Archive for the 'SEO' Category

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How to get more web visitors to buy

Once you have traffic to your website or blog, the next hurdle to overcome is turning website browsers into buyers. Easier said than done – unless you learn WHAT and HOW to do it, then it’s actually quite easy.

Almost as easy as flipping a coin and hoping for the best!

Conversion, Lead Generation, Web Leads

Exponential Marketing Comic 1

Today is the first instalment of a cartoon series…

Cartoon, Comic Strip, Business Growth

Online Programs Available:
Blogging for small business webinar
Turn Browsers into buyers webinar
Internet Lead Generation Toolkit

Organic search and click-throughs

According to recent studies, search engine users overwhelmingly click on organic results as opposed to paid ads by a whopping margin of 94 per cent to 6 per cent.

One study looked at both branded and non-branded search queries. On branded searches, the top search result received the most clicks, which makes sense, considering the search is likely to be navigational in nature:

  • Result 1: 80%
  • Result 2: 6%
  • Result 3: 4%
  • Remainder: 10%

On non-branded searches, however, the data indicates searchers are more willing to go well beyond the top 3 results (more than 50% of the time!):

  • Result 1: 35 %
  • Result 2: 15 %
  • Result 3: 11 %
  • Remainder: 39 %

With the natural tendency for users to trust organic listings over the paid counterparts,  one has to wonder why small businesses aren’t improving their SEO rankings to get listed higher and more frequently for the keywords their suspects and prospects are typing into Google.

The best part of all of this is that organic search results are essentially free – once you know what to do, it’s quite easy and a lot less effort than the alternative – Making enough money to pay for paid listings!

If you want to know how to turn browsers into buyers or leverage blogging for a small business, click on the hyperlinks or contact us.

We’ll tell you what your web design company won’t tell you….

Attention Business Owners – Stop Wasting Time With Facebook

Don’t just listen to what I have been saying for years, BRW Magazine’s recent headline speaks for itself…

Online Sales Lead Generation

Click on the image to find out what your best Internet Marketing Options are.

Hummingbird Google Update

This is a major update and will affect 90% of web searches. The key points are:

  • Regularly updated sites will do even better (eg with blogs)
  • Fundamental rethink in how Google ranks and judges content
  • Longer phrases and queries will improve rankings for sites with a good strategy for this
  • Reduced importance of backlinks and more of a focus on unique, fresh, relevant content

The final point is part of the work being done to reduce link farms effects on ranking.

For more details click on the hyperlink to check out Smart Company’s summary of the Hummingbird Google Update.

This blog post was supplied by Ray Keefe of Successful Endeavours in Melbourne, Australia. As a Platinum Program Member who now gets more than 2 out of every 3 new clients via organic searches on the Internet, he knows first-hand the SEO power of blogging and Internet Lead Generation Strategies for small businesses.

Contact us if you would like to learn how to get more clients leveraging FREE Internet Strategies that work for small businesses.

 

Link building, it’s not what you think it is

I have a word that defines what today’s blog post is all about. Antimimeticisomorphism. Simply stated, it means doing out-of-the-ordinary things that create extra-ordinary results with the least amount of effort and lowest cost. It necessarily includes doing things that create indirect benefits.

Links, SEO, Link RegistryLet me give you an example. There is a website registry for Australian Blogs. For a nominal sum, you can get a link with a keyword optimised listing. If you don’t understand Search Engine Optimisation (SEO), you’re going to look at how many clicks it produces and if the number isn’t very high you might think the link isn’t worth the investment…

But here’s the think MOST people don’t understand about the value of links: It’s not the number of clicks that it generates that’s important – it’s what it contributes to your SEO indexing. For example, if you have an Australian Blog, then you want the search engines to INDEX it. Which they will… But it will remain at the BOTTOM of the index unless there is a link that raises its SEO status. What better link than anAustralian Blog  registry link?

Even if NO ONE clicks through the link – the BENEFIT can still be huge.

But if you look at the wrong Google Analytics statistics (Click Throughs instead of overall traffic increase), you will make a poor decision.

This is just one example of some of the common mistakes people make when they don’t understand the basics.

