Archive for the 'Video Marketing' Category

Why Video Marketing Is So Effective


The Grand Rapids LipDub Video (below) was filmed May 22nd, with 5,000 people and involved a major shutdown of downtown Grand Rapids, which was filled with marching bands, parades, weddings, motorcades, bridges on fire, and helicopter take offs. It is the largest and longest LipDub video, to date.

This video was created as an official response to the Newsweek article calling Grand Rapids a “dying city.” They of course disagreed strongly and wanted to create a video that encompasses the passion and energy they feel is growing exponentially, in this great city.

Rob Bliss, Director & Executive Producer explains that they chose Don McLean’s “American Pie,” a song about death but was in the end, triumphant and filled to the brim with life and hope.”

This $40,000 production was entirely financed by the generosity of local sponsors that are listed below.

This is yet another example of Exponential Mindset Thinking™ in action, leveraging the power and persuasive influence of the Internet. Enjoy this WORLD RECORD SETTING* video!

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Video technology the next steps…

This blog is about introducing you to the latest and greatest stuff that’s out there, believe you me, this is “out there”. Watch and enjoy! Of course if you come across anything like this, please forward it on to me by leaving a comment on this blog.

Top 10 YouTube Tips

I am sure you enjoy this and my other blogs. They are filled with information that would otherwise take you hours to find and in many cases, there is no way you would ever find them on your own. The reason is that I have HUNDREDS of contributors to my blogs from around the world… Take this blog post about 10 You Tube URL Tricks You Should Know About. Unless you were searching for that, you’d never even think of it.

That’s why it’s valuable to have a business coach, advisor or mentor who does this for you, automatically and systematically.

In my case, I am The Exponential Growth Strategist which means I find stuff that makes the difference and gives you options to choose from. Like this YouTube Channel link.

The question then becomes – are you ready to take these tips to the next level and make them work for you to create exponential growth for your business and/or online sales channel?

If you are, then consider the Exponential Internet Marketing Bootcamp – when you attend as a VIP Ticket Holder, we’ll guarantee that you’ll make $30,000 GUARANTEED in the next 12 months.

Video Marketing Tip For Professionals

One of my mottos is that life’s too short to be too serious. The world I attach to this way of thinking is what I call Antimimeticisomorphism. Having FUN doing out-of-the-ordinary things that create extra-ordinary results with the least amount of effort and lowest cost. Click on the hyperlink to find out more… But today’s YouTube video is something that rings true for most of us – not looking forward to going to the dentist… Watch the video and I’ll get to how a dentist can use this to grow his practice.

This video’s fun to watch even though you always kind of know what’s coming. It takes something most people don’t enjoy and makes light of it.

The exponential leverage is achieved by…

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Google Chrome

Today’s post has two purposes. First is to let you know that Google has a new browser called Google Chrome and secondly that if you want to communicate effectively using YouTube videos, check this series that will leave you mesmerised. YouTube is without a doubt revolutionising Internet Marketing, but it’s still up to human beings to be creative and imaginative.

http://www.google.com/chrome/intl/en/features_mac.html

LinkedIn Tip: Post Videos On Your Profile

Don’t think you can post videos on your Linked In Profile? Think again… Read this simple how-to blog post that reveals a quick work-around! First, you’ll need a Google account and then once you create the presentation, you might have to go in and out of your Google account and the Linked In application for the presentation to show up in your list.

This Internet Mastery Blog is all about applying the 1 Percent Improvement Doctrine to your Internet marketing strategies. Every 1% adds up incrementally and exponentially.

Stay tuned for more valuable insights, ideas and secret strategies like this via this blog.

Want to get tips, techniques and strategies faster? Want to get even more powerful insights that would never be revealed for free?

Subscribe to one of our Internet Mastery Programs today and get a quick start on to the fast track to building your online business – thousands have done it, which proves this stuff works!

Conversion Clinic: Tip #1 Know how to tell stories

Today’s post is a combination of using other people’s YouTube Video Tip I mentioned in a previous blog post and a contribution from David Conroy Sydney’s premier plumber and founding managing director of the eponymous The Lone Drainer And Pronto! I am sure you’re going to enjoy today’s Exponential Lesson.

