Archive for the 'Internet Sales' Category

Social Media Versus Traditional Media

Even though this is a study by Virgin Mobile, it still puts into question the true so-called value of Social Media… As you know from reading this blog, I am NOT a proponent of Social Media. I rely on RESULTS to direct my marketing and sales activities. If you do what everyone else does, you end up with the same results they get, which by definition is… AVERAGE.

Social Media - Virgin

Contact us if you want to learn the art and science of antimimeticisomorphism – how to have fun doing out-of-the-ordinary things that create extra-ordinary results with the least amount of effort and lowest cost.

If you would like to get a full media audit to determine how you can create more leads that turn into sales, contact Ultimate Edge Communications.

Social Media Losing Shoppers

As you must know by now, I am not a fan of Social Media Marketing. I think it’s a monumental waste of time, money and effort. I haven’t held back on this view and it’s simply because it doesn’t make any financial sense for small business to waste countless hours and in some case thousands of dollars on strategies that don’t work.

The research is just starting to come in that fewer shoppers are flocking to social media websites in search of deals and coupons, according to a study released Thursday by the National Retail Federation in the United States.

The number of consumers who reported following retailers on the likes of Facebook, Twitter or Pinterest fell to 51 percent from 58 percent  last year, according to the 2012 Social and Mobile Commerce Study.

I am not saying social media is dead, all I’m saying is that more and more businesses are realising that the inevitable point of diminishing returns is here.

As a small business, you have limited resources and cash. You want to make the most of it. Social media marketing is not where you should be spending it – that’s all I’m saying.

Want to know where you should invest your hard earned money to get your biggest bang for your buck?

Come invest 3 days with me at the Exponential Internet Marketing Bootcamp and you’ll learn how small businesses – just like yours are dominating their market places, growing when others are contracting and laying off staff.

Social Media – it’s all getting too hard

Are you struggling with the time, effort and cost associated with Social Media Marketing? You’re not alone – have a look at this article – Burberry has deep pockets for their social media marketing and you have to ask yourself – can it really be worth it?

If you’re a small business, I can tell you without a doubt – you can’t justify the time or cost.

That doesn’t mean you ignore social media, it just means you LEVERAGE it – exponentially.

How? Great question! Click here ->  to learn how to generate more leads via social media.

Book Box Company – great explanation video

The true power of the Internet is its ability to reduce the cost of communicating with your suspects and prospects.

The video below, by the Book Box Company is the perfect explanation of what they do, how they do it and why it’s important to the final (finished) product.

There is no doubt that once you’ve seen the short video (less than 4 minutes), you know everything you need to know.

There is also no doubt that sales will increase as a result of the video – because we can appreciate the time, care, effort and thought that has gone into the process – especially all the recycling!

Prevention is such a hard sell…

It’s hard to get an important PREVENTION message across… The anti-smoking lobby struggles with it. One of our gym owner/client finds it hard to help people prevent the onset of type II Diabetes and I want to protect small business owners from being fleeced by unscrupulous Internet Marketing spuikers, web design companies and now “Social Media Consultants”…

It’s hard to get the message across
without being heavy-handed or sensationalistic

Brendan Rigby of Inspire Fitness and Wellbeing in Melbourne tells me that someone who’s overweight, drinks too much alcohol, smokes and doesn’t exercise is a prime target for Type II Diabetes, but even if all the red flags are there, everyone but the ‘patient’ sees them.

I feel it’s the same thing with the Internet. I see or hear about small business owners  getting fleeced, taken advantage of and otherwise ‘robbed’ by Internet Marketing Spruikers who pitch miracle solutions from stage with manipulative tactics at the get-rich-quick opportunists that many would argue “get what they deserve”.

But isn’t that the same for the smokers or obese, soon-to-be diabetics?

The challenge we all have is how do we get the message across without being fear mongerers and using heavy-handed tactics like the video below?

I can remember meeting a smoker amputee who lost BOTH her legs (above the knee) due to smoking. She was still smoking with the impeding threat of double-arm amputation, which is when she claimed she would “try to quit”. I was in my early twenties at the time, she was in her 40′s. I doubt she made it to her 50th birthday. I am still shocked almost 30 years later recalling that conversation.

