Archive for the 'YouTube' Category

The Visual Power Of Big Data

I have blogged about the Privacy Pirates and the massive invasion of digital privacy issues that abound… And I’m not even a conspiracy theorist!

That being said, this TED Talk shows the incredible power and majesty of what big data can reveal. I can only imagine what oppressive regimes do behind-the-scenes that we never get to see, but then again, I am NOT a conspiracy theorist.

The video below is magnificent, it shows beautiful, colourful renditions and extrapolations of data like I’ve never seen before. Gone are the days of endless, broing numerical printouts and tables. If only we had had visual tools like this when I studied cluster analysis in my doctoral multivariate statistical analysis course. I probably would have understood and retained a lot more…!

7 Signs That You Are Going To Be The Next Cyber Victim

Have a quick look at this interesting perspective on the state of cyber crime.

Boaz Fischer is a graduate of our Platinum Program.

Top 10 Blog Posts For 2014

Here are my picks for my top 10 blog posts of 2014.

  1. Top-10-Blog-Posts-2014There is nothing more powerful than 20/20 Foresight to know what’s coming in 2015…
  2. This is my favourite YouTube video of the year – brilliant – Word Crimes are committed by too many people’s.
  3. Antimimeticisomorphism is easier said than done – this example is priceless – poo pourri.
  4. The privacy pirates are still at it in 2014, maybe this guy’s one step ahead of them with his amazing mind reading skills!
  5. We all love our iPads… Who knew they are this versatile and useful?
  6. A metaphor can be the difference life and death, success or failure. This is one of my all-time favourites.
  7. This cute video says a lot about teamwork – Together Everyone Achieves More.
  8. Looks do matter – even if you’re a shark.
  9. I hope your calendar doesn’t look this this! Notice the caribou? Another great metaphor!
  10. Somethings are better left unsaid.

Bonus Blog Posts:

An Oscar Award Winning Speech worthy of its own Oscar!

If Noah was alive today

Enjoy the best of 2014 and may 2015 bring you all the wealth, health and happiness you deserve!

iPad German Commercial

This is just too funny – don’t worry, you don’t need to understand any German to laugh out loud at this hilarious commercial.

Moneyball – Antimimeticisomorphism at its best

As a reader or subscriber to this blog, you’ve seen countless examples of antimimeticisomorphism. Antimimeticisomorphism is defined as having fun doing out-of-the-ordinary things that create extra-ordinary results with the least amount of effort and lowest cost.

The video excerpt below is taken from the major motion picture movie adaptation of Michael Lewis’ bestselling book – Moneyball.

If you have a small business, with limited resources and budget constraints – shouldn’t you consider a DIFFERENT approach that can yield extra-ordinary results?

Contact us and we’ll show how it’s done. We have coached and mentoring hundreds of small business entrepreneurs like you to defy the odds, rewrite the playbook and win the game.

Get New Leads For Free!

Yesterday, I blogged about how online lead generation was quick and easy, with a LIVE example. Today is a follow up with two parts.

The first part is how Lynn Gilmartin had a fabulous experience floating and video blogged about it. Inner Outer Health is a client of ours and its owner, Lena Yammine was gobsmacked when she saw the video as was I. You have to take a look at the video, it’s so natural, authentic and genuine – Lena could not have paid for a better testimonial!

Lynn Gilmartin - Floatation TankClick on the image or on the hyperlink to see Lynn Gilmartin’s video on her Floatation Tank Experience.

The lesson here is that we tech our clients Exponential Marketing Strategies that are based on high-integrity, long-term value creation principles that once adopted, become exponential due to the sheer force of the Law Of Attraction. Paying it forward reaps dividends for months, years and decades to come.

One of the problems with modern life and technology is that “some” people forget we are still HUMAN and still act and react as humans do…

A testimonial like the one Lynn created for Lena is literally PRICELESS.

I am sure, after visiting Lynn’s website she totally gets it. I mean c’mon – read about her amazing journey… WOW!

Isn’t it amazing how “some” people get this stuff and others struggle?

The reason for my blog post today is to SHOW you how you can get new leads by adding value and leveraging the Internet as a HUMAN CHANNEL, to communicate with your audience. As you do that, you WILL reap the benefits, one click, one client at a time.

If you want to learn how you can start to attract more ideal clients like Lynn to YOUR business – have a look at a bundle we put together for you to help you generate more online leads effortlessly.

Once you do that, you’ll fully grasp the value of the FREE BONUS that resides on the next page…

Continue reading ‘Get New Leads For Free!’

Have Fun Growing Your Business Exponentially

This is a fun strategy… to grow your business exponentially.

Step #1: Get a video created that captures people’s attention and gets your primary message across. Sorry, my preferred site for these videos is a secret I keep for my clients. A video like this should cost less than $100 – MUCH LESS.

