as someone who attended today, everything you have said is spot on. And it applies in general across all industry types and product and service categories.

As someone who runs a Melbourne based Engineering Services company delivering Electronics Design and Embedded Software Development services to Australian Electronics Manufacturers, I wasn’t initially expecting this to be as relevant and applicable to our business as it might be to a company selling online eBooks or widgets, but I was completely wrong.

There are 2 sides to this coin. You avoid doing things that were never going to work which saves both time and money, but it also shows me how to know if web developers and Google AdWords campaigners actually know what they are doing, not from a technical perspective only, but from the perspective that really matters, either leads or sales or both.

Can’t wait for day 2.

Ray Keefe
Successful Endeavours Pty Ltd
http://www.successful.com.au