I use this metaphor to explain Internet Marketing Strategies all the time.
Archive for the 'Internet Sales' Category
The true power of the Internet is its ability to reduce the cost of communicating with your suspects and prospects.
The video below, by the Book Box Company is the perfect explanation of what they do, how they do it and why it’s important to the final (finished) product.
There is no doubt that once you’ve seen the short video (less than 4 minutes), you know everything you need to know.
There is also no doubt that sales will increase as a result of the video – because we can appreciate the time, care, effort and thought that has gone into the process – especially all the recycling!
We’re staging an ENCORE presentation of our very popular Business Blogging For Sales Lead Generation Workshop in Sydney next week Wednesday 27 March 2012 and in April we’re following that up with a 4 hour DIY Internet Masterclass called How To Convert Your Online Browsers To Buyers in both Sydney and Melbourne.
Simply put, if you want to get more clients walking in your door or visitors to buy from your website, you have to do things differently.
The short YouTube video below captures one of the key concepts that prevents many businesses from selling more online (and of course offline).
Can you afford NOT to learn this stuff?
ClickBank, the #1 Information Product Marketplace on the Internet published their vendor promotional guidelines. They are so good that I thought you should have a look at them. If you follow these guidelines, it’s inevitable that your online sales will increase. The #1 obstacle you need to overcome online is TRUST.
Make sure you bookmark this page or even better – subscribe to the blog so you don’t miss out on any important information, tips or tools!
Imagine being able to SEE the flow of visitors as they navigate your site – how cool and VALUABLE would that be?!?! Well, Google’s done it again – they are releasing this new functionality in their signature Analytics platform – WOW!
In a recent article,”Companies in the dark over converting web traffic into sales” it was reported that sixty per cent of Australian companies with an online presence have no idea how to convert website visitors into customers.
More than 300 Australian marketers were surveyed through independent research with the report also revealing 89% of companies don’t use tools to assess how people use their sites.
Moreover, the companies surveyed spend 40% of their budget attracting traffic to their website.
Some 30% of marketers either do not evaluate the success of their website or only evaluate on an annual basis.
A further 25% assess their website biennially. This lack of engagement and measurement of their websites means most marketers have no idea what small simple changes could be made to their websites to increase sales.
Isn’t this alarming?
So how do you stack up to these stats?
If you want help to grow your online presence and bottom-line results, give us a call. We have a RESULTS GUARANTEED Platinum Program that will have you out-performing and out-selling your competitors in no time – if you qualify!
According to a recent survey, personalised emails generated 42.7% more click-throughs on average to the web copy than non-personalised email.
Personalised emails generated 403% more sales on average than non-personalised emails.
Personalised emails generated 42.8% fewer un-subscribes on average than non-personalised emails.
Should you expend the effort to personalize your emails?
You should TEST to see what happens. Surveys and reports are great to give you ideas, but you need to test the findings with YOUR suspects, prospects and clients.
Don’t just believe everything you read.
You credit card number may look like a random string of 16 digits that’s unique in the world but those digits reveal a little more than you think. For instance, the first digit of the card represents the category of industry which issued your credit card.
American Express is in the travel category and cards issued by them have 3 as the first digit. If you have VISA or MasterCard, your card’s first digit should be either 4 or 5 as they are from the banking and financial industry.
The first six digits of your credit card number identify the institution that issued the card to you. VISA cards follow the series 4xx while MasterCard uses 51-55 as the prefix.
You may even verify if a given credit card number is valid or not using simple addition. The following visual illustration courtesy of Mint.com will help you understand more about the anatomy of your credit card.
As a business coach to entrepreneurs and business people who want to increase sales and expand their businesses, I advocate the 1 Percent Improvement Doctrine. It’s a concept that is covered on Day 3 of my Bootcamp events when we cover the concepts of Pathways To Profits™ and determining your Next Best Step™. With Internet strategies there are so many things to do, the most important question is “what should I focus on?”
That is the “million dollar question”.
At my upcoming Exponential Internet Marketing Bootcamp, I will, for the last time, reveal how to do this for non-Platinum Program Members. The process takes a few hours to learn, but once mastered, you will always do the right thing, at the right time for the right reason/outcome.
It’s a simple, easy-to-learn methodology that I’ve developed to re-create success for over 2,000 businesses across 200 industries over the past 20 years. In fact, the strategies are so effective that I now GUARANTEE RESULTS when you attend the Bootcamp as a VIP Ticket holder.
As a business coach I don’t just reveal strategies, techniques and tactics that work, I advise and mentor my clients to learn to do it themselves. That is why I am The Exponential Growth Strategist and not “just a business coach“.
