As you must know by now, I am not a fan of Social Media Marketing. I think it’s a monumental waste of time, money and effort. I haven’t held back on this view and it’s simply because it doesn’t make any financial sense for small business to waste countless hours and in some case thousands of dollars on strategies that don’t work.
The research is just starting to come in that fewer shoppers are flocking to social media websites in search of deals and coupons, according to a study released Thursday by the National Retail Federation in the United States.
The number of consumers who reported following retailers on the likes of Facebook, Twitter or Pinterest fell to 51 percent from 58 percent last year, according to the 2012 Social and Mobile Commerce Study.
I am not saying social media is dead, all I’m saying is that more and more businesses are realising that the inevitable point of diminishing returns is here.
As a small business, you have limited resources and cash. You want to make the most of it. Social media marketing is not where you should be spending it – that’s all I’m saying.
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