Archive for the 'Preeminence' Category

How To Google Yourself

Today’s post is a submission from ReputationManagement.com on How To Google Yourself, which is great advice when considering your online persona and profile.

How To Google Yourself

 

 

Update Your Linked In Profile Photo

A friend recently asked me how to change her Linked In photo…

Step 1: Go into your Linked In account.

Step 2: Click on Edit profile.

Linked In - Profile

 

 

 

Step 3: Scroll down to your current photo.

Linked In - Change Photo

 

 

 

 

 

 

Step 4: Insert and position your new photo.

Linked In - New Photo

 

 

Step 5: Save and now you’ll see your new profile!
Linked In - Profile Summary
Remember:

You never get a second chance to make a first impression…

Facebook Profile Photos

I am not a fan of Facebook. This is one of the many reasons… People manipulating their online identities to be who they’re not, to have frriends they would NEVER think of inviting to their homes… I wanted to share this with you because it was funny if it wasn’t so true.
Facebook, Social Networking, Social Notworking

I know too many people who post a profile picture that is 5 to 10 years old…

What do they think the impression is when someone meets them in person and they LOOK that much older?!?!?

“You never get a second chance to make a first impression”

If the first impression is deceitful, how do you move on from there?!?!

How To Sell More On The Internet

We’re staging an ENCORE presentation of our very popular Business Blogging For Sales Lead Generation Workshop in Sydney next week Wednesday 27 March 2012 and in April we’re following that up with a 4 hour DIY Internet Masterclass called How To Convert Your Online Browsers To Buyers in both Sydney and Melbourne.

Simply put, if you want to get more clients walking in your door or visitors to buy from your website, you have to do things differently.

The short YouTube video below captures one of the key concepts that prevents many businesses from selling more online (and of course offline).

Can you afford NOT to learn this stuff?

Final Status Update

The video below deals with the inevitable electronic archive that survives us… This is an interesting perspective that makes you think beyond the here and now without being morbid.

Why Video Marketing Is So Effective

The Grand Rapids LipDub Video (below) was filmed May 22nd, with 5,000 people and involved a major shutdown of downtown Grand Rapids, which was filled with marching bands, parades, weddings, motorcades, bridges on fire, and helicopter take offs. It is the largest and longest LipDub video, to date.

This video was created as an official response to the Newsweek article calling Grand Rapids a “dying city.” They of course disagreed strongly and wanted to create a video that encompasses the passion and energy they feel is growing exponentially, in this great city.

Rob Bliss, Director & Executive Producer explains that they chose Don McLean’s “American Pie,” a song about death but was in the end, triumphant and filled to the brim with life and hope.”

This $40,000 production was entirely financed by the generosity of local sponsors that are listed below.

This is yet another example of Exponential Mindset Thinking™ in action, leveraging the power and persuasive influence of the Internet. Enjoy this WORLD RECORD SETTING* video!

Continue reading ‘Why Video Marketing Is So Effective’

Google Chrome

Today’s post has two purposes. First is to let you know that Google has a new browser called Google Chrome and secondly that if you want to communicate effectively using YouTube videos, check this series that will leave you mesmerised. YouTube is without a doubt revolutionising Internet Marketing, but it’s still up to human beings to be creative and imaginative.

http://www.google.com/chrome/intl/en/features_mac.html

YouTube Video Testimonials Uploaded This Weekend

If you want to check out a few testimonials from the 2009 Exponential Business Building Bootcamp, you can see them at the Business Mastery Channel on YouTube. I’ve uploaded about 20 in all. You’ll start to see a LOT more YouTube videos from me and our clients. I’ll be explaining why this is such a powerful Internet Marketing Strategy at the 2009 Exponential Internet Marketing Bootcamp in Melbourne at the end of November. You don’t want to miss this once-a-year-only event… Preview events are coming up in Sydney and Melbourne… Click here to attend.

YouTube Tip: Other People’s Videos – An Example

Last week, I mentioned in my blog that you should leverage other people’s youTube videos. I’ve since realised that I should lead by example and show you what I mean by leveraging someone else’s video – in this instance it’s Paul Telling, T-E-L-L-I-N-G’s video.

