If you want to check out a few testimonials from the 2009 Exponential Business Building Bootcamp, you can see them at the Business Mastery Channel on YouTube. I’ve uploaded about 20 in all. You’ll start to see a LOT more YouTube videos from me and our clients. I’ll be explaining why this is such a powerful Internet Marketing Strategy at the 2009 Exponential Internet Marketing Bootcamp in Melbourne at the end of November. You don’t want to miss this once-a-year-only event… Preview events are coming up in Sydney and Melbourne… Click here to attend.
Archive
Last week, I mentioned in my blog that you should leverage other people’s youTube videos. I’ve since realised that I should lead by example and show you what I mean by leveraging someone else’s video – in this instance it’s Paul Telling, T-E-L-L-I-N-G’s video.
YouTube Tip: Use Other People’s Videos
This example is ideal because it triangulates a lot of VALUE for you. First of all, you need to know who Paul Telling is. He’s an amazing graphic artist, client and friend. You can access his website at the hyperlink above. He was also a participant at our inaugural edition of the Unleash The Speaker Within event.
By telling you about Paul, I am also creating a series of hyperlinks for you to see what we’re all about, I Kall them Killer Konversations – part of the Killer Kopywriting System I’ve developed.
Of course Paul has attended the Killer Kopywriting Workshop…
But getting back on track – Paul attended Unleash The Speaker Within and this was his final performance:
Paul Telling’s Testimonial about the Unleash The Speaker Within event is below:
And now for HIS video… that I have embedded here for you: It’s an exercise as part of the Professional Protege Program that encompasses the Unleash The Speaker Within event…
What Makes Paul Telling Unique
So there you have it in a round about way – LEVERAGING the power of YouTube for YOUR benefit!
If you need any help with your video production – contact Paul Telling. If you want to get better results online, check out our Internet Mastery Programs and events!
In my previous post, I mentioned that YouTube reached 1 billion views/day… What can you start to do NOW to start leveraging this incredible Internet Marketing tool?
YouTube Tip #1: Use other people’s videos
That’s right, embed their videos on your blog and/or website. Each time someone watches the video on YOUR site, YOU get the Search Engine Optimisation (SEO) benefit. If the video is 1 minute, you get one visitor staying on your page for 1 minute. That is a substantial amount of time – don’t try to get longer videos, research has shown that less is more – more people will watch shorter videos. Only use longer videos for education and information to EXISTING prospects and clients.
To use their videos, you just need to cut and paste the embed code on the right hand side of the video on the YouTube page. It’s that simple – if you don’t know what I’m talking about – ask your webmaster, he/she will know. If not, get someone else to help you with your website.
Yes, I can hear you all the way here – THIS IS TOO SIMPLE.
I know – that’s why so few people do it… Go on, take a look around and see for yourself – MOST PEOPLE ARE NOT DOING THIS.
It’s called the 1 percent improvement doctrine… You know all about it from my videos below:
The 1 Percent Improvement Doctrine Part 1/2
The 1 Percent Improvement Doctrine Part 2/2 Read More »»
This is BIG news – YouTube announced it has reached the 1 billion views/day. WOW! But what does that mean for you and your business? My videos and channel have been viewed by more than a quarter million people – because embedded videos don’t accumulate clicks anymore, it’s probably close to half a million views. I have more than 80 videos uploaded to YouTube, viewed by HUNDREDS of people a day.
YouTube Video Marketing
If you don’t want to get left behind, seriously consider attending our next Exponential Internet Marketing Bootcamp in Melbourne. I will reveal all the tips, tricks and techniques you need to leverage the Internet so you become one of the 5% who make more than the other 95% combined. Heck, if I can just get you to make more than you spend, you’d agree that would be worth the cost of admission…
This blog has GREAT free tips, but let’s face it – I can’t and don’t reveal all in these blog posts.
Come spend 3 days with me and other like-minded entrepreneurs – it’s a 3-day investment that will pay you for a lifetime. When I attended my first Bootcamp in 1996, it cost me $10,000 with travel, tuition and accomodation. In the next 10 years, I guesstimate that I made over $2.5 Million in additional sales, putting an extra $100,000/year in my pocket.
