Archive for the 'Long Tail Niche Marketing' Category

Online Lead generation

Last week, I blogged twice about how small business owners are generating new leads for free.

The first blog post explained step-by-step how to leverage things you find online to create SEO optimised content. The second blog post demonstrated how, once you adopt an exponential mindset, you can get more new leads for free.

But here’s the thing about blogs, the Internet and free stuff – MOST people read it, get a quick boost of enthusiasm and then go right back to their old (bad) habits.

Not The Graffiti Eaters!

They understand the power of online marketing and organic traffic generation strategies.

Have a look at their recent blog post on why you can’t chew gum in Singapore. It’s a brilliant example of SEO optimised blogging we teach in our 3-hour blogging webinar for small businesses.

The only real difference between people who are successful online and those who aren’t is that successful people do things that work – AND – do them systematically.

Everyone else just sits around “expecting something to happen” magically.

Singapore - no flushingIf you’re a plumber, you jump on this bandwagon and blog about this…!

Can you see how easy it can be to join the thread of an idea and make your blog posts just a little more interesting?

It starts with a thought, followed by a tried and tested system…

But nothing happens unless you do something…

Get New Leads For Free!

Yesterday, I blogged about how online lead generation was quick and easy, with a LIVE example. Today is a follow up with two parts.

The first part is how Lynn Gilmartin had a fabulous experience floating and video blogged about it. Inner Outer Health is a client of ours and its owner, Lena Yammine was gobsmacked when she saw the video as was I. You have to take a look at the video, it’s so natural, authentic and genuine – Lena could not have paid for a better testimonial!

Lynn Gilmartin - Floatation TankClick on the image or on the hyperlink to see Lynn Gilmartin’s video on her Floatation Tank Experience.

The lesson here is that we tech our clients Exponential Marketing Strategies that are based on high-integrity, long-term value creation principles that once adopted, become exponential due to the sheer force of the Law Of Attraction. Paying it forward reaps dividends for months, years and decades to come.

One of the problems with modern life and technology is that “some” people forget we are still HUMAN and still act and react as humans do…

A testimonial like the one Lynn created for Lena is literally PRICELESS.

I am sure, after visiting Lynn’s website she totally gets it. I mean c’mon – read about her amazing journey… WOW!

Isn’t it amazing how “some” people get this stuff and others struggle?

The reason for my blog post today is to SHOW you how you can get new leads by adding value and leveraging the Internet as a HUMAN CHANNEL, to communicate with your audience. As you do that, you WILL reap the benefits, one click, one client at a time.

If you want to learn how you can start to attract more ideal clients like Lynn to YOUR business – have a look at a bundle we put together for you to help you generate more online leads effortlessly.

Once you do that, you’ll fully grasp the value of the FREE BONUS that resides on the next page…

Continue reading ‘Get New Leads For Free!’

Internet Traffic Tip

Getting to the top of Google’s search listings is not hard, if you know what to do.

Here is one quick and easy way to get there.

  1. Use the Google Keyword tool to find a relevant four-word phrase in your industry that has several thousand searches per month. The more specific the phrase, the better.
  2. Create a short video (Maximum 2-3 minutes) with a call to action to go to your website. As we have discussed, you are better to send people to a landing page and not your home page.
  3. Upload the video to your YouTube channel. We teach how to optimise your video editing the title, description, tags, etc. contact us if you want to learn how to do this.
  4. View your video in a couple of different browsers. View them from start to finish, this is important!
  5. Embed the video in your blog and view the video on that page.

This gets you to the top of Google, but the trick is to STAY THERE. That requires on-going tips, tools and techniques that are beyond what we can offer on a blog. Click on the hyperlinks if  you want to learn business blogging strategies, how to turn browsers into buyers or generate more leads via the Internet.

If you aren’t leveraging these strategies, you’re either spending way too much time, money and/or effort. What we teach are the fastest, easiest and least expensive strategies to get free organic traffic to your website and/or blog.

The challenge is not to cheat and use black hat strategies that will get you knocked off the search engine listings.

BEWARE of the SEO service providers who “guarantee” listing results. They might GET you there, but staying there and NOT being penalised by Google is another matter. Trying to “undo” their tactics could cost you hundreds of hours and thousands of dollars. In one extreme case, the website was banned from Google which essentially killed the business “overnight”. A frightful thought.

The 3 things that should be in your monthly SEO agency report

Internet HTTP imageWhen we track down an SEO agency that finally fits the bill, conveys the right message and checks out against a pile of references they’ve thrown our way, the battle is won and we can now get on with the challenges of being a business without the online clap-trap, right?

