Archive for the 'Internet Tips and Tools' Category

10 Things Not To Do On Twitter

I am not a fan of Twitter, but it does have its valuable use, like receiving all the posts from my blogs – automatically when you follow Marc Dussault… But there are some things you should not do on Twitter as this funny video reminds us…

Ten things not to do on Twitter:

  1. Don’t retweet a complement. Or, do it rarely. They say it’s the same thing as bragging. It is.
  2. Don’t promote something more than a few times. Don’t tweet endlessly about that new blog post you just wrote. It gets boring for your followers. I say the 80/20 rule works here. Only self-promote yourself 20% of the time and you’ll get great results.
  3. Go easy on the hashtags. Hashtags can be fun. If you don’t overuse them. Don’t. Tripp and Tyler also say you shouldn’t use the word “hashtag” in real life. I don’t follow this one. Because, of course, it’s just too much fun to say “hashtag parenthood” when my husband and I are cleaning up baby spit.
  4. Don’t tweet 200 times about the awesome thing you’re doing instead of experiencing it. Live your life, don’t just tweet it.
  5. Stop tweeting about things other people don’t care about. I think you’ll need to contact Tripp and Tyler directly to find out what they believe your followers care about. Or just do what I do, and constantly tweet new mother baby pictures showcasing the insane cuteness of baby @lucia and hope people will forgive you for it.
  6. Don’t follow thousands of people in hopes they’ll follow back. No really, don’t.
  7. Don’t use Twitter for your extended two-way conversations. Need to talk to have a long two-way conversation with someone? Get on email. Or text. Tripp and Tyler say to do it off Twitter. It’s minorly weird to talk forever with just one person as everyone else watches.
  8. Don’t think everyone see yours @replies. This is a tricky one that many don’t understand. Here’s the scoop: If you send an @reply tweet to @claire, it won’t show to all your followers. It will only show to me. If you want all your followers to see the tweet to me, put a period (or word) in front of your @reply, like this: “.@claire” or “hey @claire”. Then everyone will see it.
  9. Don’t tweet twice in a row to squeeze in more than 140 characters. Tripp and Tyler are deeply annoyed by this, apparently.
  10. Don’t tweet too many quotes. You may have heard that tweets with quotes get retweeted like crazy. They do. But not if you do them all the time. Vary up your tweets.

What other things should you not do on Twitter? I’m all ears.

Social Media Versus Traditional Media

Even though this is a study by Virgin Mobile, it still puts into question the true so-called value of Social Media… As you know from reading this blog, I am NOT a proponent of Social Media. I rely on RESULTS to direct my marketing and sales activities. If you do what everyone else does, you end up with the same results they get, which by definition is… AVERAGE.

Social Media - Virgin

Contact us if you want to learn the art and science of antimimeticisomorphism – how to have fun doing out-of-the-ordinary things that create extra-ordinary results with the least amount of effort and lowest cost.

If you would like to get a full media audit to determine how you can create more leads that turn into sales, contact Ultimate Edge Communications.

Email Infographic – words to (not) use

This infographic has a lot of useful lessons for anyone using broadcast email marketing on an on-going basis.

Email Marketing Infographic

Things not to do on Social Media – Employee guidelines

Social Media - LogosSocial networking websites have become a popular way to interact with people on the Internet. Thirty-five percent of adults on the Internet now have a profile on at least one social networking site, and 51 percent have more than one. Three-quarters of users between the ages of 18 and 24 have an online profile.

Facebook, MySpace, LinkedIn, Friendster, Urban Chat and Black Planet are just a few of more than 100 Web sites connecting folks around the world who are eager to share their thoughts and feelings.

The use of social media at work presents new opportunities to employers, but also new responsibilities. One is how to manage the amount of time employees spend using the sites and how it is affecting workplace productivity.