If you would like to learn more about legitimate Internet Marketing Strategies, have a look at our online courses and webinars listed below.

They are moderately priced and exceptionally valuable if only to assist you avoid the most common and costly mistakes.

Online Internet Course #1: Internet Sales Lead Generation Toolkit

Online Internet Course #2: Business Blogging Webinar

Online Internet Course #3: How to Turn Website Visitors From Browsers To Buyers

 

Social Media Losing Shoppers

As you must know by now, I am not a fan of Social Media Marketing. I think it’s a monumental waste of time, money and effort. I haven’t held back on this view and it’s simply because it doesn’t make any financial sense for small business to waste countless hours and in some case thousands of dollars on strategies that don’t work.

The research is just starting to come in that fewer shoppers are flocking to social media websites in search of deals and coupons, according to a study released Thursday by the National Retail Federation in the United States.

The number of consumers who reported following retailers on the likes of Facebook, Twitter or Pinterest fell to 51 percent from 58 percent  last year, according to the 2012 Social and Mobile Commerce Study.

I am not saying social media is dead, all I’m saying is that more and more businesses are realising that the inevitable point of diminishing returns is here.

As a small business, you have limited resources and cash. You want to make the most of it. Social media marketing is not where you should be spending it – that’s all I’m saying.

Want to know where you should invest your hard earned money to get your biggest bang for your buck?

Come invest 3 days with me at the Exponential Internet Marketing Bootcamp and you’ll learn how small businesses – just like yours are dominating their market places, growing when others are contracting and laying off staff.

Dogs and Computers

Wags Day Out, Paddington Pups, Dogs V ComputersI am an avid dog lover which is why I get along so well with two of my clients: Bree Robbins of Paddington Pups and Cory Andrews of The Dogs Country Club Kennel and Resort in Victoria.

I’m sure they’ll refer to this blog post from their blogs since it’s one of the many Internet Marketing Strategies I covered at the recent Blogging for Business Sales Lead Generation and How To Converts Your Online Browsers To Buyers Workshops – now both available as convenient Webinars.

When Angela Muzyczka sent me this joke, I just had to share it with you, not for SEO reasons, but because it’s funny.

The Difference Between Dogs And Computers

Favorite Food
Dogs: Kibbles
Computers: Bits

Method used to end undesirable behavior
Dogs: Hit with rolled up newspaper
Computers: Hit control-alt-delete

After destruction of personal property
DOGS: Dog not found
COMPUTERS: File not found

Favorite trick
DOGS: Roll over
COMPUTERS: Play dead

Continue reading ‘Dogs and Computers’

Feeling like a hostage to your web design / IT supplier?

Web Design Services, Get Rid Of Your Web DesignerMany small business people treat one of their most precious assets as an afterthought, rather than as one of their most precious assets. It’s not inconceivable for a website to be worth $100,000+ when there is a legitimate brick and mortar business “behind it”.

Put differently, years ago, when you bought a Yellow Pages ad, you’d SPEND thousands of dollars with NO appreciation in the capital asset value of the phone book. With the Internet, every dollar spent on your website should increase its capital value. Think about it this way – if you were assess two identical businesses, one with a website and the other without one, which one would YOU buy?  Enough said.

Most small businesses don’t proactively deal with their website and/or web online presence for a long list of reasons including:

  • “I don’t get all this Interweb stuff”
  • “I don’t like Facebook and don’t understand why people waste so much time ‘talking’ to complete strangers”
  • “My son-in-law, nephew or neighbour seems to understand it and is not charging me much to handle my website…”
  • “Technology is changing too quickly, I can’t keep up.”
  • “I don’t get any web inquiries so it’s not worth worrying about.”
  • “My staff’s taking care of it, in fact, we all kinda pitch in to get stuff done.”*

Whatever your excuses, as a small business person, in this day and age you simply cannot hand over your online presence to just anyone anymore than you would give them the pin code to your bank card. I am totally serious.

Continue reading ‘Feeling like a hostage to your web design / IT supplier?’

