Internet Marketing Blog

Did you know you can fart proof your dog? If you’ve ever had a dog with flatulence, you know how valuable this can be.

The Internet Marketing Lesson is that I explained how to leverage this fact to two clients: One leveraged it and the other didn’t.

Which one do you think has doubled sales and tripled profits?

Enough said.

The point is that you have to capture people’s attention – especially on the Internet where people’s attention is measured in seconds.

The proof is in the pudding – I bet you you can’t bear NOT knowing how you can fart proof your dog – EVEN IF YOU DON’T HAVE A DOG!

This is how powerful Killer Kopywriting™ can be. The difference between struggling to get people to your website and having an avalanche of qualified prospects…

Let me state my bias right up front – I am not into texting or tweeting. I think Twitter is mostly a massive waste of time. Yes – I have a Twitter page and joined Twitter 2 years before it became mainstream.

However there are always exceptions to the rule, like this article in The Economist that explains how people Text for jobs – Very creative and entrepreneurial!

As you’ve come to expect from me and my blogs, I come at things from a different perspective and paradigm. My goal for my blogs is to be the catalyst for ideas that can help you grow your business. The Internet is an exponential tool that can help in countless ways. Today’s post is another example – using tools like Linked In Polls to gather valuable information.

It’s pretty self-explanatory and that’s OK.

Exponential Internet Marketing is not rocket science. It’s all about “doing stuff” that works and having the discipline to follow up and follow through.

I came across this insightful article by Dudley B. Dawson

Below are seven habits that consistently appear at offices across the world. If you have additional examples, please feel free to provide them in the comments below.

1. Including email signatures that include credentials like “MBA” or “HRMS” after their name. Existing readers are well aware of the distaste for credentials in email signatures as described in “Email Signatures: Adding “MBA” after your name is very telling“. [Note – I disagree in principle with this, but will leave that for another blog post – this article is about Dudley’s list, not mine.]

2. Adding clipart to your email. Often the work of administrative assistants, human resources, or other corporate cheerleaders. To think that when these people attach the clipart they imagine recipients smiling. This is called reputation distortion. Those who think others believe them to be a cheery person are actually the people most despised by the office. Clipart photos are to corporate cheerleaders as rainbows are to the GLBT.  Immediate and universal identification. Read More »»

As I mentioned yesterday, we’re at the Marriott Hotel, staging the last of the Exponential Internet Marketing Bootcamps - ever. We’re not opening it up to the general public anymore, we’re going to keep the content for our most privileged clients – our Platinum Program Members… That being said, there is one concept that you can gain instant access to, it’s called Virtual Real Estate and as I’ve mentioned previously on several occasions, the program will be re-branded, re-formatted and the price substantially increased. At this price, it’s an absolute bargain because it introduces you to the concept that we’re leveraging for brick and mortar businesses every day. Plumbers, dentists, engineers, doggy day care centres, consultants, you name it.

Social Media Marketing is a time consuming waste of time – UNLESS you know what you’re doing and how to do it properly.

This is a program that can save you in excess of 200 hours of searching plus a lot of the information in the bonuses you simply would never find on your own.

Go ahead and click here on the hyperlink here – to find out about Virtual Real Estate.

At the Bootcamp, I am spending 3 hours explaining this concept in detail – not for people to actually Flip Websites For Profit, but to leverage the business model to create an endless stream of qualified prospects walking into their stores or businesses that become paying clients.

Imagine having a lead generation system that is free. That’s right, new leads that don’t cost you a cent.

That’s what Bootcamp attendees are learning about this weekend – you’re not there, so the next best thing you can do is get the online video program and try to get as much from it as you can. Otherwise you’re wasting a lot time and effort for… nothing.

There is a better way, an exponential way of doing things.

This video speaks for itself – it’s very entertaining and demonstrates how to make information fun to learn.

Additional applications of augmented reality are quite fascinating.

I am sure you enjoy this and my other blogs. They are filled with information that would otherwise take you hours to find and in many cases, there is no way you would ever find them on your own. The reason is that I have HUNDREDS of contributors to my blogs from around the world… Take this blog post about 10 You Tube URL Tricks You Should Know About. Unless you were searching for that, you’d never even think of it.

