The video below deals with the inevitable electronic archive that survives us… This is an interesting perspective that makes you think beyond the here and now without being morbid.
Archive for the 'General' Category
If you are ‘new’ to the Internet, have no fear, you’re not the only one…
As you are receiving e-mail, it’s wise to remember how easily this wonderful technology can be misused, sometimes unintentionally and with serious consequences.
Consider the case of the Michigan man who left the snow-filled streets of Detroit for a vacation in Florida. His wife was on a business trip and was planning to meet him there the next day. When he reached his hotel, he decided to send his wife a quick e-mail.
Unable to find the scrap of paper on which he had written her e-mail address, he did his best to type it in from memory. Unfortunately, he missed one letter and his note was directed instead to an elderly preacher’s wife, whose husband had passed away only the day before. When the grieving widow checked her e-mail, she took one look at the monitor, let out a piercing scream, and fell to the floor in a dead faint. Hearing the scream, her family rushed into the room and saw this note on the screen:
“Dearest Wife,
Just got checked in.
Everything prepared for your arrival tomorrow.
P.S. Sure is hot down here!”
If you think the iPhone is revolutionary, check this out… Not sure how commercially viable it is, but it sure is an interesting innovation.
Your name was given to us by a spouse or family member who is concerned about your internet addiction. At Internetaholics Anonymous, we can help.
Yes, you–we’re talking to you. You, looking at this screen for hours on end, online. You, bleary eyed. You, an addict.
Have you looked in the mirror lately? Been outside? Know what day of the week it is? Have you checked downstairs to see if your family still lives with you?
We’re a non-profit society of recovering addicts like yourself that provides support and counselling through weekly (off-line) meetings designed to help you cope with your problem.
We feature a twelve-step recovery program and in extreme cases, interventions. Although it is our firm belief that you are never “cured,” you most certainly can recover.
We have designed a brief checklist to determine if you are an addict. Do you:
- Have twitches of the hand when you walk by your terminal?
- Check e-mail more than five times a day?
- Spend more time chatting than eating or sleeping?
- Surf aimlessly with no direction, if only to be online?
- Leave your name and information at countless sites if only to hope you’ll receive a reply one day from a company you’ll never do business with anyway?
- Log on before important personal habits, such as meal preparation, hygiene or bodily functions?
- Have red, swollen eyes that hang halfway out of your head?
- Spend hours online on a holiday from work, where you’d usually be griping about your carpal tunnel syndrome?
- Do you have thousands of friends on Facebook you never want to meet in a million years?
- All of the above?
If you answered yes to four or more questions (or chose #10), you have a problem. Please call us at Internetaholics Anonymous at:
1-800-LOGOFFNOWFORPETE’SSAKE
We’re here, we’re free, and we’re confidential. The first step to recovery is admission that you have a problem.
Call us today. That is, if you can power off to free up your phone line.
This is a very sad day. The world has lost a force of pure creativity, innovation and genius that changed the world as we know it. What a fabulous legacy he has left behind, motivating so many to follow and create their dreams. He has been a source of inspiration for me from the very beginning… I still can’t believe it.
In a recent article,”Companies in the dark over converting web traffic into sales” it was reported that sixty per cent of Australian companies with an online presence have no idea how to convert website visitors into customers.
More than 300 Australian marketers were surveyed through independent research with the report also revealing 89% of companies don’t use tools to assess how people use their sites.
Moreover, the companies surveyed spend 40% of their budget attracting traffic to their website.
Some 30% of marketers either do not evaluate the success of their website or only evaluate on an annual basis.
A further 25% assess their website biennially. This lack of engagement and measurement of their websites means most marketers have no idea what small simple changes could be made to their websites to increase sales.
Isn’t this alarming?
So how do you stack up to these stats?
If you want help to grow your online presence and bottom-line results, give us a call. We have a RESULTS GUARANTEED Platinum Program that will have you out-performing and out-selling your competitors in no time – if you qualify!
As we know, seniors are adopting the “Interweb” like never before, so if you’re sending texts to them as part of a multi media campaign, you should use the most recent codes, sent to me courtesy of Andrew Powell of Montreal, Canada.
ATD – at the doctors.
BFF – best friend fell.
BTW – bring the wheelchair.
BYOT – bring your own teeth.
FWIW – forgot where I was.
GGPBL – gotta go, pacemaker battery low.
GHA – got heartburn again.
IMHO – is my hearing aid on?
LMDO - laughing my dentures out.
OMMR – on my massage recliner.
