Archive for the 'Mistakes To Avoid' Category

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Hummingbird Google Update

This is a major update and will affect 90% of web searches. The key points are: Regularly updated sites will do even better (eg with blogs) Fundamental rethink in how Google ranks and judges content Longer phrases and queries will improve rankings for sites with a good strategy for this Reduced importance of backlinks and […]

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Technology – A liberator or enslaver?

I recently came across this image that even though it speaks for itself, it begs asking yourself the question: Does technology liberate you or enslave you? I remember back in 1988 when I wanted to have a so-called cellular phone, which at the time was more of a battery with a handset attached to it. […]

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Privacy Pirates

Privacy Pirates: How The War For Your Personal Identity Will Escalate In 2013 And What You Need To Do Now To Protect Yourself At my Internet workshops, I give  participants a sneak peek into what the war between Google, Facebook, Apple and Amazon mean to you and your business. It’s one of the key principles […]

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Social Media Marketing

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Technical Support Flowchart

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Link building, it’s not what you think it is

I have a word that defines what today’s blog post is all about. Antimimeticisomorphism. Simply stated, it means doing out-of-the-ordinary things that create extra-ordinary results with the least amount of effort and lowest cost. It necessarily includes doing things that create indirect benefits. Let me give you an example. There is a website registry for […]

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How long does it take for you to get it up?

A recent article on the first 3 seconds of a website “load” caught my attention… There are so many little things that can (and do) make a big difference. The challenge you have (we all have) is to determine which things to focus on. That’s what I do with my clients – help them figure […]

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Some New Computers Have Malware Already Installed

I am not one to focus on the negative, but every once in a while, it’s necessary to be aware of potential problems without stepping over the line into paranoia. Ray Keefe of Successful Endeavours in Melbourne, remains on top of computer security issues because he develops electronic systems and upgrades legacy systems for his […]

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NEWS FLASH: Twitter cuts off service to LinkedIn

Twitter, the micro-blogging site, has cut off tweets on the professional social network LinkedIn, ending a two-year partnership. Twitter is a website that lets users broadcast 140-character status updates, or tweets, in real time. The micro-blogging service has had a partnership with LinkedIn since 2009. “If you had previously synced your LinkedIn and Twitter accounts, […]

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How to pick a good password

Decades ago only spies and systems administrators were the only ones who really had to worry about passwords. But today, you have to enter a password to do the most basic things like turning on your computer or smartphone, downloading a song or buying a book online. It’s no wonder many people use a single, […]

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6 Quick Tips To Write Emails More Effectively

Do you have a tendency to put things off for later? Things like starting an exercise program, staying in touch with friends and family or even updating your blog? Maybe you’re not a chronic procrastinator, but you might engage in a little email dilly-dallying… You know what I’m talking about… You hear the ‘you got […]

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Social Media Losing Shoppers

As you must know by now, I am not a fan of Social Media Marketing. I think it’s a monumental waste of time, money and effort. I haven’t held back on this view and it’s simply because it doesn’t make any financial sense for small business to waste countless hours and in some case thousands […]

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Google removes sites from Index

Google disapproved 134 million ads and disabled more than 800,000 AdWords Accounts in 2011. A shocking statistic, a 136% rise from the year before. Like fighting spam and click fraud, finding and nixing bad ads on AdWords is a continually escalating battle. Back in 2008, the company only disapproved 25 million ads. What does this […]

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Social Media – it’s all getting too hard

Are you struggling with the time, effort and cost associated with Social Media Marketing? You’re not alone – have a look at this article – Burberry has deep pockets for their social media marketing and you have to ask yourself – can it really be worth it? If you’re a small business, I can tell […]

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Should you check your email?

Today, email communication is a key driver for business success. First, I understand email overload, but I also know there are email management tips that work. As I’ve mentioned before, poor email communication is one of my telltale signs of a problem with an entrepreneur and/or small business. I am not advocating that INSTANT responses […]

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ALERT: Video Surveillance Goes Mainstream

A recent Economist Magazine article on video surveillance struck a chord with me – face recognition is becoming mainstream and as such there are virtually no limits to the violations to privacy that will soon be possible by unscrupulous companies and criminals. As you know, the Privacy Pirates are out there stealing your personal data, […]

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Feeling like a hostage to your web design / IT supplier?

Many small business people treat one of their most precious assets as an afterthought, rather than as one of their most precious assets. It’s not inconceivable for a website to be worth $100,000+ when there is a legitimate brick and mortar business “behind it”. Put differently, years ago, when you bought a Yellow Pages ad, […]

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Facebook Profile Photos

I am not a fan of Facebook. This is one of the many reasons… People manipulating their online identities to be who they’re not, to have frriends they would NEVER think of inviting to their homes… I wanted to share this with you because it was funny if it wasn’t so true. I know too […]

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Blogging For Small Business Interview

I was interviewed by Ludwina Dautovic for Red Tent Radio yesterday and I have to admit it was one of the most fun interviews I’ve done in a long time. We got started and before we knew it, the 40 minutes were up! We talked about blogging for small business owners. The interview will be […]

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Prevention is such a hard sell…

It’s hard to get an important PREVENTION message across… The anti-smoking lobby struggles with it. One of our gym owner/client finds it hard to help people prevent the onset of type II Diabetes and I want to protect small business owners from being fleeced by unscrupulous Internet Marketing spuikers, web design companies and now “Social […]

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