I rarely come across a blog post that is so good that I recommend it without any additional insight, comment or advice. This one, from Aweber, the autoresponder system we use says it all. It’s the best 60 seconds you can invest if you do any serious e-mail marketing.
E-mail Marketing Tip
{!firstname}, Think Before You Personalize <—— CLICK ON THIS HYPERLINK TO ACCESS THE BLOG POST.
Marc,
Thanks for pointing this out. Excellent post on this important aspect of email marketing, as you say.
Good illustration of the perils of using a marketing tactic without understanding the psychology and the strategy behind it (and the all important CONTEXT in which it’s being used).
Kevin Francis
“www.MaximumResultsCopywriting.com.au”