This is one of those 1 Percent Improvement Doctrine suggestions that really adds up in the long term – it’s simple. Whenever you send an e-mail, make sure you send it with a subject line. This will make retrieval later on a lot faster and easier. Of course using KEYWORDS in the subject line that you can search for is even better – what I mean by KEYWORD is NOT SEO KEYWORDS, but the words you’ll use to search. For example I have an event called Internet Technical Mastery with the acronym ITM, so I use it in the subject line so that I can quickly find messages relating to it.
Of course here, I am referring to ‘internal’ e-mails – there are multiple strategies for mass e-mail broadcasts, but that’s a discussion for another day. I teach those strategies in my Killer Kopywriting Workshop.
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