Archive for the 'Internet Tips and Tools' Category

Thank You Says It All

We all know that saying thank you improves customer service… However doing it online sometimes is a little more difficult to do. Recently, Apple ‘thanked me for filling a customer service survey’…

I thought it was such a great way of saying thank you that I wanted to share it with you – to say thank you for reading this blog!

Thank You

Thank You

This is one of my favourite types of strategies – the LITTLE THINGS that make a BIG DIFFERENCE. I am going to incorporate this with all my product thank you pages – if that increases customer service and repeat business by just 1 percent, it means thousands of dollars, but MORE IMPORTANTLY it means happier clients.

That is one of the fundamental principles of Exponential Marketing - ADDING VALUE every step of the way – EVEN after the transaction is complete.

After all a satisfied client can give you a referral and come back to buy something else…

FireFox Tip

This is one of those helpful tips if you’ve ever had a webpage go haywire on you. Most websites have been designed to fit on almost all monitor sizes except for really old ones. They can vary from 770 to 900 pixels wide.

Sometimes your computer might “zoom in” into a site. If you’re using Firefox, can you try pressing CTRL + 0 (or Command + 0 on a Mac) while on that page. This should reset the zoom to 100% so you’ll be able to see how it should appear to most people.

LinkedIn Tip: Post Videos On Your Profile

Don’t think you can post videos on your Linked In Profile? Think again… Read this simple how-to blog post that reveals a quick work-around! First, you’ll need a Google account and then once you create the presentation, you might have to go in and out of your Google account and the Linked In application for the presentation to show up in your list.

This Internet Mastery Blog is all about applying the 1 Percent Improvement Doctrine to your Internet marketing strategies. Every 1% adds up incrementally and exponentially.

Stay tuned for more valuable insights, ideas and secret strategies like this via this blog.

Want to get tips, techniques and strategies faster? Want to get even more powerful insights that would never be revealed for free?

Subscribe to one of our Internet Mastery Programs today and get a quick start on to the fast track to building your online business – thousands have done it, which proves this stuff works!

YouTube Tip: Other People’s Videos – An Example

Last week, I mentioned in my blog that you should leverage other people’s youTube videos. I’ve since realised that I should lead by example and show you what I mean by leveraging someone else’s video – in this instance it’s Paul Telling, T-E-L-L-I-N-G’s video.

YouTube Tip: Use Other People’s Videos

This example is ideal because it triangulates a lot of VALUE for you. First of all, you need to know who Paul Telling is. He’s an amazing graphic artist, client and friend. You can access his website at the hyperlink above. He was also a participant at our inaugural edition of the Unleash The Speaker Within event.

By telling you about Paul, I am also creating a series of hyperlinks for you to see what we’re all about, I Kall them Killer Konversations – part of the Killer Kopywriting System I’ve developed.

Of course Paul has attended the Killer Kopywriting Workshop…

But getting back on track – Paul attended Unleash The Speaker Within and this was his final performance:

Paul Telling’s Testimonial about the Unleash The Speaker Within event is below:

And now for HIS video… that I have embedded here for you: It’s an exercise as part of the Professional Protege Program that encompasses the Unleash The Speaker Within event…

What Makes Paul Telling Unique

So there you have it in a round about way – LEVERAGING the power of YouTube for YOUR benefit!

If you need any help with your video production – contact Paul Telling. If you want to get better results online, check out our Internet Mastery Programs and events!

YouTube Tip: Use Other People’s Videos

In my previous post, I mentioned that YouTube reached 1 billion views/day… What can you start to do NOW to start leveraging this incredible Internet Marketing tool?

YouTube Tip #1: Use other people’s videos

That’s right, embed their videos on your blog and/or website. Each time someone watches the video on YOUR site, YOU get the Search Engine Optimisation (SEO) benefit. If the video is 1 minute, you get one visitor staying on your page for 1 minute. That is a substantial amount of time – don’t try to get longer videos, research has shown that less is more – more people will watch shorter videos. Only use longer videos for education and information to EXISTING prospects and clients.

To use their videos, you just need to cut and paste the embed code on the right hand side of the video on the YouTube page. It’s that simple – if you don’t know what I’m talking about – ask your webmaster, he/she will know. If not, get someone else to help you with your website.

Yes, I can hear you all the way here – THIS IS TOO SIMPLE.