YouTube Tip: Use Other People’s Videos

This example is ideal because it triangulates a lot of VALUE for you. First of all, you need to know who Paul Telling is. He’s an amazing graphic artist, client and friend. You can access his website at the hyperlink above. He was also a participant at our inaugural edition of the Unleash The Speaker Within event.

By telling you about Paul, I am also creating a series of hyperlinks for you to see what we’re all about, I Kall them Killer Konversations – part of the Killer Kopywriting System I’ve developed.

Of course Paul has attended the Killer Kopywriting Workshop…

But getting back on track – Paul attended Unleash The Speaker Within and this was his final performance:

Paul Telling’s Testimonial about the Unleash The Speaker Within event is below:

And now for HIS video… that I have embedded here for you: It’s an exercise as part of the Professional Protege Program that encompasses the Unleash The Speaker Within event…

What Makes Paul Telling Unique

So there you have it in a round about way – LEVERAGING the power of YouTube for YOUR benefit!

If you need any help with your video production – contact Paul Telling. If you want to get better results online, check out our Internet Mastery Programs and events!

Tweet like a professional

Today’s post is almost short enough to be a tweet in fact it’s a Twitter page that one of our exponential copywriters, Farhad Khurshed has – it’s REALLY, REALLY nice… Click on the hyperlink to check it out. Now I have to upgrade mine! Well done Farhad for raising the bar!

YouTube Tip

Wonder how you can get a ‘pop’ on your videos posted to YouTube? Check out today’s Exponential Tip – I got 18 views on the FIRST day this went live with NO promotion whatsoever, plus it wasn’t even in English or a language I understand!

Cristian Mina contacted me to translate my book “Get The Best Grades With The Least Amount Of Effort” into Romanian version of the study book. The first thing I did was ask him to translate the sales page which has been uploaded to the site.

With this text, I was able to run it through Rapid Reader and create a YouTube Video. I sent the URL to Cristian who then edited the Title and Tags.

With less than an hour of effort, I uploaded it and in the first day got 18 views – building the SEO rankings AHEAD of the launch of the sales page FOLLOWED by the book’s translation.

Why wait until the book is ready to start BUILDING ORGANIC TRAFFIC?!?!

Welcome to my world of Exponential Thinking!

Ka-Ching!

[Psst! If you think 18 views on the first day is nothing to celebrate, you don't understand my 1 percent improvement doctrine and philosophy] click on the hyperlink and you’ll see where I’m coming from and where this will go!

There are now more than 1,900 views of that video…

Oh and another thing – these are ALL NEW LEADS that searched in ROMANIAN = they probably would never have come across me or my products and services any other way…

Does that excite you as much as it does me?

This is the mindset that I teach, you can check out my website at www.MarcDussault.com and see what tickles your fancy. I’d love to help you get this mindset, the one that Unleashes the Exponential Potential that is within you right now.

Want MORE Leads – Give MORE Testimonials!

You know all about my 1 percent improvement doctrine, which simply says that 1 percent per day compounded daily gives you 3,778% return in one year. Today’s post shows you how easy that was to do with ONE SINGLE TESTIMONIAL in LESS THAN ONE MONTH that PRODUCED ONE QUALIFIED LEAD for the person who gave me the testimonials.

Exponential Marketing Strategy: Testimonials

The first lesson to be learned is that I asked a few clients for testimonials. If you don’t ask, you don’t get. I needed testimonials for my e-book “Get The Best Business Results For The Least Amount Of Effort“.

Breakthrough Specialist Yvonne McIntosh of Life Leaders International gave me a testimonial…

Testimonial For Get The Best Business Results With The Least Amount Of Effort

Testimonial For Get The Best Business Results With The Least Amount Of Effort

I know you’re wondering what the exponential lesson is…

From Yvonne’s testimonial for MY book,

SHE got a qualified enquiry from the US for HER services…

That’s the Exponential Lesson.

Yvonne gave ME a testimonial and SHE got the lead.

That is where the saying “give and you shall receive’ comes from – on the Internet it is EXPONENTIAL and extremely wide-ranging. I explain this and other Internet Mastery Techniques at our annual Bootcamp coming up in July 2009.

