Archive for the 'Testing' Category

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Bingmail.com.au

Every once in a while a really cool idea crosses my desk that I just have to share with you. In this case it comes from none other than Australia Post. I have not yet used this service, but I thought you might need it before I do. I am streamlining ALL my operations and have this service slated for a Sept-Oct review.

If you do use it, please let me know how it goes.

YouTube Tip

Wonder how you can get a ‘pop’ on your videos posted to YouTube? Check out today’s Exponential Tip – I got 18 views on the FIRST day this went live with NO promotion whatsoever, plus it wasn’t even in English or a language I understand!

Cristian Mina contacted me to translate my book “Get The Best Grades With The Least Amount Of Effort” into Romanian version of the study book. The first thing I did was ask him to translate the sales page which has been uploaded to the site.

With this text, I was able to run it through Rapid Reader and create a YouTube Video. I sent the URL to Cristian who then edited the Title and Tags.

With less than an hour of effort, I uploaded it and in the first day got 18 views – building the SEO rankings AHEAD of the launch of the sales page FOLLOWED by the book’s translation.

Why wait until the book is ready to start BUILDING ORGANIC TRAFFIC?!?!

Welcome to my world of Exponential Thinking!

Ka-Ching!

[Psst! If you think 18 views on the first day is nothing to celebrate, you don't understand my 1 percent improvement doctrine and philosophy] click on the hyperlink and you’ll see where I’m coming from and where this will go!

There are now more than 1,900 views of that video…

Oh and another thing – these are ALL NEW LEADS that searched in ROMANIAN = they probably would never have come across me or my products and services any other way…

Does that excite you as much as it does me?

This is the mindset that I teach, you can check out my website at www.MarcDussault.com and see what tickles your fancy. I’d love to help you get this mindset, the one that Unleashes the Exponential Potential that is within you right now.

Internet Technical Mastery Event Day 2 On Today In Melbourne

As you know from yesterday’s post, I am in Melbourne at Internet Technical Mastery - A Platinum Program event that is not open to the public… It’s where I reveal the most powerful Internet tips, tricks and techniques like the one I will partially share with you right now.

It’s called www.UserTesting.com you can scroll down to read my testimonial. It’s REAL people giving you REAL feedback on your site or blog.

But here’s the thing…

What feedback do you take and which one do you leave behind?

I’ve done about 10 of them so far – and about 25% of the suggestions would KILL my sales if I did what the reviewer was telling me to change. OWCH!

So how do you decipher what to take and what to leave?

That’s where I come in. At events like Internet Technical Mastery and our upcoming Exponential Internet and Business Building Bootcamp, I explain EXACTLY how to leverage a tool like this so it helps you get that breakthrough you need to be the ONE out of TWENTY who makes money on the Internet…

www.UserTesting.com is a fantastic service YOU MUST USE.

It’s just that if you want to be exponential, you need to know what to change and what NOT TO TOUCH!

Otherwise, every time you have someone new testing it, you’ll keep changing it back and forth, spinning your wheels and not getting anywhere.

www.UserTesting.com is a powerful tool – just like a chainsaw. You need to know HOW to use it to get the outcome you want.

I recommend it to all my clients as an absolute MUST, no two ways about it.

You simply cannot afford not to do it.

BUT, as I said you have to be careful not to UNDO what’s working and there are simple ways to make sure that doesn’t happen and how that can be safely and methodically tested. Come to our Bootcamp or join one of our Membership Programs and I’ll make sure you avoid the mistakes most people make and do what the top 5% Internet Marketers are doing to make more than the other 95% combined.

This blog gives great value for FREE – imagine what I can teach you when you pay for the privilege of being in the room?!?! That is what successful know – the investment pays for itself 10 times over.

To put things in perspective – I took 3 ideas from ONE User Testing Review that increased my conversions by 12% that equates to more than $10,000 of ADDITIONAL NEW SALES of ONE product.

With another site, I incorporated 7 subtle changes that have already increased back-end sales by 8.5% and reduced unsubscribes by 13.4% in the first week of testing.

The challenge you have (we all have) is once again what to change and not change and WHY!

Understanding the WHY means that you can do 10, 20 or even 30 User Testing Reviews and know what to ignore and what to focus on.

