Trying to keep up with Google’s policy changes is getting harder and harder. Ray Keefe of Successful Endeavours sent me this update that I thought you should be aware of – it concerns trademark use in Google Ads. We address these issues in detail with our clients, which is beyond the scope of this blog post, but I thought it timely and important for you to know about it. Information is power as they say. Of course what you do with that power is another story! When you come across news like this, please forward it to me by posting a comment on the blog. I make a point of making sure that ALL contributors are rewarded with a backlink, often more than one!
Archive for the 'Internet Marketing' Category
Ray Keefe of Successful Endeavours came across new data that shows Google searches are getting longer and more specific. Attached are a few pointers on how you can adapt.
The data reveals that the percentage of clicks based on search term length is changing. Clicks made through searches over eight words grew by 8.3%, with searches over seven words growing by 5.3%.
In contrast, clicks made through searches using one word fell by 1.1%, with clicks made by searches over two words falling by 1.5%. Searches using three words remained flat.
The data isn’t surprising as the growth of the Internet as a business tool results in more users searching for more specific data, such as brands and product names.
Google reports that 20% of searches are absolutely brand new, meaning they have never been typed into the search engine before. Users are having to think about being more specific to get through jargon and get to what they really want.
This is important for you, as you must think about what keywords you can use in order to show up in as many searches as possible when your target market is looking to acquire your product or service.
One of the biggest trends ignored by small businesses is search-by-location. You must start to use keywords relating to your location, as users are more and more searching for specific brands and products by suburb.
Not enough small businesses think about ranking for their suburb name, which is an extremely easy thing to rank for and people will use it in very specific searches. This is necessary even though Google is getting better with that sort of thing, with both maps as well as business listings.
At eight words, which is pretty high, think about the things people would be searching for and the combinations they would prefer…
That means you must consider what you think users will be searching for and that means not just what you think should be an appropriate keyword.
For example, Qantas probably use the keywords cheap flights, but they aren’t targeting cheap air fares. Similarly, you might want to use the words “cheap accommodation” but also consider most people won’t type that into Google, chances are they’ll type in “cheap hotels” or “cheap motel”.
As I’ve explained in previous blog posts, you must not get obsessed with adding as many keywords as possible, but instead should add the right types of keywords.
Google Adword strategies are beyond the scope of this blog post, I just wanted to highlight that BECAUSE searches are getting longer, you need to keep that in mind…
You can thank Ray Keefe of Successful Endeavours for the initial source of information – by going to his site and having a look around – that’ll help his SEO!
I previously blogged about this, I called it Stop Feeding The Piranhas… It’s one of my Internet pet peeves. Always use the Bcc when SENDING or FORWARDING to a group of people to protect the email identity and integrity of others. When someone does it to me too often. I take them off my list and literally won’t send them anything. This is a great image to insert whenever you’re forwarding on fun stuff that we all love to get…
Stop Feeding The Piranhas!
If you’re looking for a way to make money online, sell things that people need for their hobbies. In a recent survey, 97% of respondents said they bought something they did not have the money to pay for what they bought and a whopping 99% had the funds, but did not need the item they bought. Say it with me… Ka-Ching!
The simple moral of the story: Sell people want they WANT to buy and they will – even if they can’t afford it!
In my Internet Mastery Programs, I teach people about Long Tail Niche Marketing Strategies to take this concept to its ultimate outcome…
Small Sounds, Big Deals: How Do Number Sounds Influence Consumers? This article was so interesting I just had to share it with you. Instead of interpreting it for you, go to the original article by clicking the hyperlink – it’s brief and exceptionally well written! You’re welcome. It’s who I am and what I do… Find stuff that you otherwise wouldn’t find yourself!
Most companies automatically choose their company name as their domain name. While that’s a wise move, it’s often a BIG mistake to stop there. In fact you could be losing as much as 75% of your leads because of it – keep reading if you want to avoid making this Internet Marketing Mistake!
Testing multiple domain names and picking the one that performs best (for example, in Google AdWords ads) is a very profitable strategy. Read More »»
This is such a cool and powerful concept I keep it for my clients. Sorry. I can’t give you everything for FREE, after all that wouldn’t be fair to my clients. Stuff like this, when you really understand what it means is the difference between drowning in the tsunami of leads going to your competitors versus riding the wave of success all the way into success beach.
Social Media Ripple Effect Explained
A blog like this is a great, even ideal way to INTRODUCE concepts and whet your appetite… If you want to know about stuff no one else will tell you and cut through the C _ _ P that the Internet hype specialists are infamous for – consider our programs and events.