Step #2: Upload the video to YouTube and make sure to optimise the video to achieve the maximum SEO benefit and total views. Sorry, again those are special tips for clients only!

Step #3: Embed the video into your blog.

Step #4: Email your clients to watch the video on your blog – NOT YouTube directly.

By embedding the video into your blog, you will get people to remain on your blog (website) longer which will improve your SEO rankings.

It’s important that you syncronise your YouTube and blogging strategies for maximum results. I explain all of this and more in my Internet Lead Generation Toolkit.

 

How To Learn Something New

What I love to do is uncover “lies” that distract or distort people’s reality or perceptions of reality…

For example, I think Malcolm Gladwell is one of the best business non-fiction writers around. His book Outliers was a phenomenon for non-academically inclined business people. He brought the world of ‘Expert Performance‘ to the layperson in easily digestible prose and great storytelling.

Internet Support

It was so easy to learn new stuff when we were young… Why is that?!?!?

Unfortunately, people associated learning something new with the 10,000 hour rule. What most people might not fully consider is that for someone to master or become an expert in anything takes… 10,000 hours.

But to learn something new, according to Josh Kaufman in this Ted Talk, takes only 20 hoursIF you use the same principles as the experts, champions and so-called child prodigies – Deliberate practice.

Easier said than done, but then again it actually is easy when you know WHAT to do and HOW to do it.

As The Exponential Growth Strategist, this is what I do for our clients. (1) I uncover the big “lies” that distract and distort reality. (2) I give them the foundational principles like deliberate practice so they can start the process and most importantly, (3) I follow up and follow through with the guidance and mentoring they need to achieve results in record time – with the least amount of effort and lowest cost possible.

The number 1 impediment is not your ability to do “it”, but the mindset that permeates your current reality – if you think it takes 10,000 to learn a new skill, you won’t start to learn anything new because who the hell has 10,000 free hours?!?!

BUT…

If it only takes 20 hours to learn any new skill, then it means you could learn something NEW every month in 2014… Hmmm… How much would THAT change your life, shift your destiny?

Say hello to your New Year’s Resolutions!

One of the key foundational principles I teach our Platinum Members is that the more you become proficient in one aspect of your life or career, the harder it becomes for you to replicate that in acquiring another new skill. KNOWING why is the missing link most “successful people” lack to create their next big accomplishment.

It is the number 1 source of frustration and disappointment in accomplished individuals, especially when it comes to Internet Marketing and online lead generation.

Contact us and we’ll help you overcome these psychological barriers and unleash the exponential potential that is within you. It’ll only take 20 hours, not 10,000.

Happy New Year From Exponential Programs

Social Media Losing Shoppers

As you must know by now, I am not a fan of Social Media Marketing. I think it’s a monumental waste of time, money and effort. I haven’t held back on this view and it’s simply because it doesn’t make any financial sense for small business to waste countless hours and in some case thousands of dollars on strategies that don’t work.

The research is just starting to come in that fewer shoppers are flocking to social media websites in search of deals and coupons, according to a study released Thursday by the National Retail Federation in the United States.

The number of consumers who reported following retailers on the likes of Facebook, Twitter or Pinterest fell to 51 percent from 58 percent  last year, according to the 2012 Social and Mobile Commerce Study.

I am not saying social media is dead, all I’m saying is that more and more businesses are realising that the inevitable point of diminishing returns is here.

As a small business, you have limited resources and cash. You want to make the most of it. Social media marketing is not where you should be spending it – that’s all I’m saying.

Want to know where you should invest your hard earned money to get your biggest bang for your buck?

Come invest 3 days with me at the Exponential Internet Marketing Bootcamp and you’ll learn how small businesses – just like yours are dominating their market places, growing when others are contracting and laying off staff.

Book Box Company – great explanation video

The true power of the Internet is its ability to reduce the cost of communicating with your suspects and prospects.

The video below, by the Book Box Company is the perfect explanation of what they do, how they do it and why it’s important to the final (finished) product.

There is no doubt that once you’ve seen the short video (less than 4 minutes), you know everything you need to know.

There is also no doubt that sales will increase as a result of the video – because we can appreciate the time, care, effort and thought that has gone into the process – especially all the recycling!

Prevention is such a hard sell…

It’s hard to get an important PREVENTION message across… The anti-smoking lobby struggles with it. One of our gym owner/client finds it hard to help people prevent the onset of type II Diabetes and I want to protect small business owners from being fleeced by unscrupulous Internet Marketing spuikers, web design companies and now “Social Media Consultants”…

It’s hard to get the message across
without being heavy-handed or sensationalistic

Brendan Rigby of Inspire Fitness and Wellbeing in Melbourne tells me that someone who’s overweight, drinks too much alcohol, smokes and doesn’t exercise is a prime target for Type II Diabetes, but even if all the red flags are there, everyone but the ‘patient’ sees them.

