In a previous Conversion Clinic blog post, I introduced the concept of how to tell stories with a funny video. Today, I want to address some more copywriting tips that help you convert visitors into paying clients.

Conversion Clinic Tip #1: Feed your reader with bite-size chunks

That means use: Short words. Short sentences. Short paragraphs.

Short words

Short words are anchored in childhood, before our intellectual development takes place. So they speak directly to our emotions. George Bush knew this well – speaking to the lowest common denominator of society with unparalleled success – Democrat John Kerry at the other end of the spectrum spoke with such sophisticated language that even seasoned political pundits needed a thesaurus to decipher his cryptic messages!

In his book, Words that Work, Frank Luntz explains this with exceptional humour and revealing honesty – in fact it’s one of my ‘must read’ books on my Linked In Reading List for anyone writing copy.

Of course being exponential, you might want to come up with words like antimimeticisomorphism, but that’s a discussion for another day!

Short sentences

A sentence is like a puzzle. It must be decoded by the reader. Aren’t long sentences more difficult to decode than short ones?

Sure. The long ones require you to think just to figure them out. They add needless overhead, narrowing the mental bandwidth available for your sales message. And they run counter to the pleasure principle, because thinking for most people, hurts.

Read this next long sentence and you’ll see what I mean …

A sentence is like a puzzle that must be decoded, with long sentences being more difficult to decode than short ones, adding needless overhead, narrowing the mental bandwidth available for the message, and running counter to the pleasure principle, because thinking for most people, hurts.

Do you see how much more involving and pleasurable it is reading short sentences?

Of course being Exponential, you actually might want to have long sentences, such as this one… (Take a deep breath!)

Apply Marc’s 3X3 Multiple Momentum Mailing Matrix™ to exponentialise e-mail campaigns, using Dr Dussault’s Demographic Descriptors™ to compress your Pathways To Profits™ to define your Next Best Step™ to fill in Marc’s Marketing Milestone Matrix™ within the Business Building Blueprint™ that encapsulates the Exponential Potential™ that lies hidden in all businesses which can be uncovered by Reversing For Results™ systematically to replicate and repeat successful results with Management By Metrics™ principles that combine offline and online strategies to create the Internet Double Whammy™ effect that is exemplified in the Massive Momentum Monthly Mailing™ that comes to your doorstep every month or the Dr’s Daily Distinctions™ that are delivered to your inbox every day or the Wizard’s Website Wisdom™ that are like steroids for your website that will explode your Marc-Ka-Ching™ capabilities when you a Kreate a Kwintillion Kaleidiscopic Kombinations™with your Marc-Ka-Ching Kube™ even if you don’t use Virtual Real Estate™ Strategies that pay you while they create a never-ending flow of new suspects and prospects into your sales funnel!

Short Paragraphs

Now paragraphs are another thing altogether. Each paragraph is a decision point. Your reader is asking himself, “Do I really want to tackle this one?” “Do I want to keep reading?”

How does he or she decide?

By the look of it of course …

Short paragraphs are inviting. They hold out the promise of instant gratification. Long ones are intimidating. They look like work. And who wants more work?

It’s human nature not to want to start something we may not want to finish. The same goes for paragraphs. It’s also human nature to want to remain consistent with our commitments. We don’t want to stop something we started. The same goes for paragraphs.

Of course you can throw that out the window and great MASSIVE paragraphs just to be antimimeticisomorphic, but the point is to do that as the EXCEPTION, not the rule.

So there you have it – the long and short of it.

Yes, the pun was intended! We recently taught participants at the recent Professional Mastery event – Unleash The Speaker Within, how to use puns, quotes and metaphors so they could become corporate rockstars… You would have been on the floor laughing your head off if you had been there – it was the most electrifying performances we’ve ever witnessed – totally engaging and captivating, but that’s a discussion for the Professional Mastery Blog!

Last week, I mentioned in my blog that you should leverage other people’s youTube videos. I’ve since realised that I should lead by example and show you what I mean by leveraging someone else’s video – in this instance it’s Paul Telling, T-E-L-L-I-N-G’s video.

