Internet technology is one of the biggest challenges small business owners face. Part of the reason is how quickly it changes but more importantly it’s because of the misinformation propaganda machine out there confusing things – ON PURPOSE.
Nowadays, the Internet is the undisputed go-to place for information. Even if you don’t engage in e-commerce, a company website is a must-have. This vital tool allows users to establish your authenticity, services, contact details and background, leading to potential business and referrals. Remember that the formatting of your website will also provide insight for visitors. Will you be seen as professional and cutting edge, or outdated and messy? There is a wide pool of resources available when it comes to website design, so surf the Internet and peruse the providers that are within your budget. Also be sure to choose a domain that is relevant to your business name and services or products.
We assist our clients to do this ON THEIR OWN without reliance on unscrupulous web designers whose business model is predicated on making money FROM you rather than FOR you. Contact us if you want to get online for FREE and never hire another IT geek to solve “technical problems”…
Search Engine Optimisation
You may or may not have heard of this little thing called SEO. If you have, it was probably flung around in a conversation along with the words Google, ranking and page results. Broadly speaking, SEO involves a number of on-site and off-site strategies that are used to boost your ranking in Google’s search results. It focuses on improving the user experience through top-quality website structuring and content, as well as considerations for Google’s indexing system. As online shopping continues to take leaps and bounds and the world relies more and more on online searches, the difference between appearing on the first and fourth page of Google’s results can be immense.
If you want the quickest, easiest path to online lead generation, click on the hyperlink and you’ll see how our clients are dominating their online presence.
Cloud Storage System
When IT specialists refer to the cloud, they are really referring to data that is hosted on the Internet. Cloud computing signifies the use of a large number of super-powered computers and servers that can be accessed by users in any location with access to the Internet. The benefit of cloud computing systems is that programs or applications can all be run remotely, reducing installation costs and licensing fees of local or in-house servers.
For some professions, where confidential and highly-sensitive documents are commonly handled, the potential hazards of hacking and lost information tend to overshadow the benefits offered. In response to this dilemma, companies such as Your Digital File have used cutting edge technology to develop a cloud storage system with a level of security that surpasses what is available on the market, meaning that everyone can take advantage of the cloud.
Facebook, Pinterest, Twitter, Instagram, LinkedIn; the list goes on and on. While businesses cannot afford to ignore the power of social media, there are so many platforms that it can be difficult to keep abreast of all them. We advocate a totally different approach to online marketing. Have a look at the numerous posts in this blog to see how radically different our recommendations are.
What sort of technology do you use in your business? Have you experienced success or failure? Share your stories by commenting below.
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