There are some people that can’t and don’t want to be helped or saved

But there are those who, given a fair chance,
want to be forewarned – especially if the alternative is better

Leveraging the Internet does not have to be scary, intimidating or costly. In fact, the world has changed to make technology and access ubiquitous via increasingly easier and cheaper tools.

But the bottom line is – there is no point in discussing any of them – UNLESS YOU’RE OPEN to the possibilities.

If you are open to consider alternatives to expensive web designers and social media consultants, we’re staging an eye-opening workshop in Sydney and Melbourne in April.

It comes with a 100% Money-Back Guarantee that simply states that if after the 4-hour DIY Masterclass you didn’t get enough ideas, tips and tools to make or save you at least a multiple of the workshop fee, we’ll refund you the full registration fee – NO QUESTIONS ASKED.

Why? Because we don’t offer Internet web design and Social Media Consulting services – we and our clients don’t like them any more than you do.

AND BELIEVE IT OR NOT, you can grow your business leveraging the Internet doing it yourself AT A FRACTION OF THE COST OF THE SO-CALLED EXPERTS… AND GET BETTER RESULTS !!!

Come find out how at our next workshop called “How To Convert Online Browsers Into Buyers“.

How To Sell More On The Internet

We’re staging an ENCORE presentation of our very popular Business Blogging For Sales Lead Generation Workshop in Sydney next week Wednesday 27 March 2012 and in April we’re following that up with a 4 hour DIY Internet Masterclass called How To Convert Your Online Browsers To Buyers in both Sydney and Melbourne.

Simply put, if you want to get more clients walking in your door or visitors to buy from your website, you have to do things differently.

The short YouTube video below captures one of the key concepts that prevents many businesses from selling more online (and of course offline).

Can you afford NOT to learn this stuff?

Promotional Guidelines

ClickBank, the #1 Information Product Marketplace on the Internet published their vendor promotional guidelines. They are so good that I thought you should have a look at them. If you follow these guidelines, it’s inevitable that your online sales will increase. The #1 obstacle you need to overcome online is TRUST.

This blog is all about giving you the tools you need to be effective in your online lead generation strategies and web marketing.

Make sure you bookmark this page or even better – subscribe to the blog so you don’t miss out on any important information, tips or tools!

Google Analytics: Flow Visualisation

Imagine being able to SEE the flow of visitors as they navigate your site – how cool and VALUABLE would that be?!?! Well, Google’s done it again – they are releasing this new functionality in their signature Analytics platform – WOW!

Google Analytics, Flow Visualization, Flow Diagrams

Click on this image to read more about this new release!

Online consumers big on research, not social media

Internet Marketing, Business Coach, Sydney Business CoachIt’s no surprise that selling online has become harder. More and more consumers are researching before they even consider a purchase decision.

Results of the “Social Shopping Study”, conducted by PowerReviews in association with the e-tailing group, indicate that consumers who shop online are on a mission to get thorough information about products and find the best prices before they buy.

About half of the survey respondents spent 75 percent of their overall online shopping time researching products, compared to about one in five just a year ago. That’s a considerable increase.

When it comes to purchases such as computers and televisions, 71 percent of respondents say they spend a few days or more doing online research. Some respondents claim to spend “a few weeks” (18 percent) on research. Almost half of these online shoppers (44 percent) start with a search engine and look for top search results for the products that interest them. That’s a lot of time and effort to save a few dollars…

Amazon gets high scores from consumers as a place for product information, reviews, and price comparisons.

  • Fifty-eight percent of survey respondents say they use reviews and ratings at Amazon as part of their research “all the time” or “very often.”
  • In comparison, just 29 percent say they use Google Shopping to read product reviews, but that’s a good showing for Google’s relatively new service.
  • Sixty-three percent think the reviews and recommendations found at Amazon are “extremely or very credible.”
  • Of those who use their mobile phones for shopping, 36 percent look for competitive pricing on Amazon while they are in a physical store.

One of the more interesting findings is what consumers say about social media.

Facebook and Twitter are not highly regarded when it comes to shopping research.

  • In fact, half (49 percent) of respondents says they “never” use social media to research products they want to purchase online.
  • Only 13 percent say a company Facebook page has a significant impact on their buying behavior, while 59 percent of respondents say it is customer reviews of products that influence them, and 42 percent indicate it is customers asking and answering products about questions that influence them.