I feel it’s the same thing with the Internet. I see or hear about small business owners  getting fleeced, taken advantage of and otherwise ‘robbed’ by Internet Marketing Spruikers who pitch miracle solutions from stage with manipulative tactics at the get-rich-quick opportunists that many would argue “get what they deserve”.

But isn’t that the same for the smokers or obese, soon-to-be diabetics?

The challenge we all have is how do we get the message across without being fear mongerers and using heavy-handed tactics like the video below?

I can remember meeting a smoker amputee who lost BOTH her legs (above the knee) due to smoking. She was still smoking with the impeding threat of double-arm amputation, which is when she claimed she would “try to quit”. I was in my early twenties at the time, she was in her 40′s. I doubt she made it to her 50th birthday. I am still shocked almost 30 years later recalling that conversation.

There are some people that can’t and don’t want to be helped or saved

But there are those who, given a fair chance,
want to be forewarned – especially if the alternative is better

Leveraging the Internet does not have to be scary, intimidating or costly. In fact, the world has changed to make technology and access ubiquitous via increasingly easier and cheaper tools.

But the bottom line is – there is no point in discussing any of them – UNLESS YOU’RE OPEN to the possibilities.

If you are open to consider alternatives to expensive web designers and social media consultants, we’re staging an eye-opening workshop in Sydney and Melbourne in April.

It comes with a 100% Money-Back Guarantee that simply states that if after the 4-hour DIY Masterclass you didn’t get enough ideas, tips and tools to make or save you at least a multiple of the workshop fee, we’ll refund you the full registration fee – NO QUESTIONS ASKED.

Why? Because we don’t offer Internet web design and Social Media Consulting services – we and our clients don’t like them any more than you do.

AND BELIEVE IT OR NOT, you can grow your business leveraging the Internet doing it yourself AT A FRACTION OF THE COST OF THE SO-CALLED EXPERTS… AND GET BETTER RESULTS !!!

Come find out how at our next workshop called “How To Convert Online Browsers Into Buyers“.

How To Sell More On The Internet

We’re staging an ENCORE presentation of our very popular Business Blogging For Sales Lead Generation Workshop in Sydney next week Wednesday 27 March 2012 and in April we’re following that up with a 4 hour DIY Internet Masterclass called How To Convert Your Online Browsers To Buyers in both Sydney and Melbourne.

Simply put, if you want to get more clients walking in your door or visitors to buy from your website, you have to do things differently.

The short YouTube video below captures one of the key concepts that prevents many businesses from selling more online (and of course offline).

Can you afford NOT to learn this stuff?

Internetaholic?

If you think you’re an Internetaholic, addicted to Social Media, Tweeting and Facebooking your every move – Have a look at this video I am sure you’ll tweet and forward it on!

Final Status Update

The video below deals with the inevitable electronic archive that survives us… This is an interesting perspective that makes you think beyond the here and now without being morbid.

Link Optimisation Tip

I recently published this 2-minute link optimisation tip to avoid a common mistake a lot of people make.

Happy New Year!

Internet Technology Translated For Newbies

If you’re a little intimidated by the Internet, this short YouTube video, viewed by more than 10 million people should help you navigate this new and exciting frontier.

One of the Internet Marketing Strategies you need to consider is finding videos like this and sharing them with your suspects, prospects and clients. The important point to remember is that they must be relevant to your audience.

Why Video Marketing Is So Effective

The Grand Rapids LipDub Video (below) was filmed May 22nd, with 5,000 people and involved a major shutdown of downtown Grand Rapids, which was filled with marching bands, parades, weddings, motorcades, bridges on fire, and helicopter take offs. It is the largest and longest LipDub video, to date.

This video was created as an official response to the Newsweek article calling Grand Rapids a “dying city.” They of course disagreed strongly and wanted to create a video that encompasses the passion and energy they feel is growing exponentially, in this great city.

Rob Bliss, Director & Executive Producer explains that they chose Don McLean’s “American Pie,” a song about death but was in the end, triumphant and filled to the brim with life and hope.”

This $40,000 production was entirely financed by the generosity of local sponsors that are listed below.

This is yet another example of Exponential Mindset Thinking™ in action, leveraging the power and persuasive influence of the Internet. Enjoy this WORLD RECORD SETTING* video!

Continue reading ‘Why Video Marketing Is So Effective’

Show me the money

I have many clients who ask me how to communicate with kinesthetic people over the Internet. This video, even though a visual cue, puts you right back into the movie which is critical for a touchy feely kinesthetic person. So there you have it, a quick, simple solution. Integrate videos to tap into the SENSORY experience!

This tip is one of many I share with clients as part of my Killer Kopywriting System™. If you’d like to learn more, click on the hyperlink and imagine how much more traffic you’d get to your website or blog and how much better your conversions would be if you knew how to have Killer Konversations™!