Archive for the 'Search Engine Optimisation' Category

The Internet In Real Time – Second-By-Second stats…!

Not too long ago I shared with you an infographic – 104 facts about mobile marketing. Since I have an interest in infographics that relate to social media and all things Internet, I found a new infographic that closely correlates with this one…
The new infographic is entitled, “Internet In Real Time.” It contains various statistics of what companies are doing second-by-second. For example, the number of Facebook likes per second or the number of Google searches per second. It covers a wide variety of popular companies including Instagram, Facebook, Snapchat, Twitter, Youtube, Airbnb and even Uber. 
 
Incredible isn’t it?!?!

Blogging For Business – Does it really work?

Don’t take my word for it. Read the email correspondence below from Malcolm Whitfield in response to a Post Program Planning (automated) email we send to all our clients after-the-fact.

___________________________________________

Hi Marc, (or whoever handles your mail),
 
Just thought I would reply to this.

I attended a half day Internet Business Blogging Workshop several years ago (2012).

I knew it was just a taster for further services, but I felt I got genuine value out of the few hours.

I implemented a couple of the ideas I got from the session, (there were more that I could have used, but I’m slack), plus what I have gleaned from the info on your website.

I got a feel for how the web thingy actually works. My tiny little website with its tiny little business pulls enough customers to outperform all my competition, including St. John’s, in my local area, and brings about as much work as I can handle by myself. (I’m 65 and not really wanting to hire staff and build a big business).

Your training session was tight and professional and jam-packed with real, usable tips and information. (I’m a trainer myself, and I’ve seen a lot of mediocre ones).

Don’t know how the people who do your mentoring programs (Platinum Program) and bootcamps go but if they get the same bang for the buck that I did, they should all be millionaires by now.

Just thought I’d let you know.
Cheers
Mal

______________________________________

This email, unsolicited and received more than two years after-the-fact tells you a few things… Among them:

  • Classy people still exist in this day and age of entitlement. If ever you are working late dealing with a client request and wonder if it’s worthwhile – remember you change the world ONE person at a time. Not many will tell you, but many more than you think will appreciate it.
  • When you pay it forward, it all comes back to you. Malcolm and I met at an event several years ago, but I still remember him even though I’ve spoken to thousands of people since then. Be INTERESTING and people will be INTERESTED in you and your story.
  • Give without the expectation of reciprocation. This is so much truer today than ever with “everything” being free and too many people taking things (and people) for granted. If you are well served and are provided with great value – let the person/company know. Praise and acknowledgment never, ever falls on deaf ears!

 

Google is at it again – mobile update to algorithm

Just when you thought you were getting on top of your SEO, rankings… Google changes the rules yet again.

This time it’s to optimise search for mobile devices.

Click on the link for some of the buzz it’s creating. It could be quite disastrous if you get caught with your pants down so-to-speak.

If you want to stay one step ahead of your Internet Marketing, contact us.

 

Things not to do on Social Media – Employee guidelines

Social Media - LogosSocial networking websites have become a popular way to interact with people on the Internet. Thirty-five percent of adults on the Internet now have a profile on at least one social networking site, and 51 percent have more than one. Three-quarters of users between the ages of 18 and 24 have an online profile.

Facebook, MySpace, LinkedIn, Friendster, Urban Chat and Black Planet are just a few of more than 100 Web sites connecting folks around the world who are eager to share their thoughts and feelings.

The use of social media at work presents new opportunities to employers, but also new responsibilities. One is how to manage the amount of time employees spend using the sites and how it is affecting workplace productivity.

