Archive for the 'Analytics' Category

The 3 things that should be in your monthly SEO agency report

Internet HTTP imageWhen we track down an SEO agency that finally fits the bill, conveys the right message and checks out against a pile of references they’ve thrown our way, the battle is won and we can now get on with the challenges of being a business without the online clap-trap, right?

Well, not really.

Leaving your online presence and eventual income charts in the sticky hands of an SEO agency is risky, even in the best of circumstances and relationships; SEO is an industry that changes quickly, with an average of two algorithm changes being processed by Google every day.

While they stay on top of things and fling us through reports, our eyes should scan the page and critically measure their performance, based on the three following indicators.

Are You Coming or Going? Traffic Comparisons

“So, (your name), as you can see here, your traffic numbers have improved substantially over the last few months, doubling last year’s figures!”

“But we didn’t have analytics tracking installed last year…”

Sound familiar?

*Crickets*

SEO professionals are trained, semantic artists, often finding the positive spin in a report and embellishing the details. Whilst shopping around, make sure you carefully select an ethical company like Search Factory to represent and hone your online interests.

If you’ve already taken the leap and plunged into a dotted line fiasco, ask to see a traffic comparison in an easy to understand format over the last month against the preceding month, the last three months, fluctuations over six months and comparisons to the previous year (if you have data dating back that far).

If they dance around these figures and neglect to provide you with meaningful information, something shady may be going on and your money may be invested better elsewhere.

Up, Up and Gone Away? Climbing the Rankings

When was the last time you set eyes on a keyword report that didn’t bore you to tears and lead you to tear your hair out with confused frustration?

Agencies can be fond of over-feeding clients information they don’t need to process, hoping to distract their focus from a complete lack of results across the board.

Make sure your report includes an easy to understand table of keyword rankings (and know which keywords you’d like to be ranking for!), complete with increased or decreased search volume, converting keywords and dead keywords.

A competent specialist will guide you through what everything means, pulling parts together into one cohesive picture that doesn’t make you want to throw your computer out the window.

If your agency doesn’t have time (or make time) to sit down with you and drill into keyword reporting, you need to question whether you are really their priority; there’s nothing worse than being taken for a ride and paying a premium mark-up for the pleasure.

Backlinks? What Backlinks?

Upon opening an SEO report, a range of indicators should automatically be indexed or at least apparent as the pages roll on.

If your reports lack any evidence of back-linking, from process to mention, pick up the phone and demand more information.

Chances are, your nominated SEO company has completely neglected a very important facet of ramping up sustained rankings. Think of the Internet as a mega-city; you have ghettos and caravan parks, middle class dwellings and specialists, expensive neighbourhoods and affluent areas – link building allows SEO agencies to tap into this embedded social hierarchy and put your brand in touch with the right people, managing not only your online reputation, but audience perception through association.

The absence of these negotiations is not only preventing your company from climbing a very competitive exposure ladder, it may work against you in the future, as you struggle to play catch up to competitors who have made smart choices in link building activities and grown a strong following or a database of highly ranked websites.

Don’t shoot yourself in the foot before you get started!

Everybody has an opinion. So what about the rest of us? What do you think SEO agencies should include on reports, or do you have a horror story to share with me? Thoughts, ideas, anecdotes are welcome!

About the author of this blog post

Jessica Hannah is a part of the team at Search Factory, a leading Brisbane SEO agency.

Search Engine Optimisation

As a reader or subscriber to this blog, you know that we approach Search Engine Optimisation (SEO) a little differently, which is why our clients get such incredible results. As Google keeps changing and updating its algorithm (search criteria), it becomes harder and harder for small business to keep up — Unless you do things that are not affected by the updates.

That is the key to Exponential Mindset Thinking – doing those things that make all the difference. Easier said than done.

That being said, I was on my Linked In Home Page and these suggestions (based on my keywords in my Linked In Profile) illustrate how metadata parsing and sorting works. If you check yours out, you’ll get a sense of whether or not your profile reflects your SEO preferences.