The saying “teach a man how to fish and he’ll feed himself for a lifetime” is true with business coaching, but most coaches don’t have the competency to teach, they consult and create a dependency with their clients to ensure they need them so their personal income is “secured”. I don’t do that. I make sure I teach people how to think exponentially leveraging a MasterMind Group of the most ambitious entrepreneurs around.
Why is this important? Because success on the Internet is about doing what works. Finding that out is a process. If you want to know how my clients do it, contact us and we’ll reveal the secrets to you, but you should know that this upcoming Exponential Internet Marketing Bootcamp is the last one I’m doing. That means in 2011, you’ll have to be a Platinum Program Member to learn these strategies.
I’m going ‘upmarket’ with my most valuable information and strategies. I will still have introductory seminars and workshops, but the most powerful will be reserved exclusively for those willing to pay for it. Their reward will be that I GUARANTEE RESULTS. I would think you’d agree that’s not just fair, that makes good business sense.
That’s the whole point, it’s win-win.. Ka-Ching!
If you’re looking for a way to make money online, sell things that people need for their hobbies. In a recent survey, 97% of respondents said they bought something they did not have the money to pay for what they bought and a whopping 99% had the funds, but did not need the item they bought. Say it with me… Ka-Ching!
The simple moral of the story: Sell people want they WANT to buy and they will – even if they can’t afford it!
In my Internet Mastery Programs, I teach people about Long Tail Niche Marketing Strategies to take this concept to its ultimate outcome…
We all know that saying thank you improves customer service… However doing it online sometimes is a little more difficult to do. Recently, Apple ‘thanked me for filling a customer service survey’…
I thought it was such a great way of saying thank you that I wanted to share it with you – to say thank you for reading this blog!
This is one of my favourite types of strategies – the LITTLE THINGS that make a BIG DIFFERENCE. I am going to incorporate this with all my product thank you pages – if that increases customer service and repeat business by just 1 percent, it means thousands of dollars, but MORE IMPORTANTLY it means happier clients.
That is one of the fundamental principles of Exponential Marketing - ADDING VALUE every step of the way – EVEN after the transaction is complete.
After all a satisfied client can give you a referral and come back to buy something else…
Today’s post is a combination of using other people’s YouTube Video Tip I mentioned in a previous blog post and a contribution from David Conroy Sydney’s premier plumber and founding managing director of the eponymous The Lone Drainer And Pronto! I am sure you’re going to enjoy today’s Exponential Lesson.
Conversion Clinic Tip #1: Great Story Telling Will Convert More Visitors to Clients
The YouTube video below tells this story humorously with exceptional visual details that only well-funded companies can afford, that being said, when you are able to tie-in a story into what I Kall Killer Konversations To Konvince Klients To pay Kash, then you’re on to something.
(Note: the alliteration with K is homage to Ka-Ching!, the soung the Kash Register makes when a sale is concluded. It’s a theme of what I Kall Killer Kopywriting, Killer Konversations and Killer Keywords that I teach in our copywriting workshops…)
Whenever you don’t have the visual, visceral story to tell – borrow someone else’s like I’ve done here and leverage THAT to make your point. You are giving FULL CREDIT to the source and increasing their brand awareness as in Europe’s Canal +.
In a future blog post scheduled within the next few weeks, I’ll cover several additional Conversion Clinic Tips about HOW to actually write the words that will influence, persuade and convince people to choose to do business with you. For now, enjoy this video and the GREAT STORY IT TELLS.
Here’s a sobering statistic for you. Although more than 90% of small and medium-sized Australian businesses are online, they have an email account, only 54% have a web page! Through the National Broadband Network that is planned, small businesses have an enormous opportunity to expand their market reach and reduce their costs through the internet. BUT and there’s always a BUT… They can’t take advantage of those opportunities if only 54% of small businesses remain hooked up with just a web page (a.k.a. brochureware).
The purpose of our Internet Mastery Programs are to get more small businesses used to using the internet to their advantage, to GET and INCREASE the edge they have on their competitors. Small businesses have an enormous opportunity to expand their market reach and reduce their costs through the internet – we see it every day with our clients.
If you’re on the Internet, don’t waste the lead you have – take advantage of it and get WAY, WAY AHEAD of your competitors – WHILE YOU CAN…
Whenever someone finds out I’m an Exponential Growth Strategist and Internet Marketer, they usually ask me how they can get more people to their website that convert to sales. Below are a few suggestions to solve some common website problems that are both quick and easy to implement.
Problem: Do you make it hard for prospects to find what they’re looking for? Continue reading ‘Is Your Website Under Performing?’