Archive for the 'Internet Tips and Tools' Category

Vaut mieux tard que jamais!

Better late than never… Check out this story on Skype’s new LIVE simultaneous translator tool

Pretty cool stuff n’est-ce pas?

New iPhone OS 9 Tip

Check out this tip to avoid potentially HUGE DATA CHARGESTurn OFF WiFi Assist.

Free Space In The Cloud – DropBox

We all need more FREE disk space – especially up in the cloud. If you’re not using DropBox, click on one of the hyperlinks and you’ll instantly get 500 Mb of free space. Need more space? Invite more friends and you can get up to 16 GB of free space in the cloud.

Dropbox is ideal when you run a virtual company with freelancers and contractors working around the globe. It’s one of the many priceless web-based tools we teach our clients to use to leverage their time and resources – exponentially.

It’s also ideal for personal use to send video and other large files with one click of your mouse. Once your friend has downloaded the file, you can delete it and “re-use” the space for the next video. It sure beats dealing with USB flash drives…

DropBox Sign up

Blogging For Business – Does it really work?

Don’t take my word for it. Read the email correspondence below from Malcolm Whitfield in response to a Post Program Planning (automated) email we send to all our clients after-the-fact.


Hi Marc, (or whoever handles your mail),
Just thought I would reply to this.

I attended a half day Internet Business Blogging Workshop several years ago (2012).

I knew it was just a taster for further services, but I felt I got genuine value out of the few hours.

I implemented a couple of the ideas I got from the session, (there were more that I could have used, but I’m slack), plus what I have gleaned from the info on your website.

I got a feel for how the web thingy actually works. My tiny little website with its tiny little business pulls enough customers to outperform all my competition, including St. John’s, in my local area, and brings about as much work as I can handle by myself. (I’m 65 and not really wanting to hire staff and build a big business).

Your training session was tight and professional and jam-packed with real, usable tips and information. (I’m a trainer myself, and I’ve seen a lot of mediocre ones).

Don’t know how the people who do your mentoring programs (Platinum Program) and bootcamps go but if they get the same bang for the buck that I did, they should all be millionaires by now.

Just thought I’d let you know.


This email, unsolicited and received more than two years after-the-fact tells you a few things… Among them:

  • Classy people still exist in this day and age of entitlement. If ever you are working late dealing with a client request and wonder if it’s worthwhile – remember you change the world ONE person at a time. Not many will tell you, but many more than you think will appreciate it.
  • When you pay it forward, it all comes back to you. Malcolm and I met at an event several years ago, but I still remember him even though I’ve spoken to thousands of people since then. Be INTERESTING and people will be INTERESTED in you and your story.
  • Give without the expectation of reciprocation. This is so much truer today than ever with “everything” being free and too many people taking things (and people) for granted. If you are well served and are provided with great value – let the person/company know. Praise and acknowledgment never, ever falls on deaf ears!


Seeing the forest for the trees or _____?

I use this metaphor to explain Internet Marketing Strategies all the time.

Forest For The Bears

Times have changed…

Times sure have changed… Cartoon_Computers
Yet some people still struggle with ‘technology’ and don’t understand the basics of Internet Marketing

Thank you Andrew Powell for the cartoon submission!

Update Your Linked In Profile Photo

A friend recently asked me how to change her Linked In photo…

Step 1: Go into your Linked In account.

Step 2: Click on Edit profile.

Linked In - Profile




Step 3: Scroll down to your current photo.

Linked In - Change Photo







Step 4: Insert and position your new photo.

Linked In - New Photo



Step 5: Save and now you’ll see your new profile!
Linked In - Profile Summary

You never get a second chance to make a first impression…

A Christmas Gift For You

We know the adage about gift giving that it’s the thought that counts…

My gift to you is FREE space “in the cloud” on DropBox – click on the image below and you will access one of the best cloud-based storage services in the world – second only to Apple’s iCloud.

DropBox Referrals

Once you’ve signed up – it’s FREE, you can get your own affiliate code and get rewarded for YOUR referrals to friends, family and colleagues. It’s the gift that keeps on giving.

This is exponential leverage at its very best, which is what makes the Internet the most powerful marketing tool ever created.

Learn to leverage the Internet to your advantage without needing to give anything away for FREE, but using other people’s FREE gifts to YOUR advantage with the Internet Sales Lead Generation Toolkit.