Blogging For Small Business Interview

I was interviewed by Ludwina Dautovic for Red Tent Radio yesterday and I have to admit it was one of the most fun interviews I’ve done in a long time. We got started and before we knew it, the 40 minutes were up! We talked about blogging for small business owners. The interview will be released as a podcast in a few weeks, but before it comes out, I thought I’d take this opportunity to remind you that we’re staging a 4-hour Masterclass called “How to convert your online browsers to buyers” in Sydney and Melbourne on April 11th and 18th respectively.

NEWS UPDATE:

CLICK THE HYPERLINK to download the Blogging For Small Business
Interview With Ludwina Dautovic on Red Tent Radio!

If you missed our exceptionally popular workshop “Business Blogging For Sales Lead Generation“, you’re in luck – it’s now available as a 4-hour webinar you can stream to your computer. A webinar is great because you can stop, pause and rewind to make sure you don’t miss any important details.

Ludwina and I discussed WHY small business people need to blog,
what NOT to do and HOW to get started quickly and easily

As you’d expect, I have a very different take on most marketing strategies – one of them is I am not a fan of Social Media… I don’t adhere to the common propaganda that’s proliferating “out there” that you need to be on Facebook and Twitter. If you want to hear an honest viewpoint that will benefit your bottom line and save you from wasting countless hours, make sure you keep an eye out for the interview – I will blog about it when it comes out and you’ll be able to download it for free.

But, by that time, you’ll realise you should have attended my 4-hour Masterclass called “How to convert your online browsers to buyers” in Sydney and Melbourne on April 11th and 18th respectively.

So you know what to do – take the time now to have a look at the event page and keep in mind it comes with a 100% no-questions-asked money back guarantee. If at the end of the 4 hours, you haven’t received at least 2 or 3 times the cost of admission, we’ll refund you and remove you from our mailing list. That’s how confident we are of the immense value we’ll be revealing.

Here’s one of the concepts Ludwina and I touched on during the interview – it’s called the Miser Mentality. With a Miser Mentality, the focus is on the cost of something rather than the value or potential. A prime example is someone who drives 15 to 20 minutes to save a few cents on petrol. They have no appreciation for their TIME VALUE. A Miser can only see the COST (petrol saving) – not the BENEFIT (paying a little more, but saving time).

The strategies I will reveal at the next DIY Internet Marketing Masterclass can increase your website traffic anywhere from 15% to as much as 200%, depending on what you’ve done and how well you’ve done it. But here’s the thing – anyone who has a product or service that is worth at least $300 would get a benefit of $3,000 to $5,000 from the strategies I will reveal as a MINIMUM STARTING POINT.

So if the question was:

Would you pay $300 to get $3,000 in sales
in the next 12 months?

The answer should be YES! but the problem is that with a Miser Mentality there is a filter, a bias, a distortion that comes into play – that PREVENTS the POSSIBILITY from being even considered.

It might be thought, in a fleeting moment, but not seriously assessed or considered at its full (potential) value. Therein lies one of the key differences between the abundantly wealthy people who seek and focus on potential opportunities whereas misers miss those opportunities NOT because they aren’t there, but because they can’t see them.

Miser, Lack, Scotoma, Fear Of Loss, In the psychological literature it’s called a Scotoma. The best example is looking for the salt when the salt shaker is right there in front of you…

I will address some of these inhibitors to success at the upcoming Exponential Extravaganza in May and June, but before that event takes place, the Internet DIY 4 hour Masterclass takes place.

Can you see the dilemma EVERYONE FACES – you know you want the benefits, results and rewards… But you have to consider and BELIEVE it’s possible. Quite the tug of war isn’t it?

I know. I struggled with it more than 30 years ago. I don’t remember what the trigger or catalyst was, but at some point I decided that the Miser Mentality can’t work – so I gave Boundless Opportunity Thinking a try. Once adopted, I transformed it into my own Exponential Mindset Thinking and the rest as they say is history…

So what “history” will you create for yourself in 2012, 2013, 2014 and beyond…?

Prevention is such a hard sell…

It’s hard to get an important PREVENTION message across… The anti-smoking lobby struggles with it. One of our gym owner/client finds it hard to help people prevent the onset of type II Diabetes and I want to protect small business owners from being fleeced by unscrupulous Internet Marketing spuikers, web design companies and now “Social Media Consultants”…

It’s hard to get the message across
without being heavy-handed or sensationalistic

Brendan Rigby of Inspire Fitness and Wellbeing in Melbourne tells me that someone who’s overweight, drinks too much alcohol, smokes and doesn’t exercise is a prime target for Type II Diabetes, but even if all the red flags are there, everyone but the ‘patient’ sees them.

