I just blogged about Internet use on vacation on my Professional Mastery Blog – you should go there now and check it out. It’s something to consider, but it’s not what you think.
Archive
As I have been saying for some time, attitudes toward email marketing are improving. Part of the reason is that opting out is easy and email marketers are now respecting people’s time more, so commercial ‘spam’ has been reduced by legislation and market forces.
Forrester Research, one of the most prestigious and respected research organisations recently reported that consumers now delete fewer promotional email messages without reading them and are now more likely to forward such messages to others. This is quite a shift from the previous predisposition to “click and delete”.
Attitudes To Email Marketing Are Changing
Not only have positive behaviours been reported, but negative behaviors toward email have also declined. Specifically according to the Forrester Report, consumers…
- Delete 14% fewer messages WITHOUT reading: 59% of consumers say they delete most email messages without reading them, down from the 63% who said they did so in 2008 and the 73% who said so in 2006. This is not an insignificant finding in this day and age of information overload.
- 50% More combine promotional and personal emails: Just 10% of consumers say they have a separate email account they use just for receiving promotional email advertising, down from the 15% who said they did in 2008. This is a quantum shift that in my own humble opinion (IMHO) confirms greater trust within email-based communications and relationships between companies and clients.
- Forward To A Friend up 33%: 12% of consumers say they sometimes forward promotional email to others, up from the 10% and 9% who said so in 2008 and 2006 respectively. With the advent of increased social networking tendencies, this is not surprising. It’ll be interesting to see what happens next.
- Purchasing predisposition remains more-or-less stable: The percentage of consumers who often buy things advertised via email has hovered at roughly 5% for the past four years fluctuating from 5 to 6 and 4 percent from 2006 to 2008 and 2010 respectively. Because the numbers are still so small, small changes are not necessary representative of a major shift either way. This is relatively-speaking good news. Many opponents to email marketing were sounding the death knell a long time ago. This reinforces the proponents with a no-so-fast defence. Time will tell how this evolves over the next two years.
- Product information declines by more than 30%. Consumers tend to fluctuate about email’s value for product information from 22 to 27 and back down to 17% in 2006, 2008 and 2010 respectively. I would agree with Forrester’s supposition that the decrease is likely a result of a proliferation of alternative product information sources that were not as prevalent back in 2006, including blogs, social networks, and rating/review sites within niche (long tail) communities.
This all bodes well for those of us in digital marketing focused on real brick and mortar businesses that want to find fresh new leads to establish long-term business relationships founded on high integrity value creation.
I came across this insightful article by Dudley B. Dawson
Below are seven habits that consistently appear at offices across the world. If you have additional examples, please feel free to provide them in the comments below.
1. Including email signatures that include credentials like “MBA” or “HRMS” after their name. Existing readers are well aware of the distaste for credentials in email signatures as described in “Email Signatures: Adding “MBA” after your name is very telling“. [Note – I disagree in principle with this, but will leave that for another blog post – this article is about Dudley’s list, not mine.]
2. Adding clipart to your email. Often the work of administrative assistants, human resources, or other corporate cheerleaders. To think that when these people attach the clipart they imagine recipients smiling. This is called reputation distortion. Those who think others believe them to be a cheery person are actually the people most despised by the office. Clipart photos are to corporate cheerleaders as rainbows are to the GLBT. Immediate and universal identification. Read More »»
Well, this is the last day of the Exponential Internet Marketing Bootcamp… What an exciting 2 days it’s been – hundreds of ideas (most of them free) to get more online traffic that converts to sales. Here’s the last thing I want to say about this last edition of this version of the Bootcamp.
With like-minded people in the room, there is a magical experience that gets created – it’s called The Exponential MasterMind Experience. It’s special because it works like magic. We’re actually ‘doing it’ live at the Marriott Hotel in Melbourne… You’re unfortunately not there – your fallback is to get the audio program and determine if an Exponential Mindset™ is for you.
Click here -> to get the Exponential Mastermind Program.
You’ve been left behind, this will help you get back on track to catch up – IF you want to produce results that baffle your competitors and impress your friends and colleagues.
You have to believe it works, otherwise, you’re right – it won’t work for you.
But when you believe, the results are well… E-X-P-O-N-E-N-T-I-A-L.
Ka-Ching!
As I mentioned yesterday, we’re at the Marriott Hotel, staging the last of the Exponential Internet Marketing Bootcamps - ever. We’re not opening it up to the general public anymore, we’re going to keep the content for our most privileged clients – our Platinum Program Members… That being said, there is one concept that you can gain instant access to, it’s called Virtual Real Estate and as I’ve mentioned previously on several occasions, the program will be re-branded, re-formatted and the price substantially increased. At this price, it’s an absolute bargain because it introduces you to the concept that we’re leveraging for brick and mortar businesses every day. Plumbers, dentists, engineers, doggy day care centres, consultants, you name it.
