Archive for the 'Blogging' Category

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Link building, it’s not what you think it is

I have a word that defines what today’s blog post is all about. Antimimeticisomorphism. Simply stated, it means doing out-of-the-ordinary things that create extra-ordinary results with the least amount of effort and lowest cost. It necessarily includes doing things that create indirect benefits. Let me give you an example. There is a website registry for […]

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Grooming The Internet

I’m not sure where this came from, but I thought it was cute enough to share with you. It’s what business blogging is all about… … When you find something worth sharing, please forward it on to me so I can then leverage it for our readers!

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NEWS FLASH: Twitter cuts off service to LinkedIn

Twitter, the micro-blogging site, has cut off tweets on the professional social network LinkedIn, ending a two-year partnership. Twitter is a website that lets users broadcast 140-character status updates, or tweets, in real time. The micro-blogging service has had a partnership with LinkedIn since 2009. “If you had previously synced your LinkedIn and Twitter accounts, […]

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Social Media Losing Shoppers

As you must know by now, I am not a fan of Social Media Marketing. I think it’s a monumental waste of time, money and effort. I haven’t held back on this view and it’s simply because it doesn’t make any financial sense for small business to waste countless hours and in some case thousands […]

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Google removes sites from Index

Google disapproved 134 million ads and disabled more than 800,000 AdWords Accounts in 2011. A shocking statistic, a 136% rise from the year before. Like fighting spam and click fraud, finding and nixing bad ads on AdWords is a continually escalating battle. Back in 2008, the company only disapproved 25 million ads. What does this […]

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Dogs and Computers

I am an avid dog lover which is why I get along so well with two of my clients: Bree Robbins of Paddington Pups and Cory Andrews of The Dogs Country Club Kennel and Resort in Victoria. I’m sure they’ll refer to this blog post from their blogs since it’s one of the many Internet […]

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Feeling like a hostage to your web design / IT supplier?

Many small business people treat one of their most precious assets as an afterthought, rather than as one of their most precious assets. It’s not inconceivable for a website to be worth $100,000+ when there is a legitimate brick and mortar business “behind it”. Put differently, years ago, when you bought a Yellow Pages ad, […]

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Blogging For Small Business Interview

I was interviewed by Ludwina Dautovic for Red Tent Radio yesterday and I have to admit it was one of the most fun interviews I’ve done in a long time. We got started and before we knew it, the 40 minutes were up! We talked about blogging for small business owners. The interview will be […]

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Why do farm tractors have large rear wheels?

Have you ever wondered why old farm tractors have super big rear wheels and tiny little ones at the front? The same can be said about “what’s the point of having a business blog?” You might not be a farmer and might not care why the rear wheels of an old tractor need to be […]

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Link Optimisation Tip

I recently published this 2-minute link optimisation tip to avoid a common mistake a lot of people make.

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Long Tail Marketing Delivers Higher Click Through Rates

I’ve blogged about long tail niche marketing before with a YouTube video that has become a classic amongst the exponential marketing community. Just click on the hyperlink to view it. Even though as a small business, Internet advertising is not something you’re probably engaged in, a recent report by CONTEXTWEB reveals something that I have […]

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Facebook Wall Of Shame Infographic

During my recent Business Blogging For Sales Lead Generation event tour in Adelaide, the Gold Coast, Melbourne and Sydney, participants heard a preview of my rant on Privacy Pirates which I’ve been proselytising about for quite some time. Karen Bonanno, a 2011 Exponential Entrepreneur Of The Year Award Winner, sent me the infographic below that […]

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Business Blogging For Sales Lead Generation

I have an event coming up called Business Blogging For Sales Lead Generation that will reveal how quick, easy and fun strategies can help you improve your Search Engine Optimisation (SEO) and acquire new leads for free by blogging. Here is an example using an Infographic. Karen Bonanno posted an interesting infographic (shown below) on […]

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Business Blogging In 2011

Even though small businesses in Australia lag in Internet adoption with most small businesses either not having a website established or not having a fully integrated, functional website, in contrast, Australian consumers are quite techno-savvy. According to recent research, 37% of Australians use smart phones and is predicted to be 50% by the end of […]

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Browser Usage Poll

I’ve already blogged about Linked In Polls,but since it’s quick, easy and free – it’s worth reminding you to consider polling your clients and asking them questions that your other clients might be interested in. This poll for example is interesting because I am not a user of Google Chrome and didn’t think that many […]

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Google Instant

Google Instant is not new, but it is having a dramatic influence on how people search…. As you can see when you use Google, the search results change dynamically AS YOU TYPE. The suggestions DO influence what people will type in – this is having a dramatic effect on Google Adwords… Ray Keefe of Successful […]

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Google Translate

If you have the need to translate text or documents, Google has a great translation tool. This is handy when you do a lot of blogging or have a lot of YouTube videos and someone posts a comment in a foreign language… It still has difficulty with vernacular, but it’s always improving!

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Step By Step Explanation

This is a great example of how to explain something, step-by-step. A picture is worth a thousand words. Always, always Keep It Simple Stupid (K.I.S.S.) especially when it comes to instructions and explanations.

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Linked In usage poll

As you’ve come to expect from me and my blogs, I come at things from a different perspective and paradigm. My goal for my blogs is to be the catalyst for ideas that can help you grow your business. The Internet is an exponential tool that can help in countless ways. Today’s post is another […]

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Business Bootcamp Graduate Leverages Internet Strategies

On the last night of every Exponential Business Building Bootcamp there is a session on Internet Strategies where participants can ask any question to increase their online traffic, sales and/or conversions. The Internet Marketing Strategies we teach are proven and tested for real brick and mortar businesses – not the spam like ‘link building’ and […]

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