This is one of the many tips and techniques we teach our clients to triangulate if their positioning is on or off “target”.

Linked In - Preferences

If your Linked In preferences (suggestions they make for you, based on your profile) are not representative of what you want, you are sub-optimising your SEO or Social Media Marketing. You can click on the hyperlinks for products that can help you or just contact us and we’ll help you get the best bang for your buck by stopping doing what doesn’t work.

Most small businesses waste more money than they make with their SEO and Social Media Marketing initiatives.

Exponential Marketing Comic 1

Today is the first instalment of a cartoon series…

Cartoon, Comic Strip, Business Growth

Online Programs Available:
Blogging for small business webinar
Turn Browsers into buyers webinar
Internet Lead Generation Toolkit

Hummingbird Google Update

This is a major update and will affect 90% of web searches. The key points are:

  • Regularly updated sites will do even better (eg with blogs)
  • Fundamental rethink in how Google ranks and judges content
  • Longer phrases and queries will improve rankings for sites with a good strategy for this
  • Reduced importance of backlinks and more of a focus on unique, fresh, relevant content

The final point is part of the work being done to reduce link farms effects on ranking.

For more details click on the hyperlink to check out Smart Company’s summary of the Hummingbird Google Update.

This blog post was supplied by Ray Keefe of Successful Endeavours in Melbourne, Australia. As a Platinum Program Member who now gets more than 2 out of every 3 new clients via organic searches on the Internet, he knows first-hand the SEO power of blogging and Internet Lead Generation Strategies for small businesses.

Contact us if you would like to learn how to get more clients leveraging FREE Internet Strategies that work for small businesses.

 

Link building, it’s not what you think it is

I have a word that defines what today’s blog post is all about. Antimimeticisomorphism. Simply stated, it means doing out-of-the-ordinary things that create extra-ordinary results with the least amount of effort and lowest cost. It necessarily includes doing things that create indirect benefits.

Links, SEO, Link RegistryLet me give you an example. There is a website registry for Australian Blogs. For a nominal sum, you can get a link with a keyword optimised listing. If you don’t understand Search Engine Optimisation (SEO), you’re going to look at how many clicks it produces and if the number isn’t very high you might think the link isn’t worth the investment…

But here’s the think MOST people don’t understand about the value of links: It’s not the number of clicks that it generates that’s important – it’s what it contributes to your SEO indexing. For example, if you have an Australian Blog, then you want the search engines to INDEX it. Which they will… But it will remain at the BOTTOM of the index unless there is a link that raises its SEO status. What better link than anAustralian Blog  registry link?

Even if NO ONE clicks through the link – the BENEFIT can still be huge.

But if you look at the wrong Google Analytics statistics (Click Throughs instead of overall traffic increase), you will make a poor decision.

This is just one example of some of the common mistakes people make when they don’t understand the basics.

If you would like to learn more about legitimate Internet Marketing Strategies, have a look at our online courses and webinars listed below.

They are moderately priced and exceptionally valuable if only to assist you avoid the most common and costly mistakes.

Online Internet Course #1: Internet Sales Lead Generation Toolkit

Online Internet Course #2: Business Blogging Webinar

Online Internet Course #3: How to Turn Website Visitors From Browsers To Buyers

 

How long does it take for you to get it up?

3 second rule, three seconds. 3 secondsA recent article on the first 3 seconds of a website “load” caught my attention…

There are so many little things that can (and do) make a big difference. The challenge you have (we all have) is to determine which things to focus on.

That’s what I do with my clients – help them figure out what to focus on and what to ignore.

I do that with an established methodology and proven frameworks.

Wondering if your website loading speed is important?

It is and it isn’t.

It depends.

Sorry, I don’t mean to be vague, it’s just some things are best left unsaid to make a point.