Top 10 Blog Posts For 2014

Here are my picks for my top 10 blog posts of 2014.

  1. Top-10-Blog-Posts-2014There is nothing more powerful than 20/20 Foresight to know what’s coming in 2015…
  2. This is my favourite YouTube video of the year – brilliant – Word Crimes are committed by too many people’s.
  3. Antimimeticisomorphism is easier said than done – this example is priceless – poo pourri.
  4. The privacy pirates are still at it in 2014, maybe this guy’s one step ahead of them with his amazing mind reading skills!
  5. We all love our iPads… Who knew they are this versatile and useful?
  6. A metaphor can be the difference life and death, success or failure. This is one of my all-time favourites.
  7. This cute video says a lot about teamwork – Together Everyone Achieves More.
  8. Looks do matter – even if you’re a shark.
  9. I hope your calendar doesn’t look this this! Notice the caribou? Another great metaphor!
  10. Somethings are better left unsaid.

Bonus Blog Posts:

An Oscar Award Winning Speech worthy of its own Oscar!

If Noah was alive today

Enjoy the best of 2014 and may 2015 bring you all the wealth, health and happiness you deserve!

10 Things Not To Do On Twitter

I am not a fan of Twitter, but it does have its valuable use, like receiving all the posts from my blogs – automatically when you follow Marc Dussault… But there are some things you should not do on Twitter as this funny video reminds us…

Ten things not to do on Twitter:

  1. Don’t retweet a complement. Or, do it rarely. They say it’s the same thing as bragging. It is.
  2. Don’t promote something more than a few times. Don’t tweet endlessly about that new blog post you just wrote. It gets boring for your followers. I say the 80/20 rule works here. Only self-promote yourself 20% of the time and you’ll get great results.
  3. Go easy on the hashtags. Hashtags can be fun. If you don’t overuse them. Don’t. Tripp and Tyler also say you shouldn’t use the word “hashtag” in real life. I don’t follow this one. Because, of course, it’s just too much fun to say “hashtag parenthood” when my husband and I are cleaning up baby spit.
  4. Don’t tweet 200 times about the awesome thing you’re doing instead of experiencing it. Live your life, don’t just tweet it.
  5. Stop tweeting about things other people don’t care about. I think you’ll need to contact Tripp and Tyler directly to find out what they believe your followers care about. Or just do what I do, and constantly tweet new mother baby pictures showcasing the insane cuteness of baby @lucia and hope people will forgive you for it.
  6. Don’t follow thousands of people in hopes they’ll follow back. No really, don’t.
  7. Don’t use Twitter for your extended two-way conversations. Need to talk to have a long two-way conversation with someone? Get on email. Or text. Tripp and Tyler say to do it off Twitter. It’s minorly weird to talk forever with just one person as everyone else watches.
  8. Don’t think everyone see yours @replies. This is a tricky one that many don’t understand. Here’s the scoop: If you send an @reply tweet to @claire, it won’t show to all your followers. It will only show to me. If you want all your followers to see the tweet to me, put a period (or word) in front of your @reply, like this: “.@claire” or “hey @claire”. Then everyone will see it.
  9. Don’t tweet twice in a row to squeeze in more than 140 characters. Tripp and Tyler are deeply annoyed by this, apparently.
  10. Don’t tweet too many quotes. You may have heard that tweets with quotes get retweeted like crazy. They do. But not if you do them all the time. Vary up your tweets.

What other things should you not do on Twitter? I’m all ears.

Social Media Versus Traditional Media

Even though this is a study by Virgin Mobile, it still puts into question the true so-called value of Social Media… As you know from reading this blog, I am NOT a proponent of Social Media. I rely on RESULTS to direct my marketing and sales activities. If you do what everyone else does, you end up with the same results they get, which by definition is… AVERAGE.

Social Media - Virgin

Contact us if you want to learn the art and science of antimimeticisomorphism – how to have fun doing out-of-the-ordinary things that create extra-ordinary results with the least amount of effort and lowest cost.

If you would like to get a full media audit to determine how you can create more leads that turn into sales, contact Ultimate Edge Communications.

Email Infographic – words to (not) use

This infographic has a lot of useful lessons for anyone using broadcast email marketing on an on-going basis.

