Day 2 continues on with the relentless revelations. One of your points about Internet Marketing really struck home. A lot of people are making more money telling others how to do it that the others ever make from trying what they were told.

And I realise I have been looking at so much of this backward. I was thinking that we are a service company providing customised Engineering Services in New Product Development and that a business that did Electronics Design and Embedded Software Development would not be a great fit for this stuff. I was wrong. Anyone can use this. You just need to work out your outcome first.

It’s just like developing a new product:
- what do you want
- what are the requirements
- work out how will you meet these requirements
- implement / manufacture
- deploy / ship

This stuff works the same:
- what is the Internet outcome you want
- be specific about how much and by when
- work out the best approach based on these Exponential Internet Business Building Strategies
- get the website(s) and/or mailing lists and/or AdWords Campaigns in place
- publish and/or start campaign

In our case we want Australian Electronics Manufacturers who want new products for production to find us so that we can deliver this to them. So it’s leads we want from companies that can benefit from our Electronics, PCB and Software Design capabilities. This way we get to deliver the New Product Designs they need and they get to improve their profitability by having products they can make in Australia at a much better profit that before.

It is the ultimate Win – Win.

Ray Keefe
Successful Endeavours Pty Ltd
http://www.successful.com.au