That’s why it’s valuable to have a business coach, advisor or mentor who does this for you, automatically and systematically.

In my case, I am The Exponential Growth Strategist which means I find stuff that makes the difference and gives you options to choose from. Like this YouTube Channel link.

The question then becomes – are you ready to take these tips to the next level and make them work for you to create exponential growth for your business and/or online sales channel?

If you are, then consider the Exponential Internet Marketing Bootcamp – when you attend as a VIP Ticket Holder, we’ll guarantee that you’ll make $30,000 GUARANTEED in the next 12 months.

As a business coach to entrepreneurs and business people who want to increase sales and expand their businesses, I advocate the 1 Percent Improvement Doctrine. It’s a concept that is covered on Day 3 of my Bootcamp events when we cover the concepts of Pathways To Profits™ and determining your Next Best Step™. With Internet strategies there are so many things to do, the most important question is “what should I focus on?”

That is the “million dollar question”.

At my upcoming Exponential Internet Marketing Bootcamp, I will, for the last time, reveal how to do this for non-Platinum Program Members. The process takes a few hours to learn, but once mastered, you will always do the right thing, at the right time for the right reason/outcome.

It’s a simple, easy-to-learn methodology that I’ve developed to re-create success for over 2,000 businesses across 200 industries over the past 20 years. In fact, the strategies are so effective that I now GUARANTEE RESULTS when you attend the Bootcamp as a VIP Ticket holder.

As a business coach I don’t just reveal strategies, techniques and tactics that work, I advise and mentor my clients to learn to do it themselves. That is why I am The Exponential Growth Strategist and not “just a business coach“.

The saying “teach a man how to fish and he’ll feed himself for a lifetime” is true with business coaching, but most coaches don’t have the competency to teach, they consult and create a dependency with their clients to ensure they need them so their personal income is “secured”. I don’t do that. I make sure I teach people how to think exponentially leveraging a MasterMind Group of the most ambitious entrepreneurs around.

Why is this important? Because success on the Internet is about doing what works. Finding that out is a process. If you want to know how my clients do it, contact us and we’ll reveal the secrets to you, but you should know that this upcoming Exponential Internet Marketing Bootcamp is the last one I’m doing. That means in 2011, you’ll have to be a Platinum Program Member to learn these strategies.

I’m going ‘upmarket’ with my most valuable information and strategies. I will still have introductory seminars and workshops, but the most powerful will be reserved exclusively for those willing to pay for it. Their reward will be that I GUARANTEE RESULTS. I would think you’d agree that’s not just fair, that makes good business sense.

That’s the whole point, it’s win-win.. Ka-Ching!

Google Page 2 ‘Almost’ As Good As Page 1? Google recently reported that 38 to 45% of people searching on Google immediately click to page 2 because too many people are manipulating keywords to be on Page 1. That means you now need to be both on Page 1 and Page 2…

“The Internet is the easiest thing that is hard to do.”

As a business coach, advisor and mentor, I teach my clients little known facts like these to make sure they are always one step ahead of the competition. There’s a joke that explains this metaphorically:

There are two guys in the forest and they come across a bear. One says to the other “Oh SH_ _! We have to out-run the bear!” when the other says “No mate, all I have to do is out-run you!”

That’s the reality of Google rankings. If you want to make sure you’re always one step ahead of your competition, contact us. Most of our programs now come with a RESULTS-BASED GUARANTEE.

That says it all don’t you think?

In November, we’re staging the last Exponential Internet Marketing Bootcamp in Melbourne. As I explained at my recent Exponential Extravaganza events, I am getting out of the “Internet Marketing” space letting the Internet spruikers and promoters do their thing at their multi-speaker salesfest events. That does not mean I’m abandoning Exponential Internet Marketing strategies, in fact for our Platinum Program Members, we’re even more aggressive with our strategies than ever before. It’s why we can and do GUARANTEE 300% RETURNS.

The Bootcamp includes Pre Program Preparation™ as well as Post Program Planning™ to ensure you get the most out of the event – in fact we even GUARANTEE the results from the Bootcamp if you purchase a VIP Ticket!

The video below explains what the Bootcamp Experience is like.

