Archive for the 'SEO' Category
This is a fun strategy… to grow your business exponentially.
Step #1: Get a video created that captures people’s attention and gets your primary message across. Sorry, my preferred site for these videos is a secret I keep for my clients. A video like this should cost less than $100 – MUCH LESS.
Step #2: Upload the video to YouTube and make sure to optimise the video to achieve the maximum SEO benefit and total views. Sorry, again those are special tips for clients only!
Step #3: Embed the video into your blog.
Step #4: Email your clients to watch the video on your blog – NOT YouTube directly.
By embedding the video into your blog, you will get people to remain on your blog (website) longer which will improve your SEO rankings.
Getting to the top of Google’s search listings is not hard, if you know what to do.
Here is one quick and easy way to get there.
- Use the Google Keyword tool to find a relevant four-word phrase in your industry that has several thousand searches per month. The more specific the phrase, the better.
- Create a short video (Maximum 2-3 minutes) with a call to action to go to your website. As we have discussed, you are better to send people to a landing page and not your home page.
- Upload the video to your YouTube channel. We teach how to optimise your video editing the title, description, tags, etc. contact us if you want to learn how to do this.
- View your video in a couple of different browsers. View them from start to finish, this is important!
- Embed the video in your blog and view the video on that page.
This gets you to the top of Google, but the trick is to STAY THERE. That requires on-going tips, tools and techniques that are beyond what we can offer on a blog. Click on the hyperlinks if you want to learn business blogging strategies, how to turn browsers into buyers or generate more leads via the Internet.
If you aren’t leveraging these strategies, you’re either spending way too much time, money and/or effort. What we teach are the fastest, easiest and least expensive strategies to get free organic traffic to your website and/or blog.
The challenge is not to cheat and use black hat strategies that will get you knocked off the search engine listings.
BEWARE of the SEO service providers who “guarantee” listing results. They might GET you there, but staying there and NOT being penalised by Google is another matter. Trying to “undo” their tactics could cost you hundreds of hours and thousands of dollars. In one extreme case, the website was banned from Google which essentially killed the business “overnight”. A frightful thought.
When we track down an SEO agency that finally fits the bill, conveys the right message and checks out against a pile of references they’ve thrown our way, the battle is won and we can now get on with the challenges of being a business without the online clap-trap, right?
Well, not really.
Leaving your online presence and eventual income charts in the sticky hands of an SEO agency is risky, even in the best of circumstances and relationships; SEO is an industry that changes quickly, with an average of two algorithm changes being processed by Google every day.
While they stay on top of things and fling us through reports, our eyes should scan the page and critically measure their performance, based on the three following indicators.
Are You Coming or Going? Traffic Comparisons
“So, (your name), as you can see here, your traffic numbers have improved substantially over the last few months, doubling last year’s figures!”
“But we didn’t have analytics tracking installed last year…”
SEO professionals are trained, semantic artists, often finding the positive spin in a report and embellishing the details. Whilst shopping around, make sure you carefully select an ethical company like Search Factory to represent and hone your online interests.
If you’ve already taken the leap and plunged into a dotted line fiasco, ask to see a traffic comparison in an easy to understand format over the last month against the preceding month, the last three months, fluctuations over six months and comparisons to the previous year (if you have data dating back that far).
If they dance around these figures and neglect to provide you with meaningful information, something shady may be going on and your money may be invested better elsewhere.
Up, Up and Gone Away? Climbing the Rankings
When was the last time you set eyes on a keyword report that didn’t bore you to tears and lead you to tear your hair out with confused frustration?
Agencies can be fond of over-feeding clients information they don’t need to process, hoping to distract their focus from a complete lack of results across the board.
Make sure your report includes an easy to understand table of keyword rankings (and know which keywords you’d like to be ranking for!), complete with increased or decreased search volume, converting keywords and dead keywords.
A competent specialist will guide you through what everything means, pulling parts together into one cohesive picture that doesn’t make you want to throw your computer out the window.
If your agency doesn’t have time (or make time) to sit down with you and drill into keyword reporting, you need to question whether you are really their priority; there’s nothing worse than being taken for a ride and paying a premium mark-up for the pleasure.
