How country specific domain names effect SEO and Google AdWords performance

Many people ask me what implications “domain name class” have on SEO and Pay Per Click (e.g. Google AdWords) rankings and results.

“Domain name class” is another word for “Top Level Domain”, or the extension on the end of your domain name (e.g. .com, .net, .com.au).  In particular, you should know the implications that country code top level domains (or ccTLD for short) can have on your search engine marketing efforts.

ccTLDs and Organic Search Engine Optimisation

Should your “main” website URL be a .com.au if you’re primarily targeting Australia?

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Today’s post is going another Twist Of The Kube that you will enjoy. Go click on the URL below to execute the first Twist. I promise you it’s going to surprise you how creative you can be to get people INVOLVED in a process that is win-win-win. Best of all, it’s FREE!

Click here to Twist The Kube. <———– CLICK HERE TO START TWISTING THE KUBE!!!!

If you are not familiar with this term, it’s based on my Marc-Ka-Ching Kube… Click the hyperlink to learn more about this fun business-building tool, but don’t get distracted – Twist The Kube first!

This is one of countless strategies we teach our clients in our Internet Mastery Programs… If you want to Twist The Kube and start to get extra-ordinary results, check out or programs and make the decision to join today.

Today’s post is only for you if you are actively using Exponential Marketing Strategies. It’s all about playing the back-end. As I teach you these strategies, I am constantly fine tuning my strategies and tactics. I doubled my back-end sales with one disarmingly simple strategy that I want to share with you.

If you don’t already have an autoresponder system – GET ONE. I use Aweber.com and other than the annoying double opt-in requirement it’s FANTASTIC. Another option is IContact that doesn’t have the double opt-in which means that it will gain in popularity and may win me over very soon, but that is a discussion for another day.

With an autoresponder system, it means that you can automatically and systematically send follow-up messages to people who have bought from you or subscribed to a membership or newsletter.

By fine tuning and ADJUSTING these messages, you can INSTANTLY increase sales BECAUSE these are people who have ALREADY bought or accepted to receive information from you.

Even though I can’t share confidential information with you about what I did exactly – I can tell you that less than 2 hours of editing, re-ordering messages to create MORE VALUE and a SIMPLER conversation has had a 100% effect on my back-end sales for ONE of my products.

That means I can now replicate that across my other products and services.

Say it with me…

Ka-Ching! Ka-Ching! Ka-Ching!

The best part, the clients will GET MUCH MORE by getting the add-on ‘up-sell’ product making their initial investment even more valuable.

It’s a win-win proposition.

Beware of the potential risk – if you OVERSELL – you risk KILLING all the goodwill you’ve established!

This is a skill we teach in our Killer Kopywriting Workshops and is way beyond a blog post. Call Gulliver on 0401 923 852 if you’re keen to double your back-end sales in ONE day.

if you don’t fine tune your autoresponder messages, you could be losing up to 50% of your sales that you could be making….

Imagine cutting your Google Adword costs in half and doubling your Click Through Rates and Sales in one go…. We’ve just designed a BRAND NEW Internet Marketing Autopsy to assess your Internet Marketing Skills. It’s now available for FREE when you click the banner below -

Check it out and perform your own self-assessment right now, while it’s FREE – it’s usually $297.

This is going to be a quick post, but nonetheless priceless in its effectiveness. STOP SELLING and you’ll increase your CTR and sales…

How to improve your CTR (Click-Through-Rate)

I was on e-mail with a colleague today with whom I am developing a powerful Host-Beneficiary Partnership. In summary, we’re creating value-creation assets that need a call to action. He was thinking of putting the ‘offer’ on the document – don’t.

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I just wrote a post on my PERSONAL MASTERY BLOG how I went from being a nerd to a geek to a millionaire.

Rather than repeat it here, go to the blog post now so you can find out one of my best-kept secrets to the question:

How can I sell and convert more visitors into buyers on my website?

Onward and upward!
Dr Marc Dussault
Australia’s #1 Exponential Growth Strategist

P.S.