The survey respondents were pretty evenly split between male and female, with the predominant age group being 35 – 44 (31 percent), followed by 45 – 54 (26 percent) and 25 – 34 (24 percent). Forty-two percent of the respondents said they shopped online several times a month in the past year.

So what does this mean for your online sales channel approach?

  1. Online shoppers have discovered how to do research prior to purchase, they take it seriously and invest a lot of time and effort into it. If you don’t have sufficient information available for your products and services, you’re probably going to miss out on a lot of sales.
  2. Online retail shoppers seem to rely on Amazon for product reviews and to check prices. Which is important to know if you’re selling a product that is or could be sold on Amazon…
  3. I have been saying this all along… Facebook and Twitter are not a factor in (most) online purchasing decisions. It doesn’t mean it won’t change in the future, just that it’s not your lowest hanging fruit if you’re focused on sales. Sales is a four-step process. Knowing when to engage social media is beyond a free blog post. It’s what I share and teach my clients – sorry!

How good are you on the Internet?

In a recent article,”Companies in the dark over converting web traffic into sales” it was reported that sixty per cent of Australian companies with an online presence have no idea how to convert website visitors into customers.

More than 300 Australian marketers were surveyed through independent research with the report also revealing 89% of companies don’t use tools to assess how people use their sites.

Moreover, the companies surveyed spend 40% of their budget attracting traffic to their website.

Some 30% of marketers either do not evaluate the success of their website or only evaluate on an annual basis.

A further 25% assess their website biennially. This lack of engagement and measurement of their websites means most marketers have no idea what small simple changes could be made to their websites to increase sales.

Isn’t this alarming?

So how do you stack up to these stats?

If you want help to grow your online presence and bottom-line results, give us a call. We have a RESULTS GUARANTEED Platinum Program that will have you out-performing and out-selling your competitors in no time – if you qualify!

Personalised Emails

According to a recent survey, personalised emails generated 42.7% more click-throughs on average to the web copy than non-personalised email.

Personalised emails generated 403% more sales on average than non-personalised emails.

Personalised emails generated 42.8% fewer un-subscribes on average than non-personalised emails.

Email Marketing, Personalisation, Email Personalisation

Email Personalisation is not new, the question is does it still work?

Should you expend the effort to personalize your emails?

You should TEST to see what happens. Surveys and reports are great to give you ideas, but you need to test the findings with YOUR suspects, prospects and clients.

Don’t just believe everything you read.

Credit Cards: How Are They Verified?

Ever wonder how a credit card number is verified? A fascinating article, Making Sense of your Credit Card Number published by Digital Inspiration Technology Blog.

You credit card number may look like a random string of 16 digits that’s unique in the world but those digits reveal a little more than you think. For instance, the first digit of the card represents the category of industry which issued your credit card.

American Express is in the travel category and cards issued by them have 3 as the first digit. If you have VISA or MasterCard, your card’s first digit should be either 4 or 5 as they are from the banking and financial industry.

The first six digits of your credit card number identify the institution that issued the card to you. VISA cards follow the series 4xx while MasterCard uses 51-55 as the prefix.

You may even verify if a given credit card number is valid or not using simple addition. The following visual illustration courtesy of Mint.com will help you understand more about the anatomy of your credit card.

Email Still Outperforming Social Media

A lot of people debate the pros and cons of Social Media, what I have come to call Social NOTworking – where people waste countless hours exchanging posts, chats, pokes, photos and other electronic elements with people they wouldn’t be caught dead with face-to-face. But that’s my personal bias AND I am not saying that Social Media is not worth doing – it is, but not for the reasons MOST people think…

That’s a discussion for another day and one I reserve for my paying clients to help them out-perform their peers by doing out-of-the-ordinary things that create extra-ordinary results.

Results that baffle their competitors – BECAUSE they (the competitors) have no clue…. Shhh! It’s called Stealth Marketing and means they can’t copy what you’re doing!

In support of my bias, I came across recent reports that continue to show that website traffic from social media networks is still pretty low.

SeeWhy studied 60,000 ecommerce transactions across a variety of sites in February 2011. Since running an online store is about selling things, they looked at only the people who actually loaded items into their shopping cart. Here’s one of the summary results:

Email Marketing Generates More Buyer Traffic Than Social Media

Online Traffic, SeeWhy

Email Marketing Still Outperforms Social Media

As you can see, email brought in the most traffic, with direct and search significantly less. Social media came in at only 4.3%, not great, but better than display advertising, so that’s something to think about.

