On the last night of every Exponential Business Building Bootcamp there is a session on Internet Strategies where participants can ask any question to increase their online traffic, sales and/or conversions. The Internet Marketing Strategies we teach are proven and tested for real brick and mortar businesses – not the spam like ‘link building’ and other affiliate marketing strategies associated with get rich quick schemes.

This November, in Melbourne, we’re staging the last Exponential Internet Marketing Bootcamp. We’re not abandoning Internet Marketing Strategies, we’re just going to restrict access to our Platinum Program Members. As I’ve mentioned before, there are too many Internet Marketing Spruikers out there selling empty dreams at multi-speaker salesfest events. We don’t want to be associated with that genre. We’re focused on producing GUARANTEED RESULTS for our clients.

Today’s post is an example from Ray Keefe of Successful Endeavours. At this year’s Exponential Business Building Bootcamp, I explained how to blog to optimise Search Engine Optimisation for new lead generation as well as improving your Google Keyword Ranking. Ray, as a multi-award winner, knows that you need to take action to create results.

His latest blog post, called Squash Lessons For Engineering is an ideal example of how to do it. It’s a derivative of my Squash Lessons For Marketing and another case study in how to grow your business exponentially leveraging my 1 Percent Improvement Doctrine. Too many people chase the pot of gold at the end of the rainbow when all the success, wealth, health and happiness is right there, within their reach – if only they knew what to do and how to do it… That’s why you should seriously consider attending one of our events – our programs now include a RESULTS BASED GUARANTEE.

I’ve been using Skype more and more, but as I do, some people just don’t get it. New technology means NEW ways of working. Not OLD wine in new bottles as one of my Ph.D. professors used to keep saying when academic research was just a re-hash of what we already knew…

Skype is powerful technology – but it can also KILL your productivity if you let it. BECAUSE it has IM chat capabilities, some people think they can just send me chat messages and EXPECT A RESPONSE….

Y’see that’s the same as taking all your phone or mobile calls directly – you end up being a receptionist.

Time value… I’ve discussed this so many times before, but it bears repeating…

What do you value your time at?

At the upcoming Exponential Extravaganza event, I’m going to go into this into more detail, but essentially it’s summarised that if you want to make $100,000/year, every hour you need to create $100 of value per hour. If you want to make $250,000/year, you need to create $250 of value per hour…

So how can you do that if you answer IM or TXT messages in real time?

Something to think about… Something someone with an Exponential Mindset™ considers VERY seriously…

Ray Keefe of Successful Endeavours came across new data that shows Google searches are getting longer and more specific. Attached are a few pointers on how you can adapt.

The data reveals that the percentage of clicks based on search term length is changing. Clicks made through searches over eight words grew by 8.3%, with searches over seven words growing by 5.3%.

In contrast, clicks made through searches using one word fell by 1.1%, with clicks made by searches over two words falling by 1.5%. Searches using three words remained flat.

The data isn’t surprising as the growth of the Internet as a business tool results in more users searching for more specific data, such as brands and product names.

Google reports that 20% of searches are absolutely brand new, meaning they have never been typed into the search engine before. Users are having to think about being more specific to get through jargon and get to what they really want.

This is important for you, as you must think about what keywords you can use in order to show up in as many searches as possible when your target market is looking to acquire your product or service.

One of the biggest trends ignored by small businesses is search-by-location. You must start to use keywords relating to your  location, as users are more and more searching for specific brands and products by suburb.

Not enough small businesses think about ranking for their suburb name, which is an extremely easy thing to rank for and people will use it in very specific searches. This is necessary even though Google is getting better with that sort of thing, with both maps as well as business listings.

At eight words, which is pretty high, think about the things people would be searching for and the combinations they would prefer…

That means you must consider what you think users will be searching for and that means not just what you think should be an appropriate keyword.

For example, Qantas probably use the keywords cheap flights, but they aren’t targeting cheap air fares. Similarly, you might want to use the words “cheap accommodation” but also consider most people won’t type that into Google, chances are they’ll type in “cheap hotels” or “cheap motel”.

As I’ve explained in previous blog posts, you must not get obsessed with adding as many keywords as possible, but instead should add the right types of keywords.

Google Adword strategies are beyond the scope of this blog post, I just wanted to highlight that BECAUSE searches are getting longer, you need to keep that in mind…

You can thank Ray Keefe of Successful Endeavours for the initial source of information – by going to his site and having a look around – that’ll help his SEO!

