This infographic has a lot of useful lessons for anyone using broadcast email marketing on an on-going basis.
Archive for the 'Analytics' Category
As a reader or subscriber to this blog, you’ve seen countless examples of antimimeticisomorphism. Antimimeticisomorphism is defined as having fun doing out-of-the-ordinary things that create extra-ordinary results with the least amount of effort and lowest cost.
The video excerpt below is taken from the major motion picture movie adaptation of Michael Lewis’ bestselling book – Moneyball.
If you have a small business, with limited resources and budget constraints – shouldn’t you consider a DIFFERENT approach that can yield extra-ordinary results?
Contact us and we’ll show how it’s done. We have coached and mentoring hundreds of small business entrepreneurs like you to defy the odds, rewrite the playbook and win the game.
When we track down an SEO agency that finally fits the bill, conveys the right message and checks out against a pile of references they’ve thrown our way, the battle is won and we can now get on with the challenges of being a business without the online clap-trap, right?
Well, not really.
Leaving your online presence and eventual income charts in the sticky hands of an SEO agency is risky, even in the best of circumstances and relationships; SEO is an industry that changes quickly, with an average of two algorithm changes being processed by Google every day.
While they stay on top of things and fling us through reports, our eyes should scan the page and critically measure their performance, based on the three following indicators.
Are You Coming or Going? Traffic Comparisons
“So, (your name), as you can see here, your traffic numbers have improved substantially over the last few months, doubling last year’s figures!”
“But we didn’t have analytics tracking installed last year…”
SEO professionals are trained, semantic artists, often finding the positive spin in a report and embellishing the details. Whilst shopping around, make sure you carefully select an ethical company like Search Factory to represent and hone your online interests.
If you’ve already taken the leap and plunged into a dotted line fiasco, ask to see a traffic comparison in an easy to understand format over the last month against the preceding month, the last three months, fluctuations over six months and comparisons to the previous year (if you have data dating back that far).
If they dance around these figures and neglect to provide you with meaningful information, something shady may be going on and your money may be invested better elsewhere.
Up, Up and Gone Away? Climbing the Rankings
When was the last time you set eyes on a keyword report that didn’t bore you to tears and lead you to tear your hair out with confused frustration?
Agencies can be fond of over-feeding clients information they don’t need to process, hoping to distract their focus from a complete lack of results across the board.
Make sure your report includes an easy to understand table of keyword rankings (and know which keywords you’d like to be ranking for!), complete with increased or decreased search volume, converting keywords and dead keywords.
A competent specialist will guide you through what everything means, pulling parts together into one cohesive picture that doesn’t make you want to throw your computer out the window.
If your agency doesn’t have time (or make time) to sit down with you and drill into keyword reporting, you need to question whether you are really their priority; there’s nothing worse than being taken for a ride and paying a premium mark-up for the pleasure.
Backlinks? What Backlinks?
Upon opening an SEO report, a range of indicators should automatically be indexed or at least apparent as the pages roll on.
If your reports lack any evidence of back-linking, from process to mention, pick up the phone and demand more information.
Chances are, your nominated SEO company has completely neglected a very important facet of ramping up sustained rankings. Think of the Internet as a mega-city; you have ghettos and caravan parks, middle class dwellings and specialists, expensive neighbourhoods and affluent areas – link building allows SEO agencies to tap into this embedded social hierarchy and put your brand in touch with the right people, managing not only your online reputation, but audience perception through association.
The absence of these negotiations is not only preventing your company from climbing a very competitive exposure ladder, it may work against you in the future, as you struggle to play catch up to competitors who have made smart choices in link building activities and grown a strong following or a database of highly ranked websites.
Don’t shoot yourself in the foot before you get started!
Everybody has an opinion. So what about the rest of us? What do you think SEO agencies should include on reports, or do you have a horror story to share with me? Thoughts, ideas, anecdotes are welcome!
About the author of this blog post
Jessica Hannah is a part of the team at Search Factory, a leading Brisbane SEO agency.
Today is the first instalment of a cartoon series…
This is a major update and will affect 90% of web searches. The key points are:
- Regularly updated sites will do even better (eg with blogs)
- Fundamental rethink in how Google ranks and judges content
- Longer phrases and queries will improve rankings for sites with a good strategy for this
- Reduced importance of backlinks and more of a focus on unique, fresh, relevant content
The final point is part of the work being done to reduce link farms effects on ranking.