Conversion Clinic Tip #1: Great Story Telling Will Convert More Visitors to Clients

The YouTube video below tells this story humorously with exceptional visual details that only well-funded companies can afford, that being said, when you are able to tie-in a story into what I Kall Killer Konversations To Konvince Klients To pay Kash, then you’re on to something.

(Note: the alliteration with K is homage to Ka-Ching!, the soung the Kash Register makes when a sale is concluded. It’s a theme of what I Kall Killer Kopywriting, Killer Konversations and Killer Keywords that I teach in our copywriting workshops…)

Whenever you don’t have the visual, visceral story to tell – borrow someone else’s like I’ve done here and leverage THAT to make your point. You are giving FULL CREDIT to the source and increasing their brand awareness as in Europe’s Canal +.

In a future blog post scheduled within the next few weeks, I’ll cover several additional Conversion Clinic Tips about HOW to actually write the words that will influence, persuade and convince people to choose to do business with you. For now, enjoy this video and the GREAT STORY IT TELLS.

YouTube Tip: Other People’s Videos – An Example

Last week, I mentioned in my blog that you should leverage other people’s youTube videos. I’ve since realised that I should lead by example and show you what I mean by leveraging someone else’s video – in this instance it’s Paul Telling, T-E-L-L-I-N-G’s video.

YouTube Tip: Use Other People’s Videos

This example is ideal because it triangulates a lot of VALUE for you. First of all, you need to know who Paul Telling is. He’s an amazing graphic artist, client and friend. You can access his website at the hyperlink above. He was also a participant at our inaugural edition of the Unleash The Speaker Within event.

By telling you about Paul, I am also creating a series of hyperlinks for you to see what we’re all about, I Kall them Killer Konversations – part of the Killer Kopywriting System I’ve developed.

Of course Paul has attended the Killer Kopywriting Workshop…

But getting back on track – Paul attended Unleash The Speaker Within and this was his final performance:

Paul Telling’s Testimonial about the Unleash The Speaker Within event is below:

And now for HIS video… that I have embedded here for you: It’s an exercise as part of the Professional Protege Program that encompasses the Unleash The Speaker Within event…

What Makes Paul Telling Unique

So there you have it in a round about way – LEVERAGING the power of YouTube for YOUR benefit!

If you need any help with your video production – contact Paul Telling. If you want to get better results online, check out our Internet Mastery Programs and events!

YouTube Tip: Use Other People’s Videos

In my previous post, I mentioned that YouTube reached 1 billion views/day… What can you start to do NOW to start leveraging this incredible Internet Marketing tool?

YouTube Tip #1: Use other people’s videos

That’s right, embed their videos on your blog and/or website. Each time someone watches the video on YOUR site, YOU get the Search Engine Optimisation (SEO) benefit. If the video is 1 minute, you get one visitor staying on your page for 1 minute. That is a substantial amount of time – don’t try to get longer videos, research has shown that less is more – more people will watch shorter videos. Only use longer videos for education and information to EXISTING prospects and clients.

To use their videos, you just need to cut and paste the embed code on the right hand side of the video on the YouTube page. It’s that simple – if you don’t know what I’m talking about – ask your webmaster, he/she will know. If not, get someone else to help you with your website.

Yes, I can hear you all the way here – THIS IS TOO SIMPLE.

I know – that’s why so few people do it… Go on, take a look around and see for yourself – MOST PEOPLE ARE NOT DOING THIS.

It’s called the 1 percent improvement doctrine… You know all about it from my videos below:

The 1 Percent Improvement Doctrine Part 1/2

The 1 Percent Improvement Doctrine Part 2/2 Read More »»

YouTube hits 1 Billion Views/day

This is BIG news – YouTube announced it has reached the 1 billion views/day. WOW! But what does that mean for you and your business? My videos and channel have been viewed by more than a quarter million people – because embedded videos don’t accumulate clicks anymore, it’s probably close to half a million views. I have more than 80 videos uploaded to YouTube, viewed by HUNDREDS of people a day.