How would you like to know the drop-dead-easy strategy I use to get EXPONENTIAL RESULTS INSTANTLY that most people would not think of?

Ask me at the next event and I’ll tell you! This ONE tactic means I get 200, 300% or even 500% more out of EACH User Testing Review than what others are doing!

Yeah I know – that’s a tease – a tease to get you to come to my Bootcamp where for 36 hours you’ll be flooded with tips like this… Want to focus ONLY on the Internet, attend the one-day Internet Millionaire Marketing Event.

E-mail Tip Of The Month – Transactional E-mail

This is another one of the sources of 1 percent improvement that you can schedule to make on an on-going basis. I recently did this and increased the back-end sales for one product line by 36% in less than one month. I reduced my refunds by 1 less per week = $2,000 in SAVED SALES per year…

Don’t Neglect Your Transactional and Event-Triggered Messages

Because transactional, event-triggered and other service-based messages are typically the purview of IT departments, many marketers neglect to incorporate these business-critical messages into their email marketing programs. Of course, you need to carefully evaluate each transactional message and determine the appropriate strategy based on consumer expectations, preferences and CAN-SPAM regulations, but at the very least, you can make sure that the template and content properly reflect your brand.

If you don’t have access to deliverability metrics for your transactional email, you should add that to your list as well. Transactional emails that go undelivered for any reason can damage your brand and ruin a sale. Ideally, you should have a centralized view into all email being sent to your email recipients.

While Jupiter Research finds that the average retailer can generate an additional $2.9 million by adding cross- and up-sell promotions to transactional emails, that’s just one lucrative application. Adding relevant information or easy access to customer service support can go a long way to creating a satisfied customer.

Getting started with a marketing program for transactional email doesn’t have to be difficult, and the following tips will show you how:

Inventory Your Transactional Messages

The first you need to do is inventory all of your current and planned transactional messages. When evaluating your various types of customer email communications keep in mind that transactional messages take on many different forms. While confirmation emails for website registrations and product purchases are the most obvious, don’t forget to include warranty information, periodic account balance notifications, product updates and other terms-of-service communications.

Recently, I subscribed to a list and the FORMAT of the e-mails I was getting was so bad, my impression of the author was shaken with typographic and grammatical errors in the STANDARD message sections…

Create Objectives for Leveraging Each Type of Message

After identifying all of your transactional emails, the next step is to determine what kind of marketing messages are best suited for each communication. Adding cross- and up-sell product promotions to purchase confirmation emails is a good start, but there are many other messages that can drive customer retention and engagement with your brand. These include relevant resources, such as whitepapers and consumer guides, or even information on local weather or events. In some cases, you may just want to reinforce a positive perception of the brand itself. Just be sure your messages are relevant to the transactional message and your audience.

For ONE of my products, I did exactly that – DOUBLING my sales and increasing my unsubscribes by less than 0.6 percent. Then as I tracked the opt-outs – something weird happened – they went back down and to LESS than they were previously! People as it turns out WANTED more solutions… NOT fewer options!

Develop Dynamic Email Templates and Integration

In order to ensure that you’re adding relevant content, you need to design a dynamic email template with business rules that pull the relevant information from various internal and external databases. Integration with these systems will enable you to send a customized, real-time message that demonstrates your understanding and respect for the customer relationship.

I have to admit this is not easy – but at least KNOWING it can be done gives you inspiration for the future – when you do get to this level of sophistication, you are a totally streamlined online money-making machine!

Set up Tracking and Initiate Testing

The last step, and one of the most important, is to set up all of the proper email tracking and reporting mechanisms that will enable you to adjust your marketing programs based on real-time delivery and open and click data. Ideally, your email marketing system should offer a centralized view of all your transactional and non-transactional marketing streams. Of course, you don’t want to deploy something as critical as transactional email without proper testing. When setting up a testing program, make sure that you evaluate every aspect of the email – including design, integration, deliverability, tracking and reporting.

This is the easiest thing to do because most systems do it for you – all you need to make sure you do is set them up and then LOOK AT THE REPORTS!