YouTube Tip: Use Other People’s Videos

This example is ideal because it triangulates a lot of VALUE for you. First of all, you need to know who Paul Telling is. He’s an amazing graphic artist, client and friend. You can access his website at the hyperlink above. He was also a participant at our inaugural edition of the Unleash The Speaker Within event.

By telling you about Paul, I am also creating a series of hyperlinks for you to see what we’re all about, I Kall them Killer Konversations – part of the Killer Kopywriting System I’ve developed.

Of course Paul has attended the Killer Kopywriting Workshop…

But getting back on track – Paul attended Unleash The Speaker Within and this was his final performance:

Paul Telling’s Testimonial about the Unleash The Speaker Within event is below:

And now for HIS video… that I have embedded here for you: It’s an exercise as part of the Professional Protege Program that encompasses the Unleash The Speaker Within event…

What Makes Paul Telling Unique

So there you have it in a round about way – LEVERAGING the power of YouTube for YOUR benefit!

If you need any help with your video production – contact Paul Telling. If you want to get better results online, check out our Internet Mastery Programs and events!

In my previous post, I mentioned that YouTube reached 1 billion views/day… What can you start to do NOW to start leveraging this incredible Internet Marketing tool?

YouTube Tip #1: Use other people’s videos

That’s right, embed their videos on your blog and/or website. Each time someone watches the video on YOUR site, YOU get the Search Engine Optimisation (SEO) benefit. If the video is 1 minute, you get one visitor staying on your page for 1 minute. That is a substantial amount of time – don’t try to get longer videos, research has shown that less is more – more people will watch shorter videos. Only use longer videos for education and information to EXISTING prospects and clients.

To use their videos, you just need to cut and paste the embed code on the right hand side of the video on the YouTube page. It’s that simple – if you don’t know what I’m talking about – ask your webmaster, he/she will know. If not, get someone else to help you with your website.

Yes, I can hear you all the way here – THIS IS TOO SIMPLE.

I know – that’s why so few people do it… Go on, take a look around and see for yourself – MOST PEOPLE ARE NOT DOING THIS.

It’s called the 1 percent improvement doctrine… You know all about it from my videos below:

The 1 Percent Improvement Doctrine Part 1/2

The 1 Percent Improvement Doctrine Part 2/2 Read More »»

This is BIG news – YouTube announced it has reached the 1 billion views/day. WOW! But what does that mean for you and your business? My videos and channel have been viewed by more than a quarter million people – because embedded videos don’t accumulate clicks anymore, it’s probably close to half a million views. I have more than 80 videos uploaded to YouTube, viewed by HUNDREDS of people a day.

YouTube Video Marketing

If you don’t want to get left behind, seriously consider attending our next Exponential Internet Marketing Bootcamp in Melbourne. I will reveal all the tips, tricks and techniques you need to leverage the Internet so you become one of the 5% who make more than the other 95% combined. Heck, if I can just get you to make more than you spend, you’d agree that would be worth the cost of admission…

This blog has GREAT free tips, but let’s face it – I can’t and don’t reveal all in these blog posts.

Come spend 3 days with me and other like-minded entrepreneurs – it’s a 3-day investment that will pay you for a lifetime. When I attended my first Bootcamp in 1996, it cost me $10,000 with travel, tuition and accomodation. In the next 10 years, I guesstimate that I made over $2.5 Million in additional sales, putting an extra $100,000/year in my pocket.

An investment of 3 days did that – and it also led to me retiring from the rat race in 2005 at the age of 42.

I know in hindsight it’s 20-20, but I want to give you 20-20 FORESIGHT…

The edge to out-perform your competitors  AND STILL HAVE THE LIFESTYLE you want to be living.

I am living proof.

This week I am competing in the 2009 World Masters Games in Sydney – in squash.

My exploits are on one of my 10 blogs… The Mindset Of A Champion Blog.

Yes and yes.

I am a world-ranked squash player (top 20 in the men’s 45-49 category) and I have 10 blogs.

10 blogs – that I write or edit, publishing on average one blog post/day on 10 different topics…

AND I have time to play squash.

Want this lifestyle?

One word.

Internet.