YouTube Video Marketing

If you don’t want to get left behind, seriously consider attending our next Exponential Internet Marketing Bootcamp in Melbourne. I will reveal all the tips, tricks and techniques you need to leverage the Internet so you become one of the 5% who make more than the other 95% combined. Heck, if I can just get you to make more than you spend, you’d agree that would be worth the cost of admission…

This blog has GREAT free tips, but let’s face it – I can’t and don’t reveal all in these blog posts.

Come spend 3 days with me and other like-minded entrepreneurs – it’s a 3-day investment that will pay you for a lifetime. When I attended my first Bootcamp in 1996, it cost me $10,000 with travel, tuition and accomodation. In the next 10 years, I guesstimate that I made over $2.5 Million in additional sales, putting an extra $100,000/year in my pocket.

An investment of 3 days did that – and it also led to me retiring from the rat race in 2005 at the age of 42.

I know in hindsight it’s 20-20, but I want to give you 20-20 FORESIGHT…

The edge to out-perform your competitors  AND STILL HAVE THE LIFESTYLE you want to be living.

I am living proof.

This week I am competing in the 2009 World Masters Games in Sydney – in squash.

My exploits are on one of my 10 blogs… The Mindset Of A Champion Blog.

Yes and yes.

I am a world-ranked squash player (top 20 in the men’s 45-49 category) and I have 10 blogs.

10 blogs – that I write or edit, publishing on average one blog post/day on 10 different topics…

AND I have time to play squash.

Want this lifestyle?

One word.

Internet.

The Internet is the ONLY truly exponential business tool. If you don’t master it within the next 2-3 years, you’ll be obsolete. You still have a chance to get to the front and lead, but that opportunity is slipping by every day one of your competitors learns and does more than you do…

Don’t get left behind – learn the most up-to-date strategies that work, that bring more people to your site and into your store or convert to online buyers attend our 3-day Exponential Internet Marketing Bootcamp in Melbourne at the end of November.

Social Media Revolution

As you know by now, my short blog posts are rare. This is one of them. This YouTube video is a must watch for anyone involved in Internet Marketing. It is absolutely priceless. I know you’ll want to watch it more than once and forward this blog link to colleagues and friends.

The Social Media Revolution Is Here

Video Marketing: Less Is More

Today’s post is brief – in fact REALLY SHORT because according to recent research (source unknown), online video attention spans are shockingly short. Take a QUICK look at the chart below so that the next time you set out to create a YouTube video – don’t waste too much time creating your masterpiece… Most people won’t watch it to the end!

Online Video Attention Span Statistics

Online Video Attention Span Statistics

Just to hammer this point home:

Online Video Statistics:

  • 1 in 10 people don’t even give you 10 seconds before they switch off.
  • About half will give you a full minute before abandoning the video.
  • 9 out of 10 are gone within the first 5 minutes.

That basically means UNLESS your audience is SPECIFICALLY TARGETED, your videos won’t be watched for very long, hence – LESS IS MORE!

YouTube Tip

Wonder how you can get a ‘pop’ on your videos posted to YouTube? Check out today’s Exponential Tip – I got 18 views on the FIRST day this went live with NO promotion whatsoever, plus it wasn’t even in English or a language I understand!

Cristian Mina contacted me to translate my book “Get The Best Grades With The Least Amount Of Effort” into Romanian version of the study book. The first thing I did was ask him to translate the sales page which has been uploaded to the site.

With this text, I was able to run it through Rapid Reader and create a YouTube Video. I sent the URL to Cristian who then edited the Title and Tags.

With less than an hour of effort, I uploaded it and in the first day got 18 views – building the SEO rankings AHEAD of the launch of the sales page FOLLOWED by the book’s translation.

Why wait until the book is ready to start BUILDING ORGANIC TRAFFIC?!?!

Welcome to my world of Exponential Thinking!

Ka-Ching!

[Psst! If you think 18 views on the first day is nothing to celebrate, you don't understand my 1 percent improvement doctrine and philosophy] click on the hyperlink and you’ll see where I’m coming from and where this will go!