I previously blogged about this, I called it Stop Feeding The Piranhas… It’s one of my Internet pet peeves. Always use the Bcc when SENDING or FORWARDING to a group of people to protect the email identity and integrity of others. When someone does it to me too often. I take them off my list and literally won’t send them anything. This is a great image to insert whenever you’re forwarding on fun stuff that we all love to get…

Stop Feeding The Piranhas!

If you’re looking for a way to make money online, sell things that people need for their hobbies. In a recent survey, 97% of respondents said they bought something they did not have the money to pay  for what they bought and a whopping 99% had the funds, but did not need the item they bought. Say it with me… Ka-Ching!

The simple moral of the story: Sell people want they WANT to buy and they will – even if they can’t afford it!

In my Internet Mastery Programs, I teach people about Long Tail Niche Marketing Strategies to take this concept to its ultimate outcome…

Most companies automatically choose their company name as their domain name. While that’s a wise move, it’s often a BIG mistake to stop there. In fact you could be losing as much as 75% of your leads because of it – keep reading if you want to avoid making this Internet Marketing Mistake!

Testing multiple domain names and picking the one that performs best (for example, in Google AdWords ads) is a very profitable strategy. Read More »»

One of my mottos is that life’s too short to be too serious. The world I attach to this way of thinking is what I call Antimimeticisomorphism. Having FUN doing out-of-the-ordinary things that create extra-ordinary results with the least amount of effort and lowest cost. Click on the hyperlink to find out more… But today’s YouTube video is something that rings true for most of us – not looking forward to going to the dentist… Watch the video and I’ll get to how a dentist can use this to grow his practice.

This video’s fun to watch even though you always kind of know what’s coming. It takes something most people don’t enjoy and makes light of it.

The exponential leverage is achieved by…

Read More »»

We all know that saying thank you improves customer service… However doing it online sometimes is a little more difficult to do. Recently, Apple ‘thanked me for filling a customer service survey’…

I thought it was such a great way of saying thank you that I wanted to share it with you – to say thank you for reading this blog!

Thank You

This is one of my favourite types of strategies – the LITTLE THINGS that make a BIG DIFFERENCE. I am going to incorporate this with all my product thank you pages – if that increases customer service and repeat business by just 1 percent, it means thousands of dollars, but MORE IMPORTANTLY it means happier clients.

That is one of the fundamental principles of Exponential Marketing - ADDING VALUE every step of the way – EVEN after the transaction is complete.

After all a satisfied client can give you a referral and come back to buy something else…

This is one of those helpful tips if you’ve ever had a webpage go haywire on you. Most websites have been designed to fit on almost all monitor sizes except for really old ones. They can vary from 770 to 900 pixels wide.

Sometimes your computer might “zoom in” into a site. If you’re using Firefox, can you try pressing CTRL + 0 (or Command + 0 on a Mac) while on that page. This should reset the zoom to 100% so you’ll be able to see how it should appear to most people.

Don’t think you can post videos on your Linked In Profile? Think again… Read this simple how-to blog post that reveals a quick work-around! First, you’ll need a Google account and then once you create the presentation, you might have to go in and out of your Google account and the Linked In application for the presentation to show up in your list.

This Internet Mastery Blog is all about applying the 1 Percent Improvement Doctrine to your Internet marketing strategies. Every 1% adds up incrementally and exponentially.

Stay tuned for more valuable insights, ideas and secret strategies like this via this blog.

Want to get tips, techniques and strategies faster? Want to get even more powerful insights that would never be revealed for free?

Subscribe to one of our Internet Mastery Programs today and get a quick start on to the fast track to building your online business – thousands have done it, which proves this stuff works!

Last week, I mentioned in my blog that you should leverage other people’s youTube videos. I’ve since realised that I should lead by example and show you what I mean by leveraging someone else’s video – in this instance it’s Paul Telling, T-E-L-L-I-N-G’s video.

YouTube Tip: Use Other People’s Videos

This example is ideal because it triangulates a lot of VALUE for you. First of all, you need to know who Paul Telling is. He’s an amazing graphic artist, client and friend. You can access his website at the hyperlink above. He was also a participant at our inaugural edition of the Unleash The Speaker Within event.

By telling you about Paul, I am also creating a series of hyperlinks for you to see what we’re all about, I Kall them Killer Konversations – part of the Killer Kopywriting System I’ve developed.