Here are some recommendations relating to what employees should not be doing/sharing on social media sites:

  1. Don’t share too much information – It’s very easy to get caught up in the social aspects of sites like Facebook, but what you choose to share is there for all to see if you don’t limit who can view your information.  Sharing personal information with strangers can be dangerous business, and there are some things you should definitely put on your “do not share” list. With Twitter, you can tweet a half dozen times per day and be fine. With Facebook Business Page, once a day should be enough and the same goes for LinkedIn too.
  2. Don’t say you hate your job – You may not like your job or your boss but complaining about it on social media is not going to go down well when your boss finds out.
  3. Posting information when your profiles are linked to more than one site – You may post something innocuous on one site, but then it’s linked to your LinkedIn work profile and you’ve put your job at risk because of that posting.
  4. Failing to keep secrets – News about your workplace, for example, a planned expansion or project should be kept private and under wraps. For instance, broadcasting your visit to a competitor’s client might hurt your company’s chances of securing new business.
  5. Avoid being negative – Negative comments on social media about fellow employees, your employer or customers lowers the reputation of the company and its customers.  You should showcase the success of your colleagues, your company and not just your own achievements and accomplishments.
  6. Social Media - Anti SocialDon’t get into an argument – A difference of opinion is OK; a full-blown argument is definitely taboo. If you want to descend into mud-slinging, just remember, on the Internet, you can’t take it back – it’s permanent and will remain there… forever!
  7. Don’t boast – It’s OK to let people know you just got promoted or you just got a brand new car but be subtle – and grateful. Humility goes a long way on social networks.
  8. Don’t get personal – Just because you have some dirt on the office manager or another colleague, it doesn’t mean  you have the green light to share unflattering gossip online. Do unto others as you would have them do unto you is the perfect maxim for social networking.
  9. Don’t share the fact that you are planning to take a sick day on social media! And don’t share photos of an event that reveals that you were not sick that day. (Note: What the $##@$#$ are you doing taking a (fake) sick day in the first place? If you want a day off, ask for it and schedule it with your boss. Have some self-respect!)
  10. Don’t use social media for posting defamatory or discriminatory messages – Be aware that social media can be used for cyber bullying and harassment purposes, so avoid posting offensive or threatening comments.
  11. Do not breach confidentiality – Unauthorised disclosure of company information via social media sites could include details relating to profit/loss, potential redundancies, employee personal information, client details, internal complaints or trade secrets.
  12. Do not repost articles – be careful about sharing posts you have not actually read because headlines rarely reveal the entire story. Read the article before you attach your reputation to it.
  13. Don’t compromise your organisation’s security – visiting social networking sites at work may expose company networks to malware and can help hackers steal identities and data. Hackers are attracted to networking sites because of the potential they see to commit fraud and launch spam malware attacks.

 LinkedIn – LinkedIn is a professional networking site and you should not be doing the following there:

  • Rapid posting – spamming the newsfeed. This is not the place to broadcast links to articles.
  • Post/participate in spam comments. This is frowned upon by all.
  • Participate in flame wars. The opinions on LinkedIn may not be the same as yours so while it may be difficult to hold back and express your opinion, do so in a professional manner.
  • Auto-post from another social channel to LinkedIn. You cannot sync LinkedIn with Twitter; it causes spam and clutter.
  • Auto-post from website feed. You should not auto share every post on social media. Everything you do on LinkedIn will always be taken in a professional way, unlike Facebook and Twitter. LinkedIn is not a publishing tool for broadcasting messages; it’s a networking tool for showcasing yourself as a professional and make people want to work with you, value your opinions and thoughts.

 Twitter is another social networking phenomenon you should be careful with.

  1. You are what you share/tweet – Just use good common sense when sharing on social networks. The Internet is now the track record of your life. Don’t share something that you don’t want to be left as a representation of you. But don’t let this stop you from making yourself known on issues and things that matter. Having no voice pertaining to certain things that your business stands behind could be worse than a few people disagreeing with your own beliefs. Be proud of who you are and represent as a business, but make sure that you know what image you’re crafting as a result.
  2. Don’t be needy – No one likes needy people on social media. So don’t ask your Twitter followers to “retweet this tweet please.” And don’t beg your Facebook friends to come “Like” your page. Get creative with the way you do things. You can still accomplish those tasks, but learn how to disguise them.
  3. If you misuse Twitter, let’s face it, everyone will see you for what you are – a TWIT!

 

 

Bear in the woods

This is a metaphor that can change how you manage your Internet Marketing Strategies. Click on the image below to see how you can generate more leads for your business.