I know – that’s why so few people do it… Go on, take a look around and see for yourself – MOST PEOPLE ARE NOT DOING THIS.

It’s called the 1 percent improvement doctrine… You know all about it from my videos below:

The 1 Percent Improvement Doctrine Part 1/2

The 1 Percent Improvement Doctrine Part 2/2 Read More »»

YouTube hits 1 Billion Views/day

This is BIG news – YouTube announced it has reached the 1 billion views/day. WOW! But what does that mean for you and your business? My videos and channel have been viewed by more than a quarter million people – because embedded videos don’t accumulate clicks anymore, it’s probably close to half a million views. I have more than 80 videos uploaded to YouTube, viewed by HUNDREDS of people a day.

YouTube Video Marketing

If you don’t want to get left behind, seriously consider attending our next Exponential Internet Marketing Bootcamp in Melbourne. I will reveal all the tips, tricks and techniques you need to leverage the Internet so you become one of the 5% who make more than the other 95% combined. Heck, if I can just get you to make more than you spend, you’d agree that would be worth the cost of admission…

This blog has GREAT free tips, but let’s face it – I can’t and don’t reveal all in these blog posts.

Come spend 3 days with me and other like-minded entrepreneurs – it’s a 3-day investment that will pay you for a lifetime. When I attended my first Bootcamp in 1996, it cost me $10,000 with travel, tuition and accomodation. In the next 10 years, I guesstimate that I made over $2.5 Million in additional sales, putting an extra $100,000/year in my pocket.

An investment of 3 days did that – and it also led to me retiring from the rat race in 2005 at the age of 42.

I know in hindsight it’s 20-20, but I want to give you 20-20 FORESIGHT…

The edge to out-perform your competitors  AND STILL HAVE THE LIFESTYLE you want to be living.

I am living proof.

This week I am competing in the 2009 World Masters Games in Sydney – in squash.

My exploits are on one of my 10 blogs… The Mindset Of A Champion Blog.

Yes and yes.

I am a world-ranked squash player (top 20 in the men’s 45-49 category) and I have 10 blogs.

10 blogs – that I write or edit, publishing on average one blog post/day on 10 different topics…

AND I have time to play squash.

Want this lifestyle?

One word.

Internet.

The Internet is the ONLY truly exponential business tool. If you don’t master it within the next 2-3 years, you’ll be obsolete. You still have a chance to get to the front and lead, but that opportunity is slipping by every day one of your competitors learns and does more than you do…

Don’t get left behind – learn the most up-to-date strategies that work, that bring more people to your site and into your store or convert to online buyers attend our 3-day Exponential Internet Marketing Bootcamp in Melbourne at the end of November.

E-mail Subject Line

This is one of those 1 Percent Improvement Doctrine suggestions that really adds up in the long term – it’s simple. Whenever you send an e-mail, make sure you send it with a subject line. This will make retrieval later on a lot faster and easier. Of course using KEYWORDS in the subject line that you can search for is even better – what I mean by KEYWORD is NOT SEO KEYWORDS, but the words you’ll use to search. For example I have an event called Internet Technical Mastery with the acronym ITM, so I use it in the subject line so that I can quickly find messages relating to it.

Of course here, I am referring to ‘internal’ e-mails – there are multiple strategies for mass e-mail broadcasts, but that’s a discussion for another day. I teach those strategies in my Killer Kopywriting Workshop.

.com.au or .com?

How country specific domain names effect SEO and Google AdWords performance

Many people ask me what implications “domain name class” have on SEO and Pay Per Click (e.g. Google AdWords) rankings and results.

“Domain name class” is another word for “Top Level Domain”, or the extension on the end of your domain name (e.g. .com, .net, .com.au).  In particular, you should know the implications that country code top level domains (or ccTLD for short) can have on your search engine marketing efforts.

ccTLDs and Organic Search Engine Optimisation

Should your “main” website URL be a .com.au if you’re primarily targeting Australia?

Read More »»

Tweet like a professional

Today’s post is almost short enough to be a tweet in fact it’s a Twitter page that one of our exponential copywriters, Farhad Khurshed has – it’s REALLY, REALLY nice… Click on the hyperlink to check it out. Now I have to upgrade mine! Well done Farhad for raising the bar!