So go on, give someone a testimonial today or this week and see what happens to YOUR RESULTS!!!


How To Build INSTANT Credibility For Your e-Book

When you are promoting an e-book with so many out there of questionable quality, it’s hard to establish credibility. That’s when it dawned on me to write this post – I was on one of my 1:1 Hour Of Power Consultations with a client yesterday who withheld a significant accomplishment of his that would quickly establish credibility and reassure his clients that he is an expert. But by keeping it to himself, he is robbing himself of those extra sales that would come so effortlessly.

e-Book Marketing Tip

With so many people ‘publishing’ e-books of marginal quality, it’s tough to stand out above the crowd – today’s blog post example shows you that when you DO stand out – you MUST let people know.

My e-book previously published and distributed in Canada’s top bookstore chain has now, due to the power of the Internet’s global reach, been translated in multiple languages: English, French, Romanian and soon Chinese and Polish!

You can see the simple Johnson Box I placed on my page – this establishes INSTANT CREDIBILITY to reduce purchase hesitation, reassuring website visitors that this is a sound investment.

Now available in English, French, Romanian and soon Chinese and Polish!

Now available in English, French, Romanian and soon Chinese and Polish!

Of course you might be asking yourself what to do to build credibility if you don’t have foreign editions…

Continue reading ‘How To Build INSTANT Credibility For Your e-Book’

How to Compress Your Pathways To Profits

Today’s post is going to blow you away – it’s an accelerated time-lapse photography YouTube video of Paul Telling MindMapping our Flipping Websites For Profit MindMap for our Members page.

What can I say other than “Wow!”

This is what a creative mind on your team can do for you – Compress Your Pathways To Profits™ in ways a common mortal can’t. That is the power of the Exponential Mindset™ enthusiast – to leverage this as a win-win-win solution.

Paul wins because he gets his persona and artwork in front of THOUSANDS and gets paid, I get massive value from such a creative source – reducing the training time for members and make it fun for them to get stuff done and my clients win because it makes it quicker and easier for them to make money.

Win-win-win.

I love it!

Onward and upward!
Marc

P.S.
Please go to Paul Telling’s website now or post a comment here to let him know how cool his art is AND how creative the video is!

Of course if you want to START to learn how to flip websites for profit, click on the hyperlink and get started right away.

Promote Your Linked In Profile Using These Buttons

I’ve spoken about this several time in previous posts, and today Sam Kritsotakis of Eskae Jewellers was asking about how to use Linked In Buttons in his signature file, so here’s where to find them – it’s not that obvious.

Go to your Linked In Account, if you don’t have one by now, SHAME ON YOU! Go to www.LinkedIn.com and create one NOW!

Once in your account, go to your profile and click on the  customised buttons hyperlink as shown below.

Click on the customised buttons hyperlink...

Click on the customised buttons hyperlink...

Promote Your Linked In Profile Using Customized Buttons

Once there, you’ll have multiple options that you can choose from, as shown below.

Continue reading ‘Promote Your Linked In Profile Using These Buttons’

Preeminence = ZERO client acquisition cost

Just by ‘being on the Internet’, stuff happens.

I have a website devoted to helping family businesses deal with succession issues.

You might not know that…

“Several years after completing an Bachelor of Engineering Degree, Dr Dussault went on to acquire an Executive MBA. Subsequently, as a part-time faculty member, he taught in the MBA program as well as completed coursework towards a Ph.D. in entrepreneurship, family business, organisational behaviour and information technology management while he doubled his companies’ sales and expanded his companies’ geographic reach.

Upon his arrival in Australia, Dr Dussault continued his doctoral research in e-commerce business models, focusing on stakeholder analysis and strategic decision-making, completing his 400-page thesis (with over 700 references) in a record 3 months. He was conferred a Doctorate in Business Administration (DBA) degree from Southern Cross University.

Recently, Dr Dussault completed a post-graduate law degree at the prestigious University of New South Wales. Investigating the selection of optimal tax and financial planning strategies for wealth creation and asset protection, he was in the unique position of learning the most powerful strategies sitting amongst Australian Tax Office inspectors and auditors!