Bear waving - quote

Technology tips when starting your own business

Technology

Website Design

Internet technology is one of the biggest challenges small business owners face. Part of the reason is how quickly it changes but more importantly it’s because of the misinformation propaganda machine out there confusing things – ON PURPOSE.
Nowadays, the Internet is the undisputed go-to place for information. Even if you don’t engage in e-commerce, a company website is a must-have. This vital tool allows users to establish your authenticity, services, contact details and background, leading to potential business and referrals. Remember that the formatting of your website will also provide insight for visitors. Will you be seen as professional and cutting edge, or outdated and messy? There is a wide pool of resources available when it comes to website design, so surf the Internet and peruse the providers that are within your budget. Also be sure to choose a domain that is relevant to your business name and services or products.

We assist our clients to do this ON THEIR OWN without reliance on unscrupulous web designers whose business model is predicated on making money FROM you rather than FOR you. Contact us if you want to get online for FREE and never hire another IT geek to solve “technical problems”…

Search Engine Optimisation

You may or may not have heard of this little thing called SEO. If you have, it was probably flung around in a conversation along with the words Google, ranking and page results. Broadly speaking, SEO involves a number of on-site and off-site strategies that are used to boost your ranking in Google’s search results. It focuses on improving the user experience through top-quality website structuring and content, as well as considerations for Google’s indexing system. As online shopping continues to take leaps and bounds and the world relies more and more on online searches, the difference between appearing on the first and fourth page of Google’s results can be immense.

If you want the quickest, easiest path to online lead generation, click on the hyperlink and you’ll see how our clients are dominating their online presence.

Cloud Storage System

When IT specialists refer to the cloud, they are really referring to data that is hosted on the Internet. Cloud computing signifies the use of a large number of super-powered computers and servers that can be accessed by users in any location with access to the Internet. The benefit of cloud computing systems is that programs or applications can all be run remotely, reducing installation costs and licensing fees of local or in-house servers.

For some professions, where confidential and highly-sensitive documents are commonly handled, the potential hazards of hacking and lost information tend to overshadow the benefits offered. In response to this dilemma, companies such as Your Digital File have used cutting edge technology to develop a cloud storage system with a level of security that surpasses what is available on the market, meaning that everyone can take advantage of the cloud.

Social Media

Facebook, Pinterest, Twitter, Instagram, LinkedIn; the list goes on and on. While businesses cannot afford to ignore the power of social media, there are so many platforms that it can be difficult to keep abreast of all them. We advocate a totally different approach to online marketing. Have a look at the numerous posts in this blog to see how radically different our recommendations are.

What sort of technology do you use in your business? Have you experienced success or failure? Share your stories by commenting below.

This is a guest post – if you would like to submit a post, please contact us for the terms and pricing.

Online Lead generation

Last week, I blogged twice about how small business owners are generating new leads for free.

The first blog post explained step-by-step how to leverage things you find online to create SEO optimised content. The second blog post demonstrated how, once you adopt an exponential mindset, you can get more new leads for free.

But here’s the thing about blogs, the Internet and free stuff – MOST people read it, get a quick boost of enthusiasm and then go right back to their old (bad) habits.

Not The Graffiti Eaters!

They understand the power of online marketing and organic traffic generation strategies.

Have a look at their recent blog post on why you can’t chew gum in Singapore. It’s a brilliant example of SEO optimised blogging we teach in our 3-hour blogging webinar for small businesses.

The only real difference between people who are successful online and those who aren’t is that successful people do things that work – AND – do them systematically.

Everyone else just sits around “expecting something to happen” magically.

Singapore - no flushingIf you’re a plumber, you jump on this bandwagon and blog about this…!

Can you see how easy it can be to join the thread of an idea and make your blog posts just a little more interesting?

It starts with a thought, followed by a tried and tested system…

But nothing happens unless you do something…

Get New Leads For Free!

Yesterday, I blogged about how online lead generation was quick and easy, with a LIVE example. Today is a follow up with two parts.

The first part is how Lynn Gilmartin had a fabulous experience floating and video blogged about it. Inner Outer Health is a client of ours and its owner, Lena Yammine was gobsmacked when she saw the video as was I. You have to take a look at the video, it’s so natural, authentic and genuine – Lena could not have paid for a better testimonial!

