Archive for the 'Web Design' Category

How long does it take for you to get it up?

3 second rule, three seconds. 3 secondsA recent article on the first 3 seconds of a website “load” caught my attention…

There are so many little things that can (and do) make a big difference. The challenge you have (we all have) is to determine which things to focus on.

That’s what I do with my clients – help them figure out what to focus on and what to ignore.

I do that with an established methodology and proven frameworks.

Wondering if your website loading speed is important?

It is and it isn’t.

It depends.

Sorry, I don’t mean to be vague, it’s just some things are best left unsaid to make a point.

Unless you are SURE of the answer for YOUR company, YOUR situation, you should consider becoming a client so we can help you remove the uncertainty.

Otherwise “you’re good to go on your own” and already getting the results you want!

Prevention is such a hard sell…

It’s hard to get an important PREVENTION message across… The anti-smoking lobby struggles with it. One of our gym owner/client finds it hard to help people prevent the onset of type II Diabetes and I want to protect small business owners from being fleeced by unscrupulous Internet Marketing spuikers, web design companies and now “Social Media Consultants”…

It’s hard to get the message across
without being heavy-handed or sensationalistic

Brendan Rigby of Inspire Fitness and Wellbeing in Melbourne tells me that someone who’s overweight, drinks too much alcohol, smokes and doesn’t exercise is a prime target for Type II Diabetes, but even if all the red flags are there, everyone but the ‘patient’ sees them.

I feel it’s the same thing with the Internet. I see or hear about small business owners  getting fleeced, taken advantage of and otherwise ‘robbed’ by Internet Marketing Spruikers who pitch miracle solutions from stage with manipulative tactics at the get-rich-quick opportunists that many would argue “get what they deserve”.

But isn’t that the same for the smokers or obese, soon-to-be diabetics?

The challenge we all have is how do we get the message across without being fear mongerers and using heavy-handed tactics like the video below?

I can remember meeting a smoker amputee who lost BOTH her legs (above the knee) due to smoking. She was still smoking with the impeding threat of double-arm amputation, which is when she claimed she would “try to quit”. I was in my early twenties at the time, she was in her 40′s. I doubt she made it to her 50th birthday. I am still shocked almost 30 years later recalling that conversation.

There are some people that can’t and don’t want to be helped or saved

But there are those who, given a fair chance,
want to be forewarned – especially if the alternative is better

Leveraging the Internet does not have to be scary, intimidating or costly. In fact, the world has changed to make technology and access ubiquitous via increasingly easier and cheaper tools.

But the bottom line is – there is no point in discussing any of them – UNLESS YOU’RE OPEN to the possibilities.

If you are open to consider alternatives to expensive web designers and social media consultants, we’re staging an eye-opening workshop in Sydney and Melbourne in April.

It comes with a 100% Money-Back Guarantee that simply states that if after the 4-hour DIY Masterclass you didn’t get enough ideas, tips and tools to make or save you at least a multiple of the workshop fee, we’ll refund you the full registration fee – NO QUESTIONS ASKED.

Why? Because we don’t offer Internet web design and Social Media Consulting services – we and our clients don’t like them any more than you do.

AND BELIEVE IT OR NOT, you can grow your business leveraging the Internet doing it yourself AT A FRACTION OF THE COST OF THE SO-CALLED EXPERTS… AND GET BETTER RESULTS !!!

Come find out how at our next workshop called “How To Convert Online Browsers Into Buyers“.

Browser Usage Poll

I’ve already blogged about Linked In Polls,but since it’s quick, easy and free – it’s worth reminding you to consider polling your clients and asking them questions that your other clients might be interested in. This poll for example is interesting because I am not a user of Google Chrome and didn’t think that many people were using it. Of course this is a VERY small sample, but still surprising. What I really like about the Linked In Polls is their outstanding graphics… Don’t you agree?

Poll Browser Use

Google Previews

I am sure you’ve come across Google Previews (as shown below), but what’s important about it is it’s going to change the SEO and web design concepts as it becomes more popular. Google’s done this to keep you on its page longer, in an attempt to regain it’s #1 status on the web, which it lost to Facebook in 2010. Facebook has more views and the visits are 10 times longer (22 minutes versus just over 2 minutes on Google per day).

I’ll talk about other strategies Google is using which are going to make your SEO strategies even harder and more cumbersome, but for today, I wanted to focus on Google Previews.

We’re all going to need to design our pages according to this new feature. Hopefully Google will explain how it selects the summary text, at this stage it all seems quite random even though it’s not. As soon as Google reveals anything worth reporting – I’ll let you know.

Google Preview Example

Google Preview Example

This second example of a Google Preview shows how complex this is because the preview is page-by-page depending on the listing, keyword search, etc…

Google Preview Example

Google Preview Example

Case Study: An excellent web page design

In a previous post, I explained the benefit of using a great illustration or photo to explain a step-by-step process. Sometimes the image can be a page of text – like this one for mobile phone recycling… One page says it all in a very attractive layout, with the necessary links.

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