Make More Money Online Now
This blog’s main focus is Internet Mastery - anything that has to do with the Internet for business purposes. Today’s YouTube video is another example of the strides we’re making with Virtuality – doing things that were once impossible. Watch the video and I’ll get to why this is important for you and your business.
The reason this is important to you and your business is… Read More »»
Many new clients we deal with realise that a lot of what we do is NOT DOCUMENTED anywhere – they have to do it because they have to TRUST this stuff works. THEN once they do it, they need to TEST and track using what I call Management By Metrics. That being said, it takes an open mind and a low uncertainty avoidance predisposition to even CONSIDER it. Its been well documented in the Entrepreneurial literature that success is directly proportional to the level of Uncertainty you are able to embrace.
Think about that.
This is especially true BECAUSE…
This one is a quick blog post – just a reminder when sending e-mail to NEVER EVER c.c. a long list – always b.c.c. this feeds the spam piranhas that are constantly searching for e-mails. I know, it’s just 1%, but it makes a difference to your reputation. There is nothing worse than all your friends getting on a spammers list ‘immediately’ after getting a long c.c. list from you. TRUST ME – this happened to a friend of mine who ALMOST GOT FIRED because of it.
At a recent Professional Mastery event called Unleash The Speaker Within, we discussed and explained the power of using metaphors when presenting in public. On the Internet, it’s equally if not more important BECAUSE the exchange you have with suspects, prospects and clients is usually TEXTUAL. The following metaphor mistake is important to avoid.
Don’t mention a metaphor when you use one – that’s a copywriting sin. That’s like telling a punchline BEFORE the joke, it RUINS it. Instead start with and continue using the metaphor that YOU know is the thread of your message or your story to get the message across.
That’s it for today – sometimes the simplest, most straight forward distinction is the most powerful – don’t make it more complicated than it needs to be.
If you want to learn how to write copy that sells <— Click here to find out more about our Killer Kopywriting, Konversation and Keyword Workshops.
Todays’ blog post is another copywriting mistake you want to avoid – making these headlines TOO complicated – stick to the BASICS – the headline is all about getting the reader to start reading the copy. For some reason, many people think they have to be long – they don’t – they have to be to the POINT.
The POINT is to create enough intrigue and interest for the reader to want to keep reading – THAT’S IT, THAT’S ALL.
In our Killer Kopywriting Workshops, we focus on Kopywriting, Keywords and Konversations. We use actual case studies, examples and samples as well as create new copy LIVE and INTERACTIVELY in what I call streams of consciousness that can create magical outcomes – like the testimonial that just ‘happened’ instantaneously (click on the hyperlink to view the 2 minute video). Contact us to find out when the next workshop is scheduled – or purchase the Killer Kopywriting System online.
I need to say this – Social Networking sites are a mirror of who you are to the entire world. I know you think it’s private, but it’s not. I don’t have time to get into the details, other than to say that the image you project on these sites can be killing your career, business and sales. I just can’t believe the stuff people post on there. Without naming names, there are a handful of people that I have seen post stuff that has totally ‘turned me off’ and in one case lose total respect for that person. I thought she was a professional only to have her reveal herself as an infantile, insecure and self-absorbed person that I would never want to be associated with.
I realise that this is an extreme case, but others are destroying what little ‘persona’ and brand they have by offending or otherwise diluting any social equity they might have built up – then they wonder why they are unemployed or otherwise struggling in business or their careers…
That’s all I really have to say about it in a public forum like this – I just needed to get that off my chest – I’ve just seen too many examples in the past 2-3 weeks to stay silent.
This is one of those 1 Percent Improvement Doctrine suggestions that really adds up in the long term – it’s simple. Whenever you send an e-mail, make sure you send it with a subject line. This will make retrieval later on a lot faster and easier. Of course using KEYWORDS in the subject line that you can search for is even better – what I mean by KEYWORD is NOT SEO KEYWORDS, but the words you’ll use to search. For example I have an event called Internet Technical Mastery with the acronym ITM, so I use it in the subject line so that I can quickly find messages relating to it.
Of course here, I am referring to ‘internal’ e-mails – there are multiple strategies for mass e-mail broadcasts, but that’s a discussion for another day. I teach those strategies in my Killer Kopywriting Workshop.