Lynn Gilmartin - Floatation TankClick on the image or on the hyperlink to see Lynn Gilmartin’s video on her Floatation Tank Experience.

The lesson here is that we tech our clients Exponential Marketing Strategies that are based on high-integrity, long-term value creation principles that once adopted, become exponential due to the sheer force of the Law Of Attraction. Paying it forward reaps dividends for months, years and decades to come.

One of the problems with modern life and technology is that “some” people forget we are still HUMAN and still act and react as humans do…

A testimonial like the one Lynn created for Lena is literally PRICELESS.

I am sure, after visiting Lynn’s website she totally gets it. I mean c’mon – read about her amazing journey… WOW!

Isn’t it amazing how “some” people get this stuff and others struggle?

The reason for my blog post today is to SHOW you how you can get new leads by adding value and leveraging the Internet as a HUMAN CHANNEL, to communicate with your audience. As you do that, you WILL reap the benefits, one click, one client at a time.

If you want to learn how you can start to attract more ideal clients like Lynn to YOUR business – have a look at a bundle we put together for you to help you generate more online leads effortlessly.

Once you do that, you’ll fully grasp the value of the FREE BONUS that resides on the next page…

Continue reading ‘Get New Leads For Free!’

Lead generation the easy way

Today’s blog post is special. I know you hear that a lot, but bear with me and determine for yourself if what I  reveal below is valuable, maybe even priceless for you.

In today’s world, we know you have to be online to get new leads and you have to have a preeminent presence NOT to lose the sales that are on their way to you. I know it sounds harsh, but if your website sucks, prospects are going to avoid you, simple as that. Prospects who were considering purchasing from you will now buy from your competitor.

That’s pretty obvious, but so is lead generation – but then again is it really?

The fundamental building block of online lead generation is Search Engine Optimisation (SEO). The problem is how to do it EFFECTIVELY and EFFICIENTLY.

Effectiveness comes from doing the right things and efficiency from spending the least amount of time, effort and/or cost doing it.

So what’s so special about today’s post then?

Glad you’re still reading and interested.

First of all, I want you to click on this link —> it’s a Funny Puppy Video. Go have a look and then come back here…

Continue reading ‘Lead generation the easy way’

Top Common Blogging Writing Mistakes

Blogging is increasingly important, especially for small businesses who want to generate new leads. We cover why and how to do it at our Blogging for Business workshop that we also have recorded as a “How to blog webinar“. One of the things we cover is the top mistakes to avoid, including this colourful infographic that summarises the most common writing mistakes.

top-common-blog-writing-mistakes

Have Fun Growing Your Business Exponentially

This is a fun strategy… to grow your business exponentially.

Step #1: Get a video created that captures people’s attention and gets your primary message across. Sorry, my preferred site for these videos is a secret I keep for my clients. A video like this should cost less than $100 – MUCH LESS.

Step #2: Upload the video to YouTube and make sure to optimise the video to achieve the maximum SEO benefit and total views. Sorry, again those are special tips for clients only!

Step #3: Embed the video into your blog.

Step #4: Email your clients to watch the video on your blog – NOT YouTube directly.

By embedding the video into your blog, you will get people to remain on your blog (website) longer which will improve your SEO rankings.

It’s important that you syncronise your YouTube and blogging strategies for maximum results. I explain all of this and more in my Internet Lead Generation Toolkit.

 

Internet Traffic Tip

Getting to the top of Google’s search listings is not hard, if you know what to do.

Here is one quick and easy way to get there.

  1. Use the Google Keyword tool to find a relevant four-word phrase in your industry that has several thousand searches per month. The more specific the phrase, the better.
  2. Create a short video (Maximum 2-3 minutes) with a call to action to go to your website. As we have discussed, you are better to send people to a landing page and not your home page.
  3. Upload the video to your YouTube channel. We teach how to optimise your video editing the title, description, tags, etc. contact us if you want to learn how to do this.
  4. View your video in a couple of different browsers. View them from start to finish, this is important!
  5. Embed the video in your blog and view the video on that page.