Dr Dussault is a Fellow of the Australian Institute of Management as well as the recipient of the highly acclaimed Company Directors Course Diploma 2005 bestowed upon him by the well respected Australian Institute of Company Directors. He is recognised as an Associate Stockbroking by the Securities and Derivatives Industry Association of Australia.”

But that doesn’t matter, someone figured it out and sent me this e-mail:

Website Contact Request:
I’m interested in Dr. Dussault’s research into family business and how it
applies to family businesses in Australia.  Does he lecture/present on
family business topics such as succession?  I organise conferences…

—— End of Forwarded Message

This is a ZERO COST PROSPECT acquired automatically via a passive Exponential Internet Marketing Strategy. I could have spent HOURS searching for this person, proposed my products and services and still not work with this organisation…

I don’t know what the future holds for this opportunity, but my love of family businesses will come through in our discussions and I am cautiously optimistic that it will be the beginning of a long-term win-win-win-win relationship for myself, the organisation, its members and our clients.

Stay tuned… as things keep moving…

Onward and upward!
Dr Marc Dussault
Australia’s #1 Exponential Growth Strategist

P.S.
So many people, when they realise how much I’ve accomplished are ‘mesmerised’ by the results and outcomes I’ve produced – what some fail to realise is that it’s continuous and never-ending improvement that makes the difference.

It all adds up in the end – when EVERYONE sees the FINAL RESULT.

Most people are oblivious to the individual small steps it takes to get to the ultimate outcome. Small steps anyone can make, but many don’t.

I am not quite sure why that is, it’s just is the way it is. That’s also why those of us who do the 1 percent improvement on a regular, disciplined basis – get all the results and rewards.

Perfection is the Poison of Profitability

Today’s post is an e-mail I got from Dan in South Australia that is so valuabke that I had to share it with you.

You’ll see my responses indented and in italics.

On 11/17/2008 11:59 AM, “Dan XXXXX” <dan@xxxxxxxxx.com> wrote:

Hello, I am interested in attending your internet marketing course however I have some questions first.
Please pass this on to Marc.

I’ve attended some Jay Abraham and Brian Tracy courses in Sydney. I’ve read the books, listened to the CDs.
The kind of information that is promoted for your event is just what I need to learn for my business.
I would much rather spend a day with a guru than spend months trying to teach myself by searching the web for the information.

However, I have to question Marc’s guru status due to the following. Could Marc comment please?

Whenever I receive emails from Empowernet they automatically go straight to my junk box. Not because I have set it to label them as spam or junk, something in the emails is triggering that automatically. I have a pop mail account with minimal spam protection, not a free service like hotmail. I would expect Marc to have tested the spam rating of his emails before sending them. I submitted his most recent one to a spam rating service and the score was terrible; it scored 7.9 out of a possible 13. A score over 3 or 4 is considered unsafe. Marc more than doubled the danger levels with his email.

Dan, That is a GREAT observation and a GREAT compliment. E-mails that don’t end up in spam or junk mail folders are BLAND and BORING. Once you’ve ‘whitelisted’ me in your e-mail program, the e-mails should go through without a hitch. It’s one of the many strategies we teach our clients. Of course if you want to get through the spam and junk mail folders with NEW clients whom you have not communicated with, there are DOZENS of strategies to do this. We teach BOTH strategies so you can CHOOSE what outcome you want to achieve.

The e-mail I sent you was destined to my clients and prospects who have opted in to receive e-mails from me, which means I don’t worry about spam, in fact I totally disregard it to maximise the conversation I want to have with the reader.

I know this sounds counter-intuitive, because it is. In fact there’s a word for it – antimimeticisomorphic – doing out-of-the-ordinary things that produce EXTRA-ordinary results. You CAN’T do what others do an expect different results… Think about it…

I clicked on the first link in his email. It takes you to not only a different page than the link says but to a non-existent page:

Some e-mail systems strip out code that creates this problem – the links actually work when not modified. If your program does this, you’ll have difficulty accessing a lot of information that people are trying to give you. This blog is not the place to do technical support, but it is important to realise that sometimes your settings are at fault and create problems. In this instance, I double-checked the links and others have clicked through without incident. The solution is to re-set your e-mail security settings so this doesn’t happen.

