A few days (posts) ago, Gavin Buckett of AGB Solutions told us how he turned a $300 investment into $17,000 of revenue.
That alone produced TWO additional solid leads from THAT BLOG post alone! (If you want new leads, send me your Exponential Success stories!)
The following is an e-mail excerpt from Gavin, giving us another instalment in his success saga…
The KEY DISTINCTION FOR GAVIN’S SUCCESS IS HIGHLIGHTED BELOW…
Wednesday, April 16th
I just thought that I would give you an update on how my Google Adword campaign is going.
I had a meeting today with a company who is based in Sydney (I am based in Melbourne) who found my business on Google and called me. Before I met him, he had self selected AGB Solutions to implement a HACCP system for his business. He had selected AGB Solutions based purely on what he read on my website, and that I was the business to meet his needs, as I was obviously passionate about what I do (check out the landing page: http://www.agbsolutions.com.au/food_safety_programs.php for yourself).
He was in Melbourne for a meeting tonight and scheduled his flight home around the time that I could meet him. We discussed his needs and he reiterated that we were a good fit (he is an importer of quality tea from Germany) and I a supplier of quality food safety management systems. He committed to the project on the spot.
Generally it takes two to three months to have a HACCP system fully certified. As I was his chosen supplier, he was able to fit in with my schedule when I am Sydney next Month for the Virtual Real Estate Empire Building Workshop (I am heading up one day early) and then… offered to prepay the full amount UPFRONT. I normally invoice in thirds at different stages of the project. This blew me away.
Since my last email two weeks ago, I have also had discussions with three other companies, who ALL sound promising. One is a national chain of 16 retail stores with their head office and processing facility in Melbourne. I am meeting them next week; to not only discuss their processing facility, but also to implement systems for their 16 retail stores. This is only in early stages but I am quietly confident that I have already said enough to win them over. ALL from Google Adwords!
I know you like the numbers, so here they are:
My most expensive Adword is…$1.00. My current Google Adword account has cost me about $200 per month over 3 months. Since I set up Google analytics 6 weeks ago, I have had 815 visitors to my site from 15 different countries (688 from Australia). I have had 25 people who I have never met add their details to my data base.
To compare: My current Yellow Pages advertisement is worth $2,400 (about $200 per month as well) and I have had one enquiry, who is yet to commit. Yellow Pages are trying to get me to recommit to 2009. What chance do they have? I now have $20,500 committed revenue and another $25,000 quoted and quite probable (fingers crossed). All from Google! (for the same price PLUS I control this 100% AND can modify my strategy on-the-spot which I can’t do with Yellow Pages)
How would the ad go? Three days for UYMG: $295, accommodation, airfares and transfers approximately $500. $1,400 spent plus three days of drinking water from a fire hydrant to make a possible $45,000.00. PRICELESS. This is 3 months worth of effort. Multiply those metrics over 12 months.
As you say, you do the maths!
I am sure you want to know my current USP for HACCP certification (I have three USP’s now), that includes a number of Dr D’s and Exponential Marketing strategies. It is:
AGB Solutions is Australia’s only food safety company owned and operated by a former Apprentice Chef of the Year who will reveal little known safe food and quality assurance secrets to you if you’re a food manufacturer or distributor who is not big enough to have their own QA manager. You uncross your fingers knowing an outbreak won’t happen to you because we have all the appropriate certified industry skills and scientific knowledge to ensure and GUARANTEE that you will gain HACCP Certification at your first attempt as well as meeting all of your regulatory requirements with friendly, cost effective and practical solutions to ensure your products are safer than your competitors’ and empowering your staff so they never embarrass you (again).
The Guarantee that I offer is:
AGB Solutions is so confident about the HACCP certified programs that we prepare, that we GUARANTEE that your program will achieve certification at the first and only attempt, simply by completing our “11 Point Checklist for HACCP Certification Success”. If the program that we prepare does not pass certification on the first attempt, we will refund you all of the payments that you have already made.
We have worked in and on HACCP systems for almost 10 years. We can offer this guarantee knowing that every single one of our clients has achieved certification at their first attempt and we’re not about to let you ruin our 100% success record!
Thanks for your help Dr D, You rock.
Eat Well. Eat Safe!
Founder and Managing Director
A.G.B Solutions Pty Ltd
Post Office Box 1078, Ashwood, Victoria, 3147
Mobile: 0422 922 883
Fax: 03 9813 8349
Now there has to be a P.S. doesn’t there. I would like for Max Ucherek to film me for You Tube.
What is needed for this and what is the cost? As mentioned previously, I would like to do three separate videos to compress my Pathways To Profit. They are:
Video 1: Who is AGB solutions and why should I choose you for our food safety needs.
Video 2: What is HACCP and what are the benefits of implementing HACCP??
Video 3: How AGB Solutions can implement a HACCP System for your business.
I have prepared texts a couple of weeks ago and was going to ask Leela to look over them for me to exponentialise them.
Also, I don’t know if Max can help, but It would be good to have an insert of text while I am talking (i.e. from PowerPoint).
Head down. Bum up.
P.P.S. I was in a business the other day and they had a quote that summarises my approach to your teachings. Remember I was starting pretty low on the knowledge ladder and have made a few blunders that you have pointed out to me. The quote was something like:
If you ask the question, you may seem like a fool for five minutes. If you don’t ask the question, you may be a fool for life.
The reason this strategy is working so well is that Gavin LOVES what he does, is not afraid to SHOW IT and ARTICULATES it in EVERY SINGLE communication with his suspects and prospects. If you START to do the same, you TOO will improve your results in QUANTUM leaps…