OMSG – oh my! sorry, gas.
ROFLACGU – rolling on floor laughing and can’t get up.
TTYL – talk to you loud.
A lot of people debate the pros and cons of Social Media, what I have come to call Social NOTworking – where people waste countless hours exchanging posts, chats, pokes, photos and other electronic elements with people they wouldn’t be caught dead with face-to-face. But that’s my personal bias AND I am not saying that Social Media is not worth doing – it is, but not for the reasons MOST people think…
That’s a discussion for another day and one I reserve for my paying clients to help them out-perform their peers by doing out-of-the-ordinary things that create extra-ordinary results.
Results that baffle their competitors – BECAUSE they (the competitors) have no clue…. Shhh! It’s called Stealth Marketing and means they can’t copy what you’re doing!
In support of my bias, I came across recent reports that continue to show that website traffic from social media networks is still pretty low.
SeeWhy studied 60,000 ecommerce transactions across a variety of sites in February 2011. Since running an online store is about selling things, they looked at only the people who actually loaded items into their shopping cart. Here’s one of the summary results:
Email Marketing Generates More Buyer Traffic Than Social Media
Email Marketing Still Outperforms Social Media
As you can see, email brought in the most traffic, with direct and search significantly less. Social media came in at only 4.3%, not great, but better than display advertising, so that’s something to think about.
Next they took that info and charted the percentage of people from each source who completed their transaction. In other words, the people who handed over their credit card number and hit submit.
Email Marketing Converts To More Sales Than Social Media
If you want more sales, send more emails!
In the above pie chart you can clearly see that email and direct hits to the site still resulted in the best sales conversions, social media picked up a dismal 2.11% of the overall, but look at display advertising. Yikes, only 0.53% conversion rate? Maybe you should be spending money on your Facebook page rather than on display ads, but once again that’s a discussion for another day. Social NOTworking does have its place, but not where or how you might think. We explain this in our Killer Konversations™ Workshops if you’re interested…
At the end of all of this, SeeWhy does put in the usual disclaimer. Your mileage may vary and different types of ecommerce sites will have different results. While I understand that this is a study of ONLY 60,000 transactions, it supports my bias that email marketing still is the primary source for online sales.
There’s a fundamental reason – it’s a privileged conversation that people still value – as long as it’s not violated.
If you’re asking yourself why email marketing isn’t in the news more often, it’s because it simply isn’t as new and trendy as social media marketing.
The news “media” are always searching for new trends and buzzwords to fill their empty pages.
My clients don’t care about the buzz and hype – all they want is more people buying their products and services.
If that’s what you want – send them more emails – but not just any emails… That’s considered spam. You need to know what to send to whom.
That’s what we teach our clients to do – become a client today. Contact us now and we’ll help you avoid making mistakes that cost money and lost sales.
Every once in a while I come across something that stands out. Today’s post is an example of a subtle question (13b) that puts the previous question into context. It’s the BEST SURVEY QUESTION I have read in several years. Leave it to Apple to do it – they know the value of feedback. They also understand and respect the CONTEXT and INTENT in which it’s given.
From Apple
When I meet with my clients, I go into substantially more detail than just highlighting something like this. There are two psychological constructs in play here that were outlined in substantial detail in two recent books I read. Books you would not come across in your airport or local bookstore.
This is what I do as The Exponential Growth Strategist – I seek out distinctions, nuances and explanations so my clients can tailor outstanding examples like this one in their businesses and/or careers. If you’d like to be coached or mentored and access this level of expertise, contact me. If you qualify, we’d love to have you in our RESULTS GUARANTEED Platinum Program.
If you have the need to translate text or documents, Google has a great translation tool. This is handy when you do a lot of blogging or have a lot of YouTube videos and someone posts a comment in a foreign language… It still has difficulty with vernacular, but it’s always improving!
Earlier this week, I blogged about how Vaseline and radioactivity are related to make a point – well actually, to illustrate how William Tucker has been able to reduce the fear mongering propaganda of the mass media to simple, easy-to-understand metaphors and analogies that any 5th grader can understand.
Mt Tucker recently added another article to his on-going explanation regarding Infant formula made from Tokyo tap water.
His brilliance is simplifying the otherwise complex into something easy for the layperson to grasp.
One of the key strategies that I will be teaching our elite VIP and Platinum Members this weekend is how to do this systematically.
How to leverage tools like the one below that Mr Tucker shared with us in one of his recent articles.
Every business has hidden assets like this – the key is to know how to use them effectively within an automated approach.
