Archive for the 'Video Marketing' Category

Google Chrome

Today’s post has two purposes. First is to let you know that Google has a new browser called Google Chrome and secondly that if you want to communicate effectively using YouTube videos, check this series that will leave you mesmerised. YouTube is without a doubt revolutionising Internet Marketing, but it’s still up to human beings to be creative and imaginative.

http://www.google.com/chrome/intl/en/features_mac.html

LinkedIn Tip: Post Videos On Your Profile

Don’t think you can post videos on your Linked In Profile? Think again… Read this simple how-to blog post that reveals a quick work-around! First, you’ll need a Google account and then once you create the presentation, you might have to go in and out of your Google account and the Linked In application for the presentation to show up in your list.

This Internet Mastery Blog is all about applying the 1 Percent Improvement Doctrine to your Internet marketing strategies. Every 1% adds up incrementally and exponentially.

Stay tuned for more valuable insights, ideas and secret strategies like this via this blog.

Want to get tips, techniques and strategies faster? Want to get even more powerful insights that would never be revealed for free?

Subscribe to one of our Internet Mastery Programs today and get a quick start on to the fast track to building your online business – thousands have done it, which proves this stuff works!

Conversion Clinic: Tip #1 Know how to tell stories

Today’s post is a combination of using other people’s YouTube Video Tip I mentioned in a previous blog post and a contribution from David Conroy Sydney’s premier plumber and founding managing director of the eponymous The Lone Drainer And Pronto! I am sure you’re going to enjoy today’s Exponential Lesson.

Conversion Clinic Tip #1: Great Story Telling Will Convert More Visitors to Clients

The YouTube video below tells this story humorously with exceptional visual details that only well-funded companies can afford, that being said, when you are able to tie-in a story into what I Kall Killer Konversations To Konvince Klients To pay Kash, then you’re on to something.

(Note: the alliteration with K is homage to Ka-Ching!, the soung the Kash Register makes when a sale is concluded. It’s a theme of what I Kall Killer Kopywriting, Killer Konversations and Killer Keywords that I teach in our copywriting workshops…)

Whenever you don’t have the visual, visceral story to tell – borrow someone else’s like I’ve done here and leverage THAT to make your point. You are giving FULL CREDIT to the source and increasing their brand awareness as in Europe’s Canal +.

In a future blog post scheduled within the next few weeks, I’ll cover several additional Conversion Clinic Tips about HOW to actually write the words that will influence, persuade and convince people to choose to do business with you. For now, enjoy this video and the GREAT STORY IT TELLS.

YouTube Tip: Other People’s Videos – An Example

Last week, I mentioned in my blog that you should leverage other people’s youTube videos. I’ve since realised that I should lead by example and show you what I mean by leveraging someone else’s video – in this instance it’s Paul Telling, T-E-L-L-I-N-G’s video.

YouTube Tip: Use Other People’s Videos

This example is ideal because it triangulates a lot of VALUE for you. First of all, you need to know who Paul Telling is. He’s an amazing graphic artist, client and friend. You can access his website at the hyperlink above. He was also a participant at our inaugural edition of the Unleash The Speaker Within event.

By telling you about Paul, I am also creating a series of hyperlinks for you to see what we’re all about, I Kall them Killer Konversations – part of the Killer Kopywriting System I’ve developed.

Of course Paul has attended the Killer Kopywriting Workshop…

But getting back on track – Paul attended Unleash The Speaker Within and this was his final performance:

Paul Telling’s Testimonial about the Unleash The Speaker Within event is below:

And now for HIS video… that I have embedded here for you: It’s an exercise as part of the Professional Protege Program that encompasses the Unleash The Speaker Within event…

What Makes Paul Telling Unique

So there you have it in a round about way – LEVERAGING the power of YouTube for YOUR benefit!

If you need any help with your video production – contact Paul Telling. If you want to get better results online, check out our Internet Mastery Programs and events!

YouTube Tip: Use Other People’s Videos

In my previous post, I mentioned that YouTube reached 1 billion views/day… What can you start to do NOW to start leveraging this incredible Internet Marketing tool?

YouTube Tip #1: Use other people’s videos

That’s right, embed their videos on your blog and/or website. Each time someone watches the video on YOUR site, YOU get the Search Engine Optimisation (SEO) benefit. If the video is 1 minute, you get one visitor staying on your page for 1 minute. That is a substantial amount of time – don’t try to get longer videos, research has shown that less is more – more people will watch shorter videos. Only use longer videos for education and information to EXISTING prospects and clients.