Social Media Marketing is a time consuming waste of time – UNLESS you know what you’re doing and how to do it properly.
This is a program that can save you in excess of 200 hours of searching plus a lot of the information in the bonuses you simply would never find on your own.
Go ahead and click here on the hyperlink here – to find out about Virtual Real Estate.
At the Bootcamp, I am spending 3 hours explaining this concept in detail – not for people to actually Flip Websites For Profit, but to leverage the business model to create an endless stream of qualified prospects walking into their stores or businesses that become paying clients.
Imagine having a lead generation system that is free. That’s right, new leads that don’t cost you a cent.
That’s what Bootcamp attendees are learning about this weekend – you’re not there, so the next best thing you can do is get the online video program and try to get as much from it as you can. Otherwise you’re wasting a lot time and effort for… nothing.
There is a better way, an exponential way of doing things.
It’s unfortunate you’re not in the room with me at the Exponential Internet Marketing Bootcamp with other Australian entrepreneurs who are going to learn the most cost effective online strategies to get more traffic to their websites and/or blogs. We’re at the Marriott Hotel and right now I am about to reveal where the fish are and how to get them to jump into their boat, using the powerful metaphor in this video…
I’ve been telling people all year that I am leaving the “Internet Marketing” space – that has been overrun by shameless spruikers at multi-speaker sales fest events…
I am not abandoning the Internet – quite the contrary. I am using more and more strategies and teaching my client stealth marketing strategies that enable them to out-perform their competitors without them ever having a clue why.
Imagine getting on page 1 of Google, being at the top of local listings, getting better leads that convert to sales more quickly… Imagine if those strategies were mostly free or cost pennies on the dollar… That’s what you’re missing by not being at the Exponential Internet Marketing Bootcamp.
Unfortunately, all I can offer you today is one of the more than 100 suggestions I am revealing to bootcamp participants. It’s an inexpensive strategy that you can implement right now and get a result by the time the Bootcamp ends in 2 days from now.
Click here -> to get more traffic to your blog. Select the PREMIUM listing – there will be a surge of requests following the Bootcamp and the premium listing comes with additional ‘secret’ benefits… You’ll have to get it to know what it is!
This blog is about introducing you to the latest and greatest stuff that’s out there, believe you me, this is “out there”. Watch and enjoy! Of course if you come across anything like this, please forward it on to me by leaving a comment on this blog.
This video speaks for itself – it’s very entertaining and demonstrates how to make information fun to learn.
Additional applications of augmented reality are quite fascinating.
If you don’t know how Google has changed the rules of online search and what it means to your online presence and sales – you’re about to get caught with your pants down.
If you’ve been happy with your Search Engine Optimisation (SEO), you’re potentially in for a rude shock with Google’s new updates, enhancements and so-called ‘improvements’.
They can and will displace a lot of people who will be caught totally unaware “with their pants down”…
For example, do you know how…
- Google Instant is radically altering the composition of search phrases?
- Google Places can reward the mom and pop shop around the corner to your detriment especially if you’ve been the dominant advertiser?
- Google Maps is creating havoc in listing result real estate positions relegating previously profitable listings to the scrap heap?
- The new Google Website Preview function in search listings might cost you sales that used to come in like clockwork?
- The Google search algorithm is dramatically changing the landscape for all players, no one is safe with a business-as-usual approach.
If you don’t know these changes are taking place – I hope you’re wearing clean underwear!
If you do know a little about what’s being changed but are not quite sure what to do about it, then you must attend the
Exponential Internet Marketing Bootcamp Preview
on NEXT Monday evening 6-9 PM in Sydney
or Tuesday evening 6-9 PM in Melbourne.
I am sure you enjoy this and my other blogs. They are filled with information that would otherwise take you hours to find and in many cases, there is no way you would ever find them on your own. The reason is that I have HUNDREDS of contributors to my blogs from around the world… Take this blog post about 10 You Tube URL Tricks You Should Know About. Unless you were searching for that, you’d never even think of it.
That’s why it’s valuable to have a business coach, advisor or mentor who does this for you, automatically and systematically.
In my case, I am The Exponential Growth Strategist which means I find stuff that makes the difference and gives you options to choose from. Like this YouTube Channel link.
The question then becomes – are you ready to take these tips to the next level and make them work for you to create exponential growth for your business and/or online sales channel?
If you are, then consider the Exponential Internet Marketing Bootcamp – when you attend as a VIP Ticket Holder, we’ll guarantee that you’ll make $30,000 GUARANTEED in the next 12 months.