I feel it’s the same thing with the Internet. I see or hear about small business owners  getting fleeced, taken advantage of and otherwise ‘robbed’ by Internet Marketing Spruikers who pitch miracle solutions from stage with manipulative tactics at the get-rich-quick opportunists that many would argue “get what they deserve”.

But isn’t that the same for the smokers or obese, soon-to-be diabetics?

The challenge we all have is how do we get the message across without being fear mongerers and using heavy-handed tactics like the video below?

I can remember meeting a smoker amputee who lost BOTH her legs (above the knee) due to smoking. She was still smoking with the impeding threat of double-arm amputation, which is when she claimed she would “try to quit”. I was in my early twenties at the time, she was in her 40′s. I doubt she made it to her 50th birthday. I am still shocked almost 30 years later recalling that conversation.

There are some people that can’t and don’t want to be helped or saved

But there are those who, given a fair chance,
want to be forewarned – especially if the alternative is better

Leveraging the Internet does not have to be scary, intimidating or costly. In fact, the world has changed to make technology and access ubiquitous via increasingly easier and cheaper tools.

But the bottom line is – there is no point in discussing any of them – UNLESS YOU’RE OPEN to the possibilities.

If you are open to consider alternatives to expensive web designers and social media consultants, we’re staging an eye-opening workshop in Sydney and Melbourne in April.

It comes with a 100% Money-Back Guarantee that simply states that if after the 4-hour DIY Masterclass you didn’t get enough ideas, tips and tools to make or save you at least a multiple of the workshop fee, we’ll refund you the full registration fee – NO QUESTIONS ASKED.

Why? Because we don’t offer Internet web design and Social Media Consulting services – we and our clients don’t like them any more than you do.

AND BELIEVE IT OR NOT, you can grow your business leveraging the Internet doing it yourself AT A FRACTION OF THE COST OF THE SO-CALLED EXPERTS… AND GET BETTER RESULTS !!!

Come find out how at our next workshop called “How To Convert Online Browsers Into Buyers“.

Why do farm tractors have large rear wheels?

Have you ever wondered why old farm tractors have super big rear wheels and tiny little ones at the front?

The same can be said about “what’s the point of having a business blog?”

You might not be a farmer and might not care why the rear wheels of an old tractor need to be that big, but in business, you can’t afford not to know why blogging has become so important for lead generation.

That’s why we’re staging a 1/day workshop called Business Blogging For Sales Lead Generation on the Gold Coast, Sydney and Melbourne.

But then again you could go back to the paddock and give plowing a go…

Internet Lead Generation, Business Blogging, Web Leads

Link Optimisation Tip

I recently published this 2-minute link optimisation tip to avoid a common mistake a lot of people make.

Facebook Wall Of Shame Infographic

During my recent Business Blogging For Sales Lead Generation event tour in Adelaide, the Gold Coast, Melbourne and Sydney, participants heard a preview of my rant on Privacy Pirates which I’ve been proselytising about for quite some time. Karen Bonanno, a 2011 Exponential Entrepreneur Of The Year Award Winner, sent me the infographic below that I just had to share with you.

I will expand on this in an upcoming Do It Yourself Google Sales Lead Generation For Small Business series of workshops… But in the meantime have a good read of this infographic. You’ll start to get a sense of where I’m coming from and how I am guiding my clients to avoid being victims of the Privacy Pirates.

Facebook Privacy, Personal Privacy Theft, Identity Theft

Google Analytics: Flow Visualisation

Imagine being able to SEE the flow of visitors as they navigate your site – how cool and VALUABLE would that be?!?! Well, Google’s done it again – they are releasing this new functionality in their signature Analytics platform – WOW!

Google Analytics, Flow Visualization, Flow Diagrams

Click on this image to read more about this new release!

