine which things to focus on. That’s what I do with my clients – help them figure […]

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Social Media Losing Shoppers

As you must know by now, I am not a fan of Social Media Marketing. I think it’s a monumental waste of time, money and effort. I haven’t held back on this view and it’s simply because it doesn’t make any financial sense for small business to waste countless hours and in some case thousands […]

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Long Tail Marketing Delivers Higher Click Through Rates

I’ve blogged about long tail niche marketing before with a YouTube video that has become a classic amongst the exponential marketing community. Just click on the hyperlink to view it. Even though as a small business, Internet advertising is not something you’re probably engaged in, a recent report by CONTEXTWEB reveals something that I have […]

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Google Analytics: Flow Visualisation

Imagine being able to SEE the flow of visitors as they navigate your site – how cool and VALUABLE would that be?!?! Well, Google’s done it again – they are releasing this new functionality in their signature Analytics platform – WOW!

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Google Real Time Analytics

It was bound to happen… Real Time Google Analytics! If you’re an exponential Internet marketer who adheres to Management By Metrics™, this is BIG! Just thought you should know! Psst! Thanks to Ray Keefe of Successful Endeavours for forwarding it to me in real time!

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How good are you on the Internet?

In a recent article,”Companies in the dark over converting web traffic into sales” it was reported that sixty per cent of Australian companies with an online presence have no idea how to convert website visitors into customers. More than 300 Australian marketers were surveyed through independent research with the report also revealing 89% of companies […]

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Personalised Emails

According to a recent survey, personalised emails generated 42.7% more click-throughs on average to the web copy than non-personalised email. Personalised emails generated 403% more sales on average than non-personalised emails. Personalised emails generated 42.8% fewer un-subscribes on average than non-personalised emails. Should you expend the effort to personalize your emails? You should TEST to […]

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Whitelist – How to explain…

Whitelisting your email is something that many Internet beginners still struggle with. With the proliferation of spam and junk emails, it’s still something that’s important to do. Having people whitelist your email will improve your email delivery and conversion rates. That’s why this explanation really stood out as a great value-creation tool for clients. I […]

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Email Still Outperforming Social Media

A lot of people debate the pros and cons of Social Media, what I have come to call Social NOTworking – where people waste countless hours exchanging posts, chats, pokes, photos and other electronic elements with people they wouldn’t be caught dead with face-to-face. But that’s my personal bias AND I am not saying that […]

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Google Instant

Google Instant is not new, but it is having a dramatic influence on how people search…. As you can see when you use Google, the search results change dynamically AS YOU TYPE. The suggestions DO influence what people will type in – this is having a dramatic effect on Google Adwords… Ray Keefe of Successful […]

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