Next they took that info and charted the percentage of people from each source who completed their transaction. In other words, the people who handed over their credit card number and hit submit.

Email Marketing Converts To More Sales Than Social Media

Online Conversions, Social Media, Email Marketing

If you want more sales, send more emails!

In the above pie chart you can clearly see that email and direct hits to the site still resulted in the best sales conversions, social media picked up a dismal 2.11% of the overall, but look at display advertising. Yikes, only 0.53% conversion rate? Maybe you should be spending money on your Facebook page rather than on display ads, but once again that’s a discussion for another day. Social NOTworking does have its place, but not where or how you might think. We explain this in our Killer Konversations™ Workshops if you’re interested…

At the end of all of this, SeeWhy does put in the usual disclaimer. Your mileage may vary and different types of ecommerce sites will have different results. While I understand that this is a study of ONLY 60,000 transactions, it supports my bias that email marketing still is the primary source for online sales.

There’s a fundamental reason – it’s a privileged conversation that people still value – as long as it’s not violated.

If you’re asking yourself why email marketing isn’t in the news more often, it’s because it simply isn’t as new and trendy as social media marketing.

The news “media” are always searching for new trends and buzzwords to fill their empty pages.

My clients don’t care about the buzz and hype – all they want is more people buying their products and services.

If that’s what you want – send them more emails – but not just any emails… That’s considered spam. You need to know what to send to whom.

That’s what we teach our clients to do – become a client today. Contact us now and we’ll help you avoid making mistakes that cost money and lost sales.

Some 1% improvement is NOT worth doing

As a business coach to entrepreneurs and business people who want to increase sales and expand their businesses, I advocate the 1 Percent Improvement Doctrine. It’s a concept that is covered on Day 3 of my Bootcamp events when we cover the concepts of Pathways To Profits™ and determining your Next Best Step™. With Internet strategies there are so many things to do, the most important question is “what should I focus on?”

That is the “million dollar question”.

At my upcoming Exponential Internet Marketing Bootcamp, I will, for the last time, reveal how to do this for non-Platinum Program Members. The process takes a few hours to learn, but once mastered, you will always do the right thing, at the right time for the right reason/outcome.

It’s a simple, easy-to-learn methodology that I’ve developed to re-create success for over 2,000 businesses across 200 industries over the past 20 years. In fact, the strategies are so effective that I now GUARANTEE RESULTS when you attend the Bootcamp as a VIP Ticket holder.

As a business coach I don’t just reveal strategies, techniques and tactics that work, I advise and mentor my clients to learn to do it themselves. That is why I am The Exponential Growth Strategist and not “just a business coach“.

The saying “teach a man how to fish and he’ll feed himself for a lifetime” is true with business coaching, but most coaches don’t have the competency to teach, they consult and create a dependency with their clients to ensure they need them so their personal income is “secured”. I don’t do that. I make sure I teach people how to think exponentially leveraging a MasterMind Group of the most ambitious entrepreneurs around.

Why is this important? Because success on the Internet is about doing what works. Finding that out is a process. If you want to know how my clients do it, contact us and we’ll reveal the secrets to you, but you should know that this upcoming Exponential Internet Marketing Bootcamp is the last one I’m doing. That means in 2011, you’ll have to be a Platinum Program Member to learn these strategies.

I’m going ‘upmarket’ with my most valuable information and strategies. I will still have introductory seminars and workshops, but the most powerful will be reserved exclusively for those willing to pay for it. Their reward will be that I GUARANTEE RESULTS. I would think you’d agree that’s not just fair, that makes good business sense.

That’s the whole point, it’s win-win.. Ka-Ching!

Hobbies And The Internet

If you’re looking for a way to make money online, sell things that people need for their hobbies. In a recent survey, 97% of respondents said they bought something they did not have the money to pay  for what they bought and a whopping 99% had the funds, but did not need the item they bought. Say it with me… Ka-Ching!

The simple moral of the story: Sell people want they WANT to buy and they will – even if they can’t afford it!