We’ll miss you this weekend.
Japanese Earthquake - Radiation Dose Chart
Psst! If you’d like to give your business results a non-radioactive boost, contact us to discuss our business coaching options and we’ll have a chat about how we can GUARANTEE RESULTS in writing…
I just blogged about Internet use on vacation on my Professional Mastery Blog – you should go there now and check it out. It’s something to consider, but it’s not what you think.
It’s unfortunate you’re not in the room with me at the Exponential Internet Marketing Bootcamp with other Australian entrepreneurs who are going to learn the most cost effective online strategies to get more traffic to their websites and/or blogs. We’re at the Marriott Hotel and right now I am about to reveal where the fish are and how to get them to jump into their boat, using the powerful metaphor in this video…
I’ve been telling people all year that I am leaving the “Internet Marketing” space – that has been overrun by shameless spruikers at multi-speaker sales fest events…
I am not abandoning the Internet – quite the contrary. I am using more and more strategies and teaching my client stealth marketing strategies that enable them to out-perform their competitors without them ever having a clue why.
Imagine getting on page 1 of Google, being at the top of local listings, getting better leads that convert to sales more quickly… Imagine if those strategies were mostly free or cost pennies on the dollar… That’s what you’re missing by not being at the Exponential Internet Marketing Bootcamp.
Unfortunately, all I can offer you today is one of the more than 100 suggestions I am revealing to bootcamp participants. It’s an inexpensive strategy that you can implement right now and get a result by the time the Bootcamp ends in 2 days from now.
Click here -> to get more traffic to your blog. Select the PREMIUM listing – there will be a surge of requests following the Bootcamp and the premium listing comes with additional ‘secret’ benefits… You’ll have to get it to know what it is!
This video speaks for itself – it’s very entertaining and demonstrates how to make information fun to learn.
Additional applications of augmented reality are quite fascinating.
If you don’t know how Google has changed the rules of online search and what it means to your online presence and sales – you’re about to get caught with your pants down.
If you’ve been happy with your Search Engine Optimisation (SEO), you’re potentially in for a rude shock with Google’s new updates, enhancements and so-called ‘improvements’.
They can and will displace a lot of people who will be caught totally unaware “with their pants down”…
For example, do you know how…
- Google Instant is radically altering the composition of search phrases?
- Google Places can reward the mom and pop shop around the corner to your detriment especially if you’ve been the dominant advertiser?
- Google Maps is creating havoc in listing result real estate positions relegating previously profitable listings to the scrap heap?
- The new Google Website Preview function in search listings might cost you sales that used to come in like clockwork?
- The Google search algorithm is dramatically changing the landscape for all players, no one is safe with a business-as-usual approach.
If you don’t know these changes are taking place – I hope you’re wearing clean underwear!
If you do know a little about what’s being changed but are not quite sure what to do about it, then you must attend the
Exponential Internet Marketing Bootcamp Preview
on NEXT Monday evening 6-9 PM in Sydney
or Tuesday evening 6-9 PM in Melbourne.
As a business coach, I mentor my clients to develop what is called “deep knowledge”. In this day and age of information overload, it’s important to go beyond the superficial. That is easier said than done, which is why most people (1) don’t have a clue what I’m talking about and (2) if they do, they don’t do anything about it.
The video below is one of the many examples of tools I use for my most elite clients, my Platinum Program Members. I give them specific instructions to follow to expand their awareness and understand of what is going on in the world and how to adapt to it to remain one step ahead of their competition and more importantly, their clients’ expectations. Enjoy the video and do the best you can. If you would like me to coach, advise or mentor you, contact me. I’d be happy to expand your sphere of influence and introduce you Boundless Opportunity Thinking™ that will Unleash The Exponential Potential™ that is right there in front of you, under your nose, ready to be leveraged to your benefit and advantage.
Today’s post will become a classic because it’s so relevant for anyone who is in technical support or has to deal with customer service requests. It’s a contribution from Daniel Pinter of B Technologies. There are so many lessons that we all can learn from… Of course AFTER we stop laughing (at ourselves)!
If you hate Gmail spam as much as I do, you can click on the hyperlink to report it. I am not sure how diligent Google is about reducing spam, but if everyone who got spammed took the time to report it, we might actually find a way to reduce it.
Anyway, everyone hates spam and this is my 1% improvement to help reduce it.
Something tells me if Google spent as much time on this as they do with their complex Google Adwords rules engine, they’d rid the world of spam within the next 3 or 4 weeks!