Business Blogging For Sales Lead Generation

I have an event coming up called Business Blogging For Sales Lead Generation that will reveal how quick, easy and fun strategies can help you improve your Search Engine Optimisation (SEO) and acquire new leads for free by blogging.

Here is an example using an Infographic. Karen Bonanno posted an interesting infographic (shown below) on what happens on the Internet in 60 seconds on her School Management Library Blog.

Along with these amazing stats:

  • Search engine Google serves more that 694,445 queries
  • 6,600+ pictures are uploaded on Flickr
  • 600 videos are uploaded on YouTube videos, amounting to 25+ hours of content
  • 695,000 status updates, 79,364 wall posts and 510,040 comments are published on Social Networking site Facebook
  • 70 New domains are registered
  • 168,000,000+ emails are sent
  • 320 new accounts and 98,000 tweets are generated on Social Networking site Twitter
  • iPhone applications are downloaded more than13,000 times
  • 20,000 new posts are published on Micro-blogging platform tumbler
  • Popular web browser FireFox is downloaded more than 1700 times
  • Popular blogging platform WordPress is downloaded more than 50 times
  • WordPress Plugins aredownloaded more than 125 times
  • 100 accounts are created on professional networking site LinkedIn
  • 40 new Questions are asked on YahooAnswers.com
  • 100+ questions are asked on Answers.com
  • 1 new article is published on Associated Content, the world’s largest source of community-created content
  • 1 new definition is added on UrbanDictionary.com
  • 1,200 new ads are created on Craigslist
  • 370,000+ minutes of voice calls done by Skype users
  • 13,000+ hours of music streaming is done by personalized Internet radio provider Pandora
  • 1,600+ reads are made on Scribd, the largest social reading publishing company

This blog post alone has 6 embedded strategies to help Karen and me attract new sales leads.

If you want to know what they are and how other business owners are leveraging their blogs to generate free sales leads, you’ll have to attend the Business Blogging For Sales Lead Generation event!

Business Blogging In 2011

Even though small businesses in Australia lag in Internet adoption with most small businesses either not having a website established or not having a fully integrated, functional website, in contrast, Australian consumers are quite techno-savvy.

According to recent research, 37% of Australians use smart phones and is predicted to be 50% by the end of 2011. 92% say they use smart phones while consuming other media; 46% while watching TV, 43% while listening to music, 36% while online. A whopping 26% say they have purchased something on their smart phone. Average number of apps is 25, with 8 being purchased. Nearly 50% browse the web every day on their phones.

Nielsen research shows Australians are #1 in usage of social networks

Neilsen reports that Australians spend 7 hours 17 minutes per person each month on social networks and blogs. Australian social media usage was highest for the second year running, out of Nielsen’s Internet-metered markets including: Brazil, France, Germany, Italy, Japan, Spain, Switzerland, U.K., and U.S. This means Australians used social media 25 minutes more per month than the previous year. That’s quite a bit more.

Most small business owners still don’t fully appreciate the value of social networking for business purposes.

A lot of it is due to ignorance (not knowing) and confusion. For example, there’s a common misconception that links last a lot longer on Facebook than Twitter, because the newsfeed moves slower than the stream, but recent research confirmed this is not the case.

The half life of a link (i.e. the time it takes to receive half its total clicks from when it’s first shared) is on average 2.8 hours on Twitter and 3.2 hours on Facebook – not a massive difference, although on YouTube links last considerably longer.

What’s more interesting is that a link pointing to a topical news story – like an earthquake – is likely to have a lot shorter half-life than a link pointing to something oblique (like lolcats).

The graph below illustrates this phenomenon, but once again ignorance (not knowing) can be damaging. The concept of the half life of a link is important if you’re in the news business, but if you’re a business looking to stay in business for years to come, what is important and relevant to you is the value of the individual links established, not the half life.

Link Building, Value of Links, Link Half Life,

Half Life Of Internet Links In Social Media Networks

This is a vitally important concept we will cover at our Business Blogging For Sales Lead Generation event, it’s an exclusive by-invitation-only event that you need to contact us if you want to attend.

Why is a blog important for business?

Blogs are used to establish contact and communication with a business. A website by design is static, whereas a blog and Facebook are interactive, engaging the prospect. More importantly, he/she can read and assess the type of communications others have had with you/the business.