To use their videos, you just need to cut and paste the embed code on the right hand side of the video on the YouTube page. It’s that simple – if you don’t know what I’m talking about – ask your webmaster, he/she will know. If not, get someone else to help you with your website.

Yes, I can hear you all the way here – THIS IS TOO SIMPLE.

I know – that’s why so few people do it… Go on, take a look around and see for yourself – MOST PEOPLE ARE NOT DOING THIS.

It’s called the 1 percent improvement doctrine… You know all about it from my videos below:

The 1 Percent Improvement Doctrine Part 1/2

The 1 Percent Improvement Doctrine Part 2/2 Read More »»

YouTube hits 1 Billion Views/day

This is BIG news – YouTube announced it has reached the 1 billion views/day. WOW! But what does that mean for you and your business? My videos and channel have been viewed by more than a quarter million people – because embedded videos don’t accumulate clicks anymore, it’s probably close to half a million views. I have more than 80 videos uploaded to YouTube, viewed by HUNDREDS of people a day.

YouTube Video Marketing

If you don’t want to get left behind, seriously consider attending our next Exponential Internet Marketing Bootcamp in Melbourne. I will reveal all the tips, tricks and techniques you need to leverage the Internet so you become one of the 5% who make more than the other 95% combined. Heck, if I can just get you to make more than you spend, you’d agree that would be worth the cost of admission…

This blog has GREAT free tips, but let’s face it – I can’t and don’t reveal all in these blog posts.

Come spend 3 days with me and other like-minded entrepreneurs – it’s a 3-day investment that will pay you for a lifetime. When I attended my first Bootcamp in 1996, it cost me $10,000 with travel, tuition and accomodation. In the next 10 years, I guesstimate that I made over $2.5 Million in additional sales, putting an extra $100,000/year in my pocket.

An investment of 3 days did that – and it also led to me retiring from the rat race in 2005 at the age of 42.

I know in hindsight it’s 20-20, but I want to give you 20-20 FORESIGHT…

The edge to out-perform your competitors  AND STILL HAVE THE LIFESTYLE you want to be living.

I am living proof.

This week I am competing in the 2009 World Masters Games in Sydney – in squash.

My exploits are on one of my 10 blogs… The Mindset Of A Champion Blog.

Yes and yes.

I am a world-ranked squash player (top 20 in the men’s 45-49 category) and I have 10 blogs.

10 blogs – that I write or edit, publishing on average one blog post/day on 10 different topics…

AND I have time to play squash.

Want this lifestyle?

One word.

Internet.

The Internet is the ONLY truly exponential business tool. If you don’t master it within the next 2-3 years, you’ll be obsolete. You still have a chance to get to the front and lead, but that opportunity is slipping by every day one of your competitors learns and does more than you do…

Don’t get left behind – learn the most up-to-date strategies that work, that bring more people to your site and into your store or convert to online buyers attend our 3-day Exponential Internet Marketing Bootcamp in Melbourne at the end of November.

Social Media Revolution

As you know by now, my short blog posts are rare. This is one of them. This YouTube video is a must watch for anyone involved in Internet Marketing. It is absolutely priceless. I know you’ll want to watch it more than once and forward this blog link to colleagues and friends.

The Social Media Revolution Is Here

Video Marketing: Less Is More

Today’s post is brief – in fact REALLY SHORT because according to recent research (source unknown), online video attention spans are shockingly short. Take a QUICK look at the chart below so that the next time you set out to create a YouTube video – don’t waste too much time creating your masterpiece… Most people won’t watch it to the end!

Online Video Attention Span Statistics

Online Video Attention Span Statistics

Just to hammer this point home:

Online Video Statistics:

  • 1 in 10 people don’t even give you 10 seconds before they switch off.
  • About half will give you a full minute before abandoning the video.
  • 9 out of 10 are gone within the first 5 minutes.

That basically means UNLESS your audience is SPECIFICALLY TARGETED, your videos won’t be watched for very long, hence – LESS IS MORE!

YouTube Tip

Wonder how you can get a ‘pop’ on your videos posted to YouTube? Check out today’s Exponential Tip – I got 18 views on the FIRST day this went live with NO promotion whatsoever, plus it wasn’t even in English or a language I understand!

Cristian Mina contacted me to translate my book “Get The Best Grades With The Least Amount Of Effort” into Romanian version of the study book. The first thing I did was ask him to translate the sales page which has been uploaded to the site.

With this text, I was able to run it through Rapid Reader and create a YouTube Video. I sent the URL to Cristian who then edited the Title and Tags.

With less than an hour of effort, I uploaded it and in the first day got 18 views – building the SEO rankings AHEAD of the launch of the sales page FOLLOWED by the book’s translation.