Video Marketing: Less Is More

Today’s post is brief – in fact REALLY SHORT because according to recent research (source unknown), online video attention spans are shockingly short. Take a QUICK look at the chart below so that the next time you set out to create a YouTube video – don’t waste too much time creating your masterpiece… Most people won’t watch it to the end!

Online Video Attention Span Statistics

Online Video Attention Span Statistics

Just to hammer this point home:

Online Video Statistics:

  • 1 in 10 people don’t even give you 10 seconds before they switch off.
  • About half will give you a full minute before abandoning the video.
  • 9 out of 10 are gone within the first 5 minutes.

That basically means UNLESS your audience is SPECIFICALLY TARGETED, your videos won’t be watched for very long, hence – LESS IS MORE!

Make Money In Your Underpants BEFORE Your Morning Coffee

This is the dream most Internet Marketers have – a truly passive income business. An income stream that is independent of your personal effort. If this is what you would like to create, you need to evaluate investing in Virtual Real Estate. We’ve launched several initiatives and programs over the past two years and now have a blog to keep Virtual Real Estate Agents and Investors in tune with recent developments.

Take a quick look at the Flipping Websites For Profit Blog. You’ll see this is an active a growing community of people buying and selling virtual properties.

When you have a chance – maybe even right now, take a look at the Flipping Websites For Profit Program that teaches you how to make $100/hour on your way to creating $1,000/month of passive income while you develop a portfolio of properties that can generate up to $100,000/year.

Intrigued, but want to walk before you run?

Try the How To Flip Websites Home Study Course for only $27. The bonuses included are real time savers and worth having regardless if you flip websites or not.

To give you one more reason to consider this – the stock and property markets fell by 10 to 50% in 2008 – during this same period, Virtual Real Estate values climbed 10 to 30%… What does that tell you?

It’s something you MUST look into!

SEO Tip, Fluff Your Pillows, Not Your Words

This is one of my pet peeves, along with the misuse of apostrophes. Fluff your pillows all you want, but stop fluffing your words. You are losing priceless SEO (Search Engine Optimisation) value AND losing countless suspects and prospects that would otherwise jump into your boat. Get prospects to convert into paying clients with better articulation and choice of words.

Please excuse the expression but the following statements  SUCK. There I said it. I feel better now.

Read More »»

Internet Marketing Is Getting Harder

If you’re stuggling to make a go of the Internet, you’re not alone. It’s been said that the top 5% make more than the other 95% COMBINED. That’s because they have what I call 20/20 foresight. I teach our Internet Mastery clients how to make the trend your friend, to catch the best wave and ride it INTO the beach like a pro.

That being said, it’s getting tougher out there in the virtual world of the Internet. Tactics that used to work no longer produce positive ROI.

Click through rates, opt-ins are dropping like a boat anchor to the bottom of the ocean.

I have been updating my clients about these trends and changes to make sure they don’t become victims of shifts that are taking place right now.

This blog has great information, but because it’s free, you’re not getting the most up-to-date tips and techniques that I reserve for my paying clients.

But you know that – I just need to remind you from time to time to consider stepping up and getting ‘with the program’.

We have programs from the Silver Membership at an affordable $97 per month to the top-end Platinum Program where I actually GUARANTEE RESULTS.

Imagine having 20/20 foresight and knowing what’s out there before anyone else…

I alerted my clients to Twitter in early 2007 – it took almost 2 years before the masses caught on…

Take a look at our programs and let’s start helping you win the Internet game – after all the 5% of us who do make money on the Internet get paid VERY WELL for our out-standing efforts!

:-)

Email Marketing Blunders To Avoid

Recently, a client wondered why they got a terrible response from an e-mail broadcast… Here are some of the e-mail marketing blunders committed that you want to avoid at ANY COST. Sure some of them seem obvious, but they are worth considering if you want to get the best results possible when executing email marketing campaigns.

E-mail Marketing Blunder #1

Read More »»

Is Your Website Under Performing?

Whenever someone finds out I’m an Exponential Growth Strategist and Internet Marketer, they usually ask me how they can get more people to their website that convert to sales. Below are a few suggestions to solve some common website problems that are both quick and easy to implement.