An investment of 3 days did that – and it also led to me retiring from the rat race in 2005 at the age of 42.
I know in hindsight it’s 20-20, but I want to give you 20-20 FORESIGHT…
The edge to out-perform your competitors AND STILL HAVE THE LIFESTYLE you want to be living.
I am living proof.
This week I am competing in the 2009 World Masters Games in Sydney – in squash.
My exploits are on one of my 10 blogs… The Mindset Of A Champion Blog.
Yes and yes.
I am a world-ranked squash player (top 20 in the men’s 45-49 category) and I have 10 blogs.
10 blogs – that I write or edit, publishing on average one blog post/day on 10 different topics…
AND I have time to play squash.
Want this lifestyle?
One word.
Internet.
The Internet is the ONLY truly exponential business tool. If you don’t master it within the next 2-3 years, you’ll be obsolete. You still have a chance to get to the front and lead, but that opportunity is slipping by every day one of your competitors learns and does more than you do…
Don’t get left behind – learn the most up-to-date strategies that work, that bring more people to your site and into your store or convert to online buyers attend our 3-day Exponential Internet Marketing Bootcamp in Melbourne at the end of November.
Andrew Powell from Montreal Canada sent me this article about a kid in the UK. What a global world we live in! This article busts wide open the myth that Twitter is popular with kids amongst others… Read on for an eye-opening challenge to popular held beliefs in this social networking phenomenon…
The world according to Matthew Robson aged 15 and a half
Radio With online sites streaming music for free they do not bother, as services such as last.fm do this advert free and users can choose the songs they want instead of listening to what the radio presenter/DJ chooses
Newspapers No teenager that I know of regularly reads a newspaper, as most do not have the time and cannot be bothered to read pages and pages of text while they could watch the news summarised on the internet or on TV
Internet Facebook is the most common, with nearly everyone with an internet connection registered. On the other hand, teenagers do not use Twitter
Music They are very reluctant to pay for it (most having never bought a CD) Teenagers from higher income families use iPods and those from lower income families use mobile phones
Directories Real directories contain listings for builders and florists, which are services teenagers do not require. They can get the information free on the internet
Viral/Outdoor Marketing “Most teenagers enjoy and support viral marketing… Teenagers see adverts on websites (pop-ups, banner ads) as extremely annoying and pointless…they are portrayed in such a negative light that no one follows them.”
Cinema Teenagers visit the cinema more often when they are in the lower end of teendom but as they approach 15 they go to the cinema a lot less. This is because of the pricing; at 15 they have to pay the adult price. Also it is possible to buy a pirated DVD of the film at the time of release, and these cost much less than a cinema ticket
Mobile phones The general view is that Sony Ericsson phones are superior, because of their long list of features, built-in Walkman capacity and value.
For more details, you can access the original article at: http://www.timesonline.co.uk/tol/news/uk/article6703399.ece
I need to say this – Social Networking sites are a mirror of who you are to the entire world. I know you think it’s private, but it’s not. I don’t have time to get into the details, other than to say that the image you project on these sites can be killing your career, business and sales. I just can’t believe the stuff people post on there. Without naming names, there are a handful of people that I have seen post stuff that has totally ‘turned me off’ and in one case lose total respect for that person. I thought she was a professional only to have her reveal herself as an infantile, insecure and self-absorbed person that I would never want to be associated with.
I realise that this is an extreme case, but others are destroying what little ‘persona’ and brand they have by offending or otherwise diluting any social equity they might have built up – then they wonder why they are unemployed or otherwise struggling in business or their careers…
That’s all I really have to say about it in a public forum like this – I just needed to get that off my chest – I’ve just seen too many examples in the past 2-3 weeks to stay silent.
