Blogging is increasingly important, especially for small businesses who want to generate new leads. We cover why and how to do it at our Blogging for Business workshop that we also have recorded as a “How to blog webinar“. One of the things we cover is the top mistakes to avoid, including this colourful infographic that summarises the most common writing mistakes.
Archive for the 'Internet Tips and Tools' Category
This is a fun strategy… to grow your business exponentially.
Step #1: Get a video created that captures people’s attention and gets your primary message across. Sorry, my preferred site for these videos is a secret I keep for my clients. A video like this should cost less than $100 – MUCH LESS.
Step #2: Upload the video to YouTube and make sure to optimise the video to achieve the maximum SEO benefit and total views. Sorry, again those are special tips for clients only!
Step #3: Embed the video into your blog.
Step #4: Email your clients to watch the video on your blog – NOT YouTube directly.
By embedding the video into your blog, you will get people to remain on your blog (website) longer which will improve your SEO rankings.
Getting to the top of Google’s search listings is not hard, if you know what to do.
Here is one quick and easy way to get there.
- Use the Google Keyword tool to find a relevant four-word phrase in your industry that has several thousand searches per month. The more specific the phrase, the better.
- Create a short video (Maximum 2-3 minutes) with a call to action to go to your website. As we have discussed, you are better to send people to a landing page and not your home page.
- Upload the video to your YouTube channel. We teach how to optimise your video editing the title, description, tags, etc. contact us if you want to learn how to do this.
- View your video in a couple of different browsers. View them from start to finish, this is important!
- Embed the video in your blog and view the video on that page.
This gets you to the top of Google, but the trick is to STAY THERE. That requires on-going tips, tools and techniques that are beyond what we can offer on a blog. Click on the hyperlinks if you want to learn business blogging strategies, how to turn browsers into buyers or generate more leads via the Internet.
If you aren’t leveraging these strategies, you’re either spending way too much time, money and/or effort. What we teach are the fastest, easiest and least expensive strategies to get free organic traffic to your website and/or blog.
The challenge is not to cheat and use black hat strategies that will get you knocked off the search engine listings.
BEWARE of the SEO service providers who “guarantee” listing results. They might GET you there, but staying there and NOT being penalised by Google is another matter. Trying to “undo” their tactics could cost you hundreds of hours and thousands of dollars. In one extreme case, the website was banned from Google which essentially killed the business “overnight”. A frightful thought.
When we track down an SEO agency that finally fits the bill, conveys the right message and checks out against a pile of references they’ve thrown our way, the battle is won and we can now get on with the challenges of being a business without the online clap-trap, right?
Well, not really.
Leaving your online presence and eventual income charts in the sticky hands of an SEO agency is risky, even in the best of circumstances and relationships; SEO is an industry that changes quickly, with an average of two algorithm changes being processed by Google every day.
While they stay on top of things and fling us through reports, our eyes should scan the page and critically measure their performance, based on the three following indicators.
Are You Coming or Going? Traffic Comparisons
“So, (your name), as you can see here, your traffic numbers have improved substantially over the last few months, doubling last year’s figures!”
“But we didn’t have analytics tracking installed last year…”
SEO professionals are trained, semantic artists, often finding the positive spin in a report and embellishing the details. Whilst shopping around, make sure you carefully select an ethical company like Search Factory to represent and hone your online interests.
If you’ve already taken the leap and plunged into a dotted line fiasco, ask to see a traffic comparison in an easy to understand format over the last month against the preceding month, the last three months, fluctuations over six months and comparisons to the previous year (if you have data dating back that far).
If they dance around these figures and neglect to provide you with meaningful information, something shady may be going on and your money may be invested better elsewhere.
Up, Up and Gone Away? Climbing the Rankings
When was the last time you set eyes on a keyword report that didn’t bore you to tears and lead you to tear your hair out with confused frustration?
Agencies can be fond of over-feeding clients information they don’t need to process, hoping to distract their focus from a complete lack of results across the board.
Make sure your report includes an easy to understand table of keyword rankings (and know which keywords you’d like to be ranking for!), complete with increased or decreased search volume, converting keywords and dead keywords.
A competent specialist will guide you through what everything means, pulling parts together into one cohesive picture that doesn’t make you want to throw your computer out the window.
If your agency doesn’t have time (or make time) to sit down with you and drill into keyword reporting, you need to question whether you are really their priority; there’s nothing worse than being taken for a ride and paying a premium mark-up for the pleasure.
Backlinks? What Backlinks?
Upon opening an SEO report, a range of indicators should automatically be indexed or at least apparent as the pages roll on.
If your reports lack any evidence of back-linking, from process to mention, pick up the phone and demand more information.
Chances are, your nominated SEO company has completely neglected a very important facet of ramping up sustained rankings. Think of the Internet as a mega-city; you have ghettos and caravan parks, middle class dwellings and specialists, expensive neighbourhoods and affluent areas – link building allows SEO agencies to tap into this embedded social hierarchy and put your brand in touch with the right people, managing not only your online reputation, but audience perception through association.