I remember those days like they were yesterday even though they were 20 years ago…

Every once in a while a SIMPLE TEST produces an incredible result – one that defies description.

This ONE TEST which you can do on your website that sells products or services will cost you $97 and take less than ONE HOUR to implement.

I turned $97 into WAY more than $10,000 in less than 3 months.

The beauty of the strategy/tool is it’s dirt cheap AND super simple to implement.

Want to know what it is?

You’ll have to post a comment on the blog to find out. The comment needs to be ONE thing you learnt or deployed as a result of this blog – I will send you a direct e-mail that reveals what this tool is. Think you know what it is?

You don’t I have never presented of discussed this even with our Platinum Members… They will find out about this next week in a PRIVATE e-mail… and ONLY if they are Internet Mastery Platinum Members!

Onward and upward!
Dr Marc Dussault

P.S.

Let me be crystal clear – this is a disarmingly simple and easy tool that converts SALES that you otherwise would not get…

For $97 it’s a bargain. I make no money from telling you what it is – $97 is what it costs to buy and deploy.

This is NOT a trick, just a cool way to find out who’s engaged and who isn’t on this blog.

It’s also a cool way to get comments on the blog – you give me something of value that I can share with other subscribers and readers of this blog and I reciprocate with this strategy/tool that I know you’ll find as profitable as I do!

The easiest way to get more clicks is to WRITE your URL more legibly.

www.SpeedStudyForBusiness.com will out-click www.speedstudyforbusiness.com.

www.MarcDussault.com will get MORE visitors than www.marcdussault.com.

It is even more the case with long URLs like…

www.ExponentialPrograms.com/Internet and www.exponentialprograms.com/internet.

Make sure you use this simple, easy and free technique and watch your click-throughs improve INSTANTLY!

Onward and upward!
Dr Marc Dussault

P.S.

Another technique that can help that you might want to test is to use hyphens…

www.Get-Better-Grades.com

I know – it’s simple and you might want it to be more complicated. STOP IT!

I’m serious – watch the YouTube video and take the advice seriously – STOP IT!

Stop making your Internet strategies more complicated than they need to be.

“The Internet is the easiest thing that is hard to do.”

That’s only because 95% of the population makes it that way. The 5% who make it simple and easy make MORE than the 95% combined – Ka-Ching!

Think about it – do you want MORE complexity or MORE money in your bank account?

I hear it all the time…

Even if I get people to my website, I can’t seem to get them to buy my product…

Even though there are several possible reasons for this, the #1 mistake people make is forgetting that visitors need to be INFORMED and EDUCATED to buy.

Let me give you an example.

I am a competitive squash player and one of the things I am focused on in preparation for the World Championships next month is RECOVERY. At 45 years of age, recovery is EVERYTHING.

If you can’t recover quickly enough, you’re stuffed for the next match and you’ve lost before even getting on the court. Of course if you can recover better and faster than your opponent, then you could WIN before even tying your shoelaces!

Interesting isn’t it?

So for an elite athlete, the motivation is RECOVERY and if you SPECIFICALLY SPEAK to that benefit and value, you’re going to convert more people.

Former Olympian Paulo Frietag explains “When you exercise strenuously, you get into an acidic state where lactic acid builds up in your bloodstream. That lactic acid build up gets deposited in your muscles hampering recovery and reducing your potential for performance following the original exercise (or competition). With that in mind, an ALKALINE diet and/or supplement will reduce lactic acid build up DURING as well as FOLLOWING the exercise so that recovery is quickened and performance enhanced.”

You know lactic acid build up – it’s that sore feeling in your muscles the day after or the day after the day after you’ve been to the gym or played a sport. It’s a tightness and soreness that mentally reduces your endurance and enthusiasm to play full-on. For many, it’s enough discomfort to prevent them from going back to the gym or picking a racquet for days or weeks!

An Olympian should know what works and what doesn’t. I can tell you without a doubt that increasing alkalinity (reducing acidity) makes a BIG difference. In my training for the World Championships, I have DOUBLED my training time, doing drills and playing for 2 hours/day instead of my regular 1 hour/day. With the reduction of lactic acid I have been able to maintain this regimen recovering faster even though I have put my body through TWICE THE EFFORT.