The theme of the email was how the top gurus focus intently on what they’re doing. In Marc’s case he labels himself as a top-earning guru who applies most of his focus to his blog. The first blog link I see goes nowhere…..would you say that reflects someone who can teach me about ‘focusing’?

This has been addressed above, but you also have to ask yourself the BASIS of your question – do you doubt everything everyone tells you? If you do, you’ll be hard to coach or mentor. I understand that in this day and age you have to have a healthy dose of cynicism and skepticism. I get that – but even a technical glitch should not get to the point of questioning someone’s integrity, especially someone who is successful with the only 100% RESULTS GUARANTEED programs in the country… Not satisfaction guarantee, but RESULTS guarantee it’s called the Platinum Program.

My father and his father were German engineers. Attention to detail is hard-coded into my genetics. The lack of attention to detail I’m mentioning here really stand out to someone like me and further erode my confidence in marketeers.

I understand and suggest you look at the syntax you use – Marketeers and Marketers are not the same word. Marketeers is a derogatory term which psychologically pre-frames you negatively. We teach this in our Platinum Program, how to avoid pre-framing for failure.

I also understand and respect the need for precision – I am an engineer myself, but have learnt that “perfection is the poison of profitability“. NO ONE IS PERFECT. Even if this is a technical error, life goes on. People like yourself are generous enough to give me a second chance. People as giving as you have been and will continue to INVEST TIME AND EFFORT to point out the improvements that can be made. That is an incredible thing to witness – wouldn’t you agree?

With each criticism comes improvement – 1 percent at a time.

I manually typed in Marc’s blog page address to see what kind of information was there. Again, I clicked on the first link I came across to go to the Internet Mastery Blog – another of Marc’s prime focus points. Again it takes me to an error page with no content:
http://www.marcdussault.com/blog/www.ExponentialPrograms.com/Internet/blog/get-more-traffic-to-your-site-or-blog-with-no-effort <http://www.marcdussault.com/blog/www.ExponentialPrograms.com/Internet/blog/get-more-traffic-to-your-site-or-blog-with-no-effort>

Without being disrespectul – the address above won’t work because the actual address is: http://www.ExponentialPrograms.com/Internet/blog/get-more-traffic-to-your-site-or-blog-with-no-effort

I read the email interested in the event however before deciding if I would spend money, I wanted to know when it was on. It mentions that it is going to be held in Melbourne which would mean booking a flight. The email however does not mention the date or venue for the event. I clicked a few other links to be taken to a capture page which also fails to mention a date or venue. It gives me no choice but to give my money first, find out where and when it is later. This makes me nervous.

All the content information is on the sales landing but Dan is right – the date and venues are not there!!! How did that happen?!?!? It’s probably because it’s the 4th BONUS day to the Exponential Internet & Business Building Bootcamp which are the 3 days BEFORE the Internet Millionaire Marketing Day, Wed, Thr & Fri December 3, 4 and 5th…

So guess what?!? Dan is right – we’re human and make mistakes!!!

But also, Dan PROVES that when you create enough VALUE in the e-mail, you get people like him to point it out so it gets fixed – it will probably be fixed by the time you read this blog post!

I can see that Marc is aiming to earn $30K – $35K less expenses from the event. I have no problem with that however Marc’s obvious lack of attention to detail makes me question his ethics. A “focus guru” with a lack of focus wants me to give him over $1,000 and a day of my time to learn how to focus.

There are three points here – (1) If you’re concerned about what I am aiming to earn from this event, you shouldn’t attend. You MUST ask yourself only ONE question – what will you get out of it? If you don’t think you’ll get more than $1,000, then it’s not for you. The top 5% are the top 5% BECAUSE there is another 95% who are NOT in the top 5%… That is not a mathematical trick, it’s just how it is. This event is about getting into the top 5%.

(2) Focus is one of those words that people have difficulty defining. Focus does not equal PERFECTION. My FOCUS is to give attendees incredible value by revealing how they can unleash the Exponential Potential™ that is within their business or website.

Responding to Dan’s e-mail via my blog is EXPONENTIAL because thousands of people can learn from Dan’s contribution and investment of time and effort. If he wants to identify himself and get the backlink to his site, he can do that by placing a comment to this blog post. If he wants to remain anonymous he will. I will never reveal his identity without his permission.