Well, not really.

Leaving your online presence and eventual income charts in the sticky hands of an SEO agency is risky, even in the best of circumstances and relationships; SEO is an industry that changes quickly, with an average of two algorithm changes being processed by Google every day.

While they stay on top of things and fling us through reports, our eyes should scan the page and critically measure their performance, based on the three following indicators.

Are You Coming or Going? Traffic Comparisons

“So, (your name), as you can see here, your traffic numbers have improved substantially over the last few months, doubling last year’s figures!”

“But we didn’t have analytics tracking installed last year…”

Sound familiar?

*Crickets*

SEO professionals are trained, semantic artists, often finding the positive spin in a report and embellishing the details. Whilst shopping around, make sure you carefully select an ethical company like Search Factory to represent and hone your online interests.

If you’ve already taken the leap and plunged into a dotted line fiasco, ask to see a traffic comparison in an easy to understand format over the last month against the preceding month, the last three months, fluctuations over six months and comparisons to the previous year (if you have data dating back that far).

If they dance around these figures and neglect to provide you with meaningful information, something shady may be going on and your money may be invested better elsewhere.

Up, Up and Gone Away? Climbing the Rankings

When was the last time you set eyes on a keyword report that didn’t bore you to tears and lead you to tear your hair out with confused frustration?

Agencies can be fond of over-feeding clients information they don’t need to process, hoping to distract their focus from a complete lack of results across the board.

Make sure your report includes an easy to understand table of keyword rankings (and know which keywords you’d like to be ranking for!), complete with increased or decreased search volume, converting keywords and dead keywords.

A competent specialist will guide you through what everything means, pulling parts together into one cohesive picture that doesn’t make you want to throw your computer out the window.

If your agency doesn’t have time (or make time) to sit down with you and drill into keyword reporting, you need to question whether you are really their priority; there’s nothing worse than being taken for a ride and paying a premium mark-up for the pleasure.

Backlinks? What Backlinks?

Upon opening an SEO report, a range of indicators should automatically be indexed or at least apparent as the pages roll on.

If your reports lack any evidence of back-linking, from process to mention, pick up the phone and demand more information.

Chances are, your nominated SEO company has completely neglected a very important facet of ramping up sustained rankings. Think of the Internet as a mega-city; you have ghettos and caravan parks, middle class dwellings and specialists, expensive neighbourhoods and affluent areas – link building allows SEO agencies to tap into this embedded social hierarchy and put your brand in touch with the right people, managing not only your online reputation, but audience perception through association.

The absence of these negotiations is not only preventing your company from climbing a very competitive exposure ladder, it may work against you in the future, as you struggle to play catch up to competitors who have made smart choices in link building activities and grown a strong following or a database of highly ranked websites.

Don’t shoot yourself in the foot before you get started!

Everybody has an opinion. So what about the rest of us? What do you think SEO agencies should include on reports, or do you have a horror story to share with me? Thoughts, ideas, anecdotes are welcome!

About the author of this blog post

Jessica Hannah is a part of the team at Search Factory, a leading Brisbane SEO agency.

Top 10 Blog Posts Of 2013

Top 10 Blog Posts 20132013 has been quite a year. Below is a list of the top 10 blog posts of the year. Enjoy a quick review and use the tips and techniques to make 2014 your best year ever!

  1. Willpower is like a battery – How to stick to your goals like New Year’s Resolutions.
  2. Hyperbolic Discounting – How to remain committed to long-term goals to achieve the success that might have been eluding you.
  3. Why Smart Business People Fail – Success is not the inverse of failure. In other words, not failing does not make you successful…
  4. From Motivation To Momentum – A must read if you slip and sabotage your goals and dreams (knowingly or unknowingly).
  5. Google Search Tips - These tips are priceless to get the most from Google, otherwise you’ll never quite get what you’re looking for.
  6. The Epic Split – This is simply AMAZING. The power of human focus and concentration combined with incredible athleticism.
  7. Good And Bad Habits Of Smart People - Success is not about how smart you are, but much more dependent on WHAT you do with what you know and HOW you do (or don’t do) certain things…
  8. Bobby McFerrin – Amazing Presentation – Every once in a while someone creates a magical moment. This is one such moment. Enjoy!
  9. Positive Twist On Negative Thinking – Attention small business owners… Don’t hire this type of person!
  10. The Power Of Why – The better the questions you ask yourself, the better the answers you’ll come up with.

Exponential Marketing Comic 1

Today is the first instalment of a cartoon series…

Cartoon, Comic Strip, Business Growth

Online Programs Available:
Blogging for small business webinar
Turn Browsers into buyers webinar
Internet Lead Generation Toolkit

Organic search and click-throughs

According to recent studies, search engine users overwhelmingly click on organic results as opposed to paid ads by a whopping margin of 94 per cent to 6 per cent.

One study looked at both branded and non-branded search queries. On branded searches, the top search result received the most clicks, which makes sense, considering the search is likely to be navigational in nature:

  • Result 1: 80%
  • Result 2: 6%
  • Result 3: 4%
  • Remainder: 10%

On non-branded searches, however, the data indicates searchers are more willing to go well beyond the top 3 results (more than 50% of the time!):

  • Result 1: 35 %
  • Result 2: 15 %
  • Result 3: 11 %
  • Remainder: 39 %

With the natural tendency for users to trust organic listings over the paid counterparts,  one has to wonder why small businesses aren’t improving their SEO rankings to get listed higher and more frequently for the keywords their suspects and prospects are typing into Google.

The best part of all of this is that organic search results are essentially free – once you know what to do, it’s quite easy and a lot less effort than the alternative – Making enough money to pay for paid listings!

If you want to know how to turn browsers into buyers or leverage blogging for a small business, click on the hyperlinks or contact us.

We’ll tell you what your web design company won’t tell you….

Attention Business Owners – Stop Wasting Time With Facebook

Don’t just listen to what I have been saying for years, BRW Magazine’s recent headline speaks for itself…

Online Sales Lead Generation

Click on the image to find out what your best Internet Marketing Options are.

Grooming The Internet

I’m not sure where this came from, but I thought it was cute enough to share with you. It’s what business blogging is all about…

Internet Cartoon, Business Blogging

… When you find something worth sharing, please forward it on to me so I can then leverage it for our readers!

Social Media Losing Shoppers

As you must know by now, I am not a fan of Social Media Marketing. I think it’s a monumental waste of time, money and effort. I haven’t held back on this view and it’s simply because it doesn’t make any financial sense for small business to waste countless hours and in some case thousands of dollars on strategies that don’t work.

The research is just starting to come in that fewer shoppers are flocking to social media websites in search of deals and coupons, according to a study released Thursday by the National Retail Federation in the United States.

The number of consumers who reported following retailers on the likes of Facebook, Twitter or Pinterest fell to 51 percent from 58 percent  last year, according to the 2012 Social and Mobile Commerce Study.

I am not saying social media is dead, all I’m saying is that more and more businesses are realising that the inevitable point of diminishing returns is here.

As a small business, you have limited resources and cash. You want to make the most of it. Social media marketing is not where you should be spending it – that’s all I’m saying.

Want to know where you should invest your hard earned money to get your biggest bang for your buck?

Come invest 3 days with me at the Exponential Internet Marketing Bootcamp and you’ll learn how small businesses – just like yours are dominating their market places, growing when others are contracting and laying off staff.

Google removes sites from Index

Google disapproved 134 million ads and disabled more than 800,000 AdWords Accounts in 2011. A shocking statistic, a 136% rise from the year before.

Like fighting spam and click fraud, finding and nixing bad ads on AdWords is a continually escalating battle. Back in 2008, the company only disapproved 25 million ads.

What does this mean for you as as small business? The goalposts are always changing!

Even if you don’t advertise using Google Adwords, the rules of the online marketing game are constantly changing. Trying to stay ahead of them is hard, and getting harder by the day.

Is it fruitless to try to keep up?

On your own? Yes.

So what can you do instead of capitulating and giving up?

You can join an Exponential Mastermind Group of like-minded business entrepreneurs and executives who get the latest, up-to-date information channeled to them – FOR FREE.

Yep, that’s right. One of our most valuable Platinum Program Membership privileges is knowing that with hundreds of user-generated submissions coming in on a never-ending, on-going basis, we’re always in the know, on top of all the changes and make sure our members know about them AND more importantly how to adapt and leverage them!

In many cases, we have access to information before John Q Public does, which is what I call 20/20 Foresight.

Imagine being 1, 2 or even 3 months ahead of your competitors?

Social Media – it’s all getting too hard

Are you struggling with the time, effort and cost associated with Social Media Marketing? You’re not alone – have a look at this article – Burberry has deep pockets for their social media marketing and you have to ask yourself – can it really be worth it?

If you’re a small business, I can tell you without a doubt – you can’t justify the time or cost.

That doesn’t mean you ignore social media, it just means you LEVERAGE it – exponentially.

How? Great question! Click here ->  to learn how to generate more leads via social media.

Book Box Company – great explanation video

The true power of the Internet is its ability to reduce the cost of communicating with your suspects and prospects.

The video below, by the Book Box Company is the perfect explanation of what they do, how they do it and why it’s important to the final (finished) product.

There is no doubt that once you’ve seen the short video (less than 4 minutes), you know everything you need to know.

There is also no doubt that sales will increase as a result of the video – because we can appreciate the time, care, effort and thought that has gone into the process – especially all the recycling!

Prevention is such a hard sell…

It’s hard to get an important PREVENTION message across… The anti-smoking lobby struggles with it. One of our gym owner/client finds it hard to help people prevent the onset of type II Diabetes and I want to protect small business owners from being fleeced by unscrupulous Internet Marketing spuikers, web design companies and now “Social Media Consultants”…

It’s hard to get the message across
without being heavy-handed or sensationalistic

Brendan Rigby of Inspire Fitness and Wellbeing in Melbourne tells me that someone who’s overweight, drinks too much alcohol, smokes and doesn’t exercise is a prime target for Type II Diabetes, but even if all the red flags are there, everyone but the ‘patient’ sees them.

I feel it’s the same thing with the Internet. I see or hear about small business owners  getting fleeced, taken advantage of and otherwise ‘robbed’ by Internet Marketing Spruikers who pitch miracle solutions from stage with manipulative tactics at the get-rich-quick opportunists that many would argue “get what they deserve”.

But isn’t that the same for the smokers or obese, soon-to-be diabetics?

The challenge we all have is how do we get the message across without being fear mongerers and using heavy-handed tactics like the video below?

I can remember meeting a smoker amputee who lost BOTH her legs (above the knee) due to smoking. She was still smoking with the impeding threat of double-arm amputation, which is when she claimed she would “try to quit”. I was in my early twenties at the time, she was in her 40′s. I doubt she made it to her 50th birthday. I am still shocked almost 30 years later recalling that conversation.

There are some people that can’t and don’t want to be helped or saved

But there are those who, given a fair chance,
want to be forewarned – especially if the alternative is better

Leveraging the Internet does not have to be scary, intimidating or costly. In fact, the world has changed to make technology and access ubiquitous via increasingly easier and cheaper tools.

But the bottom line is – there is no point in discussing any of them – UNLESS YOU’RE OPEN to the possibilities.

If you are open to consider alternatives to expensive web designers and social media consultants, we’re staging an eye-opening workshop in Sydney and Melbourne in April.

It comes with a 100% Money-Back Guarantee that simply states that if after the 4-hour DIY Masterclass you didn’t get enough ideas, tips and tools to make or save you at least a multiple of the workshop fee, we’ll refund you the full registration fee – NO QUESTIONS ASKED.

Why? Because we don’t offer Internet web design and Social Media Consulting services – we and our clients don’t like them any more than you do.

AND BELIEVE IT OR NOT, you can grow your business leveraging the Internet doing it yourself AT A FRACTION OF THE COST OF THE SO-CALLED EXPERTS… AND GET BETTER RESULTS !!!

Come find out how at our next workshop called “How To Convert Online Browsers Into Buyers“.

How To Sell More On The Internet

We’re staging an ENCORE presentation of our very popular Business Blogging For Sales Lead Generation Workshop in Sydney next week Wednesday 27 March 2012 and in April we’re following that up with a 4 hour DIY Internet Masterclass called How To Convert Your Online Browsers To Buyers in both Sydney and Melbourne.

Simply put, if you want to get more clients walking in your door or visitors to buy from your website, you have to do things differently.

The short YouTube video below captures one of the key concepts that prevents many businesses from selling more online (and of course offline).

Can you afford NOT to learn this stuff?

Final Status Update

The video below deals with the inevitable electronic archive that survives us… This is an interesting perspective that makes you think beyond the here and now without being morbid.

Long Tail Marketing Delivers Higher Click Through Rates

I’ve blogged about long tail niche marketing before with a YouTube video that has become a classic amongst the exponential marketing community. Just click on the hyperlink to view it.

Even though as a small business, Internet advertising is not something you’re probably engaged in, a recent report by CONTEXTWEB reveals something that I have known all along, albeit anecdotally -

Average click-through rates (CTRs) for ads placed
on long-tail websites are 24% higher than
those placed on short-tail sites.

Long tail versus short tail marketing refers to specialised niches versus broad mass markets respectively. What’s of particular interest is that the MORE specialised and targeted you are with your web strategies, the greater the returns you’ll produce.

Our clients have known this for years – often out-performing their much larger, national competitors with very deep pockets.

Long tail websites—the millions of smaller websites with niche audiences—offer significant ad performance advantages across a wide number of verticals.

Among all 20 categories studied, long tail ads registered increased CTRs over short-tail ads, led by alcohol beverages (50%), B2B (48%) and charities (48%). The lowest long-tail lift observed was for auto advertisers, but still had (12%) better CTRs.

The trade off remains between quantity and quality of the communication. This is something we cover in depth in our Killer Kopywriting Konversations™ workshops as we help our clients design Killer Kampaigns That Konvert Klients™.

As shown below, among 21 publisher categories, 16 categories registered increased CTRs on long tail sites whereas in five content categories, ads on short tail sites underperformed long tail ads.

Data Source: CONTEXTWEB‘s Intelligence Report: Using Long Tail Sites to Optimize Media Spend was published in March 2011. It analysed digital media performance from roughly 18,000 publisher sites across 1,000 campaigns in the second half of 2010.

Facebook Wall Of Shame Infographic

During my recent Business Blogging For Sales Lead Generation event tour in Adelaide, the Gold Coast, Melbourne and Sydney, participants heard a preview of my rant on Privacy Pirates which I’ve been proselytising about for quite some time. Karen Bonanno, a 2011 Exponential Entrepreneur Of The Year Award Winner, sent me the infographic below that I just had to share with you.

I will expand on this in an upcoming Do It Yourself Google Sales Lead Generation For Small Business series of workshops… But in the meantime have a good read of this infographic. You’ll start to get a sense of where I’m coming from and how I am guiding my clients to avoid being victims of the Privacy Pirates.

Facebook Privacy, Personal Privacy Theft, Identity Theft

Google Analytics: Flow Visualisation

Imagine being able to SEE the flow of visitors as they navigate your site – how cool and VALUABLE would that be?!?! Well, Google’s done it again – they are releasing this new functionality in their signature Analytics platform – WOW!

Google Analytics, Flow Visualization, Flow Diagrams

Click on this image to read more about this new release!

Online consumers big on research, not social media

Internet Marketing, Business Coach, Sydney Business CoachIt’s no surprise that selling online has become harder. More and more consumers are researching before they even consider a purchase decision.

Results of the “Social Shopping Study”, conducted by PowerReviews in association with the e-tailing group, indicate that consumers who shop online are on a mission to get thorough information about products and find the best prices before they buy.

About half of the survey respondents spent 75 percent of their overall online shopping time researching products, compared to about one in five just a year ago. That’s a considerable increase.

When it comes to purchases such as computers and televisions, 71 percent of respondents say they spend a few days or more doing online research. Some respondents claim to spend “a few weeks” (18 percent) on research. Almost half of these online shoppers (44 percent) start with a search engine and look for top search results for the products that interest them. That’s a lot of time and effort to save a few dollars…

Amazon gets high scores from consumers as a place for product information, reviews, and price comparisons.

  • Fifty-eight percent of survey respondents say they use reviews and ratings at Amazon as part of their research “all the time” or “very often.”
  • In comparison, just 29 percent say they use Google Shopping to read product reviews, but that’s a good showing for Google’s relatively new service.
  • Sixty-three percent think the reviews and recommendations found at Amazon are “extremely or very credible.”
  • Of those who use their mobile phones for shopping, 36 percent look for competitive pricing on Amazon while they are in a physical store.

One of the more interesting findings is what consumers say about social media.

Facebook and Twitter are not highly regarded when it comes to shopping research.

  • In fact, half (49 percent) of respondents says they “never” use social media to research products they want to purchase online.
  • Only 13 percent say a company Facebook page has a significant impact on their buying behavior, while 59 percent of respondents say it is customer reviews of products that influence them, and 42 percent indicate it is customers asking and answering products about questions that influence them.

The survey respondents were pretty evenly split between male and female, with the predominant age group being 35 – 44 (31 percent), followed by 45 – 54 (26 percent) and 25 – 34 (24 percent). Forty-two percent of the respondents said they shopped online several times a month in the past year.

So what does this mean for your online sales channel approach?

  1. Online shoppers have discovered how to do research prior to purchase, they take it seriously and invest a lot of time and effort into it. If you don’t have sufficient information available for your products and services, you’re probably going to miss out on a lot of sales.
  2. Online retail shoppers seem to rely on Amazon for product reviews and to check prices. Which is important to know if you’re selling a product that is or could be sold on Amazon…
  3. I have been saying this all along… Facebook and Twitter are not a factor in (most) online purchasing decisions. It doesn’t mean it won’t change in the future, just that it’s not your lowest hanging fruit if you’re focused on sales. Sales is a four-step process. Knowing when to engage social media is beyond a free blog post. It’s what I share and teach my clients – sorry!