Unless you are SURE of the answer for YOUR company, YOUR situation, you should consider becoming a client so we can help you remove the uncertainty.

Otherwise “you’re good to go on your own” and already getting the results you want!

Social Media Losing Shoppers

As you must know by now, I am not a fan of Social Media Marketing. I think it’s a monumental waste of time, money and effort. I haven’t held back on this view and it’s simply because it doesn’t make any financial sense for small business to waste countless hours and in some case thousands of dollars on strategies that don’t work.

The research is just starting to come in that fewer shoppers are flocking to social media websites in search of deals and coupons, according to a study released Thursday by the National Retail Federation in the United States.

The number of consumers who reported following retailers on the likes of Facebook, Twitter or Pinterest fell to 51 percent from 58 percent  last year, according to the 2012 Social and Mobile Commerce Study.

I am not saying social media is dead, all I’m saying is that more and more businesses are realising that the inevitable point of diminishing returns is here.

As a small business, you have limited resources and cash. You want to make the most of it. Social media marketing is not where you should be spending it – that’s all I’m saying.

Want to know where you should invest your hard earned money to get your biggest bang for your buck?

Come invest 3 days with me at the Exponential Internet Marketing Bootcamp and you’ll learn how small businesses – just like yours are dominating their market places, growing when others are contracting and laying off staff.

Long Tail Marketing Delivers Higher Click Through Rates

I’ve blogged about long tail niche marketing before with a YouTube video that has become a classic amongst the exponential marketing community. Just click on the hyperlink to view it.

Even though as a small business, Internet advertising is not something you’re probably engaged in, a recent report by CONTEXTWEB reveals something that I have known all along, albeit anecdotally -

Average click-through rates (CTRs) for ads placed
on long-tail websites are 24% higher than
those placed on short-tail sites.

Long tail versus short tail marketing refers to specialised niches versus broad mass markets respectively. What’s of particular interest is that the MORE specialised and targeted you are with your web strategies, the greater the returns you’ll produce.

Our clients have known this for years – often out-performing their much larger, national competitors with very deep pockets.

Long tail websites—the millions of smaller websites with niche audiences—offer significant ad performance advantages across a wide number of verticals.

Among all 20 categories studied, long tail ads registered increased CTRs over short-tail ads, led by alcohol beverages (50%), B2B (48%) and charities (48%). The lowest long-tail lift observed was for auto advertisers, but still had (12%) better CTRs.

The trade off remains between quantity and quality of the communication. This is something we cover in depth in our Killer Kopywriting Konversations™ workshops as we help our clients design Killer Kampaigns That Konvert Klients™.

As shown below, among 21 publisher categories, 16 categories registered increased CTRs on long tail sites whereas in five content categories, ads on short tail sites underperformed long tail ads.

Data Source: CONTEXTWEB‘s Intelligence Report: Using Long Tail Sites to Optimize Media Spend was published in March 2011. It analysed digital media performance from roughly 18,000 publisher sites across 1,000 campaigns in the second half of 2010.

Google Analytics: Flow Visualisation

Imagine being able to SEE the flow of visitors as they navigate your site – how cool and VALUABLE would that be?!?! Well, Google’s done it again – they are releasing this new functionality in their signature Analytics platform – WOW!

Google Analytics, Flow Visualization, Flow Diagrams

Click on this image to read more about this new release!

Google Real Time Analytics

Real Time Analytics, Google Analytics, Analytics Real Time, Real Time Google AnalyticsIt was bound to happen… Real Time Google Analytics! If you’re an exponential Internet marketer who adheres to Management By Metrics™, this is BIG!

Just thought you should know!

Psst! Thanks to Ray Keefe of Successful Endeavours for forwarding it to me in real time!

How good are you on the Internet?

In a recent article,”Companies in the dark over converting web traffic into sales” it was reported that sixty per cent of Australian companies with an online presence have no idea how to convert website visitors into customers.