The absence of these negotiations is not only preventing your company from climbing a very competitive exposure ladder, it may work against you in the future, as you struggle to play catch up to competitors who have made smart choices in link building activities and grown a strong following or a database of highly ranked websites.
Don’t shoot yourself in the foot before you get started!
Everybody has an opinion. So what about the rest of us? What do you think SEO agencies should include on reports, or do you have a horror story to share with me? Thoughts, ideas, anecdotes are welcome!
About the author of this blog post
Jessica Hannah is a part of the team at Search Factory, a leading Brisbane SEO agency.
Once you have traffic to your website or blog, the next hurdle to overcome is turning website browsers into buyers. Easier said than done – unless you learn WHAT and HOW to do it, then it’s actually quite easy.
Almost as easy as flipping a coin and hoping for the best!
This is the second in a series of comics, the first installment was about missed opportunities. This one’s about making the most of the opportunities that present themselves.
For some comics and cartoons might appear to be juvenile, silly or even immature, but the reality is that humour gives us the chance to laugh at ourselves within a safe context. It allows us the opportunity, in this case to reassess what we want and why we want it — and ultimately IF we want “it”.
These are deep, profound questions that humour does not dismiss but rather lightens the load for us.
The throw away phrase is that “life is too short to be too serious”. I agree. I also agree that with humour, we have another dimension for self-awareness and self-discovery.
It’s one of my foundational principles of my coaching and mentoring philosophy.
Today is the first instalment of a cartoon series…
As a reader or subscriber to this blog, you heard me profess the benefits of the 1 Percent Improvement Doctrine, how little things can add up to make a big difference. Today’s post was submitted by Ray Keefe of Successful Endeavours in Melbourne, Australia and is yet another example that if you improve what you do and how you do it by 1 percent every day, your personal productivity will soar.*
* If you would like to know how our clients are adhering to these and other exponential strategies, contact us at your convenience. We here to help you grow your business as fast as you would like.
This is a major update and will affect 90% of web searches. The key points are:
- Regularly updated sites will do even better (eg with blogs)
- Fundamental rethink in how Google ranks and judges content
- Longer phrases and queries will improve rankings for sites with a good strategy for this
- Reduced importance of backlinks and more of a focus on unique, fresh, relevant content
The final point is part of the work being done to reduce link farms effects on ranking.
For more details click on the hyperlink to check out Smart Company’s summary of the Hummingbird Google Update.
This blog post was supplied by Ray Keefe of Successful Endeavours in Melbourne, Australia. As a Platinum Program Member who now gets more than 2 out of every 3 new clients via organic searches on the Internet, he knows first-hand the SEO power of blogging and Internet Lead Generation Strategies for small businesses.
Contact us if you would like to learn how to get more clients leveraging FREE Internet Strategies that work for small businesses.
Decades ago only spies and systems administrators were the only ones who really had to worry about passwords. But today, you have to enter a password to do the most basic things like turning on your computer or smartphone, downloading a song or buying a book online.
It’s no wonder many people use a single, simple password for everything. But that can be a catastrophic mistake.
You need a good password – one that no one can easily guess:
HOW TO CREATE A GOOD / SAFE PASSWORD
Do you have a tendency to put things off for later? Things like starting an exercise program, staying in touch with friends and family or even updating your blog?
Maybe you’re not a chronic procrastinator, but you might engage in a little email dilly-dallying… You know what I’m talking about… You hear the ‘you got email’ sound, you check to see what it says and instead of immediately replying you take no action, open the next email and repeat the procedure.
Or you might hit the “reply” button but as soon as your fingers click the mouse, you realise that you don’t know what to write! So, you finally decide to surrender to your writer’s block and do it properly… later.
Soon you have a long list of emails sitting in your inbox that you need to take action on!
So how do you stop the vicious circle?!?!
- First, you need to understand that email is not going away, at least not any time soon. More and more people use email these days, many of your customers and prospects prefer email correspondence to phone conversations that often prove to be great time wasters. Continue reading ’6 Quick Tips To Write Emails More Effectively’
According to reputable sources, thousands of computer users may lose Internet access on Monday, when the deadline for a temporary fix to a malicious software scam shut down by the FBI last year expires.
What is it?
Millions of computers were infected with the so-called “Internet Doomsday” virus used in the hacking scam, which redirected Internet searches through DNS servers used by the scammers. (Who, in turn, allegedly netted $14 million in bogus advertising revenue.) After U.S. and Estonian authorities busted the malware ring last November, a federal judge ordered that the FBI use temporary servers while the malware victims’ PCs were repaired. The temporary servers will shut down at 12:01 a.m. EDT on Monday, meaning anyone using a computer still infected with the virus will likely lose Internet access.
“Connectivity will be lost to the Internet PERIOD,” Symantec, the online security firm, said in a blog post. “If your computer is still using DNS entries that are pointing to the FBI servers on July 9, you will lose TOTAL access to the Internet. No connecting to the office from home, no updating Facebook, nothing until the DNS settings are fixed.”
Click here to read the original article and access links to safely test your Internet access.