The Internet is the ONLY truly exponential business tool. If you don’t master it within the next 2-3 years, you’ll be obsolete. You still have a chance to get to the front and lead, but that opportunity is slipping by every day one of your competitors learns and does more than you do…

Don’t get left behind – learn the most up-to-date strategies that work, that bring more people to your site and into your store or convert to online buyers attend our 3-day Exponential Internet Marketing Bootcamp in Melbourne at the end of November.

Andrew Powell from Montreal Canada sent me this article about a kid in the UK. What a global world we live in! This article busts wide open the myth that Twitter is popular with kids amongst others… Read on for an eye-opening challenge to popular held beliefs in this social networking phenomenon…

The world according to Matthew Robson aged 15 and a half

Radio With online sites streaming music for free they do not bother, as services such as last.fm do this advert free and users can choose the songs they want instead of listening to what the radio presenter/DJ chooses

Newspapers No teenager that I know of regularly reads a newspaper, as most do not have the time and cannot be bothered to read pages and pages of text while they could watch the news summarised on the internet or on TV

Internet Facebook is the most common, with nearly everyone with an internet connection registered. On the other hand, teenagers do not use Twitter

Music They are very reluctant to pay for it (most having never bought a CD) Teenagers from higher income families use iPods and those from lower income families use mobile phones

Directories Real directories contain listings for builders and florists, which are services teenagers do not require. They can get the information free on the internet

Viral/Outdoor Marketing “Most teenagers enjoy and support viral marketing… Teenagers see adverts on websites (pop-ups, banner ads) as extremely annoying and pointless…they are portrayed in such a negative light that no one follows them.”

Cinema Teenagers visit the cinema more often when they are in the lower end of teendom but as they approach 15 they go to the cinema a lot less. This is because of the pricing; at 15 they have to pay the adult price. Also it is possible to buy a pirated DVD of the film at the time of release, and these cost much less than a cinema ticket

Mobile phones The general view is that Sony Ericsson phones are superior, because of their long list of features, built-in Walkman capacity and value.

For more details, you can access the original article at: http://www.timesonline.co.uk/tol/news/uk/article6703399.ece

How country specific domain names effect SEO and Google AdWords performance

Many people ask me what implications “domain name class” have on SEO and Pay Per Click (e.g. Google AdWords) rankings and results.

“Domain name class” is another word for “Top Level Domain”, or the extension on the end of your domain name (e.g. .com, .net, .com.au).  In particular, you should know the implications that country code top level domains (or ccTLD for short) can have on your search engine marketing efforts.

ccTLDs and Organic Search Engine Optimisation

Should your “main” website URL be a .com.au if you’re primarily targeting Australia?

Read More »»

As you know by now, my short blog posts are rare. This is one of them. This YouTube video is a must watch for anyone involved in Internet Marketing. It is absolutely priceless. I know you’ll want to watch it more than once and forward this blog link to colleagues and friends.

The Social Media Revolution Is Here

This is not a joke – FREE HOT PIES at Coles… Check out the coupon below. This is an example of a BRILLIANT Marketing Campaign that will go viral – if you love FREE HOT PIES. You know viral marketing is mainstream when the big boys get in on it! Thanks to Tracie Dickson of Run M Ragged, Geelong’s Favorite indoor Play Center and Cafe for this great gift – ENJOY YOUR FREE HOT PIES!

Viral Marketing Case Study

Search Engine Optimisation (SEO), getting free organic traffic to your website or blog is all about what Internet Marketers call having link juice. Have you had your link juice this morning?

By now, you already know how powerful links can be when it comes to your search engine optimization (SEO) efforts. Simply put, a link is a shortcut to quickly get you from one website to another. If you can harness the power of the link, you can make your website or blog a force to be reckoned with. That means higher search engine rankings, more traffic to your site, and, eventually, more customers and more money in your pocket.

Ka-Ching!

Link Juice Defined

So you ask, what is link juice? In short, it’s the key to your popularity with the search engines. The more you have, the higher you can rank in the search engines’ results.

To understand link juice, you first need to understand another SEO term: Link Popularity. Read More »»

Every once in a while a really cool idea crosses my desk that I just have to share with you. In this case it comes from none other than Australia Post. I have not yet used this service, but I thought you might need it before I do. I am streamlining ALL my operations and have this service slated for a Sept-Oct review.

If you do use it, please let me know how it goes.