Email Marketing Infographic

Things not to do on Social Media – Employee guidelines

Social Media - LogosSocial networking websites have become a popular way to interact with people on the Internet. Thirty-five percent of adults on the Internet now have a profile on at least one social networking site, and 51 percent have more than one. Three-quarters of users between the ages of 18 and 24 have an online profile.

Facebook, MySpace, LinkedIn, Friendster, Urban Chat and Black Planet are just a few of more than 100 Web sites connecting folks around the world who are eager to share their thoughts and feelings.

The use of social media at work presents new opportunities to employers, but also new responsibilities. One is how to manage the amount of time employees spend using the sites and how it is affecting workplace productivity.

Here are some recommendations relating to what employees should not be doing/sharing on social media sites:

  1. Don’t share too much information – It’s very easy to get caught up in the social aspects of sites like Facebook, but what you choose to share is there for all to see if you don’t limit who can view your information.  Sharing personal information with strangers can be dangerous business, and there are some things you should definitely put on your “do not share” list. With Twitter, you can tweet a half dozen times per day and be fine. With Facebook Business Page, once a day should be enough and the same goes for LinkedIn too.
  2. Don’t say you hate your job – You may not like your job or your boss but complaining about it on social media is not going to go down well when your boss finds out.
  3. Posting information when your profiles are linked to more than one site – You may post something innocuous on one site, but then it’s linked to your LinkedIn work profile and you’ve put your job at risk because of that posting.
  4. Failing to keep secrets – News about your workplace, for example, a planned expansion or project should be kept private and under wraps. For instance, broadcasting your visit to a competitor’s client might hurt your company’s chances of securing new business.
  5. Avoid being negative – Negative comments on social media about fellow employees, your employer or customers lowers the reputation of the company and its customers.  You should showcase the success of your colleagues, your company and not just your own achievements and accomplishments.
  6. Social Media - Anti SocialDon’t get into an argument – A difference of opinion is OK; a full-blown argument is definitely taboo. If you want to descend into mud-slinging, just remember, on the Internet, you can’t take it back – it’s permanent and will remain there… forever!
  7. Don’t boast – It’s OK to let people know you just got promoted or you just got a brand new car but be subtle – and grateful. Humility goes a long way on social networks.
  8. Don’t get personal – Just because you have some dirt on the office manager or another colleague, it doesn’t mean  you have the green light to share unflattering gossip online. Do unto others as you would have them do unto you is the perfect maxim for social networking.
  9. Don’t share the fact that you are planning to take a sick day on social media! And don’t share photos of an event that reveals that you were not sick that day. (Note: What the $##@$#$ are you doing taking a (fake) sick day in the first place? If you want a day off, ask for it and schedule it with your boss. Have some self-respect!)
  10. Don’t use social media for posting defamatory or discriminatory messages – Be aware that social media can be used for cyber bullying and harassment purposes, so avoid posting offensive or threatening comments.
  11. Do not breach confidentiality – Unauthorised disclosure of company information via social media sites could include details relating to profit/loss, potential redundancies, employee personal information, client details, internal complaints or trade secrets.
  12. Do not repost articles – be careful about sharing posts you have not actually read because headlines rarely reveal the entire story. Read the article before you attach your reputation to it.
  13. Don’t compromise your organisation’s security – visiting social networking sites at work may expose company networks to malware and can help hackers steal identities and data. Hackers are attracted to networking sites because of the potential they see to commit fraud and launch spam malware attacks.

 LinkedIn – LinkedIn is a professional networking site and you should not be doing the following there:

  • Rapid posting – spamming the newsfeed. This is not the place to broadcast links to articles.
  • Post/participate in spam comments. This is frowned upon by all.
  • Participate in flame wars. The opinions on LinkedIn may not be the same as yours so while it may be difficult to hold back and express your opinion, do so in a professional manner.
  • Auto-post from another social channel to LinkedIn. You cannot sync LinkedIn with Twitter; it causes spam and clutter.
  • Auto-post from website feed. You should not auto share every post on social media. Everything you do on LinkedIn will always be taken in a professional way, unlike Facebook and Twitter. LinkedIn is not a publishing tool for broadcasting messages; it’s a networking tool for showcasing yourself as a professional and make people want to work with you, value your opinions and thoughts.