In my Internet Mastery Programs, I teach people about Long Tail Niche Marketing Strategies to take this concept to its ultimate outcome…

Thank You Says It All

We all know that saying thank you improves customer service… However doing it online sometimes is a little more difficult to do. Recently, Apple ‘thanked me for filling a customer service survey’…

I thought it was such a great way of saying thank you that I wanted to share it with you – to say thank you for reading this blog!

Thank You

Thank You

This is one of my favourite types of strategies – the LITTLE THINGS that make a BIG DIFFERENCE. I am going to incorporate this with all my product thank you pages – if that increases customer service and repeat business by just 1 percent, it means thousands of dollars, but MORE IMPORTANTLY it means happier clients.

That is one of the fundamental principles of Exponential Marketing - ADDING VALUE every step of the way – EVEN after the transaction is complete.

After all a satisfied client can give you a referral and come back to buy something else…

Conversion Clinic: Tip #1 Know how to tell stories

Today’s post is a combination of using other people’s YouTube Video Tip I mentioned in a previous blog post and a contribution from David Conroy Sydney’s premier plumber and founding managing director of the eponymous The Lone Drainer And Pronto! I am sure you’re going to enjoy today’s Exponential Lesson.

Conversion Clinic Tip #1: Great Story Telling Will Convert More Visitors to Clients

The YouTube video below tells this story humorously with exceptional visual details that only well-funded companies can afford, that being said, when you are able to tie-in a story into what I Kall Killer Konversations To Konvince Klients To pay Kash, then you’re on to something.

(Note: the alliteration with K is homage to Ka-Ching!, the soung the Kash Register makes when a sale is concluded. It’s a theme of what I Kall Killer Kopywriting, Killer Konversations and Killer Keywords that I teach in our copywriting workshops…)

Whenever you don’t have the visual, visceral story to tell – borrow someone else’s like I’ve done here and leverage THAT to make your point. You are giving FULL CREDIT to the source and increasing their brand awareness as in Europe’s Canal +.

In a future blog post scheduled within the next few weeks, I’ll cover several additional Conversion Clinic Tips about HOW to actually write the words that will influence, persuade and convince people to choose to do business with you. For now, enjoy this video and the GREAT STORY IT TELLS.

You Have An Edge Being Online

Here’s a sobering statistic for you. Although more than 90% of small and medium-sized Australian businesses are online, they have an email account, only 54% have a web page! Through the National Broadband Network that is planned, small businesses have an enormous opportunity to expand their market reach and reduce their costs through the internet. BUT and there’s always a BUT… They can’t take advantage of those opportunities if only 54% of small businesses remain hooked up with just a web page (a.k.a. brochureware).

The purpose of our Internet Mastery Programs are to get more small businesses used to using the internet to their advantage, to GET and INCREASE the edge they have on their competitors. Small businesses have an enormous opportunity to expand their market reach and reduce their costs through the internet – we see it every day with our clients.

If you’re on the Internet, don’t waste the lead you have – take advantage of it and get WAY, WAY AHEAD of your competitors – WHILE YOU CAN…

Is Your Website Under Performing?

Whenever someone finds out I’m an Exponential Growth Strategist and Internet Marketer, they usually ask me how they can get more people to their website that convert to sales. Below are a few suggestions to solve some common website problems that are both quick and easy to implement.

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Problem: Do you make it hard for prospects to find what they’re looking for? Continue reading ‘Is Your Website Under Performing?’

5 MORE Ways To Increase Your Internet Sales

In my previous post “5 Ways To Increase Your Internet Sales” I started a list that I thought might be worth continuing… That is if you’re still committed to the 1 Percent Improvement Doctrine which is all about doing the LITTLE THINGS that make a BIG DIFFERENCE.

  1. Figure out Twitter – and start testing one useful Twitter a day
  2. Put up a new blog post – and make sure you use a service like Pingomatic.com to get your blog out to the proper places – I explained this to our Platinum Members recently at Internet Technical Mastery. It’s easy to do within WordPress…
  3. Surprise one of your customers today and do an endorsement of them to your entire database.
  4. Send out a press release or announcement to your local papers about a newsworthy tidbit you can share
  5. Share some good news with those on your database (they are sick and tired of bad news … it’s everywhere!)

If you have other ideas, please add them as a comment right here and make sure you include your URL so that a backlink is created back to your website or blog. The BETTER the suggestions, the MORE people will click through to your site…!

But then again you knew that – if not, you’re a prime candidate for our Internet Mastery Silver Membership!