More than 300 Australian marketers were surveyed through independent research with the report also revealing 89% of companies don’t use tools to assess how people use their sites.

Moreover, the companies surveyed spend 40% of their budget attracting traffic to their website.

Some 30% of marketers either do not evaluate the success of their website or only evaluate on an annual basis.

A further 25% assess their website biennially. This lack of engagement and measurement of their websites means most marketers have no idea what small simple changes could be made to their websites to increase sales.

Isn’t this alarming?

So how do you stack up to these stats?

If you want help to grow your online presence and bottom-line results, give us a call. We have a RESULTS GUARANTEED Platinum Program that will have you out-performing and out-selling your competitors in no time – if you qualify!

Personalised Emails

According to a recent survey, personalised emails generated 42.7% more click-throughs on average to the web copy than non-personalised email.

Personalised emails generated 403% more sales on average than non-personalised emails.

Personalised emails generated 42.8% fewer un-subscribes on average than non-personalised emails.

Email Marketing, Personalisation, Email Personalisation

Email Personalisation is not new, the question is does it still work?

Should you expend the effort to personalize your emails?

You should TEST to see what happens. Surveys and reports are great to give you ideas, but you need to test the findings with YOUR suspects, prospects and clients.

Don’t just believe everything you read.

Whitelist – How to explain…

Whitelisting your email is something that many Internet beginners still struggle with. With the proliferation of spam and junk emails, it’s still something that’s important to do.

Having people whitelist your email will improve your email delivery and conversion rates.

That’s why this explanation really stood out as a great value-creation tool for clients. I thought would share it with you.

You’re welcome!

Whitelist Explanation

Email Still Outperforming Social Media

A lot of people debate the pros and cons of Social Media, what I have come to call Social NOTworking – where people waste countless hours exchanging posts, chats, pokes, photos and other electronic elements with people they wouldn’t be caught dead with face-to-face. But that’s my personal bias AND I am not saying that Social Media is not worth doing – it is, but not for the reasons MOST people think…

That’s a discussion for another day and one I reserve for my paying clients to help them out-perform their peers by doing out-of-the-ordinary things that create extra-ordinary results.

Results that baffle their competitors – BECAUSE they (the competitors) have no clue…. Shhh! It’s called Stealth Marketing and means they can’t copy what you’re doing!

In support of my bias, I came across recent reports that continue to show that website traffic from social media networks is still pretty low.

SeeWhy studied 60,000 ecommerce transactions across a variety of sites in February 2011. Since running an online store is about selling things, they looked at only the people who actually loaded items into their shopping cart. Here’s one of the summary results:

Email Marketing Generates More Buyer Traffic Than Social Media

Online Traffic, SeeWhy

Email Marketing Still Outperforms Social Media

As you can see, email brought in the most traffic, with direct and search significantly less. Social media came in at only 4.3%, not great, but better than display advertising, so that’s something to think about.

Next they took that info and charted the percentage of people from each source who completed their transaction. In other words, the people who handed over their credit card number and hit submit.

Email Marketing Converts To More Sales Than Social Media

Online Conversions, Social Media, Email Marketing

If you want more sales, send more emails!

In the above pie chart you can clearly see that email and direct hits to the site still resulted in the best sales conversions, social media picked up a dismal 2.11% of the overall, but look at display advertising. Yikes, only 0.53% conversion rate? Maybe you should be spending money on your Facebook page rather than on display ads, but once again that’s a discussion for another day. Social NOTworking does have its place, but not where or how you might think. We explain this in our Killer Konversations™ Workshops if you’re interested…

At the end of all of this, SeeWhy does put in the usual disclaimer. Your mileage may vary and different types of ecommerce sites will have different results. While I understand that this is a study of ONLY 60,000 transactions, it supports my bias that email marketing still is the primary source for online sales.

There’s a fundamental reason – it’s a privileged conversation that people still value – as long as it’s not violated.