 Twitter is another social networking phenomenon you should be careful with.

  1. You are what you share/tweet – Just use good common sense when sharing on social networks. The Internet is now the track record of your life. Don’t share something that you don’t want to be left as a representation of you. But don’t let this stop you from making yourself known on issues and things that matter. Having no voice pertaining to certain things that your business stands behind could be worse than a few people disagreeing with your own beliefs. Be proud of who you are and represent as a business, but make sure that you know what image you’re crafting as a result.
  2. Don’t be needy – No one likes needy people on social media. So don’t ask your Twitter followers to “retweet this tweet please.” And don’t beg your Facebook friends to come “Like” your page. Get creative with the way you do things. You can still accomplish those tasks, but learn how to disguise them.
  3. If you misuse Twitter, let’s face it, everyone will see you for what you are – a TWIT!



Bear in the woods

This is a metaphor that can change how you manage your Internet Marketing Strategies. Click on the image below to see how you can generate more leads for your business.

Bear waving - quote

Technology tips when starting your own business


Website Design

Internet technology is one of the biggest challenges small business owners face. Part of the reason is how quickly it changes but more importantly it’s because of the misinformation propaganda machine out there confusing things – ON PURPOSE.
Nowadays, the Internet is the undisputed go-to place for information. Even if you don’t engage in e-commerce, a company website is a must-have. This vital tool allows users to establish your authenticity, services, contact details and background, leading to potential business and referrals. Remember that the formatting of your website will also provide insight for visitors. Will you be seen as professional and cutting edge, or outdated and messy? There is a wide pool of resources available when it comes to website design, so surf the Internet and peruse the providers that are within your budget. Also be sure to choose a domain that is relevant to your business name and services or products.

We assist our clients to do this ON THEIR OWN without reliance on unscrupulous web designers whose business model is predicated on making money FROM you rather than FOR you. Contact us if you want to get online for FREE and never hire another IT geek to solve “technical problems”…

Search Engine Optimisation

You may or may not have heard of this little thing called SEO. If you have, it was probably flung around in a conversation along with the words Google, ranking and page results. Broadly speaking, SEO involves a number of on-site and off-site strategies that are used to boost your ranking in Google’s search results. It focuses on improving the user experience through top-quality website structuring and content, as well as considerations for Google’s indexing system. As online shopping continues to take leaps and bounds and the world relies more and more on online searches, the difference between appearing on the first and fourth page of Google’s results can be immense.

If you want the quickest, easiest path to online lead generation, click on the hyperlink and you’ll see how our clients are dominating their online presence.

Cloud Storage System

When IT specialists refer to the cloud, they are really referring to data that is hosted on the Internet. Cloud computing signifies the use of a large number of super-powered computers and servers that can be accessed by users in any location with access to the Internet. The benefit of cloud computing systems is that programs or applications can all be run remotely, reducing installation costs and licensing fees of local or in-house servers.

For some professions, where confidential and highly-sensitive documents are commonly handled, the potential hazards of hacking and lost information tend to overshadow the benefits offered. In response to this dilemma, companies such as Your Digital File have used cutting edge technology to develop a cloud storage system with a level of security that surpasses what is available on the market, meaning that everyone can take advantage of the cloud.

Social Media

Facebook, Pinterest, Twitter, Instagram, LinkedIn; the list goes on and on. While businesses cannot afford to ignore the power of social media, there are so many platforms that it can be difficult to keep abreast of all them. We advocate a totally different approach to online marketing. Have a look at the numerous posts in this blog to see how radically different our recommendations are.

What sort of technology do you use in your business? Have you experienced success or failure? Share your stories by commenting below.

This is a guest post – if you would like to submit a post, please contact us for the terms and pricing.

Online Lead generation

Last week, I blogged twice about how small business owners are generating new leads for free.

The first blog post explained step-by-step how to leverage things you find online to create SEO optimised content. The second blog post demonstrated how, once you adopt an exponential mindset, you can get more new leads for free.

But here’s the thing about blogs, the Internet and free stuff – MOST people read it, get a quick boost of enthusiasm and then go right back to their old (bad) habits.

Not The Graffiti Eaters!

They understand the power of online marketing and organic traffic generation strategies.