What’s the point and how can it help you get more visitors to buy from you?

I’ve just shown you with an example – EDUCATE and INFORM your audience WHY they should buy your product – FOCUS ON THE BENEFITS.

Once they are educated and informed, they will go ahead and click to buy either the Alkaline Cook Book or Acai Powder from Amazon Power.

It’s that easy.

If your clients are not elite athletes, it doesn’t matter – many achievers will associate themselves with them and will want to get their results. Alkalinity has many other benefits that are explained on the sales pages of both products…

The more SPECIFIC your approach, the higher the conversion from visitors to PAYING buyers.

Give it a go and see what happens!

Onward and upward!
Dr Marc Dussault

P.S.
If you’re wondering if this ‘story’ should be in your e-mail, blog or landing sales page, the answer is ‘yes’.

You can place it wherever you deem it most valuable – sometimes you need to get people to ‘click through’ to the sales page, in other instances your click throughs TO the sales page are sufficient, but your CONVERSIONS are low.

You know best where the BOOST needs to come from.

To get the most people to convert, you need to have a specific approach and value-proposition that caters to their particular needs.

Both products highlighted in this blog post come with my full endorsement – they totally and unequivocally work. The ONLY question is – do you want those results?

• Do you want to feel better?
• Do you want to have more energy throughout your day?
• Do you want to perform at your best all day/week long?
• Are you committed to excellence or an outstanding quality of life and lifestyle?
• Do you have enough energy at the end of your day or on the weekend to play with your kids?
• Would you like to have a little more of a libido and rekindle your romantic life?
• Would it be more fun if you could play the ‘back nine’ as well as the ‘front nine’ the next time you get out on the golf course?

If you answered yes to any of these questions, getting more alkaline or reducing acid build-up in your system is something you must consider.

So there you have it – a case study of converting MORE VISITORS into BUYERS.

Try it and let me know how it goes – if you have a successful strategy and want to share it with me, I’ll post it here on the blog and get THOUSANDS of people to take a look and guess what?!?!

MORE OF THEM WILL BUY!

Ka-Ching!

A few days (posts) ago, Gavin Buckett of AGB Solutions told us how he turned a $300 investment into $17,000 of revenue.

That alone produced TWO additional solid leads from THAT BLOG post alone! (If you want new leads, send me your Exponential Success stories!)

The following is an e-mail excerpt from Gavin, giving us another instalment in his success saga…

The KEY DISTINCTION FOR GAVIN’S SUCCESS IS HIGHLIGHTED BELOW…

______________________________________________________________________

Wednesday, April 16th

Hi Marc,

I just thought that I would give you an update on how my Google Adword campaign is going.

I had a meeting today with a company who is based in Sydney (I am based in Melbourne) who found my business on Google and called me. Before I met him, he had self selected AGB Solutions to implement a HACCP system for his business. He had selected AGB Solutions based purely on what he read on my website, and that I was the business to meet his needs, as I was obviously passionate about what I do (check out the landing page: http://www.agbsolutions.com.au/food_safety_programs.php for yourself).

He was in Melbourne for a meeting tonight and scheduled his flight home around the time that I could meet him. We discussed his needs and he reiterated that we were a good fit (he is an importer of quality tea from Germany) and I a supplier of quality food safety management systems. He committed to the project on the spot.

Generally it takes two to three months to have a HACCP system fully certified. As I was his chosen supplier, he was able to fit in with my schedule when I am Sydney next Month for the Virtual Real Estate Empire Building Workshop (I am heading up one day early) and then… offered to prepay the full amount UPFRONT. I normally invoice in thirds at different stages of the project. This blew me away.

Since my last email two weeks ago, I have also had discussions with three other companies, who ALL sound promising. One is a national chain of 16 retail stores with their head office and processing facility in Melbourne. I am meeting them next week; to not only discuss their processing facility, but also to implement systems for their 16 retail stores. This is only in early stages but I am quietly confident that I have already said enough to win them over. ALL from Google Adwords!