For more details click on the hyperlink to check out Smart Company’s summary of the Hummingbird Google Update.
This blog post was supplied by Ray Keefe of Successful Endeavours in Melbourne, Australia. As a Platinum Program Member who now gets more than 2 out of every 3 new clients via organic searches on the Internet, he knows first-hand the SEO power of blogging and Internet Lead Generation Strategies for small businesses.
Contact us if you would like to learn how to get more clients leveraging FREE Internet Strategies that work for small businesses.
A recent article on the first 3 seconds of a website “load” caught my attention…
There are so many little things that can (and do) make a big difference. The challenge you have (we all have) is to determine which things to focus on.
That’s what I do with my clients – help them figure out what to focus on and what to ignore.
Wondering if your website loading speed is important?
It is and it isn’t.
Sorry, I don’t mean to be vague, it’s just some things are best left unsaid to make a point.
Unless you are SURE of the answer for YOUR company, YOUR situation, you should consider becoming a client so we can help you remove the uncertainty.
Otherwise “you’re good to go on your own” and already getting the results you want!
I’ve blogged about long tail niche marketing before with a YouTube video that has become a classic amongst the exponential marketing community. Just click on the hyperlink to view it.
Even though as a small business, Internet advertising is not something you’re probably engaged in, a recent report by CONTEXTWEB reveals something that I have known all along, albeit anecdotally -
Average click-through rates (CTRs) for ads placed
on long-tail websites are 24% higher than
those placed on short-tail sites.
Long tail versus short tail marketing refers to specialised niches versus broad mass markets respectively. What’s of particular interest is that the MORE specialised and targeted you are with your web strategies, the greater the returns you’ll produce.
Our clients have known this for years – often out-performing their much larger, national competitors with very deep pockets.
Among all 20 categories studied, long tail ads registered increased CTRs over short-tail ads, led by alcohol beverages (50%), B2B (48%) and charities (48%). The lowest long-tail lift observed was for auto advertisers, but still had (12%) better CTRs.
The trade off remains between quantity and quality of the communication. This is something we cover in depth in our Killer Kopywriting Konversations™ workshops as we help our clients design Killer Kampaigns That Konvert Klients™.
As shown below, among 21 publisher categories, 16 categories registered increased CTRs on long tail sites whereas in five content categories, ads on short tail sites underperformed long tail ads.
Data Source: CONTEXTWEB‘s Intelligence Report: Using Long Tail Sites to Optimize Media Spend was published in March 2011. It analysed digital media performance from roughly 18,000 publisher sites across 1,000 campaigns in the second half of 2010.
Imagine being able to SEE the flow of visitors as they navigate your site – how cool and VALUABLE would that be?!?! Well, Google’s done it again – they are releasing this new functionality in their signature Analytics platform – WOW!
It was bound to happen… Real Time Google Analytics! If you’re an exponential Internet marketer who adheres to Management By Metrics™, this is BIG!
Just thought you should know!
In a recent article,”Companies in the dark over converting web traffic into sales” it was reported that sixty per cent of Australian companies with an online presence have no idea how to convert website visitors into customers.
More than 300 Australian marketers were surveyed through independent research with the report also revealing 89% of companies don’t use tools to assess how people use their sites.
Moreover, the companies surveyed spend 40% of their budget attracting traffic to their website.
Some 30% of marketers either do not evaluate the success of their website or only evaluate on an annual basis.
A further 25% assess their website biennially. This lack of engagement and measurement of their websites means most marketers have no idea what small simple changes could be made to their websites to increase sales.
Isn’t this alarming?
So how do you stack up to these stats?
If you want help to grow your online presence and bottom-line results, give us a call. We have a RESULTS GUARANTEED Platinum Program that will have you out-performing and out-selling your competitors in no time – if you qualify!
According to a recent survey, personalised emails generated 42.7% more click-throughs on average to the web copy than non-personalised email.
Personalised emails generated 403% more sales on average than non-personalised emails.
Personalised emails generated 42.8% fewer un-subscribes on average than non-personalised emails.
Should you expend the effort to personalize your emails?
You should TEST to see what happens. Surveys and reports are great to give you ideas, but you need to test the findings with YOUR suspects, prospects and clients.
Don’t just believe everything you read.