If you’re asking yourself why email marketing isn’t in the news more often, it’s because it simply isn’t as new and trendy as social media marketing.

The news “media” are always searching for new trends and buzzwords to fill their empty pages.

My clients don’t care about the buzz and hype – all they want is more people buying their products and services.

If that’s what you want – send them more emails – but not just any emails… That’s considered spam. You need to know what to send to whom.

That’s what we teach our clients to do – become a client today. Contact us now and we’ll help you avoid making mistakes that cost money and lost sales.

Google Instant

Google Instant is not new, but it is having a dramatic influence on how people search….

As you can see when you use Google, the search results change dynamically AS YOU TYPE. The suggestions DO influence what people will type in – this is having a dramatic effect on Google Adwords

Ray Keefe of Successful Endeavours sent this Google Warning article link to me several months ago. I shared this with my clients giving them hints and suggestions, but those are beyond the scope of a blog post.

If you’d like ‘instant’ access to tip and tricks to make sure you avoid mistakes and are kept informed in ‘real time’ – contact us to join one of our many programs.

Google Previews

I am sure you’ve come across Google Previews (as shown below), but what’s important about it is it’s going to change the SEO and web design concepts as it becomes more popular. Google’s done this to keep you on its page longer, in an attempt to regain it’s #1 status on the web, which it lost to Facebook in 2010. Facebook has more views and the visits are 10 times longer (22 minutes versus just over 2 minutes on Google per day).

I’ll talk about other strategies Google is using which are going to make your SEO strategies even harder and more cumbersome, but for today, I wanted to focus on Google Previews.

We’re all going to need to design our pages according to this new feature. Hopefully Google will explain how it selects the summary text, at this stage it all seems quite random even though it’s not. As soon as Google reveals anything worth reporting – I’ll let you know.

Google Preview Example

Google Preview Example

This second example of a Google Preview shows how complex this is because the preview is page-by-page depending on the listing, keyword search, etc…

Google Preview Example

Google Preview Example

Top 10 YouTube Tips

I am sure you enjoy this and my other blogs. They are filled with information that would otherwise take you hours to find and in many cases, there is no way you would ever find them on your own. The reason is that I have HUNDREDS of contributors to my blogs from around the world… Take this blog post about 10 You Tube URL Tricks You Should Know About. Unless you were searching for that, you’d never even think of it.

That’s why it’s valuable to have a business coach, advisor or mentor who does this for you, automatically and systematically.

In my case, I am The Exponential Growth Strategist which means I find stuff that makes the difference and gives you options to choose from. Like this YouTube Channel link.

The question then becomes – are you ready to take these tips to the next level and make them work for you to create exponential growth for your business and/or online sales channel?

If you are, then consider the Exponential Internet Marketing Bootcamp – when you attend as a VIP Ticket Holder, we’ll guarantee that you’ll make $30,000 GUARANTEED in the next 12 months.

Some 1% improvement is NOT worth doing

As a business coach to entrepreneurs and business people who want to increase sales and expand their businesses, I advocate the 1 Percent Improvement Doctrine. It’s a concept that is covered on Day 3 of my Bootcamp events when we cover the concepts of Pathways To Profits™ and determining your Next Best Step™. With Internet strategies there are so many things to do, the most important question is “what should I focus on?”

That is the “million dollar question”.

At my upcoming Exponential Internet Marketing Bootcamp, I will, for the last time, reveal how to do this for non-Platinum Program Members. The process takes a few hours to learn, but once mastered, you will always do the right thing, at the right time for the right reason/outcome.

It’s a simple, easy-to-learn methodology that I’ve developed to re-create success for over 2,000 businesses across 200 industries over the past 20 years. In fact, the strategies are so effective that I now GUARANTEE RESULTS when you attend the Bootcamp as a VIP Ticket holder.

As a business coach I don’t just reveal strategies, techniques and tactics that work, I advise and mentor my clients to learn to do it themselves. That is why I am The Exponential Growth Strategist and not “just a business coach“.