They are geared to every day people who want to get better results – one day at a time, one click at a time. Without having to learn PHP, HTML or other obtuse coding languages.
What we teach is all about getting better results with the least amount of effort and lowest cost. In plain English. Our Internet products and programs start at $27 and $97/month respectively – to meet any budget and level of ambition from newbies to experts. Go to our Internet Mastery site and take a look around – you’ll read testimonials of people just like you who took their Next Best Step and have the results to show for it.
Isn’t it time you took YOUR Next Best Step?
One of my mottos is that life’s too short to be too serious. The world I attach to this way of thinking is what I call Antimimeticisomorphism. Having FUN doing out-of-the-ordinary things that create extra-ordinary results with the least amount of effort and lowest cost. Click on the hyperlink to find out more… But today’s YouTube video is something that rings true for most of us – not looking forward to going to the dentist… Watch the video and I’ll get to how a dentist can use this to grow his practice.
This video’s fun to watch even though you always kind of know what’s coming. It takes something most people don’t enjoy and makes light of it.
The exponential leverage is achieved by…
This blog’s main focus is Internet Mastery - anything that has to do with the Internet for business purposes. Today’s YouTube video is another example of the strides we’re making with Virtuality – doing things that were once impossible. Watch the video and I’ll get to why this is important for you and your business.
The reason this is important to you and your business is… Read More »»
Many new clients we deal with realise that a lot of what we do is NOT DOCUMENTED anywhere – they have to do it because they have to TRUST this stuff works. THEN once they do it, they need to TEST and track using what I call Management By Metrics. That being said, it takes an open mind and a low uncertainty avoidance predisposition to even CONSIDER it. Its been well documented in the Entrepreneurial literature that success is directly proportional to the level of Uncertainty you are able to embrace.
Think about that.
This is especially true BECAUSE…
In a previous Conversion Clinic blog post, I introduced the concept of how to tell stories with a funny video. Today, I want to address some more copywriting tips that help you convert visitors into paying clients.
Conversion Clinic Tip #1: Feed your reader with bite-size chunks
That means use: Short words. Short sentences. Short paragraphs.
Short words
Short words are anchored in childhood, before our intellectual development takes place. So they speak directly to our emotions. George Bush knew this well – speaking to the lowest common denominator of society with unparalleled success – Democrat John Kerry at the other end of the spectrum spoke with such sophisticated language that even seasoned political pundits needed a thesaurus to decipher his cryptic messages!
In his book, Words that Work, Frank Luntz explains this with exceptional humour and revealing honesty – in fact it’s one of my ‘must read’ books on my Linked In Reading List for anyone writing copy.
Of course being exponential, you might want to come up with words like antimimeticisomorphism, but that’s a discussion for another day!
Short sentences
A sentence is like a puzzle. It must be decoded by the reader. Aren’t long sentences more difficult to decode than short ones?
Sure. The long ones require you to think just to figure them out. They add needless overhead, narrowing the mental bandwidth available for your sales message. And they run counter to the pleasure principle, because thinking for most people, hurts.
Read this next long sentence and you’ll see what I mean …
A sentence is like a puzzle that must be decoded, with long sentences being more difficult to decode than short ones, adding needless overhead, narrowing the mental bandwidth available for the message, and running counter to the pleasure principle, because thinking for most people, hurts.
Do you see how much more involving and pleasurable it is reading short sentences?
Of course being Exponential, you actually might want to have long sentences, such as this one… (Take a deep breath!)
Apply Marc’s 3X3 Multiple Momentum Mailing Matrix™ to exponentialise e-mail campaigns, using Dr Dussault’s Demographic Descriptors™ to compress your Pathways To Profits™ to define your Next Best Step™ to fill in Marc’s Marketing Milestone Matrix™ within the Business Building Blueprint™ that encapsulates the Exponential Potential™ that lies hidden in all businesses which can be uncovered by Reversing For Results™ systematically to replicate and repeat successful results with Management By Metrics™ principles that combine offline and online strategies to create the Internet Double Whammy™ effect that is exemplified in the Massive Momentum Monthly Mailing™ that comes to your doorstep every month or the Dr’s Daily Distinctions™ that are delivered to your inbox every day or the Wizard’s Website Wisdom™ that are like steroids for your website that will explode your Marc-Ka-Ching™ capabilities when you a Kreate a Kwintillion Kaleidiscopic Kombinations™with your Marc-Ka-Ching Kube™ even if you don’t use Virtual Real Estate™ Strategies that pay you while they create a never-ending flow of new suspects and prospects into your sales funnel!
Short Paragraphs
Now paragraphs are another thing altogether. Each paragraph is a decision point. Your reader is asking himself, “Do I really want to tackle this one?” “Do I want to keep reading?”
