Archive for the 'Conversion' Category

Sensis Social Media Report 2017

Sensis has just published its 2017 Social Media Report which makes for interesting reading if you are an Internet Marketer. If you want to make the most of your Internet/Web marketing investments, have a look at my Internet Marketing Toolkit. It’s for legitimate brick and mortar businesses who want to generate qualified leads.    

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A Christmas Gift For You

We know the adage about gift giving that it’s the thought that counts… My gift to you is FREE space “in the cloud” on DropBox – click on the image below and you will access one of the best cloud-based storage services in the world – second only to Apple’s iCloud. Once you’ve signed up […]

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How to get more web visitors to buy

Once you have traffic to your website or blog, the next hurdle to overcome is turning website browsers into buyers. Easier said than done – unless you learn WHAT and HOW to do it, then it’s actually quite easy. Almost as easy as flipping a coin and hoping for the best!

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Organic search and click-throughs

According to recent studies, search engine users overwhelmingly click on organic results as opposed to paid ads by a whopping margin of 94 per cent to 6 per cent. One study looked at both branded and non-branded search queries. On branded searches, the top search result received the most clicks, which makes sense, considering the […]

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1 Percent Improvement: Google Search

As a reader or subscriber to this blog, you heard me profess the benefits of the 1 Percent Improvement Doctrine, how little things can add up to make a big difference. Today’s post was submitted by Ray Keefe of Successful Endeavours in Melbourne, Australia and is yet another example that if you improve what you […]

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How long does it take for you to get it up?

A recent article on the first 3 seconds of a website “load” caught my attention… There are so many little things that can (and do) make a big difference. The challenge you have (we all have) is to determine which things to focus on. That’s what I do with my clients – help them figure […]

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Social Media Losing Shoppers

As you must know by now, I am not a fan of Social Media Marketing. I think it’s a monumental waste of time, money and effort. I haven’t held back on this view and it’s simply because it doesn’t make any financial sense for small business to waste countless hours and in some case thousands […]

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Google removes sites from Index

Google disapproved 134 million ads and disabled more than 800,000 AdWords Accounts in 2011. A shocking statistic, a 136% rise from the year before. Like fighting spam and click fraud, finding and nixing bad ads on AdWords is a continually escalating battle. Back in 2008, the company only disapproved 25 million ads. What does this […]

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Webinar Secret #1

Today’s post is a 27 second YouTube video that reveals a webinar secret.

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Blogging For Small Business Interview

I was interviewed by Ludwina Dautovic for Red Tent Radio yesterday and I have to admit it was one of the most fun interviews I’ve done in a long time. We got started and before we knew it, the 40 minutes were up! We talked about blogging for small business owners. The interview will be […]

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How To Sell More On The Internet

We’re staging an ENCORE presentation of our very popular Business Blogging For Sales Lead Generation Workshop in Sydney next week Wednesday 27 March 2012 and in April we’re following that up with a 4 hour DIY Internet Masterclass called How To Convert Your Online Browsers To Buyers in both Sydney and Melbourne. Simply put, if […]

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Promotional Guidelines

ClickBank, the #1 Information Product Marketplace on the Internet published their vendor promotional guidelines. They are so good that I thought you should have a look at them. If you follow these guidelines, it’s inevitable that your online sales will increase. The #1 obstacle you need to overcome online is TRUST. This blog is all […]

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Long Tail Marketing Delivers Higher Click Through Rates

I’ve blogged about long tail niche marketing before with a YouTube video that has become a classic amongst the exponential marketing community. Just click on the hyperlink to view it. Even though as a small business, Internet advertising is not something you’re probably engaged in, a recent report by CONTEXTWEB reveals something that I have […]

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Google Analytics: Flow Visualisation

Imagine being able to SEE the flow of visitors as they navigate your site – how cool and VALUABLE would that be?!?! Well, Google’s done it again – they are releasing this new functionality in their signature Analytics platform – WOW!

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Online consumers big on research, not social media

It’s no surprise that selling online has become harder. More and more consumers are researching before they even consider a purchase decision. Results of the “Social Shopping Study”, conducted by PowerReviews in association with the e-tailing group, indicate that consumers who shop online are on a mission to get thorough information about products and find […]

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Google Real Time Analytics

It was bound to happen… Real Time Google Analytics! If you’re an exponential Internet marketer who adheres to Management By Metrics™, this is BIG! Just thought you should know! Psst! Thanks to Ray Keefe of Successful Endeavours for forwarding it to me in real time!

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How good are you on the Internet?

In a recent article,”Companies in the dark over converting web traffic into sales” it was reported that sixty per cent of Australian companies with an online presence have no idea how to convert website visitors into customers. More than 300 Australian marketers were surveyed through independent research with the report also revealing 89% of companies […]

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Whitelist – How to explain…

Whitelisting your email is something that many Internet beginners still struggle with. With the proliferation of spam and junk emails, it’s still something that’s important to do. Having people whitelist your email will improve your email delivery and conversion rates. That’s why this explanation really stood out as a great value-creation tool for clients. I […]

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Email Still Outperforming Social Media

A lot of people debate the pros and cons of Social Media, what I have come to call Social NOTworking – where people waste countless hours exchanging posts, chats, pokes, photos and other electronic elements with people they wouldn’t be caught dead with face-to-face. But that’s my personal bias AND I am not saying that […]

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Google Instant

Google Instant is not new, but it is having a dramatic influence on how people search…. As you can see when you use Google, the search results change dynamically AS YOU TYPE. The suggestions DO influence what people will type in – this is having a dramatic effect on Google Adwords… Ray Keefe of Successful […]

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