This gets you to the top of Google, but the trick is to STAY THERE. That requires on-going tips, tools and techniques that are beyond what we can offer on a blog. Click on the hyperlinks if  you want to learn business blogging strategies, how to turn browsers into buyers or generate more leads via the Internet.

If you aren’t leveraging these strategies, you’re either spending way too much time, money and/or effort. What we teach are the fastest, easiest and least expensive strategies to get free organic traffic to your website and/or blog.

The challenge is not to cheat and use black hat strategies that will get you knocked off the search engine listings.

BEWARE of the SEO service providers who “guarantee” listing results. They might GET you there, but staying there and NOT being penalised by Google is another matter. Trying to “undo” their tactics could cost you hundreds of hours and thousands of dollars. In one extreme case, the website was banned from Google which essentially killed the business “overnight”. A frightful thought.

The 3 things that should be in your monthly SEO agency report

Internet HTTP imageWhen we track down an SEO agency that finally fits the bill, conveys the right message and checks out against a pile of references they’ve thrown our way, the battle is won and we can now get on with the challenges of being a business without the online clap-trap, right?

Well, not really.

Leaving your online presence and eventual income charts in the sticky hands of an SEO agency is risky, even in the best of circumstances and relationships; SEO is an industry that changes quickly, with an average of two algorithm changes being processed by Google every day.

While they stay on top of things and fling us through reports, our eyes should scan the page and critically measure their performance, based on the three following indicators.

Are You Coming or Going? Traffic Comparisons

“So, (your name), as you can see here, your traffic numbers have improved substantially over the last few months, doubling last year’s figures!”

“But we didn’t have analytics tracking installed last year…”

Sound familiar?

*Crickets*

SEO professionals are trained, semantic artists, often finding the positive spin in a report and embellishing the details. Whilst shopping around, make sure you carefully select an ethical company like Search Factory to represent and hone your online interests.

If you’ve already taken the leap and plunged into a dotted line fiasco, ask to see a traffic comparison in an easy to understand format over the last month against the preceding month, the last three months, fluctuations over six months and comparisons to the previous year (if you have data dating back that far).

If they dance around these figures and neglect to provide you with meaningful information, something shady may be going on and your money may be invested better elsewhere.

Up, Up and Gone Away? Climbing the Rankings

When was the last time you set eyes on a keyword report that didn’t bore you to tears and lead you to tear your hair out with confused frustration?

Agencies can be fond of over-feeding clients information they don’t need to process, hoping to distract their focus from a complete lack of results across the board.

Make sure your report includes an easy to understand table of keyword rankings (and know which keywords you’d like to be ranking for!), complete with increased or decreased search volume, converting keywords and dead keywords.

A competent specialist will guide you through what everything means, pulling parts together into one cohesive picture that doesn’t make you want to throw your computer out the window.

If your agency doesn’t have time (or make time) to sit down with you and drill into keyword reporting, you need to question whether you are really their priority; there’s nothing worse than being taken for a ride and paying a premium mark-up for the pleasure.

Backlinks? What Backlinks?

Upon opening an SEO report, a range of indicators should automatically be indexed or at least apparent as the pages roll on.

If your reports lack any evidence of back-linking, from process to mention, pick up the phone and demand more information.

Chances are, your nominated SEO company has completely neglected a very important facet of ramping up sustained rankings. Think of the Internet as a mega-city; you have ghettos and caravan parks, middle class dwellings and specialists, expensive neighbourhoods and affluent areas – link building allows SEO agencies to tap into this embedded social hierarchy and put your brand in touch with the right people, managing not only your online reputation, but audience perception through association.

The absence of these negotiations is not only preventing your company from climbing a very competitive exposure ladder, it may work against you in the future, as you struggle to play catch up to competitors who have made smart choices in link building activities and grown a strong following or a database of highly ranked websites.

Don’t shoot yourself in the foot before you get started!

Everybody has an opinion. So what about the rest of us? What do you think SEO agencies should include on reports, or do you have a horror story to share with me? Thoughts, ideas, anecdotes are welcome!

About the author of this blog post

Jessica Hannah is a part of the team at Search Factory, a leading Brisbane SEO agency.