(3) Focus and ethics are two very different things as I am sure you can appreciate. I do understand Dan’s perspective and I am taking his e-mail apart out of respect for his hard-coded genetics. One of the strategies we cover at the Bootcamp entails creating Multiple Pathways To Profits™ that includes establishing the step-by-step or click-by-click conversations you need to have with prospects and clients. This is a priceless skill that once developed, stays with you for life.

It reminds me of Arkad from “Richest Man In Babylon” who loses all his savings, giving them to the brick maker to invest in rare jewels later to be told “why trust the knowledge of a brick maker about jewels….if you would have advice about jewels go to the jewel merchant”

I use the expression that you don’t ask your car mechanic to cut your hair, you so must chose your mentors wisely… So Dan and I agree on this point. As well as his reading list – The Richest Man in Babylon is a must-read book!

My Internet expertise speaks for itself – you can read more than 300 pages that are posted on my sites, revealing more than 50 different products that were created with NO staff and on a shoestring budget.

Some of those sites are:

www.MarcDussault.com

www.ExponentialPrograms.com/Internet

www.ExponentialPrograms.com/Business

www.SpeedStudyForBusiness.com

www.SpeedReadingVideo.com

www.FamilyFirmSuccession.com

www.AntiMimeticIsoMorphism.com

www.ExponentialMasterMind.com

So, I hope this is not too critical, I’m sure Marc has many fine qualities and has accomplished much more than I have online however I am very reluctant to choose him as my guru to learn about more about Internet marketing unless you can show me why I should trust a focus guru with a lack of focus. I never experienced any messy marketing nor was I ever made to feel nervous when I attended Brian Tracy’s events.

Dan, this event may not be for you. An Exponential Mindset™ is not for everyone. Brian Tracy is the epitome of excellence, and professionalism, so once again we agree! I think the confusion is the definition of focus. I have total focus, but I’m not perfect, never have been, never will be. FOCUS however is something that comes only second to DRIVE when someone describes me.

That being said, if you have a need for perfection, I might not be able to help you. If you don’t think this level of response and this TYPE of answer leveraging it via my blog isn’t original and exponential, then the Internet Millionaire Marketing event is not for you.

However, something tells me that you’re impressed that I have mirrored your investment writing your e-mail with an equal investment and that I would reveal my imperfections and explain them without being defensive or accusatory.

Something also tells me that you’re looking forward to meeting me and spending a day with someone who’s read the same books you have, hase been taught by the best – Brian Tracy (Anthony Robbins and Jay Abraham) and has taken it to the next level.

Something tells me you’re not just looking forward to it, you’re excited that if I am the ‘real deal’, you already have 80% of what you need to be massively successful and I’ve made the investment to be able to hand over the missing 20% that will make all the difference.

That something is my belief in the power of the human spirit that can overcome the chatter and limiting beliefs that occupy our self-talk – those voices in our heads…

I believe you took the time and made the effort to let me know how I can improve to help you.

Something tells me I WILL SEE YOU at the one-day Internet Millionaire Marketing Day – maybe even for the full 4 days including the Exponential Internet & Business Building Bootcamp...

Onward and upward!
Dr Marc Dussault

Australia’s #1 Exponential Growth Strategist who is not perfect!

P.S.

This is a prime example of what happens when you GIVE MASSIVE value up-front and do out-of-the-ordinary things that get you noticed. Sure sometimes people will pick on your shortcomings, errors and mistakes, but they do that BECAUSE they care and want more from what they’re doing.

Dan starts by saying “The kind of information that is promoted for your event is just what I need to learn for my business. I would much rather spend a day with a guru than spend months trying to teach myself by searching the web for the information.”

If Dan was just whinging and complaining, I would have just deleted the e-mail. I get a handful of those every year, as you’d expect with a database of TENS OF THOUSANDS…

I want to take this opportunity to thank Dan for creating this priceless blog post – as you well know, I could not have done it without him. That is another one of the strategies we teach at the Internet Millionaire Marketing event – take people’s contributions and BUILD VALUE for others.