How does he or she decide?
By the look of it of course …
Short paragraphs are inviting. They hold out the promise of instant gratification. Long ones are intimidating. They look like work. And who wants more work?
It’s human nature not to want to start something we may not want to finish. The same goes for paragraphs. It’s also human nature to want to remain consistent with our commitments. We don’t want to stop something we started. The same goes for paragraphs.
Of course you can throw that out the window and great MASSIVE paragraphs just to be antimimeticisomorphic, but the point is to do that as the EXCEPTION, not the rule.
So there you have it – the long and short of it.
Yes, the pun was intended! We recently taught participants at the recent Professional Mastery event – Unleash The Speaker Within, how to use puns, quotes and metaphors so they could become corporate rockstars… You would have been on the floor laughing your head off if you had been there – it was the most electrifying performances we’ve ever witnessed – totally engaging and captivating, but that’s a discussion for the Professional Mastery Blog!
Wow, what an event it’s been – 24 hours over 2 days and people still want more. That’s because most events just give you information, the Exponential Internet Marketing Bootcamp is different because it leverages the Business Building Blueprint™ that I designed that helps people find the Next Best Step™ as they determine the Pathways To Profit™ in their business, which in this case is ONLINE via their website and/or blog.
What people are doing right now if you are reading this when this was published, is witnessing a mini website makeover or Exponential Internet HotSeat™ where I literally go online and in 30 minutes go through all the Exponential Strategies the owner of the site can implement to improve his/her online results. We’ve got 4 companies that have lined up and paid for the privilege of this process that is both terrifying and exhilarating at the same time.
Often the pain comes from learning the mistakes made – the money flushed down the toilet whereas the exhilaration comes from realising THAT WILL NEVER HAPPEN AGAIN!
With 4 mini website makeovers, each participant gets to learn both the process and the strategies that then apply to them and their website and/or blog!
It’s massively valuable and totally and utterly exponential.
Of course a lot of people think we stop there , but being exponential – we always take things ONE STEP FURTHER.
This time, we’re staging a Google Adwords MasterClass where we reveal all the tips, tricks and techniques to get approximately TWICE the SALES for HALF THE COST of what most people can produce with their Google Adwords Campaigns. This alone is worth the price of admission.
For example, I’ll explain the top 10 reasons most people overpay for their Pay Per Click (PPC) Campaigns and how to substantially reduce the cost WHILE increasing the conversions.
More importantly, I’ll reveal why you should STOP your Google Adword campaign if you’re spending less than $1,000/month.
I know you wanted to be here, but you didn’t make it – the next time – MAKE THE TIME.
Between now and then thousands if not tens of thousands of dollars will have slipped through your fingers either in lost sales or in costs that you could have avoided.
Next time, MAKE the time to attend.
There are people dumber than you who are out-performing you on the Internet right now.
That’s gotta hurt to hear me say that – the ONLY reason they can out-perform you and that means MAKE more money than you and/or SPEND LESS than you is because they KNOW HOW.
They might be dumber than you, but the one thing that makes them successful is that they made the time to attend.
That doesn’t sound too dumb to me, but then again they’re me clients and I actually think they’re brilliant – taking the little they’ve got and making the MOST of it.
Then there are the millionaires of the group – well, they are a species on their own. Always looking for the extra edge – that’s a blog post for another day.
Today is the second day of the Inaugural Annual Exponential Internet Marketing Bootcamp event, held in Melbourne at the Marriott Hotel. I already said we missed you in yesterday’s post, today, you should be missing us because you’re missing out.
Yesterday went until 9 PM , with the Unique Selling Proposition Workshop that is like having a client magnet so that people who want and need your product and services find you and those you don’t want to waste your time with are repelled by it – saving you time, money and expense that you can invest in the clients YOU WANT!
Today’s content is about getting other people to grow your online business empire for FREE – one of the marketing myths I will deal with is that affiliate programs don’t work and social media is revolutionising online communications, but not the way most people think it is.
That alone will shock some people, which is great because you can only get EXTRA-ORDINARY RESULTS by doing things that are OUT-OF-THE-ORDINARY…
That’s why this Bootcamp is Exponential and not just another event. I cover stuff no one else knows about. I use REAL CASE STUDIES – NOT about people making MILLIONS on the Internet because YOU’RE NOT GOING TO BE THE NEXT INTERNET MILLIONAIRE.
I know that, and the sooner you realise that, the better.
My clients don’t want to try to make MILLIONS on the Internet in their underpants.