Wonder how you can get a ‘pop’ on your videos posted to YouTube? Check out today’s Exponential Tip – I got 18 views on the FIRST day this went live with NO promotion whatsoever, plus it wasn’t even in English or a language I understand!

Cristian Mina contacted me to translate my book “Get The Best Grades With The Least Amount Of Effort” into Romanian version of the study book. The first thing I did was ask him to translate the sales page which has been uploaded to the site.

With this text, I was able to run it through Rapid Reader and create a YouTube Video. I sent the URL to Cristian who then edited the Title and Tags.

With less than an hour of effort, I uploaded it and in the first day got 18 views – building the SEO rankings AHEAD of the launch of the sales page FOLLOWED by the book’s translation.

Why wait until the book is ready to start BUILDING ORGANIC TRAFFIC?!?!

Welcome to my world of Exponential Thinking!

Ka-Ching!

[Psst! If you think 18 views on the first day is nothing to celebrate, you don't understand my 1 percent improvement doctrine and philosophy] click on the hyperlink and you’ll see where I’m coming from and where this will go!

There are now more than 1,900 views of that video…

Oh and another thing – these are ALL NEW LEADS that searched in ROMANIAN = they probably would never have come across me or my products and services any other way…

Does that excite you as much as it does me?

This is the mindset that I teach, you can check out my website at www.MarcDussault.com and see what tickles your fancy. I’d love to help you get this mindset, the one that Unleashes the Exponential Potential that is within you right now.

Today’s exercise is the comparison of two YouTube videos. I’ll ask you to watch BOTH before you click on the Read More button that reveals WHAT the exponential difference is. This will take you 15 minutes, but it’s going to be well worth it. It’s an exercise that (1) You want to do in its entirety. If you cheat, the LESSON WILL BE LOST. (2) You want to set aside UNINTERRUPTED TIME to do this.

Here is the first video. Watch it from start to finish.

Here is the second video, watch it from start to finish.

Now, ONLY CLICK if you’ve watched BOTH versions. Read More »»

This is another one of the sources of 1 percent improvement that you can schedule to make on an on-going basis. I recently did this and increased the back-end sales for one product line by 36% in less than one month. I reduced my refunds by 1 less per week = $2,000 in SAVED SALES per year…

Don’t Neglect Your Transactional and Event-Triggered Messages

Because transactional, event-triggered and other service-based messages are typically the purview of IT departments, many marketers neglect to incorporate these business-critical messages into their email marketing programs. Of course, you need to carefully evaluate each transactional message and determine the appropriate strategy based on consumer expectations, preferences and CAN-SPAM regulations, but at the very least, you can make sure that the template and content properly reflect your brand.

If you don’t have access to deliverability metrics for your transactional email, you should add that to your list as well. Transactional emails that go undelivered for any reason can damage your brand and ruin a sale. Ideally, you should have a centralized view into all email being sent to your email recipients.

While Jupiter Research finds that the average retailer can generate an additional $2.9 million by adding cross- and up-sell promotions to transactional emails, that’s just one lucrative application. Adding relevant information or easy access to customer service support can go a long way to creating a satisfied customer.

Getting started with a marketing program for transactional email doesn’t have to be difficult, and the following tips will show you how:

Inventory Your Transactional Messages

The first you need to do is inventory all of your current and planned transactional messages. When evaluating your various types of customer email communications keep in mind that transactional messages take on many different forms. While confirmation emails for website registrations and product purchases are the most obvious, don’t forget to include warranty information, periodic account balance notifications, product updates and other terms-of-service communications.

Recently, I subscribed to a list and the FORMAT of the e-mails I was getting was so bad, my impression of the author was shaken with typographic and grammatical errors in the STANDARD message sections…

Create Objectives for Leveraging Each Type of Message

After identifying all of your transactional emails, the next step is to determine what kind of marketing messages are best suited for each communication. Adding cross- and up-sell product promotions to purchase confirmation emails is a good start, but there are many other messages that can drive customer retention and engagement with your brand. These include relevant resources, such as whitepapers and consumer guides, or even information on local weather or events. In some cases, you may just want to reinforce a positive perception of the brand itself. Just be sure your messages are relevant to the transactional message and your audience.