This year’s Exponential Internet Marketing Bootcamp Dates
are 26-27-28 November 2010 in Melbourne

Learn Exponential Internet Marketing Strategies that turn clicks into cash 24 hours/day 7 days/week.

Strategies like this YouTube Video that provides Search Engine Optimisation rankings for FREE, within minutes…

Stop losing at the Internet game – 95% of the people on the Internet don’t make money… The champions, the top 5% make more than the other 95% combined…

Wanna be an Internet Champion? Attend the Bootcamp – WE’LL GUARANTEE You’ll Make $30,000 in the next 12 months!

If you hate Gmail spam as much as I do, you can click on the hyperlink to report it. I am not sure how diligent Google is about reducing spam, but if everyone who got spammed took the time to report it, we might actually find a way to reduce it.

Anyway, everyone hates spam and this is my 1% improvement to help reduce it.

Something tells me if Google spent as much time on this as they do with their complex Google Adwords rules engine, they’d rid the world of spam within the next 3 or 4 weeks!

On the last night of every Exponential Business Building Bootcamp there is a session on Internet Strategies where participants can ask any question to increase their online traffic, sales and/or conversions. The Internet Marketing Strategies we teach are proven and tested for real brick and mortar businesses – not the spam like ‘link building’ and other affiliate marketing strategies associated with get rich quick schemes.

This November, in Melbourne, we’re staging the last Exponential Internet Marketing Bootcamp. We’re not abandoning Internet Marketing Strategies, we’re just going to restrict access to our Platinum Program Members. As I’ve mentioned before, there are too many Internet Marketing Spruikers out there selling empty dreams at multi-speaker salesfest events. We don’t want to be associated with that genre. We’re focused on producing GUARANTEED RESULTS for our clients.

Today’s post is an example from Ray Keefe of Successful Endeavours. At this year’s Exponential Business Building Bootcamp, I explained how to blog to optimise Search Engine Optimisation for new lead generation as well as improving your Google Keyword Ranking. Ray, as a multi-award winner, knows that you need to take action to create results.

His latest blog post, called Squash Lessons For Engineering is an ideal example of how to do it. It’s a derivative of my Squash Lessons For Marketing and another case study in how to grow your business exponentially leveraging my 1 Percent Improvement Doctrine. Too many people chase the pot of gold at the end of the rainbow when all the success, wealth, health and happiness is right there, within their reach – if only they knew what to do and how to do it… That’s why you should seriously consider attending one of our events – our programs now include a RESULTS BASED GUARANTEE.

I’ve been using Skype more and more, but as I do, some people just don’t get it. New technology means NEW ways of working. Not OLD wine in new bottles as one of my Ph.D. professors used to keep saying when academic research was just a re-hash of what we already knew…

Skype is powerful technology – but it can also KILL your productivity if you let it. BECAUSE it has IM chat capabilities, some people think they can just send me chat messages and EXPECT A RESPONSE….

Y’see that’s the same as taking all your phone or mobile calls directly – you end up being a receptionist.

Time value… I’ve discussed this so many times before, but it bears repeating…

What do you value your time at?

At the upcoming Exponential Extravaganza event, I’m going to go into this into more detail, but essentially it’s summarised that if you want to make $100,000/year, every hour you need to create $100 of value per hour. If you want to make $250,000/year, you need to create $250 of value per hour…

So how can you do that if you answer IM or TXT messages in real time?

Something to think about… Something someone with an Exponential Mindset™ considers VERY seriously…

Ray Keefe of Successful Endeavours came across new data that shows Google searches are getting longer and more specific. Attached are a few pointers on how you can adapt.

The data reveals that the percentage of clicks based on search term length is changing. Clicks made through searches over eight words grew by 8.3%, with searches over seven words growing by 5.3%.

In contrast, clicks made through searches using one word fell by 1.1%, with clicks made by searches over two words falling by 1.5%. Searches using three words remained flat.

The data isn’t surprising as the growth of the Internet as a business tool results in more users searching for more specific data, such as brands and product names.

Google reports that 20% of searches are absolutely brand new, meaning they have never been typed into the search engine before. Users are having to think about being more specific to get through jargon and get to what they really want.