I know you like the numbers, so here they are:

My most expensive Adword is…$1.00. My current Google Adword account has cost me about $200 per month over 3 months. Since I set up Google analytics 6 weeks ago, I have had 815 visitors to my site from 15 different countries (688 from Australia). I have had 25 people who I have never met add their details to my data base.

To compare: My current Yellow Pages advertisement is worth $2,400 (about $200 per month as well) and I have had one enquiry, who is yet to commit. Yellow Pages are trying to get me to recommit to 2009. What chance do they have? I now have $20,500 committed revenue and another $25,000 quoted and quite probable (fingers crossed). All from Google! (for the same price PLUS I control this 100% AND can modify my strategy on-the-spot which I can’t do with Yellow Pages)

How would the ad go? Three days for UYMG: $295, accommodation, airfares and transfers approximately $500. $1,400 spent plus three days of drinking water from a fire hydrant to make a possible $45,000.00. PRICELESS. This is 3 months worth of effort. Multiply those metrics over 12 months.

As you say, you do the maths!

I am sure you want to know my current USP for HACCP certification (I have three USP’s now), that includes a number of Dr D’s and Exponential Marketing strategies. It is:

AGB Solutions is Australia’s only food safety company owned and operated by a former Apprentice Chef of the Year who will reveal little known safe food and quality assurance secrets to you if you’re a food manufacturer or distributor who is not big enough to have their own QA manager. You uncross your fingers knowing an outbreak won’t happen to you because we have all the appropriate certified industry skills and scientific knowledge to ensure and GUARANTEE that you will gain HACCP Certification at your first attempt as well as meeting all of your regulatory requirements with friendly, cost effective and practical solutions to ensure your products are safer than your competitors’ and empowering your staff so they never embarrass you (again).

The Guarantee that I offer is:

AGB Solutions is so confident about the HACCP certified programs that we prepare, that we GUARANTEE that your program will achieve certification at the first and only attempt, simply by completing our “11 Point Checklist for HACCP Certification Success”. If the program that we prepare does not pass certification on the first attempt, we will refund you all of the payments that you have already made.

We have worked in and on HACCP systems for almost 10 years. We can offer this guarantee knowing that every single one of our clients has achieved certification at their first attempt and we’re not about to let you ruin our 100% success record!

Thanks for your help Dr D, You rock.

Eat Well. Eat Safe!

Gavin

Gavin Buckett
Founder and Managing Director
A.G.B Solutions Pty Ltd
Post Office Box 1078, Ashwood, Victoria, 3147
Mobile: 0422 922 883
Fax: 03 9813 8349
Web: www.agbsolutions.com.au
Email: gavin@agbsolutions.com.au


P.S.
Now there has to be a P.S. doesn’t there. I would like for Max Ucherek to film me for You Tube.

What is needed for this and what is the cost? As mentioned previously, I would like to do three separate videos to compress my Pathways To Profit. They are:

Video 1: Who is AGB solutions and why should I choose you for our food safety needs.
Video 2: What is HACCP and what are the benefits of implementing HACCP??
Video 3: How AGB Solutions can implement a HACCP System for your business.

I have prepared texts a couple of weeks ago and was going to ask Leela to look over them for me to exponentialise them.

Also, I don’t know if Max can help, but It would be good to have an insert of text while I am talking (i.e. from PowerPoint).

Head down. Bum up.

P.P.S. I was in a business the other day and they had a quote that summarises my approach to your teachings. Remember I was starting pretty low on the knowledge ladder and have made a few blunders that you have pointed out to me. The quote was something like:
If you ask the question, you may seem like a fool for five minutes. If you don’t ask the question, you may be a fool for life.

The reason this strategy is working so well is that Gavin LOVES what he does, is not afraid to SHOW IT and ARTICULATES it in EVERY SINGLE communication with his suspects and prospects. If you START to do the same, you TOO will improve your results in QUANTUM leaps…