Of course Paul has attended the Killer Kopywriting Workshop…

But getting back on track – Paul attended Unleash The Speaker Within and this was his final performance:

Paul Telling’s Testimonial about the Unleash The Speaker Within event is below:

And now for HIS video… that I have embedded here for you: It’s an exercise as part of the Professional Protege Program that encompasses the Unleash The Speaker Within event…

What Makes Paul Telling Unique

So there you have it in a round about way – LEVERAGING the power of YouTube for YOUR benefit!

If you need any help with your video production – contact Paul Telling. If you want to get better results online, check out our Internet Mastery Programs and events!

In my previous post, I mentioned that YouTube reached 1 billion views/day… What can you start to do NOW to start leveraging this incredible Internet Marketing tool?

YouTube Tip #1: Use other people’s videos

That’s right, embed their videos on your blog and/or website. Each time someone watches the video on YOUR site, YOU get the Search Engine Optimisation (SEO) benefit. If the video is 1 minute, you get one visitor staying on your page for 1 minute. That is a substantial amount of time – don’t try to get longer videos, research has shown that less is more – more people will watch shorter videos. Only use longer videos for education and information to EXISTING prospects and clients.

To use their videos, you just need to cut and paste the embed code on the right hand side of the video on the YouTube page. It’s that simple – if you don’t know what I’m talking about – ask your webmaster, he/she will know. If not, get someone else to help you with your website.

Yes, I can hear you all the way here – THIS IS TOO SIMPLE.

I know – that’s why so few people do it… Go on, take a look around and see for yourself – MOST PEOPLE ARE NOT DOING THIS.

It’s called the 1 percent improvement doctrine… You know all about it from my videos below:

The 1 Percent Improvement Doctrine Part 1/2

The 1 Percent Improvement Doctrine Part 2/2 Read More »»

This is BIG news – YouTube announced it has reached the 1 billion views/day. WOW! But what does that mean for you and your business? My videos and channel have been viewed by more than a quarter million people – because embedded videos don’t accumulate clicks anymore, it’s probably close to half a million views. I have more than 80 videos uploaded to YouTube, viewed by HUNDREDS of people a day.

YouTube Video Marketing

If you don’t want to get left behind, seriously consider attending our next Exponential Internet Marketing Bootcamp in Melbourne. I will reveal all the tips, tricks and techniques you need to leverage the Internet so you become one of the 5% who make more than the other 95% combined. Heck, if I can just get you to make more than you spend, you’d agree that would be worth the cost of admission…

This blog has GREAT free tips, but let’s face it – I can’t and don’t reveal all in these blog posts.

Come spend 3 days with me and other like-minded entrepreneurs – it’s a 3-day investment that will pay you for a lifetime. When I attended my first Bootcamp in 1996, it cost me $10,000 with travel, tuition and accomodation. In the next 10 years, I guesstimate that I made over $2.5 Million in additional sales, putting an extra $100,000/year in my pocket.

An investment of 3 days did that – and it also led to me retiring from the rat race in 2005 at the age of 42.

I know in hindsight it’s 20-20, but I want to give you 20-20 FORESIGHT…

The edge to out-perform your competitors  AND STILL HAVE THE LIFESTYLE you want to be living.

I am living proof.

This week I am competing in the 2009 World Masters Games in Sydney – in squash.

My exploits are on one of my 10 blogs… The Mindset Of A Champion Blog.

Yes and yes.

I am a world-ranked squash player (top 20 in the men’s 45-49 category) and I have 10 blogs.

10 blogs – that I write or edit, publishing on average one blog post/day on 10 different topics…

AND I have time to play squash.

Want this lifestyle?

One word.

Internet.

The Internet is the ONLY truly exponential business tool. If you don’t master it within the next 2-3 years, you’ll be obsolete. You still have a chance to get to the front and lead, but that opportunity is slipping by every day one of your competitors learns and does more than you do…

Don’t get left behind – learn the most up-to-date strategies that work, that bring more people to your site and into your store or convert to online buyers attend our 3-day Exponential Internet Marketing Bootcamp in Melbourne at the end of November.

This is one of those 1 Percent Improvement Doctrine suggestions that really adds up in the long term – it’s simple. Whenever you send an e-mail, make sure you send it with a subject line. This will make retrieval later on a lot faster and easier. Of course using KEYWORDS in the subject line that you can search for is even better – what I mean by KEYWORD is NOT SEO KEYWORDS, but the words you’ll use to search. For example I have an event called Internet Technical Mastery with the acronym ITM, so I use it in the subject line so that I can quickly find messages relating to it.