Blog Statistics, Blogging Statistics, Blog Usage Stats, Blog Stats

In this day and age, it’s not a nice-to-have sales and marketing tool, a blog is a must-have sales, marketing and customer support and brand building tool.

Let’s face it, if you’re not blogging, you’re just not serious about sales lead generation.

Google Instant

Google Instant is not new, but it is having a dramatic influence on how people search….

As you can see when you use Google, the search results change dynamically AS YOU TYPE. The suggestions DO influence what people will type in – this is having a dramatic effect on Google Adwords

Ray Keefe of Successful Endeavours sent this Google Warning article link to me several months ago. I shared this with my clients giving them hints and suggestions, but those are beyond the scope of a blog post.

If you’d like ‘instant’ access to tip and tricks to make sure you avoid mistakes and are kept informed in ‘real time’ – contact us to join one of our many programs.

Why you can’t “set and forget” a website

Recently, I was reviewing infomercials (they are a great source of creative ideas). A popular TV pitchman had the audience repeating the mantra, “just set it and forget it!

Website Set And Forget

Set And Forget Might Work For BBQ Chicken, But Not Your Website

While this might be an exciting idea for a dinner appliance, it’s suicide for your website. Like a car or a house, your website requires regular, on-going maintenance.

What is “Website Maintenance”?

I define website maintenance as both the art and science of keeping a website current in both technology and (Killer Kopy™) content. That means assuring proper functionality (how users move around the pages), verifying the accuracy of copy, fixing any broken links and images as well as performing an overall brand/positioning assessment of the site to make sure it reflects how you and /or your company wants to be perceived online.

An easy metaphor to explain website maintenance is home maintenance.

You can take a look at your home for light bulbs that need to be replaced, look to see if there are any new cracks in the foundation, maybe a room needs some new paint, tiles or carpet.

The same is true of your website. It’s good practice to review your site at least once a month.

Website review tips:

  • Check date sensitive content such as an announcement of an upcoming event. After the date passes, it should no longer be “upcoming” and the date or deadline changed. The longer the old date remains, the more out-of-date your website appears to your visitors.
  • Even though computers “don’t make mistakes”, functional elements of your website including contact us forms, event registrations, product purchase links and other e-commerce and database functionality should be checked. Often, these break due to an indirect parameter being changed somewhere else on the site. You don’t need to check everything each month, just run a random spot check or pick a section of your site each month to review.
  • Check external links (links to other sites) on your site. There are several free utilities that can provide this function for you. Recently, I had someone send me an email with a link in her signature that was broken…
  • You should review as many pages on your site as you can, paying special attention to the links in the navigation bar(s), make sure the visual elements appear correctly on all pages. This can be done very quickly to find the most obvious errors.
  • Check for images that are not displaying correctly or have the dreaded “red x”. This can usually be done by skimming the pages quickly – you may realise that some images load too slowly (all you need to do is reduce the file’s resolution to a web optimised format.)

I highly recommend taking notes as you do your website review. You’ll get ideas for immediate and future improvement that can become part of your tactical and strategic deployment respectively.

What do you do when you find an issue?

Continue reading ‘Why you can’t “set and forget” a website’

Google Places

Google has made recent changes that significantly affect your SEO effectiveness. One of them I discussed recently, called Google Previews. Today’s post is regarding Google Places – another attempt by Google to fend off Facebook’s domination by forcing you to put additional information into Google to increase Google’s ranking – not necessarily improve your own SEO results. In fact this complicates the process in a zero sum game. More work, effort and cost for the same or WORST outcome than you previously had.

Contrary to what they want you to believe, Google is in business for themselves and Google Places I am sure you’ll agree is yet another task that you have to undertake to not lose whatever presence you previously had.

As a blog reader and subscriber, I want you to know about these shifts. If you want to know what to do about them, you’ll need to become a client. We have a wide variety of Internet programs and products to choose from. Contact us and we’ll discuss the various available options.

I don’t want to leave you completely in the dark so here is a link that explains the potential negative impact of Google Places. Ray Keefe of Successful Endeavours originally sent it to me.

(Psst! Thanks Ray!)