According to recent studies, search engine users overwhelmingly click on organic results as opposed to paid ads by a whopping margin of 94 per cent to 6 per cent.
One study looked at both branded and non-branded search queries. On branded searches, the top search result received the most clicks, which makes sense, considering the search is likely to be navigational in nature:
- Result 1: 80%
- Result 2: 6%
- Result 3: 4%
- Remainder: 10%
On non-branded searches, however, the data indicates searchers are more willing to go well beyond the top 3 results (more than 50% of the time!):
- Result 1: 35 %
- Result 2: 15 %
- Result 3: 11 %
- Remainder: 39 %
With the natural tendency for users to trust organic listings over the paid counterparts, one has to wonder why small businesses aren’t improving their SEO rankings to get listed higher and more frequently for the keywords their suspects and prospects are typing into Google.
The best part of all of this is that organic search results are essentially free – once you know what to do, it’s quite easy and a lot less effort than the alternative – Making enough money to pay for paid listings!
We’ll tell you what your web design company won’t tell you….