Why wait until the book is ready to start BUILDING ORGANIC TRAFFIC?!?!

Welcome to my world of Exponential Thinking!

Ka-Ching!

[Psst! If you think 18 views on the first day is nothing to celebrate, you don't understand my 1 percent improvement doctrine and philosophy] click on the hyperlink and you’ll see where I’m coming from and where this will go!

There are now more than 1,900 views of that video…

Oh and another thing – these are ALL NEW LEADS that searched in ROMANIAN = they probably would never have come across me or my products and services any other way…

Does that excite you as much as it does me?

This is the mindset that I teach, you can check out my website at www.MarcDussault.com and see what tickles your fancy. I’d love to help you get this mindset, the one that Unleashes the Exponential Potential that is within you right now.

Marketing Mistake: Less Is More

Today’s exercise is the comparison of two YouTube videos. I’ll ask you to watch BOTH before you click on the Read More button that reveals WHAT the exponential difference is. This will take you 15 minutes, but it’s going to be well worth it. It’s an exercise that (1) You want to do in its entirety. If you cheat, the LESSON WILL BE LOST. (2) You want to set aside UNINTERRUPTED TIME to do this.

Here is the first video. Watch it from start to finish.

Here is the second video, watch it from start to finish.

Now, ONLY CLICK if you’ve watched BOTH versions. Read More »»

100,000 YouTube Video Views

Believe it or not, I am about to cross the 100,000 YouTube Video views threshold… I’m at 97,961, no make that 97,962… If you haven’t been to my YouTube Channel, go on and check it out Dr Marc Dussault’s YouTube Channel.

Of course you can always SUBSCRIBE to my channel and get my videos as soon as they’re uploaded so you don’t miss any of them – did you know I have 54 videos?!?!

I will have close to 100 by the end of the year, each one focused on Exponential Growth Strategies…

My latest is how to get people to automatically buy from you.

Thanks for helping me get through the 100,000 level – it’s very exciting to think I just launched my first video less than 18 months ago (January 23, 2008).

Make that 97,963 views…!

How to Compress Your Pathways To Profits

Today’s post is going to blow you away – it’s an accelerated time-lapse photography YouTube video of Paul Telling MindMapping our Flipping Websites For Profit MindMap for our Members page.

What can I say other than “Wow!”

This is what a creative mind on your team can do for you – Compress Your Pathways To Profits™ in ways a common mortal can’t. That is the power of the Exponential Mindset™ enthusiast – to leverage this as a win-win-win solution.

Paul wins because he gets his persona and artwork in front of THOUSANDS and gets paid, I get massive value from such a creative source – reducing the training time for members and make it fun for them to get stuff done and my clients win because it makes it quicker and easier for them to make money.

Win-win-win.

I love it!

Onward and upward!
Marc

P.S.
Please go to Paul Telling’s website now or post a comment here to let him know how cool his art is AND how creative the video is!

Of course if you want to START to learn how to flip websites for profit, click on the hyperlink and get started right away.

YouTube Tip: 1 percent

People keep asking me how they can be more successful, make more money and it’s right there in front of them… and best of all, it’s easy…

Read More »»

Internet Marketing Autopsy Launched!

Imagine cutting your Google Adword costs in half and doubling your Click Through Rates and Sales in one go…. We’ve just designed a BRAND NEW Internet Marketing Autopsy to assess your Internet Marketing Skills. It’s now available for FREE when you click the banner below -

Check it out and perform your own self-assessment right now, while it’s FREE – it’s usually $297.

President Obama Makes History And So Does Technology

First, what a fantastic day for the US and the world. Congratulations President Obama! This is a moment to be treasured and captured in a special way – unless you’ve been watching it on LIVE TV, you just won’t believe this new ‘tool’ that will blow your mind!

… It’s called PhotoSynth from Microsoft. Go to http://www.cnn.com/themoment and be amazed both by the technology and ‘THE MOMENT’.

Psst! The download is quick and easy!

Leveraging YouTube Exponentially

Today’s post is a YouTube video blast from the past – all the way back to 2008. It was created by Paul Telling, artiste extraordinaire… You’ll be amazed at how much information can be packed into less than 3 minutes.

it goes without saying that I fully and totally endorse Paul, but that’s not the point of this post – He’s taken his talent and exponentialised it by expanding it to an Exponential level of simplifying the process in easy-to-understand VISUAL language that is incredibly powerful, influential and captivating.

This is one of the way we spoil our best clients – with the BONUS that Paul talks about – the Wall-sized MindMap AND booklet of the 3-day Exponential Internet and Business Building Bootcamp event. Absolutely priceless.

