As a reader or subscriber to this blog, you heard me profess the benefits of the 1 Percent Improvement Doctrine, how little things can add up to make a big difference. Today’s post was submitted by Ray Keefe of Successful Endeavours in Melbourne, Australia and is yet another example that if you improve what you […]
Archive for the 'Internet Tips and Tools' Category
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This is a major update and will affect 90% of web searches. The key points are: Regularly updated sites will do even better (eg with blogs) Fundamental rethink in how Google ranks and judges content Longer phrases and queries will improve rankings for sites with a good strategy for this Reduced importance of backlinks and […]
Privacy Pirates: How The War For Your Personal Identity Will Escalate In 2013 And What You Need To Do Now To Protect Yourself At my Internet workshops, I give participants a sneak peek into what the war between Google, Facebook, Apple and Amazon mean to you and your business. It’s one of the key principles […]
I have a word that defines what today’s blog post is all about. Antimimeticisomorphism. Simply stated, it means doing out-of-the-ordinary things that create extra-ordinary results with the least amount of effort and lowest cost. It necessarily includes doing things that create indirect benefits. Let me give you an example. There is a website registry for […]
As a reader and/or subscriber to this Internet Marketing Blog, you know I am not a fan of social media. Even though this is not a “I told you so” blog post, it is a forewarning. I cover issues like this with my clients – at events and workshops like the Exponential Internet Marketing Bootcamp […]
Twitter, the micro-blogging site, has cut off tweets on the professional social network LinkedIn, ending a two-year partnership. Twitter is a website that lets users broadcast 140-character status updates, or tweets, in real time. The micro-blogging service has had a partnership with LinkedIn since 2009. “If you had previously synced your LinkedIn and Twitter accounts, […]
Decades ago only spies and systems administrators were the only ones who really had to worry about passwords. But today, you have to enter a password to do the most basic things like turning on your computer or smartphone, downloading a song or buying a book online. It’s no wonder many people use a single, […]
Do you have a tendency to put things off for later? Things like starting an exercise program, staying in touch with friends and family or even updating your blog? Maybe you’re not a chronic procrastinator, but you might engage in a little email dilly-dallying… You know what I’m talking about… You hear the ‘you got […]
As you must know by now, I am not a fan of Social Media Marketing. I think it’s a monumental waste of time, money and effort. I haven’t held back on this view and it’s simply because it doesn’t make any financial sense for small business to waste countless hours and in some case thousands […]
According to reputable sources, thousands of computer users may lose Internet access on Monday, when the deadline for a temporary fix to a malicious software scam shut down by the FBI last year expires. What is it? Millions of computers were infected with the so-called “Internet Doomsday” virus used in the hacking scam, which redirected […]
Are you struggling with the time, effort and cost associated with Social Media Marketing? You’re not alone – have a look at this article – Burberry has deep pockets for their social media marketing and you have to ask yourself – can it really be worth it? If you’re a small business, I can tell […]
A recent Economist Magazine article on video surveillance struck a chord with me – face recognition is becoming mainstream and as such there are virtually no limits to the violations to privacy that will soon be possible by unscrupulous companies and criminals. As you know, the Privacy Pirates are out there stealing your personal data, […]
The true power of the Internet is its ability to reduce the cost of communicating with your suspects and prospects. The video below, by the Book Box Company is the perfect explanation of what they do, how they do it and why it’s important to the final (finished) product. There is no doubt that once […]
I am an avid dog lover which is why I get along so well with two of my clients: Bree Robbins of Paddington Pups and Cory Andrews of The Dogs Country Club Kennel and Resort in Victoria. I’m sure they’ll refer to this blog post from their blogs since it’s one of the many Internet […]
Many small business people treat one of their most precious assets as an afterthought, rather than as one of their most precious assets. It’s not inconceivable for a website to be worth $100,000+ when there is a legitimate brick and mortar business “behind it”. Put differently, years ago, when you bought a Yellow Pages ad, […]
I was interviewed by Ludwina Dautovic for Red Tent Radio yesterday and I have to admit it was one of the most fun interviews I’ve done in a long time. We got started and before we knew it, the 40 minutes were up! We talked about blogging for small business owners. The interview will be […]
It’s hard to get an important PREVENTION message across… The anti-smoking lobby struggles with it. One of our gym owner/client finds it hard to help people prevent the onset of type II Diabetes and I want to protect small business owners from being fleeced by unscrupulous Internet Marketing spuikers, web design companies and now “Social […]
We’re staging an ENCORE presentation of our very popular Business Blogging For Sales Lead Generation Workshop in Sydney next week Wednesday 27 March 2012 and in April we’re following that up with a 4 hour DIY Internet Masterclass called How To Convert Your Online Browsers To Buyers in both Sydney and Melbourne. Simply put, if […]
ClickBank, the #1 Information Product Marketplace on the Internet published their vendor promotional guidelines. They are so good that I thought you should have a look at them. If you follow these guidelines, it’s inevitable that your online sales will increase. The #1 obstacle you need to overcome online is TRUST. This blog is all […]
Have you ever wondered why old farm tractors have super big rear wheels and tiny little ones at the front? The same can be said about “what’s the point of having a business blog?” You might not be a farmer and might not care why the rear wheels of an old tractor need to be […]