This is one of those 1 Percent Improvement Doctrine suggestions that really adds up in the long term – it’s simple. Whenever you send an e-mail, make sure you send it with a subject line. This will make retrieval later on a lot faster and easier. Of course using KEYWORDS in the subject line that you can search for is even better – what I mean by KEYWORD is NOT SEO KEYWORDS, but the words you’ll use to search. For example I have an event called Internet Technical Mastery with the acronym ITM, so I use it in the subject line so that I can quickly find messages relating to it.
Of course here, I am referring to ‘internal’ e-mails – there are multiple strategies for mass e-mail broadcasts, but that’s a discussion for another day. I teach those strategies in my Killer Kopywriting Workshop.
How country specific domain names effect SEO and Google AdWords performance
Many people ask me what implications “domain name class” have on SEO and Pay Per Click (e.g. Google AdWords) rankings and results.
“Domain name class” is another word for “Top Level Domain”, or the extension on the end of your domain name (e.g. .com, .net, .com.au). In particular, you should know the implications that country code top level domains (or ccTLD for short) can have on your search engine marketing efforts.
ccTLDs and Organic Search Engine Optimisation
Should your “main” website URL be a .com.au if you’re primarily targeting Australia?
Today’s post is almost short enough to be a tweet in fact it’s a Twitter page that one of our exponential copywriters, Farhad Khurshed has – it’s REALLY, REALLY nice… Click on the hyperlink to check it out. Now I have to upgrade mine! Well done Farhad for raising the bar!
As you know by now, my short blog posts are rare. This is one of them. This YouTube video is a must watch for anyone involved in Internet Marketing. It is absolutely priceless. I know you’ll want to watch it more than once and forward this blog link to colleagues and friends.
The Social Media Revolution Is Here
Today’s post is brief – in fact REALLY SHORT because according to recent research (source unknown), online video attention spans are shockingly short. Take a QUICK look at the chart below so that the next time you set out to create a YouTube video – don’t waste too much time creating your masterpiece… Most people won’t watch it to the end!
Online Video Attention Span Statistics
Just to hammer this point home:
Online Video Statistics:
- 1 in 10 people don’t even give you 10 seconds before they switch off.
- About half will give you a full minute before abandoning the video.
- 9 out of 10 are gone within the first 5 minutes.
That basically means UNLESS your audience is SPECIFICALLY TARGETED, your videos won’t be watched for very long, hence – LESS IS MORE!
Today’s blog post is a tip that can save you countless hours managing remote contractors via the Internet if you use freelancers via online sources like www.Guru.com. It’s one of the many tips and techniques I teach my most elite clients at events such as Internet Millionaire Marketing, which by the way is now available as a Home Study DVD Program…
Internet Freelancer Management Tip
Use Google’s new Google Docs functionality to SHARE DOCUMENTS with your freelancers and contractors. Once you’re registered, it’s self evident how it works. I teach my clients how to optimise this incredible tool, but as a blog subscriber I wanted to make sure you knew about it.
If you want to learn how to maximise the use of Internet Marketing Tools and Techniques like these so you can minimise the time you spend trying to make money on the Internet, take a look at our programs and events – I can tell you one thing…
The top 5% of the people who do make money on the Internet do something the others don’t.
First they INVEST in themselves realising that a $27, $47 or $97 investment pays for itself INSTANTLY with 1, 2 or 3 detailed instructions like how to use a Google Doc and the pitfalls to avoid when dealing with freelancers…
Join the top 5% and start to make more than the other 95% combined who are still struggling and reinforcing the adage that the Internet is the EASIEST thing that is HARD TO DO.
Anything is HARD to do when you don’t have the click-by-click paint-by-numbers instructions… Get them now – and acquire Internet Mastery!
This is the dream most Internet Marketers have – a truly passive income business. An income stream that is independent of your personal effort. If this is what you would like to create, you need to evaluate investing in Virtual Real Estate. We’ve launched several initiatives and programs over the past two years and now have a blog to keep Virtual Real Estate Agents and Investors in tune with recent developments.
Take a quick look at the Flipping Websites For Profit Blog. You’ll see this is an active a growing community of people buying and selling virtual properties.