Backlinks? What Backlinks?
Upon opening an SEO report, a range of indicators should automatically be indexed or at least apparent as the pages roll on.
If your reports lack any evidence of back-linking, from process to mention, pick up the phone and demand more information.
Chances are, your nominated SEO company has completely neglected a very important facet of ramping up sustained rankings. Think of the Internet as a mega-city; you have ghettos and caravan parks, middle class dwellings and specialists, expensive neighbourhoods and affluent areas – link building allows SEO agencies to tap into this embedded social hierarchy and put your brand in touch with the right people, managing not only your online reputation, but audience perception through association.
The absence of these negotiations is not only preventing your company from climbing a very competitive exposure ladder, it may work against you in the future, as you struggle to play catch up to competitors who have made smart choices in link building activities and grown a strong following or a database of highly ranked websites.
Don’t shoot yourself in the foot before you get started!
Everybody has an opinion. So what about the rest of us? What do you think SEO agencies should include on reports, or do you have a horror story to share with me? Thoughts, ideas, anecdotes are welcome!
About the author of this blog post
Jessica Hannah is a part of the team at Search Factory, a leading Brisbane SEO agency.
Once you have traffic to your website or blog, the next hurdle to overcome is turning website browsers into buyers. Easier said than done – unless you learn WHAT and HOW to do it, then it’s actually quite easy.
Almost as easy as flipping a coin and hoping for the best!
Today is the first instalment of a cartoon series…
According to recent studies, search engine users overwhelmingly click on organic results as opposed to paid ads by a whopping margin of 94 per cent to 6 per cent.
One study looked at both branded and non-branded search queries. On branded searches, the top search result received the most clicks, which makes sense, considering the search is likely to be navigational in nature:
- Result 1: 80%
- Result 2: 6%
- Result 3: 4%
- Remainder: 10%
On non-branded searches, however, the data indicates searchers are more willing to go well beyond the top 3 results (more than 50% of the time!):
- Result 1: 35 %
- Result 2: 15 %
- Result 3: 11 %
- Remainder: 39 %
With the natural tendency for users to trust organic listings over the paid counterparts, one has to wonder why small businesses aren’t improving their SEO rankings to get listed higher and more frequently for the keywords their suspects and prospects are typing into Google.
The best part of all of this is that organic search results are essentially free – once you know what to do, it’s quite easy and a lot less effort than the alternative – Making enough money to pay for paid listings!
We’ll tell you what your web design company won’t tell you….
This is a major update and will affect 90% of web searches. The key points are:
- Regularly updated sites will do even better (eg with blogs)
- Fundamental rethink in how Google ranks and judges content
- Longer phrases and queries will improve rankings for sites with a good strategy for this
- Reduced importance of backlinks and more of a focus on unique, fresh, relevant content
The final point is part of the work being done to reduce link farms effects on ranking.
For more details click on the hyperlink to check out Smart Company’s summary of the Hummingbird Google Update.
This blog post was supplied by Ray Keefe of Successful Endeavours in Melbourne, Australia. As a Platinum Program Member who now gets more than 2 out of every 3 new clients via organic searches on the Internet, he knows first-hand the SEO power of blogging and Internet Lead Generation Strategies for small businesses.
Contact us if you would like to learn how to get more clients leveraging FREE Internet Strategies that work for small businesses.
I’m sure they’ll refer to this blog post from their blogs since it’s one of the many Internet Marketing Strategies I covered at the recent Blogging for Business Sales Lead Generation and How To Converts Your Online Browsers To Buyers Workshops – now both available as convenient Webinars.
When Angela Muzyczka sent me this joke, I just had to share it with you, not for SEO reasons, but because it’s funny.
The Difference Between Dogs And Computers
Method used to end undesirable behavior
Dogs: Hit with rolled up newspaper
Computers: Hit control-alt-delete
After destruction of personal property
DOGS: Dog not found
COMPUTERS: File not found
DOGS: Roll over
COMPUTERS: Play dead
Imagine being able to SEE the flow of visitors as they navigate your site – how cool and VALUABLE would that be?!?! Well, Google’s done it again – they are releasing this new functionality in their signature Analytics platform – WOW!