{!firstname}, Think Before You Personalize

I rarely come across a blog post that is so good that I recommend it without any additional insight, comment or advice. This one, from Aweber, the autoresponder system we use says it all. It’s the best 60 seconds you can invest if you do any serious e-mail marketing.

E-mail Marketing Tip

{!firstname}, Think Before You Personalize <—— CLICK ON THIS HYPERLINK TO ACCESS THE BLOG POST.

How To Track Your E-mail Campaigns

Ever wonder if what you’re doing is working? With Google Analytics it’s simple and easy to track visitors to your site, but where did they come from? Why did they take action? What headline worked best? All of these questions can be answered with the following…

Email Tracking Tip

Continue reading ‘How To Track Your E-mail Campaigns’

How To Double Your Back-End Sales In ONE Day

Today’s post is only for you if you are actively using Exponential Marketing Strategies. It’s all about playing the back-end. As I teach you these strategies, I am constantly fine tuning my strategies and tactics. I doubled my back-end sales with one disarmingly simple strategy that I want to share with you.

If you don’t already have an autoresponder system – GET ONE. I use Aweber.com and other than the annoying double opt-in requirement it’s FANTASTIC. Another option is IContact that doesn’t have the double opt-in which means that it will gain in popularity and may win me over very soon, but that is a discussion for another day.

With an autoresponder system, it means that you can automatically and systematically send follow-up messages to people who have bought from you or subscribed to a membership or newsletter.

By fine tuning and ADJUSTING these messages, you can INSTANTLY increase sales BECAUSE these are people who have ALREADY bought or accepted to receive information from you.

Even though I can’t share confidential information with you about what I did exactly – I can tell you that less than 2 hours of editing, re-ordering messages to create MORE VALUE and a SIMPLER conversation has had a 100% effect on my back-end sales for ONE of my products.

That means I can now replicate that across my other products and services.

Say it with me…

Ka-Ching! Ka-Ching! Ka-Ching!

The best part, the clients will GET MUCH MORE by getting the add-on ‘up-sell’ product making their initial investment even more valuable.

It’s a win-win proposition.

Beware of the potential risk – if you OVERSELL – you risk KILLING all the goodwill you’ve established!

This is a skill we teach in our Killer Kopywriting Workshops and is way beyond a blog post. Call Gulliver on 0401 923 852 if you’re keen to double your back-end sales in ONE day.

if you don’t fine tune your autoresponder messages, you could be losing up to 50% of your sales that you could be making….

Internet Marketing Autopsy Launched!

Imagine cutting your Google Adword costs in half and doubling your Click Through Rates and Sales in one go…. We’ve just designed a BRAND NEW Internet Marketing Autopsy to assess your Internet Marketing Skills. It’s now available for FREE when you click the banner below -

Check it out and perform your own self-assessment right now, while it’s FREE – it’s usually $297.

Attention Road Warriors: A Nifty Internet Connection Speed Utility

Today’s post is a cool utility you can use to test your Internet connection. It’s ideal when you’re on the road and you’re left hanging indefinitely. When you do call down to the hotel concierge to complain the Internet connection is slow and they put you on to the IT geeks who claim it’s your PC – you can prove it!

Click here -> To Check Your Internet Connection Speed.

Internet Connection Speed Utility

Internet Connection Speed Utility

I know you appreciate tips and tools like this- please forward anything like this to me so I can continue to share them openly and freely. The continued success and value of a blog like this is sharing – even if you only send me ONE tip or idea per year, that’s enough if everyone does the same!

Thanks in advance!

eBay Specialist Wanted

A few of my clients have requested assistance with their eBay sales strategies and require the services of a ‘professional’ to take on their sales project on a project or commission-based model.

If you are an eBay seller and want to make an extra $500 to maybe even $5,000/month selling stuff on eBay, post a comment on this blog. I will put you in contact with the companies that are interested.

All companies will take care of fulfilment, returns and ensure satisfaction with money-back GUARANTEES.

If you are interested, please post a comment and tell me 3 things you don’t think the average person knows about selling stuff on eBay.

Onward and upward!
Dr Marc Dussault

Australia’s #1 Exponential Growth Strategist

P.S.

All products sold are geared to professionals, business people and/or entrepreneurs – these are companies and individuals who want to augment their existing sales via the eBay channel. They are not selling to consumers.