My clients understand it takes time, money and effort to build a business empire and YES you can make money 24/7/365 WHILE you sleep, but not by trying to become the next Information Product wannabe success story…
What I teach at the Bootcamp is practical stuff anyone – INCLUDING you can apply – usually for FREE – but always at a fraction of the alternative – but here’s the best bit.
You can do it without hiring an IT geek or nerd!
Imagine that – building an online empire with NO STAFF. Say it with me…
Ka-Ching!
So that’s what we’re talking about all day and night because we’re going straight to 9 PM again tonight. No breaks EXCEPT for lunch and dinner.
This is an intense-take-no-prisoners=we-want-to-learn-as-much-as-possible event like no other.
And it gets better – Day 3 is tomorrow – what could we possibly do NEXT?
That’s a hint!
Today is the first and therefore Inaugural Annual Exponential Internet Marketing Bootcamp event, held in Melbourne at the Marriott Hotel. If you aren’t in the room, we’re actually missing you. That’s because the concept of the event, based on the classic Exponential Business Building Bootcamp fine tuned and refined over the years takes the Internet to a whole new level. This is NOT a salesfest that many promoters call ‘Bootcamps’ with never-ending sales pitches from stage.
This is a 100% value-packed 3 days, 36 hours where I will present more than 1,200 slides, show 3 mini ‘movies’ and speak over a quarter million words as I present the content and deal with over 200 questions from the participants!
Now that’s a LOT of content!
In fact, the average person takes over 50 pages of notes and gets so brain full that by the end of it all, they will never again be taken to the cleaners by whiz kid webmasters who don’t know what they’re doing.
That’s one of the GREAT benefits of this Exponential Internet Marketing Bootcamp – not just learning WHAT YOU CAN DO, but no longer listening to the B.S. tech wizards who just want to fleece your bank account.
The MORE you know , the less they can get away with their lies.
I know that sounds biased and I am. There are just too many people out there who are leaving it up to ‘SEO and WEB specialists’ and just absolutely and totally being taken to the cleaners.
But guess what? If you don’t know any better – you deserve it.
If you don’t want to get fleeced, then you need to learn what works, what doesn’t and WHY.
That’s what this Bootcamp is all about. I’m not trying to sell you into it, because it’s actually sold out and it’s too late for you anyway. It started when this blog post was published and sent to you. In fact, as you read this, I am introducing a new technology that will revolutionise how our clients Kommunicate with their Klients in what we Kall Killer Konversations™.
We don’t just teach our clients what to do and NOT do, we also put them in contact with the latest technologies and partners who can do things better and usually at a lower cost than their competitors – but unless you’re in the room, you never get access to that information.
That’s why we miss you.
We know that as the day progresses and we show you how to get tons of traffic to your website – you’re going to feel just like this guy does….
How To Get New Leads And Prospects
This is the theme of Day 1 of the Bootcamp – getting website visitors to jump in your boat.
Just imagine what it would be like to have THAT MANY people coming to your website?!?
This is what the Bootcamp is like – ALL DAY LONG. Participants realising that this can and will happen to them and their websites.
One client invested $1,000 and within 3 days had a site that last week produced 22 leads or $3,000 of PAID CONTRACTS that’s $12,000/month and over the past 7 months has produced more than $60,000 of SALES – want to hear the best part? This website totally sucks – any web designer will tell you that. But you know what? The owner of the site runs a BUSINESS that is focused on PROFITS not trying to win ‘graphic design awards’…
If this is resonating with you – stay tuned for tomorrow’s blog post on Day 2 of the Bootcamp!
Today’s post is a combination of using other people’s YouTube Video Tip I mentioned in a previous blog post and a contribution from David Conroy Sydney’s premier plumber and founding managing director of the eponymous The Lone Drainer And Pronto! I am sure you’re going to enjoy today’s Exponential Lesson.
Conversion Clinic Tip #1: Great Story Telling Will Convert More Visitors to Clients
The YouTube video below tells this story humorously with exceptional visual details that only well-funded companies can afford, that being said, when you are able to tie-in a story into what I Kall Killer Konversations To Konvince Klients To pay Kash, then you’re on to something.
(Note: the alliteration with K is homage to Ka-Ching!, the soung the Kash Register makes when a sale is concluded. It’s a theme of what I Kall Killer Kopywriting, Killer Konversations and Killer Keywords that I teach in our copywriting workshops…)
Whenever you don’t have the visual, visceral story to tell – borrow someone else’s like I’ve done here and leverage THAT to make your point. You are giving FULL CREDIT to the source and increasing their brand awareness as in Europe’s Canal +.