Have a look at their recent blog post on why you can’t chew gum in Singapore. It’s a brilliant example of SEO optimised blogging we teach in our 3-hour blogging webinar for small businesses.

The only real difference between people who are successful online and those who aren’t is that successful people do things that work – AND – do them systematically.

Everyone else just sits around “expecting something to happen” magically.

Singapore - no flushingIf you’re a plumber, you jump on this bandwagon and blog about this…!

Can you see how easy it can be to join the thread of an idea and make your blog posts just a little more interesting?

It starts with a thought, followed by a tried and tested system…

But nothing happens unless you do something…

Get New Leads For Free!

Yesterday, I blogged about how online lead generation was quick and easy, with a LIVE example. Today is a follow up with two parts.

The first part is how Lynn Gilmartin had a fabulous experience floating and video blogged about it. Inner Outer Health is a client of ours and its owner, Lena Yammine was gobsmacked when she saw the video as was I. You have to take a look at the video, it’s so natural, authentic and genuine – Lena could not have paid for a better testimonial!

Lynn Gilmartin - Floatation TankClick on the image or on the hyperlink to see Lynn Gilmartin’s video on her Floatation Tank Experience.

The lesson here is that we tech our clients Exponential Marketing Strategies that are based on high-integrity, long-term value creation principles that once adopted, become exponential due to the sheer force of the Law Of Attraction. Paying it forward reaps dividends for months, years and decades to come.

One of the problems with modern life and technology is that “some” people forget we are still HUMAN and still act and react as humans do…

A testimonial like the one Lynn created for Lena is literally PRICELESS.

I am sure, after visiting Lynn’s website she totally gets it. I mean c’mon – read about her amazing journey… WOW!

Isn’t it amazing how “some” people get this stuff and others struggle?

The reason for my blog post today is to SHOW you how you can get new leads by adding value and leveraging the Internet as a HUMAN CHANNEL, to communicate with your audience. As you do that, you WILL reap the benefits, one click, one client at a time.

If you want to learn how you can start to attract more ideal clients like Lynn to YOUR business – have a look at a bundle we put together for you to help you generate more online leads effortlessly.

Once you do that, you’ll fully grasp the value of the FREE BONUS that resides on the next page…

Continue reading ‘Get New Leads For Free!’

Lead generation the easy way

Today’s blog post is special. I know you hear that a lot, but bear with me and determine for yourself if what I  reveal below is valuable, maybe even priceless for you.

In today’s world, we know you have to be online to get new leads and you have to have a preeminent presence NOT to lose the sales that are on their way to you. I know it sounds harsh, but if your website sucks, prospects are going to avoid you, simple as that. Prospects who were considering purchasing from you will now buy from your competitor.

That’s pretty obvious, but so is lead generation – but then again is it really?

The fundamental building block of online lead generation is Search Engine Optimisation (SEO). The problem is how to do it EFFECTIVELY and EFFICIENTLY.

Effectiveness comes from doing the right things and efficiency from spending the least amount of time, effort and/or cost doing it.

So what’s so special about today’s post then?

Glad you’re still reading and interested.

First of all, I want you to click on this link —> it’s a Funny Puppy Video. Go have a look and then come back here…

Continue reading ‘Lead generation the easy way’

Top Common Blogging Writing Mistakes

Blogging is increasingly important, especially for small businesses who want to generate new leads. We cover why and how to do it at our Blogging for Business workshop that we also have recorded as a “How to blog webinar“. One of the things we cover is the top mistakes to avoid, including this colourful infographic that summarises the most common writing mistakes.


Have Fun Growing Your Business Exponentially

This is a fun strategy… to grow your business exponentially.

Step #1: Get a video created that captures people’s attention and gets your primary message across. Sorry, my preferred site for these videos is a secret I keep for my clients. A video like this should cost less than $100 – MUCH LESS.

Step #2: Upload the video to YouTube and make sure to optimise the video to achieve the maximum SEO benefit and total views. Sorry, again those are special tips for clients only!

Step #3: Embed the video into your blog.

Step #4: Email your clients to watch the video on your blog – NOT YouTube directly.

By embedding the video into your blog, you will get people to remain on your blog (website) longer which will improve your SEO rankings.

It’s important that you syncronise your YouTube and blogging strategies for maximum results. I explain all of this and more in my Internet Lead Generation Toolkit.