When you have a chance – maybe even right now, take a look at the Flipping Websites For Profit Program that teaches you how to make $100/hour on your way to creating $1,000/month of passive income while you develop a portfolio of properties that can generate up to $100,000/year.
Intrigued, but want to walk before you run?
Try the How To Flip Websites Home Study Course for only $27. The bonuses included are real time savers and worth having regardless if you flip websites or not.
To give you one more reason to consider this – the stock and property markets fell by 10 to 50% in 2008 – during this same period, Virtual Real Estate values climbed 10 to 30%… What does that tell you?
It’s something you MUST look into!
Hi, this is a courtesy post to make sure you don’t miss out on this 4-day sale of the SME Entrepreneur Business Building ToolKit. As you well know, having an Internet business is… well… a business. This incredible collection of business building tools is being sold at a one-time-only garage sale for an incredible price that will have them flying out of the storage locker. Get yours now while stocks last.
This is the only blog post I am going to make about this sale because I know you’ll go to the product page right now to check it out!
This is one of my pet peeves, along with the misuse of apostrophes. Fluff your pillows all you want, but stop fluffing your words. You are losing priceless SEO (Search Engine Optimisation) value AND losing countless suspects and prospects that would otherwise jump into your boat. Get prospects to convert into paying clients with better articulation and choice of words.
Please excuse the expression but the following statements SUCK. There I said it. I feel better now.
Every once in a while, a company creates a ‘new business model’ worthy of reflection. Fonolo is one such example. Click on the hyperlink to see how they took something everyone hates and created an intriguing new business model. Time will tell if it’s commercially viable and profitable, but as an Internet Exponential Marketing enthusiast, you want to take examples like this and ask yourself:
If you’re stuggling to make a go of the Internet, you’re not alone. It’s been said that the top 5% make more than the other 95% COMBINED. That’s because they have what I call 20/20 foresight. I teach our Internet Mastery clients how to make the trend your friend, to catch the best wave and ride it INTO the beach like a pro.
That being said, it’s getting tougher out there in the virtual world of the Internet. Tactics that used to work no longer produce positive ROI.
Click through rates, opt-ins are dropping like a boat anchor to the bottom of the ocean.
I have been updating my clients about these trends and changes to make sure they don’t become victims of shifts that are taking place right now.
This blog has great information, but because it’s free, you’re not getting the most up-to-date tips and techniques that I reserve for my paying clients.
But you know that – I just need to remind you from time to time to consider stepping up and getting ‘with the program’.
We have programs from the Silver Membership at an affordable $97 per month to the top-end Platinum Program where I actually GUARANTEE RESULTS.
Imagine having 20/20 foresight and knowing what’s out there before anyone else…
I alerted my clients to Twitter in early 2007 – it took almost 2 years before the masses caught on…
Take a look at our programs and let’s start helping you win the Internet game – after all the 5% of us who do make money on the Internet get paid VERY WELL for our out-standing efforts!
This is not a joke – FREE HOT PIES at Coles… Check out the coupon below. This is an example of a BRILLIANT Marketing Campaign that will go viral – if you love FREE HOT PIES. You know viral marketing is mainstream when the big boys get in on it! Thanks to Tracie Dickson of Run M Ragged, Geelong’s Favorite indoor Play Center and Cafe for this great gift – ENJOY YOUR FREE HOT PIES!
Viral Marketing Case Study
Recently, a client wondered why they got a terrible response from an e-mail broadcast… Here are some of the e-mail marketing blunders committed that you want to avoid at ANY COST. Sure some of them seem obvious, but they are worth considering if you want to get the best results possible when executing email marketing campaigns.
E-mail Marketing Blunder #1
I’m at it again – I will be on Sydney radio again, don’t forget to tune into Sydney’s 2RRR FM 88.5. The Radio Show is called “Money Talks” hosted by David Haseldine on 2RRR 88.5 FM. The show is broadcast live from 8-9 AM Wednesday 8 July 2009. When you tune in, you’ll to get some exponential ideas on stress free wealth creation ideas. The podcast will be made available after the show on www.NextBestStep.com.