Onward and upward!
Marc

P.S.
Go on, check out Paul Telling’s website or leave a comment here so he’ll know what you think of his video AND his talents as an artist!

A Really Cool YouTube Tip

Ever worry about sending someone to a YouTube video and wishing you could get them to start viewing it at a pre-set point so they get the message you want them to get right off the bat and not have to ‘wait’ for it?

Well guess what? You can do juts that with this little-known YouTube Tip sent to me courtesy of Nick Schoonens of www.Marketing-Results.com.au.

When you start to develop multiple conversations with different clients and prospects, you’ll want to optimise this when it’s really worth it.

You can specify the minutes and seconds of the start time like this:

add #t=3m03s to the end of the URL to start at 3 minutes and 3 seconds into it:

http://www.youtube.com/watch?v=5705zVMSEqEI#t=3m03s

add #t=5m58s to the end of the video URL to start playback at 5 minutes 58 seconds:

http://www.youtube.com/watch?v=5705zVMSEqE#t=5m58s

Onward and upward!
Dr Marc Dussault

Australia’s #1 Exponential Growth Strategist

P.S.

People’s attention spans are getting shorter and shorter – people will appreciate it if you queue up your YouTube videos for them in advance… Especially if they’ve never seen that before!

So there you go, another reason to keep reading this blog!

YouTube = Compressing your Pathways To Profits

Yvonne McIntosh just launched her first YouTube video that explains Neuro-Linguistic Programming. This the first step in compressing her Pathways To Profits™ as she optimises the conversations she has with prospects. We teach this concept to our Platinum Members, but in summary, it’s all about automating any conversation you repeatedly have with your suspects, prospects and clients via video or audio technologies.

This is her 1 percent improvement for today. You can turn it into 5%, 10% or even 50% when you watch AND rate her video…

I recorded an interview with Yvonne that you will be able to listen to that explains what she is going to do for people who are NOT our clients.

Yes, you read that correctly – I have entered into a Host-Beneficiary Partnership Agreement with Yvonne to offer her services to people who DO NOT BUY from us.

Intrigued?

Read More »»

Viral Video Marketing

I recently posted about this subject, Viral Video Marketing, but I thought I would add another one to show you how easy it is to CREATE VALUE and have fun at the same time.

Today’s video is called Evolution of Dance. If you haven’t seen this yet, you’ll have tears in your eyes and a sire stomach from laughing. It’s THAT FUNNY…

So what is the Internet Marketing Strategy in all this fun and games?

There are more than one.

  • You want to make business FUN, especially in a recession when people are feeling depressed and demoralised.
  • You want to create a REASON for people to come back to or REGISTER on your blog.
  • By getting people to come back to your blog, your SEO rankings go up. It helps when you get people to post comments and create a ‘community’ around the blog.
  • Creating value has many forms. One of them is laughter. It’s often overlooked, but it’s up there in Exponential Marketing Strategies.
  • You don’t have to create the content. You can leverage someone else’s, but you want to leverage it intelligently – like getting people to a BLOG POST rather than sending them directly to YouTube.

There are more, but you’ll have to come back for those on another day!

Onward and upward!
Dr Marc Dussault

Australia’s #1 Exponential Growth Strategist

P.S.

If you come across any great videos like this one, let me know by posting a comment on this blog and I’ll give you a one year’s subscription to the Wizard’s Wisecracks™ valued at $47.

Get MORE Traffic to your site or blog with NO EFFORT

It’s amazing how many people I run into, I give them advice and suggestions and 2, 3 or 4 months later we meet up again and they haven’t done a thing.

They make ‘it’ more complicated than it needs to be.

They need to STOP IT!

Watch this classic YouTube video that explains what I’m talking about and then I’ll give you the Exponential insight that produces REAL RESULTS FOR YOU WITH NO EFFORT.

Now that you’ve watched the video, two things have happened:

  1. You came or I sent you to this blog post which means my site is getting the traffic ‘credit’ for your visit. If I sent you the YouTube URL instead, you’d go straight to youTube and I would not benefit from the ‘traffic credit’ that I could have had.
  2. As you are on this blog, watching the video for more than 6 minutes, it means I am creating VALUE for you and Google and other search engines ‘know that’ therefore my ranking improves as do the words on my blog in RELEVANCE to other SIMILAR pages. That means I ‘bump off’ my competitors and sneak my way up the Google page, one click at a time.

The message of this blog post is two-fold. First – STOP doing the things that don’t serve you and second, start doing things that reward you incrementally and exponentially.

Onward and upward!
Dr Marc Dussault

Australia’s #1 Exponential Growth Strategist