In a future blog post scheduled within the next few weeks, I’ll cover several additional Conversion Clinic Tips about HOW to actually write the words that will influence, persuade and convince people to choose to do business with you. For now, enjoy this video and the GREAT STORY IT TELLS.
I am in Melbourne on Monday night November 16 and back in Sydney on Tuesday night November 17 for the last series of previews for the 2009 Exponential Internet Marketing Bootcamp. Wondering if you should attend? Click the hyperlink to see the BONUS Google Adword MasterClass we’re staging. This is the a first-time ever reveal of how we create, deploy and test our Google Adwords campaigns… Consider it the secret to the vault!
There is no other opportunity like this one to get started on the Internet – this 3-day Bootcamp is not a multi-speaker salesfest. It’s 100% value-packed with strategies, techniques and tips you can deploy on your website IMMEDIATELY. Click on the hyperlinks above to find out all the details.
I guess I’m not in the mood today to try to convince you this is not one of those ”get rich quick in your underpants on the Internet” seminars…
If that’s not obvious by now… enough said.
Here’s a sobering statistic for you. Although more than 90% of small and medium-sized Australian businesses are online, they have an email account, only 54% have a web page! Through the National Broadband Network that is planned, small businesses have an enormous opportunity to expand their market reach and reduce their costs through the internet. BUT and there’s always a BUT… They can’t take advantage of those opportunities if only 54% of small businesses remain hooked up with just a web page (a.k.a. brochureware).
The purpose of our Internet Mastery Programs are to get more small businesses used to using the internet to their advantage, to GET and INCREASE the edge they have on their competitors. Small businesses have an enormous opportunity to expand their market reach and reduce their costs through the internet – we see it every day with our clients.
If you’re on the Internet, don’t waste the lead you have – take advantage of it and get WAY, WAY AHEAD of your competitors – WHILE YOU CAN…
If you want to check out a few testimonials from the 2009 Exponential Business Building Bootcamp, you can see them at the Business Mastery Channel on YouTube. I’ve uploaded about 20 in all. You’ll start to see a LOT more YouTube videos from me and our clients. I’ll be explaining why this is such a powerful Internet Marketing Strategy at the 2009 Exponential Internet Marketing Bootcamp in Melbourne at the end of November. You don’t want to miss this once-a-year-only event… Preview events are coming up in Sydney and Melbourne… Click here to attend.
Last week, I mentioned in my blog that you should leverage other people’s youTube videos. I’ve since realised that I should lead by example and show you what I mean by leveraging someone else’s video – in this instance it’s Paul Telling, T-E-L-L-I-N-G’s video.
YouTube Tip: Use Other People’s Videos
This example is ideal because it triangulates a lot of VALUE for you. First of all, you need to know who Paul Telling is. He’s an amazing graphic artist, client and friend. You can access his website at the hyperlink above. He was also a participant at our inaugural edition of the Unleash The Speaker Within event.
By telling you about Paul, I am also creating a series of hyperlinks for you to see what we’re all about, I Kall them Killer Konversations – part of the Killer Kopywriting System I’ve developed.
Of course Paul has attended the Killer Kopywriting Workshop…
But getting back on track – Paul attended Unleash The Speaker Within and this was his final performance:
Paul Telling’s Testimonial about the Unleash The Speaker Within event is below:
And now for HIS video… that I have embedded here for you: It’s an exercise as part of the Professional Protege Program that encompasses the Unleash The Speaker Within event…
What Makes Paul Telling Unique
So there you have it in a round about way – LEVERAGING the power of YouTube for YOUR benefit!
If you need any help with your video production – contact Paul Telling. If you want to get better results online, check out our Internet Mastery Programs and events!
In my previous post, I mentioned that YouTube reached 1 billion views/day… What can you start to do NOW to start leveraging this incredible Internet Marketing tool?
YouTube Tip #1: Use other people’s videos
That’s right, embed their videos on your blog and/or website. Each time someone watches the video on YOUR site, YOU get the Search Engine Optimisation (SEO) benefit. If the video is 1 minute, you get one visitor staying on your page for 1 minute. That is a substantial amount of time – don’t try to get longer videos, research has shown that less is more – more people will watch shorter videos. Only use longer videos for education and information to EXISTING prospects and clients.
To use their videos, you just need to cut and paste the embed code on the right hand side of the video on the YouTube page. It’s that simple – if you don’t know what I’m talking about – ask your webmaster, he/she will know. If not, get someone else to help you with your website.
Yes, I can hear you all the way here – THIS IS TOO SIMPLE.
I know – that’s why so few people do it… Go on, take a look around and see for yourself – MOST PEOPLE ARE NOT DOING THIS.
It’s called the 1 percent improvement doctrine… You know all about it from my videos below:
