Today is the first instalment of a cartoon series…
Archive for the 'Long Tail Niche Marketing' Category
According to recent studies, search engine users overwhelmingly click on organic results as opposed to paid ads by a whopping margin of 94 per cent to 6 per cent.
One study looked at both branded and non-branded search queries. On branded searches, the top search result received the most clicks, which makes sense, considering the search is likely to be navigational in nature:
- Result 1: 80%
- Result 2: 6%
- Result 3: 4%
- Remainder: 10%
On non-branded searches, however, the data indicates searchers are more willing to go well beyond the top 3 results (more than 50% of the time!):
- Result 1: 35 %
- Result 2: 15 %
- Result 3: 11 %
- Remainder: 39 %
With the natural tendency for users to trust organic listings over the paid counterparts, one has to wonder why small businesses aren’t improving their SEO rankings to get listed higher and more frequently for the keywords their suspects and prospects are typing into Google.
The best part of all of this is that organic search results are essentially free – once you know what to do, it’s quite easy and a lot less effort than the alternative – Making enough money to pay for paid listings!
We’ll tell you what your web design company won’t tell you….
I’m not sure where this came from, but I thought it was cute enough to share with you. It’s what business blogging is all about…
… When you find something worth sharing, please forward it on to me so I can then leverage it for our readers!
Google disapproved 134 million ads and disabled more than 800,000 AdWords Accounts in 2011. A shocking statistic, a 136% rise from the year before.
Like fighting spam and click fraud, finding and nixing bad ads on AdWords is a continually escalating battle. Back in 2008, the company only disapproved 25 million ads.
What does this mean for you as as small business? The goalposts are always changing!
Even if you don’t advertise using Google Adwords, the rules of the online marketing game are constantly changing. Trying to stay ahead of them is hard, and getting harder by the day.
Is it fruitless to try to keep up?
On your own? Yes.
So what can you do instead of capitulating and giving up?
You can join an Exponential Mastermind Group of like-minded business entrepreneurs and executives who get the latest, up-to-date information channeled to them – FOR FREE.
Yep, that’s right. One of our most valuable Platinum Program Membership privileges is knowing that with hundreds of user-generated submissions coming in on a never-ending, on-going basis, we’re always in the know, on top of all the changes and make sure our members know about them AND more importantly how to adapt and leverage them!
In many cases, we have access to information before John Q Public does, which is what I call 20/20 Foresight.
Imagine being 1, 2 or even 3 months ahead of your competitors?
The true power of the Internet is its ability to reduce the cost of communicating with your suspects and prospects.
The video below, by the Book Box Company is the perfect explanation of what they do, how they do it and why it’s important to the final (finished) product.
There is no doubt that once you’ve seen the short video (less than 4 minutes), you know everything you need to know.
There is also no doubt that sales will increase as a result of the video – because we can appreciate the time, care, effort and thought that has gone into the process – especially all the recycling!
We’re staging an ENCORE presentation of our very popular Business Blogging For Sales Lead Generation Workshop in Sydney next week Wednesday 27 March 2012 and in April we’re following that up with a 4 hour DIY Internet Masterclass called How To Convert Your Online Browsers To Buyers in both Sydney and Melbourne.
Simply put, if you want to get more clients walking in your door or visitors to buy from your website, you have to do things differently.
The short YouTube video below captures one of the key concepts that prevents many businesses from selling more online (and of course offline).
Can you afford NOT to learn this stuff?
The video below deals with the inevitable electronic archive that survives us… This is an interesting perspective that makes you think beyond the here and now without being morbid.
I’ve blogged about long tail niche marketing before with a YouTube video that has become a classic amongst the exponential marketing community. Just click on the hyperlink to view it.
Even though as a small business, Internet advertising is not something you’re probably engaged in, a recent report by CONTEXTWEB reveals something that I have known all along, albeit anecdotally -
Average click-through rates (CTRs) for ads placed
on long-tail websites are 24% higher than
those placed on short-tail sites.
Long tail versus short tail marketing refers to specialised niches versus broad mass markets respectively. What’s of particular interest is that the MORE specialised and targeted you are with your web strategies, the greater the returns you’ll produce.
Our clients have known this for years – often out-performing their much larger, national competitors with very deep pockets.
Among all 20 categories studied, long tail ads registered increased CTRs over short-tail ads, led by alcohol beverages (50%), B2B (48%) and charities (48%). The lowest long-tail lift observed was for auto advertisers, but still had (12%) better CTRs.
The trade off remains between quantity and quality of the communication. This is something we cover in depth in our Killer Kopywriting Konversations™ workshops as we help our clients design Killer Kampaigns That Konvert Klients™.
As shown below, among 21 publisher categories, 16 categories registered increased CTRs on long tail sites whereas in five content categories, ads on short tail sites underperformed long tail ads.
Data Source: CONTEXTWEB‘s Intelligence Report: Using Long Tail Sites to Optimize Media Spend was published in March 2011. It analysed digital media performance from roughly 18,000 publisher sites across 1,000 campaigns in the second half of 2010.
Imagine being able to SEE the flow of visitors as they navigate your site – how cool and VALUABLE would that be?!?! Well, Google’s done it again – they are releasing this new functionality in their signature Analytics platform – WOW!
Google Instant is not new, but it is having a dramatic influence on how people search….
As you can see when you use Google, the search results change dynamically AS YOU TYPE. The suggestions DO influence what people will type in – this is having a dramatic effect on Google Adwords…
Ray Keefe of Successful Endeavours sent this Google Warning article link to me several months ago. I shared this with my clients giving them hints and suggestions, but those are beyond the scope of a blog post.
If you’d like ‘instant’ access to tip and tricks to make sure you avoid mistakes and are kept informed in ‘real time’ – contact us to join one of our many programs.