For ONE of my products, I did exactly that – DOUBLING my sales and increasing my unsubscribes by less than 0.6 percent. Then as I tracked the opt-outs – something weird happened – they went back down and to LESS than they were previously! People as it turns out WANTED more solutions… NOT fewer options!

Develop Dynamic Email Templates and Integration

In order to ensure that you’re adding relevant content, you need to design a dynamic email template with business rules that pull the relevant information from various internal and external databases. Integration with these systems will enable you to send a customized, real-time message that demonstrates your understanding and respect for the customer relationship.

I have to admit this is not easy – but at least KNOWING it can be done gives you inspiration for the future – when you do get to this level of sophistication, you are a totally streamlined online money-making machine!

Set up Tracking and Initiate Testing

The last step, and one of the most important, is to set up all of the proper email tracking and reporting mechanisms that will enable you to adjust your marketing programs based on real-time delivery and open and click data. Ideally, your email marketing system should offer a centralized view of all your transactional and non-transactional marketing streams. Of course, you don’t want to deploy something as critical as transactional email without proper testing. When setting up a testing program, make sure that you evaluate every aspect of the email – including design, integration, deliverability, tracking and reporting.

This is the easiest thing to do because most systems do it for you – all you need to make sure you do is set them up and then LOOK AT THE REPORTS!

In the upcoming Flipping Websites For Profit Program that I am going to explain at the Investor Briefings in Sydney and Melbourne called Wealth Without Worries, I am going to spend 3 hours explaining why it’s easy to buy ‘Krappy’ Websites, turn them into ‘Kool Websites’ for 100% and 200% profit within hours or days. Want to SEE it for yourself how easy it is?

Look at this blog post about recession proofing your business. I’ve used at least 12 strategies that are TOTALLY FREE and took me less than 15 minutes to apply to get MORE FREE TRAFFIC to my blog INSTANTLY and GUARANTEE on-going FREE traffic ‘forever’…

That is why this model is a killer wealth creation vehicle. When you LEARN what to do, how to do it – it’s a non-stop, on-going passive income stream and that runs on auto-pilot…

I just thought I would share this with you BECAUSE there is another article in the SAME BRW Magazine that captures WHY this is even more of a NO-BRAINER…

2 out of 3 Small Businesses In Australia Still Are Not Internet “Savvy”

Read More »»

I’ve been asked to explain the Flipping Websites For Profit System and wouldn’t you know it, I have not one, but TWO YouTube videos that explains it. I have to warn you that once you’ve seen the brilliance of this business model, you’ll be hooked – not just to Flip Websites For Profit, but to drive FREE traffic to your website or blog. Listen closely – especially the SECOND VIDEO that explains this concept almost ‘in passing’… Because it is ONE of MANY strategies that can be used SIMULTANEOUSLY… Ka-Ching!

HOW TO FLIP WEBSITES FOR PROFIT

HOW TO FLIP WEBSITES FOR PROFIT SYSTEM – SUMMARISED

By the way, I am staging an Investor Briefing on this wealth creation model in Sydney and Melbourne, called Wealth Without Worries… Click on the hyperlink or the tear-away on the Right-Hand Side of this blog – registrations are going exceptionally well – room size is limited and the sooner you register, the MORE BONUSES you will receive.

Not convinced? Think of it this way. Imagine if you could by one or two websites, create enough income to PAY for them and take ALL the visitors and DIRECT them to another one of your websites OR your brick and mortar business… Wouldn’t those be FREE prospects?

Interesting…

What if you had 10, 20 or even 50 sites like this? Wouldn’t that be E-X-P-O-N-E-N-T-I-A-L ?

Hmmmm….

There are several reasons why you want to have a blog. You can review the recent posts on AustralianBlogs.com.au to find out what they are. With that being said, quite a few people have been excited about my blog posts, asking how to use them to their advantage. Here’s how:

Traffic Building Tip

Read More »»

Today’s post is going to blow you away – it’s an accelerated time-lapse photography YouTube video of Paul Telling MindMapping our Flipping Websites For Profit MindMap for our Members page.

What can I say other than “Wow!”