This is important for you, as you must think about what keywords you can use in order to show up in as many searches as possible when your target market is looking to acquire your product or service.

One of the biggest trends ignored by small businesses is search-by-location. You must start to use keywords relating to your  location, as users are more and more searching for specific brands and products by suburb.

Not enough small businesses think about ranking for their suburb name, which is an extremely easy thing to rank for and people will use it in very specific searches. This is necessary even though Google is getting better with that sort of thing, with both maps as well as business listings.

At eight words, which is pretty high, think about the things people would be searching for and the combinations they would prefer…

That means you must consider what you think users will be searching for and that means not just what you think should be an appropriate keyword.

For example, Qantas probably use the keywords cheap flights, but they aren’t targeting cheap air fares. Similarly, you might want to use the words “cheap accommodation” but also consider most people won’t type that into Google, chances are they’ll type in “cheap hotels” or “cheap motel”.

As I’ve explained in previous blog posts, you must not get obsessed with adding as many keywords as possible, but instead should add the right types of keywords.

Google Adword strategies are beyond the scope of this blog post, I just wanted to highlight that BECAUSE searches are getting longer, you need to keep that in mind…

You can thank Ray Keefe of Successful Endeavours for the initial source of information – by going to his site and having a look around – that’ll help his SEO!

I previously blogged about this, I called it Stop Feeding The Piranhas… It’s one of my Internet pet peeves. Always use the Bcc when SENDING or FORWARDING to a group of people to protect the email identity and integrity of others. When someone does it to me too often. I take them off my list and literally won’t send them anything. This is a great image to insert whenever you’re forwarding on fun stuff that we all love to get…

Stop Feeding The Piranhas!

If you’re looking for a way to make money online, sell things that people need for their hobbies. In a recent survey, 97% of respondents said they bought something they did not have the money to pay  for what they bought and a whopping 99% had the funds, but did not need the item they bought. Say it with me… Ka-Ching!

The simple moral of the story: Sell people want they WANT to buy and they will – even if they can’t afford it!

In my Internet Mastery Programs, I teach people about Long Tail Niche Marketing Strategies to take this concept to its ultimate outcome…

Most companies automatically choose their company name as their domain name. While that’s a wise move, it’s often a BIG mistake to stop there. In fact you could be losing as much as 75% of your leads because of it – keep reading if you want to avoid making this Internet Marketing Mistake!

Testing multiple domain names and picking the one that performs best (for example, in Google AdWords ads) is a very profitable strategy. Read More »»

One of my mottos is that life’s too short to be too serious. The world I attach to this way of thinking is what I call Antimimeticisomorphism. Having FUN doing out-of-the-ordinary things that create extra-ordinary results with the least amount of effort and lowest cost. Click on the hyperlink to find out more… But today’s YouTube video is something that rings true for most of us – not looking forward to going to the dentist… Watch the video and I’ll get to how a dentist can use this to grow his practice.

This video’s fun to watch even though you always kind of know what’s coming. It takes something most people don’t enjoy and makes light of it.

The exponential leverage is achieved by…

Read More »»

We all know that saying thank you improves customer service… However doing it online sometimes is a little more difficult to do. Recently, Apple ‘thanked me for filling a customer service survey’…

I thought it was such a great way of saying thank you that I wanted to share it with you – to say thank you for reading this blog!

Thank You

This is one of my favourite types of strategies – the LITTLE THINGS that make a BIG DIFFERENCE. I am going to incorporate this with all my product thank you pages – if that increases customer service and repeat business by just 1 percent, it means thousands of dollars, but MORE IMPORTANTLY it means happier clients.

That is one of the fundamental principles of Exponential Marketing - ADDING VALUE every step of the way – EVEN after the transaction is complete.

After all a satisfied client can give you a referral and come back to buy something else…

This is one of those helpful tips if you’ve ever had a webpage go haywire on you. Most websites have been designed to fit on almost all monitor sizes except for really old ones. They can vary from 770 to 900 pixels wide.

Sometimes your computer might “zoom in” into a site. If you’re using Firefox, can you try pressing CTRL + 0 (or Command + 0 on a Mac) while on that page. This should reset the zoom to 100% so you’ll be able to see how it should appear to most people.