Of course here, I am referring to ‘internal’ e-mails – there are multiple strategies for mass e-mail broadcasts, but that’s a discussion for another day. I teach those strategies in my Killer Kopywriting Workshop.

How country specific domain names effect SEO and Google AdWords performance

Many people ask me what implications “domain name class” have on SEO and Pay Per Click (e.g. Google AdWords) rankings and results.

“Domain name class” is another word for “Top Level Domain”, or the extension on the end of your domain name (e.g. .com, .net, .com.au).  In particular, you should know the implications that country code top level domains (or ccTLD for short) can have on your search engine marketing efforts.

ccTLDs and Organic Search Engine Optimisation

Should your “main” website URL be a .com.au if you’re primarily targeting Australia?

Read More »»

Today’s post is almost short enough to be a tweet in fact it’s a Twitter page that one of our exponential copywriters, Farhad Khurshed has – it’s REALLY, REALLY nice… Click on the hyperlink to check it out. Now I have to upgrade mine! Well done Farhad for raising the bar!

Today’s post is brief – in fact REALLY SHORT because according to recent research (source unknown), online video attention spans are shockingly short. Take a QUICK look at the chart below so that the next time you set out to create a YouTube video – don’t waste too much time creating your masterpiece… Most people won’t watch it to the end!

Online Video Attention Span Statistics

Just to hammer this point home:

Online Video Statistics:

• 1 in 10 people don’t even give you 10 seconds before they switch off.
• About half will give you a full minute before abandoning the video.
• 9 out of 10 are gone within the first 5 minutes.

That basically means UNLESS your audience is SPECIFICALLY TARGETED, your videos won’t be watched for very long, hence – LESS IS MORE!

This is the dream most Internet Marketers have – a truly passive income business. An income stream that is independent of your personal effort. If this is what you would like to create, you need to evaluate investing in Virtual Real Estate. We’ve launched several initiatives and programs over the past two years and now have a blog to keep Virtual Real Estate Agents and Investors in tune with recent developments.

Take a quick look at the Flipping Websites For Profit Blog. You’ll see this is an active a growing community of people buying and selling virtual properties.

When you have a chance – maybe even right now, take a look at the Flipping Websites For Profit Program that teaches you how to make $100/hour on your way to creating $1,000/month of passive income while you develop a portfolio of properties that can generate up to $100,000/year.

Intrigued, but want to walk before you run?

Try the How To Flip Websites Home Study Course for only $27. The bonuses included are real time savers and worth having regardless if you flip websites or not.

To give you one more reason to consider this – the stock and property markets fell by 10 to 50% in 2008 – during this same period, Virtual Real Estate values climbed 10 to 30%… What does that tell you?

It’s something you MUST look into!

This is one of my pet peeves, along with the misuse of apostrophes. Fluff your pillows all you want, but stop fluffing your words. You are losing priceless SEO (Search Engine Optimisation) value AND losing countless suspects and prospects that would otherwise jump into your boat. Get prospects to convert into paying clients with better articulation and choice of words.

Please excuse the expression but the following statements  SUCK. There I said it. I feel better now.

Read More »»

If you’re stuggling to make a go of the Internet, you’re not alone. It’s been said that the top 5% make more than the other 95% COMBINED. That’s because they have what I call 20/20 foresight. I teach our Internet Mastery clients how to make the trend your friend, to catch the best wave and ride it INTO the beach like a pro.

That being said, it’s getting tougher out there in the virtual world of the Internet. Tactics that used to work no longer produce positive ROI.

Click through rates, opt-ins are dropping like a boat anchor to the bottom of the ocean.

I have been updating my clients about these trends and changes to make sure they don’t become victims of shifts that are taking place right now.

This blog has great information, but because it’s free, you’re not getting the most up-to-date tips and techniques that I reserve for my paying clients.

But you know that – I just need to remind you from time to time to consider stepping up and getting ‘with the program’.

We have programs from the Silver Membership at an affordable $97 per month to the top-end Platinum Program where I actually GUARANTEE RESULTS.

Imagine having 20/20 foresight and knowing what’s out there before anyone else…

I alerted my clients to Twitter in early 2007 – it took almost 2 years before the masses caught on…

Take a look at our programs and let’s start helping you win the Internet game – after all the 5% of us who do make money on the Internet get paid VERY WELL for our out-standing efforts!