This is what a creative mind on your team can do for you – Compress Your Pathways To Profits™ in ways a common mortal can’t. That is the power of the Exponential Mindset™ enthusiast – to leverage this as a win-win-win solution.

Paul wins because he gets his persona and artwork in front of THOUSANDS and gets paid, I get massive value from such a creative source – reducing the training time for members and make it fun for them to get stuff done and my clients win because it makes it quicker and easier for them to make money.

Win-win-win.

I love it!

Onward and upward!
Marc

P.S.
Please go to Paul Telling’s website now or post a comment here to let him know how cool his art is AND how creative the video is!

Of course if you want to START to learn how to flip websites for profit, click on the hyperlink and get started right away.

Imagine cutting your Google Adword costs in half and doubling your Click Through Rates and Sales in one go…. We’ve just designed a BRAND NEW Internet Marketing Autopsy to assess your Internet Marketing Skills. It’s now available for FREE when you click the banner below -

Check it out and perform your own self-assessment right now, while it’s FREE – it’s usually $297.

You might have read this in a recent e-mail, but it’s worthy of repetition here.

• The easiest and quickest way to start getting MORE FREE TRAFFIC to your website is to link in to my LinkedIn network. Go to www.LinkedIn.com and invite me to join your network. By doing that, you will INSTANTLY get over 1 MILLION CONNECTIONS. Connections are people who will begin to be aware that you exist and that you have products and services to offer.
• I just cut and pasted this from my LinkedIn.com profile today: “Your profile has been viewed by 11 people in the last 12 days. In the last 2 days, you have appeared in search results 14 times.” Just so we’re clear, this is an average of 7 people/day x 365 days = +/- 2,500 people PER YEAR who are seeking information about me and what I have to offer. You can start to get this FREE PUBLICITY/EXPOSUREwithin the next 5 minutes. Do it now by clicking here.

• By linking in to me on LinkedIn.com, you will get more than just people looking for you and your products, you’ll get improved search engine optimisation which means EVERYONE on the Internet will be able to find you more quickly and easily. When you do setup your profile, be as descriptive as possible, keep it up-to-date and maintain your activities current. We teach our clients how to optimised Linked In with a 4-part article series called “How to get from 0 to 7 Million Connections in 3 Days”. It’s a bonus when people sign up for our Silver Internet Mastery Momentum Membership. BUT I DON’T WANT TO SELL YOU ANYTHING TODAY – I want you to know that this stuff works and you can get started right now for FREE.

Today’s post is about realising that when you take action, you create momentum that takes on a life of it’s own… It’s almost like magic.

When Google and the other search engines get involved, you have their power working for you and that is truly exponential — and EXCITING don’t you think?

If you haven’t linked in to me yet, please do it now. Time is money and 2,500 people want to consider buying from you…

Onward and upward!
Dr Marc Dussault

Australia’s #1 Exponential Growth Strategist

P.S.

Sometimes I think I sound like a broken record, but so be it.

This stuff is really not that hard – you just have to ‘do stuff’.

I know there are only 168 hours in a week and that everyone’s pulling at you in a million directions. I get that, I really do.

I also get that an Exponential Mindset™ by definition necessitates LEVERAGE.

Using tools and techniques such as LinkedIn are massively exponential BECAUSE THEY ARE FREE which gives them INFINITE ROI (anything divided by 0 = infinity!)…

That is not just semantics. BUILDING an Internet empire on a shoe string budget is many peoples’ dream, but only a few ever reach the summit of profitability…

Go on and link in to me and see what happens!

Yvonne McIntosh just launched her first YouTube video that explains Neuro-Linguistic Programming. This the first step in compressing her Pathways To Profits™ as she optimises the conversations she has with prospects. We teach this concept to our Platinum Members, but in summary, it’s all about automating any conversation you repeatedly have with your suspects, prospects and clients via video or audio technologies.

This is her 1 percent improvement for today. You can turn it into 5%, 10% or even 50% when you watch AND rate her video…

I recorded an interview with Yvonne that you will be able to listen to that explains what she is going to do for people who are NOT our clients.

Yes, you read that correctly – I have entered into a Host-Beneficiary Partnership Agreement with Yvonne to offer her services to people who DO NOT BUY from us.

Intrigued?

Read More »»