Here are some recommendations relating to what employees should not be doing/sharing on social media sites:

  1. Don’t share too much information – It’s very easy to get caught up in the social aspects of sites like Facebook, but what you choose to share is there for all to see if you don’t limit who can view your information.  Sharing personal information with strangers can be dangerous business, and there are some things you should definitely put on your “do not share” list. With Twitter, you can tweet a half dozen times per day and be fine. With Facebook Business Page, once a day should be enough and the same goes for LinkedIn too.
  2. Don’t say you hate your job – You may not like your job or your boss but complaining about it on social media is not going to go down well when your boss finds out.
  3. Posting information when your profiles are linked to more than one site – You may post something innocuous on one site, but then it’s linked to your LinkedIn work profile and you’ve put your job at risk because of that posting.
  4. Failing to keep secrets – News about your workplace, for example, a planned expansion or project should be kept private and under wraps. For instance, broadcasting your visit to a competitor’s client might hurt your company’s chances of securing new business.
  5. Avoid being negative – Negative comments on social media about fellow employees, your employer or customers lowers the reputation of the company and its customers.  You should showcase the success of your colleagues, your company and not just your own achievements and accomplishments.
  6. Social Media - Anti SocialDon’t get into an argument – A difference of opinion is OK; a full-blown argument is definitely taboo. If you want to descend into mud-slinging, just remember, on the Internet, you can’t take it back – it’s permanent and will remain there… forever!
  7. Don’t boast – It’s OK to let people know you just got promoted or you just got a brand new car but be subtle – and grateful. Humility goes a long way on social networks.
  8. Don’t get personal – Just because you have some dirt on the office manager or another colleague, it doesn’t mean  you have the green light to share unflattering gossip online. Do unto others as you would have them do unto you is the perfect maxim for social networking.
  9. Don’t share the fact that you are planning to take a sick day on social media! And don’t share photos of an event that reveals that you were not sick that day. (Note: What the $##@$#$ are you doing taking a (fake) sick day in the first place? If you want a day off, ask for it and schedule it with your boss. Have some self-respect!)
  10. Don’t use social media for posting defamatory or discriminatory messages – Be aware that social media can be used for cyber bullying and harassment purposes, so avoid posting offensive or threatening comments.
  11. Do not breach confidentiality – Unauthorised disclosure of company information via social media sites could include details relating to profit/loss, potential redundancies, employee personal information, client details, internal complaints or trade secrets.
  12. Do not repost articles – be careful about sharing posts you have not actually read because headlines rarely reveal the entire story. Read the article before you attach your reputation to it.
  13. Don’t compromise your organisation’s security – visiting social networking sites at work may expose company networks to malware and can help hackers steal identities and data. Hackers are attracted to networking sites because of the potential they see to commit fraud and launch spam malware attacks.

 LinkedIn – LinkedIn is a professional networking site and you should not be doing the following there:

  • Rapid posting – spamming the newsfeed. This is not the place to broadcast links to articles.
  • Post/participate in spam comments. This is frowned upon by all.
  • Participate in flame wars. The opinions on LinkedIn may not be the same as yours so while it may be difficult to hold back and express your opinion, do so in a professional manner.
  • Auto-post from another social channel to LinkedIn. You cannot sync LinkedIn with Twitter; it causes spam and clutter.
  • Auto-post from website feed. You should not auto share every post on social media. Everything you do on LinkedIn will always be taken in a professional way, unlike Facebook and Twitter. LinkedIn is not a publishing tool for broadcasting messages; it’s a networking tool for showcasing yourself as a professional and make people want to work with you, value your opinions and thoughts.

 Twitter is another social networking phenomenon you should be careful with.

  1. You are what you share/tweet – Just use good common sense when sharing on social networks. The Internet is now the track record of your life. Don’t share something that you don’t want to be left as a representation of you. But don’t let this stop you from making yourself known on issues and things that matter. Having no voice pertaining to certain things that your business stands behind could be worse than a few people disagreeing with your own beliefs. Be proud of who you are and represent as a business, but make sure that you know what image you’re crafting as a result.
  2. Don’t be needy – No one likes needy people on social media. So don’t ask your Twitter followers to “retweet this tweet please.” And don’t beg your Facebook friends to come “Like” your page. Get creative with the way you do things. You can still accomplish those tasks, but learn how to disguise them.
  3. If you misuse Twitter, let’s face it, everyone will see you for what you are – a TWIT!

