Don’t just listen to what I have been saying for years, BRW Magazine’s recent headline speaks for itself…
Click on the image to find out what your best Internet Marketing Options are.
Lead Generation Tips And Ideas For Internet Marketers
This is a major update and will affect 90% of web searches. The key points are:
The final point is part of the work being done to reduce link farms effects on ranking.
For more details click on the hyperlink to check out Smart Company’s summary of the Hummingbird Google Update.
This blog post was supplied by Ray Keefe of Successful Endeavours in Melbourne, Australia. As a Platinum Program Member who now gets more than 2 out of every 3 new clients via organic searches on the Internet, he knows first-hand the SEO power of blogging and Internet Lead Generation Strategies for small businesses.
Contact us if you would like to learn how to get more clients leveraging FREE Internet Strategies that work for small businesses.
I’m sure they’ll refer to this blog post from their blogs since it’s one of the many Internet Marketing Strategies I covered at the recent Blogging for Business Sales Lead Generation and How To Converts Your Online Browsers To Buyers Workshops – now both available as convenient Webinars.
When Angela Muzyczka sent me this joke, I just had to share it with you, not for SEO reasons, but because it’s funny.
The Difference Between Dogs And Computers
Method used to end undesirable behavior
Dogs: Hit with rolled up newspaper
Computers: Hit control-alt-delete
After destruction of personal property
DOGS: Dog not found
COMPUTERS: File not found
DOGS: Roll over
COMPUTERS: Play dead
We’re staging an ENCORE presentation of our very popular Business Blogging For Sales Lead Generation Workshop in Sydney next week Wednesday 27 March 2012 and in April we’re following that up with a 4 hour DIY Internet Masterclass called How To Convert Your Online Browsers To Buyers in both Sydney and Melbourne.
Simply put, if you want to get more clients walking in your door or visitors to buy from your website, you have to do things differently.
The short YouTube video below captures one of the key concepts that prevents many businesses from selling more online (and of course offline).
Can you afford NOT to learn this stuff?
I’ve blogged about long tail niche marketing before with a YouTube video that has become a classic amongst the exponential marketing community. Just click on the hyperlink to view it.
Even though as a small business, Internet advertising is not something you’re probably engaged in, a recent report by CONTEXTWEB reveals something that I have known all along, albeit anecdotally -
Average click-through rates (CTRs) for ads placed
on long-tail websites are 24% higher than
those placed on short-tail sites.
Long tail versus short tail marketing refers to specialised niches versus broad mass markets respectively. What’s of particular interest is that the MORE specialised and targeted you are with your web strategies, the greater the returns you’ll produce.
Our clients have known this for years – often out-performing their much larger, national competitors with very deep pockets.
Among all 20 categories studied, long tail ads registered increased CTRs over short-tail ads, led by alcohol beverages (50%), B2B (48%) and charities (48%). The lowest long-tail lift observed was for auto advertisers, but still had (12%) better CTRs.
The trade off remains between quantity and quality of the communication. This is something we cover in depth in our Killer Kopywriting Konversations™ workshops as we help our clients design Killer Kampaigns That Konvert Klients™.
As shown below, among 21 publisher categories, 16 categories registered increased CTRs on long tail sites whereas in five content categories, ads on short tail sites underperformed long tail ads.
Data Source: CONTEXTWEB‘s Intelligence Report: Using Long Tail Sites to Optimize Media Spend was published in March 2011. It analysed digital media performance from roughly 18,000 publisher sites across 1,000 campaigns in the second half of 2010.
It was bound to happen… Real Time Google Analytics! If you’re an exponential Internet marketer who adheres to Management By Metrics™, this is BIG!
Just thought you should know!
In a recent article,”Companies in the dark over converting web traffic into sales” it was reported that sixty per cent of Australian companies with an online presence have no idea how to convert website visitors into customers.
More than 300 Australian marketers were surveyed through independent research with the report also revealing 89% of companies don’t use tools to assess how people use their sites.
Moreover, the companies surveyed spend 40% of their budget attracting traffic to their website.
Some 30% of marketers either do not evaluate the success of their website or only evaluate on an annual basis.
A further 25% assess their website biennially. This lack of engagement and measurement of their websites means most marketers have no idea what small simple changes could be made to their websites to increase sales.
Isn’t this alarming?
So how do you stack up to these stats?
If you want help to grow your online presence and bottom-line results, give us a call. We have a RESULTS GUARANTEED Platinum Program that will have you out-performing and out-selling your competitors in no time – if you qualify!