_______________________________________________

Problem: Do you make it hard for prospects to find what they’re looking for? Read More »»

How To Lose Hundreds Of Prospects INSTANTLY

Recently, I needed to get in touch with someone who decided to change his e-mail because of a deluge of spam. First, he never told me he changed it and second – he changed it and literally increased the chances he would LOSE hundreds or even thousands of prospects INSTANTLY.

How To Lose Hundreds Of Prospects INSTANTLY

Read More »»

Did You Drink Your Link Juice This Morning?

Search Engine Optimisation (SEO), getting free organic traffic to your website or blog is all about what Internet Marketers call having link juice. Have you had your link juice this morning?

By now, you already know how powerful links can be when it comes to your search engine optimization (SEO) efforts. Simply put, a link is a shortcut to quickly get you from one website to another. If you can harness the power of the link, you can make your website or blog a force to be reckoned with. That means higher search engine rankings, more traffic to your site, and, eventually, more customers and more money in your pocket.

Ka-Ching!

Link Juice Defined

So you ask, what is link juice? In short, it’s the key to your popularity with the search engines. The more you have, the higher you can rank in the search engines’ results.

To understand link juice, you first need to understand another SEO term: Link Popularity. Read More »»

5 Ways To Increase Your Internet Sales

You already know about my 1 Percent Improvement Doctrine, but the question is what can you do TODAY to IMPROVE by 1%? If you could do just one of the following things each day, imagine what would happen to your results?

  1. Write a new short blog post about something you saw through Google Alerts
  2. Post a useful comment on a forum or blog that your perfect customers commonly frequent
  3. Send a Top 10 list or helpful article to your clients and prospects
  4. Distribute just one article to the e-zine banks and directories for them to post (for free) all over the Internet for you
  5. Get a Flip cam and create a short 60-second video with a tip your clients and prospects would find useful (making sure your website is mentioned in the video) – and post it on YouTube

I’ve said it before – this is NOT rocket science. It’s the methodical, disciplined people who constantly and CONSISTENTLY out-perform their peers – leveraging the 1 percent improvement doctrine through the SHEER TENACITY of compounding.

1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1%…

Bingmail.com.au

Every once in a while a really cool idea crosses my desk that I just have to share with you. In this case it comes from none other than Australia Post. I have not yet used this service, but I thought you might need it before I do. I am streamlining ALL my operations and have this service slated for a Sept-Oct review.

If you do use it, please let me know how it goes.

Make $100/Hour Cash Flipping Websites For Profit

In the middle of a recession, $100/hour is not a bad income would you agree? That is what we will be PAYING our Virtual Real Estate Agents who will be Flipping Websites For Profit. I know you’re cynical. We’re in the middle of a recession and it sounds like hype. But don’t take my word for it – come to my presentation in Melbourne on Tuesday 12 May 6-9 PM and the following week in Sydney 19 May 6-9 PM.

At this 3-hour the Investor Briefing, I am going to explain the concept of Flipping Websites For Profit. Go to the event page to get all the details, but befoe you do that, take 3 minutes to watch this YouTube video that explains what this is all about using a metaphor – FISH JUMPING INTO A BOAT… Literally!

YouTube Video That Explains How Flipping Websites For Profit Works

What we do is create the boat and get the fish to jump.

Interesting concept isn’t it?

It’s Exponential and you can benefit – WHEN you get with the Program – The Flipping Websites For Profit Program. Come to the Investor Briefing to find out what this is all about.

Attend The Wealth Without Worries Investor Briefing To Discover How You Can Get NEW LEADS Into Your Business For FREE!

Attend The Wealth Without Worries Investor Briefing To Discover How You Can Get NEW LEADS Into Your Business For FREE!

Oh yeah, I mentioned that we are going to pay our Virtual Real Estate Agents $100/Hour Cash to Flip these sites… Wonder how we can do that?

Simple – the sites are already pre-sold to Virtual Real Estate Investors.

Say it with me… Ka-Ching!

Come to the Investor Briefing – it take me 3 hours to present and answer all your questions.

Imagine making $100/hour LEARNING how to create a $1,000/month

passive income stream and then growing it to $100,000/year…

Imagine it…

But then DECIDE to attend because this program is LIMITED to a TOTAL of 25 Virtual Real Estate Agents and Investors and 2 positions are already gone BEFORE we even launch the program…

Don’t get left out – attend the Briefing – it’s FREE, but what you learn will be PRICELESS.