The saying “teach a man how to fish and he’ll feed himself for a lifetime” is true with business coaching, but most coaches don’t have the competency to teach, they consult and create a dependency with their clients to ensure they need them so their personal income is “secured”. I don’t do that. I make sure I teach people how to think exponentially leveraging a MasterMind Group of the most ambitious entrepreneurs around.

Why is this important? Because success on the Internet is about doing what works. Finding that out is a process. If you want to know how my clients do it, contact us and we’ll reveal the secrets to you, but you should know that this upcoming Exponential Internet Marketing Bootcamp is the last one I’m doing. That means in 2011, you’ll have to be a Platinum Program Member to learn these strategies.

I’m going ‘upmarket’ with my most valuable information and strategies. I will still have introductory seminars and workshops, but the most powerful will be reserved exclusively for those willing to pay for it. Their reward will be that I GUARANTEE RESULTS. I would think you’d agree that’s not just fair, that makes good business sense.

That’s the whole point, it’s win-win.. Ka-Ching!

Google Caffeine

With Google Caffeine, Google now analyzes the web in small portions and updates its search index on a continuous basis, globally. As they find new pages, or new information on existing pages, they can now add these straight to the index. That means you can find fresher information than ever before—no matter when or where it was published.

Google Caffeine

Google Caffeine

Google Caffeine allows the indexing of web pages on an enormous scale. In fact, every second Google Caffeine processes hundreds of thousands of pages in parallel. If this were a pile of paper it would grow three miles taller every second. Google Caffeine takes up nearly 100 million gigabytes of storage in one database and adds new information at a rate of hundreds of thousands of gigabytes per day. You would need 625,000 of the largest iPods to store that much information; if these were stacked end-to-end they would go for more than 40 miles.

That’s what happens when you drink too much caffeine – you get hyper!

Google Searches Are Getting Longer

Ray Keefe of Successful Endeavours came across new data that shows Google searches are getting longer and more specific. Attached are a few pointers on how you can adapt.

The data reveals that the percentage of clicks based on search term length is changing. Clicks made through searches over eight words grew by 8.3%, with searches over seven words growing by 5.3%.

In contrast, clicks made through searches using one word fell by 1.1%, with clicks made by searches over two words falling by 1.5%. Searches using three words remained flat.

The data isn’t surprising as the growth of the Internet as a business tool results in more users searching for more specific data, such as brands and product names.

Google reports that 20% of searches are absolutely brand new, meaning they have never been typed into the search engine before. Users are having to think about being more specific to get through jargon and get to what they really want.

This is important for you, as you must think about what keywords you can use in order to show up in as many searches as possible when your target market is looking to acquire your product or service.

One of the biggest trends ignored by small businesses is search-by-location. You must start to use keywords relating to your  location, as users are more and more searching for specific brands and products by suburb.

Not enough small businesses think about ranking for their suburb name, which is an extremely easy thing to rank for and people will use it in very specific searches. This is necessary even though Google is getting better with that sort of thing, with both maps as well as business listings.

At eight words, which is pretty high, think about the things people would be searching for and the combinations they would prefer…

That means you must consider what you think users will be searching for and that means not just what you think should be an appropriate keyword.

For example, Qantas probably use the keywords cheap flights, but they aren’t targeting cheap air fares. Similarly, you might want to use the words “cheap accommodation” but also consider most people won’t type that into Google, chances are they’ll type in “cheap hotels” or “cheap motel”.

As I’ve explained in previous blog posts, you must not get obsessed with adding as many keywords as possible, but instead should add the right types of keywords.

Google Adword strategies are beyond the scope of this blog post, I just wanted to highlight that BECAUSE searches are getting longer, you need to keep that in mind…

You can thank Ray Keefe of Successful Endeavours for the initial source of information – by going to his site and having a look around – that’ll help his SEO!