Many people ask me what implications “domain name class” have on SEO and Pay Per Click (e.g. Google AdWords) rankings and results.
“Domain name class” is another word for “Top Level Domain”, or the extension on the end of your domain name (e.g. .com, .net, .com.au). In particular, you should know the implications that country code top level domains (or ccTLD for short) can have on your search engine marketing efforts.
Should your “main” website URL be a .com.au if you’re primarily targeting Australia?
Today’s post is brief – in fact REALLY SHORT because according to recent research (source unknown), online video attention spans are shockingly short. Take a QUICK look at the chart below so that the next time you set out to create a YouTube video – don’t waste too much time creating your masterpiece… Most people won’t watch it to the end!
Online Video Attention Span Statistics
Just to hammer this point home:
That basically means UNLESS your audience is SPECIFICALLY TARGETED, your videos won’t be watched for very long, hence – LESS IS MORE!
If you’re stuggling to make a go of the Internet, you’re not alone. It’s been said that the top 5% make more than the other 95% COMBINED. That’s because they have what I call 20/20 foresight. I teach our Internet Mastery clients how to make the trend your friend, to catch the best wave and ride it INTO the beach like a pro.
That being said, it’s getting tougher out there in the virtual world of the Internet. Tactics that used to work no longer produce positive ROI.
Click through rates, opt-ins are dropping like a boat anchor to the bottom of the ocean.
I have been updating my clients about these trends and changes to make sure they don’t become victims of shifts that are taking place right now.
This blog has great information, but because it’s free, you’re not getting the most up-to-date tips and techniques that I reserve for my paying clients.
But you know that – I just need to remind you from time to time to consider stepping up and getting ‘with the program’.
We have programs from the Silver Membership at an affordable $97 per month to the top-end Platinum Program where I actually GUARANTEE RESULTS.
Imagine having 20/20 foresight and knowing what’s out there before anyone else…
I alerted my clients to Twitter in early 2007 – it took almost 2 years before the masses caught on…
Take a look at our programs and let’s start helping you win the Internet game – after all the 5% of us who do make money on the Internet get paid VERY WELL for our out-standing efforts!
Recently, a client wondered why they got a terrible response from an e-mail broadcast… Here are some of the e-mail marketing blunders committed that you want to avoid at ANY COST. Sure some of them seem obvious, but they are worth considering if you want to get the best results possible when executing email marketing campaigns.
Should I spend time on FaceBook? I get this question a lot. Here’s my answer… Time is our most valuable resource… If you’re having fun, that’s cool. But realise you’re having fun – not achieving your goals by chatting, tweeting and following other peoples’ lives…
What would happen if you invested that much time into your income generation, business-building efforts, can you imagine what you could achieve…?!?!?
But then again life is NOT about just working… REALLY IT’S NOT!
Whenever someone finds out I’m an Exponential Growth Strategist and Internet Marketer, they usually ask me how they can get more people to their website that convert to sales. Below are a few suggestions to solve some common website problems that are both quick and easy to implement.
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Problem: Do you make it hard for prospects to find what they’re looking for? Read More »»
Recently, I needed to get in touch with someone who decided to change his e-mail because of a deluge of spam. First, he never told me he changed it and second – he changed it and literally increased the chances he would LOSE hundreds or even thousands of prospects INSTANTLY.
As you know from yesterday’s post, I am in Melbourne at Internet Technical Mastery - A Platinum Program event that is not open to the public… It’s where I reveal the most powerful Internet tips, tricks and techniques like the one I will partially share with you right now.
It’s called www.UserTesting.com you can scroll down to read my testimonial. It’s REAL people giving you REAL feedback on your site or blog.
But here’s the thing…
What feedback do you take and which one do you leave behind?
I’ve done about 10 of them so far – and about 25% of the suggestions would KILL my sales if I did what the reviewer was telling me to change. OWCH!
So how do you decipher what to take and what to leave?
That’s where I come in. At events like Internet Technical Mastery and our upcoming Exponential Internet and Business Building Bootcamp, I explain EXACTLY how to leverage a tool like this so it helps you get that breakthrough you need to be the ONE out of TWENTY who makes money on the Internet…
www.UserTesting.com is a fantastic service YOU MUST USE.