 

 

Bear in the woods

This is a metaphor that can change how you manage your Internet Marketing Strategies. Click on the image below to see how you can generate more leads for your business.

Bear waving - quote

Online Lead generation

Last week, I blogged twice about how small business owners are generating new leads for free.

The first blog post explained step-by-step how to leverage things you find online to create SEO optimised content. The second blog post demonstrated how, once you adopt an exponential mindset, you can get more new leads for free.

But here’s the thing about blogs, the Internet and free stuff – MOST people read it, get a quick boost of enthusiasm and then go right back to their old (bad) habits.

Not The Graffiti Eaters!

They understand the power of online marketing and organic traffic generation strategies.

Have a look at their recent blog post on why you can’t chew gum in Singapore. It’s a brilliant example of SEO optimised blogging we teach in our 3-hour blogging webinar for small businesses.

The only real difference between people who are successful online and those who aren’t is that successful people do things that work – AND – do them systematically.

Everyone else just sits around “expecting something to happen” magically.

Singapore - no flushingIf you’re a plumber, you jump on this bandwagon and blog about this…!

Can you see how easy it can be to join the thread of an idea and make your blog posts just a little more interesting?

It starts with a thought, followed by a tried and tested system…

But nothing happens unless you do something…

Get New Leads For Free!

Yesterday, I blogged about how online lead generation was quick and easy, with a LIVE example. Today is a follow up with two parts.

The first part is how Lynn Gilmartin had a fabulous experience floating and video blogged about it. Inner Outer Health is a client of ours and its owner, Lena Yammine was gobsmacked when she saw the video as was I. You have to take a look at the video, it’s so natural, authentic and genuine – Lena could not have paid for a better testimonial!

Lynn Gilmartin - Floatation TankClick on the image or on the hyperlink to see Lynn Gilmartin’s video on her Floatation Tank Experience.

The lesson here is that we tech our clients Exponential Marketing Strategies that are based on high-integrity, long-term value creation principles that once adopted, become exponential due to the sheer force of the Law Of Attraction. Paying it forward reaps dividends for months, years and decades to come.

One of the problems with modern life and technology is that “some” people forget we are still HUMAN and still act and react as humans do…

A testimonial like the one Lynn created for Lena is literally PRICELESS.

I am sure, after visiting Lynn’s website she totally gets it. I mean c’mon – read about her amazing journey… WOW!

Isn’t it amazing how “some” people get this stuff and others struggle?

The reason for my blog post today is to SHOW you how you can get new leads by adding value and leveraging the Internet as a HUMAN CHANNEL, to communicate with your audience. As you do that, you WILL reap the benefits, one click, one client at a time.

If you want to learn how you can start to attract more ideal clients like Lynn to YOUR business – have a look at a bundle we put together for you to help you generate more online leads effortlessly.

Once you do that, you’ll fully grasp the value of the FREE BONUS that resides on the next page…

Continue reading ‘Get New Leads For Free!’

Lead generation the easy way

Today’s blog post is special. I know you hear that a lot, but bear with me and determine for yourself if what I  reveal below is valuable, maybe even priceless for you.

In today’s world, we know you have to be online to get new leads and you have to have a preeminent presence NOT to lose the sales that are on their way to you. I know it sounds harsh, but if your website sucks, prospects are going to avoid you, simple as that. Prospects who were considering purchasing from you will now buy from your competitor.

That’s pretty obvious, but so is lead generation – but then again is it really?

The fundamental building block of online lead generation is Search Engine Optimisation (SEO). The problem is how to do it EFFECTIVELY and EFFICIENTLY.

Effectiveness comes from doing the right things and efficiency from spending the least amount of time, effort and/or cost doing it.

So what’s so special about today’s post then?

Glad you’re still reading and interested.

First of all, I want you to click on this link —> it’s a Funny Puppy Video. Go have a look and then come back here…

Continue reading ‘Lead generation the easy way’