As a business coach, I mentor my clients to develop what is called “deep knowledge”. In this day and age of information overload, it’s important to go beyond the superficial. That is easier said than done, which is why most people (1) don’t have a clue what I’m talking about and (2) if they do, they don’t do anything about it.
The video below is one of the many examples of tools I use for my most elite clients, my Platinum Program Members. I give them specific instructions to follow to expand their awareness and understand of what is going on in the world and how to adapt to it to remain one step ahead of their competition and more importantly, their clients’ expectations. Enjoy the video and do the best you can. If you would like me to coach, advise or mentor you, contact me. I’d be happy to expand your sphere of influence and introduce you Boundless Opportunity Thinking™ that will Unleash The Exponential Potential™ that is right there in front of you, under your nose, ready to be leveraged to your benefit and advantage.
As a business coach to entrepreneurs and business people who want to increase sales and expand their businesses, I advocate the 1 Percent Improvement Doctrine. It’s a concept that is covered on Day 3 of my Bootcamp events when we cover the concepts of Pathways To Profits™ and determining your Next Best Step™. With Internet strategies there are so many things to do, the most important question is “what should I focus on?”
That is the “million dollar question”.
At my upcoming Exponential Internet Marketing Bootcamp, I will, for the last time, reveal how to do this for non-Platinum Program Members. The process takes a few hours to learn, but once mastered, you will always do the right thing, at the right time for the right reason/outcome.
It’s a simple, easy-to-learn methodology that I’ve developed to re-create success for over 2,000 businesses across 200 industries over the past 20 years. In fact, the strategies are so effective that I now GUARANTEE RESULTS when you attend the Bootcamp as a VIP Ticket holder.
As a business coach I don’t just reveal strategies, techniques and tactics that work, I advise and mentor my clients to learn to do it themselves. That is why I am The Exponential Growth Strategist and not “just a business coach“.
The saying “teach a man how to fish and he’ll feed himself for a lifetime” is true with business coaching, but most coaches don’t have the competency to teach, they consult and create a dependency with their clients to ensure they need them so their personal income is “secured”. I don’t do that. I make sure I teach people how to think exponentially leveraging a MasterMind Group of the most ambitious entrepreneurs around.
Why is this important? Because success on the Internet is about doing what works. Finding that out is a process. If you want to know how my clients do it, contact us and we’ll reveal the secrets to you, but you should know that this upcoming Exponential Internet Marketing Bootcamp is the last one I’m doing. That means in 2011, you’ll have to be a Platinum Program Member to learn these strategies.
I’m going ‘upmarket’ with my most valuable information and strategies. I will still have introductory seminars and workshops, but the most powerful will be reserved exclusively for those willing to pay for it. Their reward will be that I GUARANTEE RESULTS. I would think you’d agree that’s not just fair, that makes good business sense.
That’s the whole point, it’s win-win.. Ka-Ching!
Google Page 2 ‘Almost’ As Good As Page 1? Google recently reported that 38 to 45% of people searching on Google immediately click to page 2 because too many people are manipulating keywords to be on Page 1. That means you now need to be both on Page 1 and Page 2…
“The Internet is the easiest thing that is hard to do.”
As a business coach, advisor and mentor, I teach my clients little known facts like these to make sure they are always one step ahead of the competition. There’s a joke that explains this metaphorically:
There are two guys in the forest and they come across a bear. One says to the other “Oh SH_ _! We have to out-run the bear!” when the other says “No mate, all I have to do is out-run you!”
That’s the reality of Google rankings. If you want to make sure you’re always one step ahead of your competition, contact us. Most of our programs now come with a RESULTS-BASED GUARANTEE.
That says it all don’t you think?
At our upcoming (and last ever) Exponential Internet Marketing Bootcamp, we’re going to go well beyond explaining Social Networking as shown in the video below. We’re going to cover the risks and pitfalls of getting sucked into the Vortex Of Mediocrity where countless hours are wasted by people who fundamentally don’t have a life and therefore have no cash to spend. That being said it doesn’t mean it can’t be leveraged – it surely can, but not in the way the Internet Spruikers want you to think. Internet Spruikers want to sell you systems and solutions so they can make a fortune.
What we do for our clients is cut through all the CR_ _ to uncover what works. Like the $25, 15-minute strategy that increased a jeweller’s web traffic by 25% within a week. These are real results for real brick and mortar businesses. The strategies are so good and easy to implement, that we now guarantee them… That’s right, when you become a VIP Bootcamp ticket holder, we GUARANTEE you’ll make at least $30,000 in the next 12 months. That’s putting our money where our mouth is.