It’s just that if you want to be exponential, you need to know what to change and what NOT TO TOUCH!
Otherwise, every time you have someone new testing it, you’ll keep changing it back and forth, spinning your wheels and not getting anywhere.
www.UserTesting.com is a powerful tool – just like a chainsaw. You need to know HOW to use it to get the outcome you want.
I recommend it to all my clients as an absolute MUST, no two ways about it.
You simply cannot afford not to do it.
BUT, as I said you have to be careful not to UNDO what’s working and there are simple ways to make sure that doesn’t happen and how that can be safely and methodically tested. Come to our Bootcamp or join one of our Membership Programs and I’ll make sure you avoid the mistakes most people make and do what the top 5% Internet Marketers are doing to make more than the other 95% combined.
This blog gives great value for FREE – imagine what I can teach you when you pay for the privilege of being in the room?!?! That is what successful know – the investment pays for itself 10 times over.
To put things in perspective – I took 3 ideas from ONE User Testing Review that increased my conversions by 12% that equates to more than $10,000 of ADDITIONAL NEW SALES of ONE product.
With another site, I incorporated 7 subtle changes that have already increased back-end sales by 8.5% and reduced unsubscribes by 13.4% in the first week of testing.
The challenge you have (we all have) is once again what to change and not change and WHY!
Understanding the WHY means that you can do 10, 20 or even 30 User Testing Reviews and know what to ignore and what to focus on.
How would you like to know the drop-dead-easy strategy I use to get EXPONENTIAL RESULTS INSTANTLY that most people would not think of?
Ask me at the next event and I’ll tell you! This ONE tactic means I get 200, 300% or even 500% more out of EACH User Testing Review than what others are doing!
Yeah I know – that’s a tease – a tease to get you to come to my Bootcamp where for 36 hours you’ll be flooded with tips like this… Want to focus ONLY on the Internet, attend the one-day Internet Millionaire Marketing Event.
Today’s exercise is the comparison of two YouTube videos. I’ll ask you to watch BOTH before you click on the Read More button that reveals WHAT the exponential difference is. This will take you 15 minutes, but it’s going to be well worth it. It’s an exercise that (1) You want to do in its entirety. If you cheat, the LESSON WILL BE LOST. (2) You want to set aside UNINTERRUPTED TIME to do this.
Here is the first video. Watch it from start to finish.
Here is the second video, watch it from start to finish.
Now, ONLY CLICK if you’ve watched BOTH versions. Read More »»
This is another one of the sources of 1 percent improvement that you can schedule to make on an on-going basis. I recently did this and increased the back-end sales for one product line by 36% in less than one month. I reduced my refunds by 1 less per week = $2,000 in SAVED SALES per year…
Because transactional, event-triggered and other service-based messages are typically the purview of IT departments, many marketers neglect to incorporate these business-critical messages into their email marketing programs. Of course, you need to carefully evaluate each transactional message and determine the appropriate strategy based on consumer expectations, preferences and CAN-SPAM regulations, but at the very least, you can make sure that the template and content properly reflect your brand.
If you don’t have access to deliverability metrics for your transactional email, you should add that to your list as well. Transactional emails that go undelivered for any reason can damage your brand and ruin a sale. Ideally, you should have a centralized view into all email being sent to your email recipients.
While Jupiter Research finds that the average retailer can generate an additional $2.9 million by adding cross- and up-sell promotions to transactional emails, that’s just one lucrative application. Adding relevant information or easy access to customer service support can go a long way to creating a satisfied customer.
Getting started with a marketing program for transactional email doesn’t have to be difficult, and the following tips will show you how:
The first you need to do is inventory all of your current and planned transactional messages. When evaluating your various types of customer email communications keep in mind that transactional messages take on many different forms. While confirmation emails for website registrations and product purchases are the most obvious, don’t forget to include warranty information, periodic account balance notifications, product updates and other terms-of-service communications.