Turn $97 into $1,000 in the next hour with this Internet TOOL

Every once in a while a SIMPLE TEST produces an incredible result – one that defies description.

This ONE TEST which you can do on your website that sells products or services will cost you $97 and take less than ONE HOUR to implement.

I turned $97 into WAY more than $10,000 in less than 3 months.

The beauty of the strategy/tool is it’s dirt cheap AND super simple to implement.

Want to know what it is?

You’ll have to post a comment on the blog to find out. The comment needs to be ONE thing you learnt or deployed as a result of this blog – I will send you a direct e-mail that reveals what this tool is. Think you know what it is?

You don’t I have never presented of discussed this even with our Platinum Members… They will find out about this next week in a PRIVATE e-mail… and ONLY if they are Internet Mastery Platinum Members!

Onward and upward!
Dr Marc Dussault

P.S.

Let me be crystal clear – this is a disarmingly simple and easy tool that converts SALES that you otherwise would not get…

For $97 it’s a bargain. I make no money from telling you what it is – $97 is what it costs to buy and deploy.

This is NOT a trick, just a cool way to find out who’s engaged and who isn’t on this blog.

It’s also a cool way to get comments on the blog – you give me something of value that I can share with other subscribers and readers of this blog and I reciprocate with this strategy/tool that I know you’ll find as profitable as I do!

Get MORE clicks INSTANTLY

The easiest way to get more clicks is to WRITE your URL more legibly.

www.SpeedStudyForBusiness.com will out-click www.speedstudyforbusiness.com.

www.MarcDussault.com will get MORE visitors than www.marcdussault.com.

It is even more the case with long URLs like…

www.ExponentialPrograms.com/Internet and www.exponentialprograms.com/internet.

Make sure you use this simple, easy and free technique and watch your click-throughs improve INSTANTLY!

Onward and upward!
Dr Marc Dussault

P.S.

Another technique that can help that you might want to test is to use hyphens…

www.Get-Better-Grades.com

I know – it’s simple and you might want it to be more complicated. STOP IT!

I’m serious – watch the YouTube video and take the advice seriously – STOP IT!

Stop making your Internet strategies more complicated than they need to be.

“The Internet is the easiest thing that is hard to do.”

That’s only because 95% of the population makes it that way. The 5% who make it simple and easy make MORE than the 95% combined – Ka-Ching!

Think about it – do you want MORE complexity or MORE money in your bank account?

Jeweller Deploys Exponential Marketing Strategy

By now, you know the four keys to success…

The 4 Keys to Success

#1 Know Your Outcome

#2 Take Action

#3 Find Out What Works And What Doesn’t

#4 Realign Until You Get #1…

Sam Kritsotakis of www.eskaejeweller.com attended our Exponential Internet & Business Building Bootcamp last month, he’s now a VIP Member and taking action every day…

Today’s post is as simple as it gets.

He has sent an e-mail to all his clients, prospects and suspects – attached below. In it he creates value by telling people he wants to help them make better purchasing decisions. He’s educating and informing them. He’s involving them in the process AND he has a call to action in the P.S. which has ALREADY yielded a sale!

Bottom line – Exponential Marketing is easy, inexpensive and massively powerful.

If you’re looking for jewelry, give Sam a call – contact him through his website which by the way he knows it’s not exponential — YET.

That will come later. First things first!

Onward and upward!

Dr Marc Dussault

Australia’s #1 Exponential Growth Strategist

P.S.

Here is Sam’s e-mail. You’ll notice it’s very straight forward. Sam hasn’t been to our Killer Kopywriting Workshop yet…!

___________________________________________________________________________________________

Subject: The Best diamond answers ever!

Hi Guys,

I am compiling some answers to this question I have linked below. I am looking at different ways to improve the level of service I give my friends and clients.

If you could take 1 minute out of your day to answer this question, that
would be appreciated.

http://www.askdatabase.com/campaigns/?af=43751

If I use your question, I will send you the answer from an industry expert!

Thanks in advance.

Sam.

P.S. if your or your partners jewellery is looking a little bit in need of a clean and polish? Especially coming into summer/party season, let me know by replying to this email. We can arrange to have it looking brand new again!