There are now more than 1,900 views of that video…

Oh and another thing – these are ALL NEW LEADS that searched in ROMANIAN = they probably would never have come across me or my products and services any other way…

Does that excite you as much as it does me?

This is the mindset that I teach, you can check out my website at www.MarcDussault.com and see what tickles your fancy. I’d love to help you get this mindset, the one that Unleashes the Exponential Potential that is within you right now.

Marketing Mistake: Less Is More

Today’s exercise is the comparison of two YouTube videos. I’ll ask you to watch BOTH before you click on the Read More button that reveals WHAT the exponential difference is. This will take you 15 minutes, but it’s going to be well worth it. It’s an exercise that (1) You want to do in its entirety. If you cheat, the LESSON WILL BE LOST. (2) You want to set aside UNINTERRUPTED TIME to do this.

Here is the first video. Watch it from start to finish.

Here is the second video, watch it from start to finish.

Now, ONLY CLICK if you’ve watched BOTH versions. Read More »»

100,000 YouTube Video Views

Believe it or not, I am about to cross the 100,000 YouTube Video views threshold… I’m at 97,961, no make that 97,962… If you haven’t been to my YouTube Channel, go on and check it out Dr Marc Dussault’s YouTube Channel.

Of course you can always SUBSCRIBE to my channel and get my videos as soon as they’re uploaded so you don’t miss any of them – did you know I have 54 videos?!?!

I will have close to 100 by the end of the year, each one focused on Exponential Growth Strategies…

My latest is how to get people to automatically buy from you.

Thanks for helping me get through the 100,000 level – it’s very exciting to think I just launched my first video less than 18 months ago (January 23, 2008).

Make that 97,963 views…!

How to Compress Your Pathways To Profits

Today’s post is going to blow you away – it’s an accelerated time-lapse photography YouTube video of Paul Telling MindMapping our Flipping Websites For Profit MindMap for our Members page.

What can I say other than “Wow!”

This is what a creative mind on your team can do for you – Compress Your Pathways To Profits™ in ways a common mortal can’t. That is the power of the Exponential Mindset™ enthusiast – to leverage this as a win-win-win solution.

Paul wins because he gets his persona and artwork in front of THOUSANDS and gets paid, I get massive value from such a creative source – reducing the training time for members and make it fun for them to get stuff done and my clients win because it makes it quicker and easier for them to make money.

Win-win-win.

I love it!

Onward and upward!
Marc

P.S.
Please go to Paul Telling’s website now or post a comment here to let him know how cool his art is AND how creative the video is!

Of course if you want to START to learn how to flip websites for profit, click on the hyperlink and get started right away.

YouTube Tip: 1 percent

People keep asking me how they can be more successful, make more money and it’s right there in front of them… and best of all, it’s easy…

Read More »»

Internet Marketing Autopsy Launched!

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Check it out and perform your own self-assessment right now, while it’s FREE – it’s usually $297.

President Obama Makes History And So Does Technology

First, what a fantastic day for the US and the world. Congratulations President Obama! This is a moment to be treasured and captured in a special way – unless you’ve been watching it on LIVE TV, you just won’t believe this new ‘tool’ that will blow your mind!

… It’s called PhotoSynth from Microsoft. Go to http://www.cnn.com/themoment and be amazed both by the technology and ‘THE MOMENT’.

Psst! The download is quick and easy!

Leveraging YouTube Exponentially

Today’s post is a YouTube video blast from the past – all the way back to 2008. It was created by Paul Telling, artiste extraordinaire… You’ll be amazed at how much information can be packed into less than 3 minutes.

it goes without saying that I fully and totally endorse Paul, but that’s not the point of this post – He’s taken his talent and exponentialised it by expanding it to an Exponential level of simplifying the process in easy-to-understand VISUAL language that is incredibly powerful, influential and captivating.

This is one of the way we spoil our best clients – with the BONUS that Paul talks about – the Wall-sized MindMap AND booklet of the 3-day Exponential Internet and Business Building Bootcamp event. Absolutely priceless.

Onward and upward!
Marc

P.S.
Go on, check out Paul Telling’s website or leave a comment here so he’ll know what you think of his video AND his talents as an artist!