In November, we’re staging the last Exponential Internet Marketing Bootcamp in Melbourne. As I explained at my recent Exponential Extravaganza events, I am getting out of the “Internet Marketing” space letting the Internet spruikers and promoters do their thing at their multi-speaker salesfest events. That does not mean I’m abandoning Exponential Internet Marketing strategies, in fact for our Platinum Program Members, we’re even more aggressive with our strategies than ever before. It’s why we can and do GUARANTEE 300% RETURNS.
The Bootcamp includes Pre Program Preparation™ as well as Post Program Planning™ to ensure you get the most out of the event – in fact we even GUARANTEE the results from the Bootcamp if you purchase a VIP Ticket!
The video below explains what the Bootcamp Experience is like.
This year’s Exponential Internet Marketing Bootcamp Dates
are 26-27-28 November 2010 in Melbourne
Learn Exponential Internet Marketing Strategies that turn clicks into cash 24 hours/day 7 days/week.
Strategies like this YouTube Video that provides Search Engine Optimisation rankings for FREE, within minutes…
Stop losing at the Internet game – 95% of the people on the Internet don’t make money… The champions, the top 5% make more than the other 95% combined…
Wanna be an Internet Champion? Attend the Bootcamp – WE’LL GUARANTEE You’ll Make $30,000 in the next 12 months!
There is a great article on CNN’s website that summarises Nicholas Carr’s new book called “The Shallows: What the Internet is Doing to our Brains“. It reflects what I see in business people and entrepreneurs every day. People struggling to cope with more and more information, lacking the cognitive and reasoning skills to handle it. In this day and age, deep knowledge is increasingly important when technology and Internet allows us to be intellectually lazy and superficial. This is exacerbated with social networking where people spend countless hours with like-minded people, further narrowing their breadth of exposure to (the lack of) differing viewpoints and perspectives.
This is one of the foundational principles I teach my clients as a business coach, advisor and mentor. I challenge people to think, evaluate and analyse problems and situations differently. My process, methodology and framework will be presented at my upcoming event “Etch-A-Sketch Thinking In The iPad Age“. If you want to learn how to learn, think and reason in this quickly changing world, attend the event. The strategies are so good, I actually back them up with a $5,000 results-based guarantee.
This blog does a great job introducing you to ideas and concepts, but it’s superficial, just an overview. That’s the problem today. People wrongly consider information as intelligence and knowledge. Information is just bits and bytes of data. Intellect and knowledge is the ability to do something with that information.
It’s what engineers do when they problem solve.
It’s what lawyers do when they interpret the law.
It’s what physicians do when they diagnose illness.
It takes time, skill and a PROCESS.
Otherwise you’re just “surfing the web” thinking you can build your own house, defend your own case and cure your disease.
That’s the problem in a nutshell.
The solution is right between your ears. The question is will you do anything about it?
Today’s post will become a classic because it’s so relevant for anyone who is in technical support or has to deal with customer service requests. It’s a contribution from Daniel Pinter of B Technologies. There are so many lessons that we all can learn from… Of course AFTER we stop laughing (at ourselves)!
With Google Caffeine, Google now analyzes the web in small portions and updates its search index on a continuous basis, globally. As they find new pages, or new information on existing pages, they can now add these straight to the index. That means you can find fresher information than ever before—no matter when or where it was published.
Google Caffeine
Google Caffeine allows the indexing of web pages on an enormous scale. In fact, every second Google Caffeine processes hundreds of thousands of pages in parallel. If this were a pile of paper it would grow three miles taller every second. Google Caffeine takes up nearly 100 million gigabytes of storage in one database and adds new information at a rate of hundreds of thousands of gigabytes per day. You would need 625,000 of the largest iPods to store that much information; if these were stacked end-to-end they would go for more than 40 miles.
That’s what happens when you drink too much caffeine – you get hyper!
As you might already know, I am not a fan of Facebook. As Betty White proclaimed on NBC’s (US TV network) Saturday Night Live after a Facebook campaign created enough buzz to make it happen AND make it one of the highest rated shows ever… “I didn’t know what Facebook was… Now that I know I think it’s a massive waste of time.” I concur. Unless you’re Betty White and you have a lot of people willing to waste their time for your benefit… Well you can decipher my bias.
That’s why when Michael Pye of Sydney sent me these images, I thought they were hilarious! Michael’s wife Bronwyn Pye is a Sydney Chiropractor click on the hyperlink to check out her site.
If you hate Gmail spam as much as I do, you can click on the hyperlink to report it. I am not sure how diligent Google is about reducing spam, but if everyone who got spammed took the time to report it, we might actually find a way to reduce it.
Anyway, everyone hates spam and this is my 1% improvement to help reduce it.
Something tells me if Google spent as much time on this as they do with their complex Google Adwords rules engine, they’d rid the world of spam within the next 3 or 4 weeks!