Search Engine Optimisation

As a reader or subscriber to this blog, you know that we approach Search Engine Optimisation (SEO) a little differently, which is why our clients get such incredible results. As Google keeps changing and updating its algorithm (search criteria), it becomes harder and harder for small business to keep up — Unless you do things that are not affected by the updates.

That is the key to Exponential Mindset Thinking – doing those things that make all the difference. Easier said than done.

That being said, I was on my Linked In Home Page and these suggestions (based on my keywords in my Linked In Profile) illustrate how metadata parsing and sorting works. If you check yours out, you’ll get a sense of whether or not your profile reflects your SEO preferences.

This is one of the many tips and techniques we teach our clients to triangulate if their positioning is on or off “target”.

Linked In - Preferences

If your Linked In preferences (suggestions they make for you, based on your profile) are not representative of what you want, you are sub-optimising your SEO or Social Media Marketing. You can click on the hyperlinks for products that can help you or just contact us and we’ll help you get the best bang for your buck by stopping doing what doesn’t work.

Most small businesses waste more money than they make with their SEO and Social Media Marketing initiatives.

How to get more web visitors to buy

Once you have traffic to your website or blog, the next hurdle to overcome is turning website browsers into buyers. Easier said than done – unless you learn WHAT and HOW to do it, then it’s actually quite easy.

Almost as easy as flipping a coin and hoping for the best!

Conversion, Lead Generation, Web Leads

Exponential Marketing Comic 2

This is the second in a series of comics, the first installment was about missed opportunities. This one’s about making the most of the opportunities that present themselves.

Online Lead Generation, Business Coaching, Business Mentoring

For some comics and cartoons might appear to be juvenile, silly or even immature, but the reality is that humour gives us the chance to laugh at ourselves within a safe context. It allows us the opportunity, in this case to reassess what we want and why we want it — and ultimately IF we want “it”.

These are deep, profound questions that humour does not dismiss but rather lightens the load for us.

The throw away phrase is that “life is too short to be too serious”. I agree. I also agree that with humour, we have another dimension for self-awareness and self-discovery.

It’s one of my foundational principles of my coaching and mentoring philosophy.

If nothing else, enjoy the comics, otherwise contact us when you’re ready. We’ll show you how you can have fun growing your business.

Exponential Marketing Comic 1

Today is the first instalment of a cartoon series…

Cartoon, Comic Strip, Business Growth

Online Programs Available:
Blogging for small business webinar
Turn Browsers into buyers webinar
Internet Lead Generation Toolkit

Attention Business Owners – Stop Wasting Time With Facebook

Don’t just listen to what I have been saying for years, BRW Magazine’s recent headline speaks for itself…

Online Sales Lead Generation

Click on the image to find out what your best Internet Marketing Options are.

1 Percent Improvement: Google Search

As a reader or subscriber to this blog, you heard me profess the benefits of the 1 Percent Improvement Doctrine, how little things can add up to make a big difference. Today’s post was submitted by Ray Keefe of Successful Endeavours in Melbourne, Australia and is yet another example that if you improve what you do and how you do it by 1 percent every day, your personal productivity will soar.*

Google-like-a-boss

* If you would like to know how our clients are adhering to these and other exponential strategies, contact us at your convenience. We here to help you grow your business as fast as you would like.

Hummingbird Google Update

This is a major update and will affect 90% of web searches. The key points are:

  • Regularly updated sites will do even better (eg with blogs)
  • Fundamental rethink in how Google ranks and judges content
  • Longer phrases and queries will improve rankings for sites with a good strategy for this
  • Reduced importance of backlinks and more of a focus on unique, fresh, relevant content

The final point is part of the work being done to reduce link farms effects on ranking.

For more details click on the hyperlink to check out Smart Company’s summary of the Hummingbird Google Update.

This blog post was supplied by Ray Keefe of Successful Endeavours in Melbourne, Australia. As a Platinum Program Member who now gets more than 2 out of every 3 new clients via organic searches on the Internet, he knows first-hand the SEO power of blogging and Internet Lead Generation Strategies for small businesses.

Contact us if you would like to learn how to get more clients leveraging FREE Internet Strategies that work for small businesses.