Recently, I subscribed to a list and the FORMAT of the e-mails I was getting was so bad, my impression of the author was shaken with typographic and grammatical errors in the STANDARD message sections…
After identifying all of your transactional emails, the next step is to determine what kind of marketing messages are best suited for each communication. Adding cross- and up-sell product promotions to purchase confirmation emails is a good start, but there are many other messages that can drive customer retention and engagement with your brand. These include relevant resources, such as whitepapers and consumer guides, or even information on local weather or events. In some cases, you may just want to reinforce a positive perception of the brand itself. Just be sure your messages are relevant to the transactional message and your audience.
For ONE of my products, I did exactly that – DOUBLING my sales and increasing my unsubscribes by less than 0.6 percent. Then as I tracked the opt-outs – something weird happened – they went back down and to LESS than they were previously! People as it turns out WANTED more solutions… NOT fewer options!
In order to ensure that you’re adding relevant content, you need to design a dynamic email template with business rules that pull the relevant information from various internal and external databases. Integration with these systems will enable you to send a customized, real-time message that demonstrates your understanding and respect for the customer relationship.
I have to admit this is not easy – but at least KNOWING it can be done gives you inspiration for the future – when you do get to this level of sophistication, you are a totally streamlined online money-making machine!
The last step, and one of the most important, is to set up all of the proper email tracking and reporting mechanisms that will enable you to adjust your marketing programs based on real-time delivery and open and click data. Ideally, your email marketing system should offer a centralized view of all your transactional and non-transactional marketing streams. Of course, you don’t want to deploy something as critical as transactional email without proper testing. When setting up a testing program, make sure that you evaluate every aspect of the email – including design, integration, deliverability, tracking and reporting.
This is the easiest thing to do because most systems do it for you – all you need to make sure you do is set them up and then LOOK AT THE REPORTS!
In my previous post, I revealed the TOP mistake people make with their website. Today’s post is the worst mistake they make once they’ve resolved that issue. This is becoming even more prevalent now – in fact the top so-called Internet Marketing ‘gurus’ have fallen into this trap recently and frankly it’s surprising they don’t know any better.
First and foremost you can’t use a strategy that works ‘en masse’ if you don’t have that economy of scale – second, you can’t and shouldn’t take anything for granted – especially the goodwill you’ve created with your list.
Confused?
Don’t worry, you’re in good company.
Lately, I’ve noticed that even the top Internet marketers are ALL promoting the same affiliate products that frankly are pure garbage – they are playing the numbers game with their lists of 10,000, 100,000 or bigger lists.
What they don’t know is that they are ruining their reputations.
I won’t name names, but I had a lot of respect and admiration for people who presented with me on stage and all I get from them now are the standard pre-formatted affiliate product SALES E-MAILS that ‘nobodys’ sent me 2 or 3 hours BEFORE… => THEY HAVE NO DIFFERENTIATION and no ’stature’ left, no preeminence…
They are just flogging one thing after another claiming it’s the best thing since sliced bread…
But it gets worse – there are all these affiliate tools and ‘tricks’ out there that once again violates the relationship you want to be building with your list…
Still confused?
Again, you’re not alone – there is MORE NOISE AND CONFUSION OUT THERE than ever.
That’s why the Internet is the easiest thing that’s hard to do.
On your own, you’re left to fend for yourself – we have on-going programs and events to cut through all the crap that’s out there to make sure you don’t continue to spend more than you’re making on the Internet.
But then again, don’t forget there are only 5% of us who make money on the Internet – more than the other 95% COMBINED. There’s a reason.
We do stuff others don’t.
We’re not into the ‘get rich quick’ approach.
We do things that WORK and that foster goodwill, reciprocity and ALWAYS creates VALUE for our prospects and clients.
Recently I was sent a tool that this person thought was a smart way to make quick money, not realising that by doing so he’s violating the very relationship he wants to foster with his list…
It’s Internet Marketing suicide – by the time he figures that out, it’ll be too late. The relationship will have been violated and the point of no return crossed.
Want to avoid making these mistakes and learn what these suicidal tools and tips are to avoid? You need to become a client. I give a LOT of STUFF away for free on my blogs, but the really priceless stuff I keep for my clients – otherwise why would they become clients?!?!
Hmmmm….. Interesting isn’t it?
Here are your choices:
I’d love to save you from making mistakes like:
