Is Your Website Under Performing?

Whenever someone finds out I’m an Exponential Growth Strategist and Internet Marketer, they usually ask me how they can get more people to their website that convert to sales. Below are a few suggestions to solve some common website problems that are both quick and easy to implement.

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Problem: Do you make it hard for prospects to find what they’re looking for?

Solution: Step inside your prospect’s shoes and walk around the website in their frame of mind. Are you finding what you want? Or are your frustrated beyond belief? Then make the appropriate changes.

What You Can Do About It: This problem is like the black plague for internet businesses. So many online businesses fail because people can’t find what they REALLY want on their website.

The key here is to make it as easy as possible. Have all of your “hottest buttons” front and center. Make your best offers in plain sight. Don’t make your prospect work for it, because they won’t. They’ll just go to your competitor’s website, which if easier to navigate will make the sales you should and could have made!

We teach this principle as part of the Business Building Blueprint that includes Dr Dussault’s Demographic Descriptors so that you discover and uncover EACH prospect, client and ideal client profile so you speak the language EACH category understands to MAXIMISE conversion to SALES!

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Problem: Are you losing traffic due to not taking advantage of misspelled search engine inquiries?

Solution: Adding the misspellings to your meta tags could increase traffic by 20% or more.

What You Can Do About It: If your URL or product is something that’s misspelled frequently, make sure you do some keyword research and see how many searches are actually entered incorrectly.

You’ll be surprised at what you find. There could be hundreds–or even thousands–of people looking for you. But if they get one letter wrong, they’ll never get to your site.

That’s why it’s important to include ANY and ALL spellings in your meta tags. By doing this, you’ll substantially increase your chances of being found by those who are “grammatically challenged”.

A classic example is jeweller versus jeweler. If you only have tags for one, you could be losing up to 50% of the FREE SEO traffic that could be yours. If this is in your URL, you need to own the other spelling…

For example www.ExquisiteJewellers.com and www.ExquisiteJewellers.com and www.ExquisiteJeweller.com and www.ExquisiteJeweller.com and www.ExquiziteJeweller.com…

In our programs, we teach you where to look to CONFIRM that an additional URL is worth buying…

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Problem: Do you advertise or claim a level of exeprtise but do nothing to show visitors your talents in this area?

Solution: Show us your work–don’t just tell us–with some before and after photos. Or better yet, some video!

What You Can Do About It: This is CRUCIAL to any service provider. In order to highlight your skills, you must show your prospects what you’ve done in the past. That’s why testimonials are so important to your business.

And don’t just throw anything testimonial up there. Make sure they’re GOOD. Get your clients to talk about how you’ve changed their lives, made them more money, gave them a better future, etc.

And here’s an exponential idea: Write the testimonial FOR them. Word it exactly the way you want, then simply ask for an approval to use it. It’s fast, easy, and most of the time you’ll get exactly what you want.

There is a craft to asking and getting the testimonials you need – it of course depends on what you come up with once you’ve done Dr Dussault’s Demographic Descriptors so that you MATCH the testimonial to its target audience.

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Problem: Do you have a call to action you want people to take?

Solution: Put your strongest selling points front and center on the top of the page or even on the main page.

What You Can Do About It: If you have something that offers value and separates your product or service from the rest, make sure your visitors know about it by putting it on your home page or ‘above the fold’ on your landing page. Don’t just mention it in passing.

Go give your website the facelift it needs this week. Take a closer look at the offers…the copy…the design…the meta tags…anything that could be improved. I promise you you’ll be surprised at the money you’re leaving on the table…money that can easily be yours instead of your competitors!

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