Whitelisting your email is something that many Internet beginners still struggle with. With the proliferation of spam and junk emails, it’s still something that’s important to do.
Having people whitelist your email will improve your email delivery and conversion rates.
That’s why this explanation really stood out as a great value-creation tool for clients. I thought would share it with you.
Google Instant is not new, but it is having a dramatic influence on how people search….
As you can see when you use Google, the search results change dynamically AS YOU TYPE. The suggestions DO influence what people will type in – this is having a dramatic effect on Google Adwords…
Ray Keefe of Successful Endeavours sent this Google Warning article link to me several months ago. I shared this with my clients giving them hints and suggestions, but those are beyond the scope of a blog post.
If you’d like ‘instant’ access to tip and tricks to make sure you avoid mistakes and are kept informed in ‘real time’ – contact us to join one of our many programs.
I am sure you’ve come across Google Previews (as shown below), but what’s important about it is it’s going to change the SEO and web design concepts as it becomes more popular. Google’s done this to keep you on its page longer, in an attempt to regain it’s #1 status on the web, which it lost to Facebook in 2010. Facebook has more views and the visits are 10 times longer (22 minutes versus just over 2 minutes on Google per day).
I’ll talk about other strategies Google is using which are going to make your SEO strategies even harder and more cumbersome, but for today, I wanted to focus on Google Previews.
We’re all going to need to design our pages according to this new feature. Hopefully Google will explain how it selects the summary text, at this stage it all seems quite random even though it’s not. As soon as Google reveals anything worth reporting – I’ll let you know.
This second example of a Google Preview shows how complex this is because the preview is page-by-page depending on the listing, keyword search, etc…
I am sure you enjoy this and my other blogs. They are filled with information that would otherwise take you hours to find and in many cases, there is no way you would ever find them on your own. The reason is that I have HUNDREDS of contributors to my blogs from around the world… Take this blog post about 10 You Tube URL Tricks You Should Know About. Unless you were searching for that, you’d never even think of it.
That’s why it’s valuable to have a business coach, advisor or mentor who does this for you, automatically and systematically.
In my case, I am The Exponential Growth Strategist which means I find stuff that makes the difference and gives you options to choose from. Like this YouTube Channel link.
The question then becomes – are you ready to take these tips to the next level and make them work for you to create exponential growth for your business and/or online sales channel?
As a business coach to entrepreneurs and business people who want to increase sales and expand their businesses, I advocate the 1 Percent Improvement Doctrine. It’s a concept that is covered on Day 3 of my Bootcamp events when we cover the concepts of Pathways To Profits™ and determining your Next Best Step™. With Internet strategies there are so many things to do, the most important question is “what should I focus on?”
That is the “million dollar question”.
At my upcoming Exponential Internet Marketing Bootcamp, I will, for the last time, reveal how to do this for non-Platinum Program Members. The process takes a few hours to learn, but once mastered, you will always do the right thing, at the right time for the right reason/outcome.
It’s a simple, easy-to-learn methodology that I’ve developed to re-create success for over 2,000 businesses across 200 industries over the past 20 years. In fact, the strategies are so effective that I now GUARANTEE RESULTS when you attend the Bootcamp as a VIP Ticket holder.
As a business coach I don’t just reveal strategies, techniques and tactics that work, I advise and mentor my clients to learn to do it themselves. That is why I am The Exponential Growth Strategist and not “just a business coach“.
The saying “teach a man how to fish and he’ll feed himself for a lifetime” is true with business coaching, but most coaches don’t have the competency to teach, they consult and create a dependency with their clients to ensure they need them so their personal income is “secured”. I don’t do that. I make sure I teach people how to think exponentially leveraging a MasterMind Group of the most ambitious entrepreneurs around.
Why is this important? Because success on the Internet is about doing what works. Finding that out is a process. If you want to know how my clients do it, contact us and we’ll reveal the secrets to you, but you should know that this upcoming Exponential Internet Marketing Bootcamp is the last one I’m doing. That means in 2011, you’ll have to be a Platinum Program Member to learn these strategies.
I’m going ‘upmarket’ with my most valuable information and strategies. I will still have introductory seminars and workshops, but the most powerful will be reserved exclusively for those willing to pay for it. Their reward will be that I GUARANTEE RESULTS. I would think you’d agree that’s not just fair, that makes good business sense.
That’s the whole point, it’s win-win.. Ka-Ching!