Tag Archive for 'Blogging'

Blogs: The Personality Your Business Needs

https://www.flickr.com/photos/seoplanter/7460433282

What is the most important method of communicating in business in the digital age? There is a lot of work that has to be put into making a brand out of your business. And you need to ensure that it goes across the right platforms and to the right markets. Can a business be communicated effectively in one single tool? Is there a magic formula? I will argue the case for blogging and why it can work for all sizes of business. From the small startup all the way through to your massive conglomerate.

Why Blog?

To blog is to get the word out there. There are many companies that use blogs on such a small scale that they are deemed insignificant to the overall ethos of the company. It is merely thought of as a little addendum or a corner to cover. While many small businesses may use this as a marketing tick-box exercise, if you want to get a blog to sing, you can get it via the correct social media channels. There are so many people that have started a blog to get their ideas onto paper, and it spiraled into a massive money spinner, inspiring and creating a high amount of custom towards one product. You can do this with your business too.

What Can It Do For Me?

From the perspective of business, you can utilize a blog in one of two ways. Very simply, you can make an external blog and/or an internal one. Internally, it can work to communicate the company much like a newsletter, but it can be so much more. If you use the internal method to create a tone and style that is pleasing, it has been a good testing pad to learn what works and what doesn’t.

Externally, you are using a blog to give your company a face to the name. You can speak about whatever is useful to your customers. You are communicating what your business is, and how it operates. While there are small companies that can type out their basic processes and put in a quaint little blog that maybe a few thousand people will see, it isn’t going to project that business into the big leagues. You can always outsource to a professional blogging company like the hoth blogger to choose the content that is right for you.

The Image Of Your Company Can Be Defined By Your Blog

Image result for blog

If you decide to go down the blogging route, be sure that whatever the content is, that it reflects who your company is. If your business is of a rustic, family-run style, then having complex language and terminology is not going to be the right fit. The language and the images are signs and signifiers that will loom large in customers minds. So if you choose images or decide to create your own, then they need to be a perfect fit. Finally, it is so tempting to think of the blog as a random bit of text on the website that no one will read. A blog is a marketing tool that you need in your arsenal. So use it!

Online Lead generation

Last week, I blogged twice about how small business owners are generating new leads for free.

The first blog post explained step-by-step how to leverage things you find online to create SEO optimised content. The second blog post demonstrated how, once you adopt an exponential mindset, you can get more new leads for free.

But here’s the thing about blogs, the Internet and free stuff – MOST people read it, get a quick boost of enthusiasm and then go right back to their old (bad) habits.

Not The Graffiti Eaters!

They understand the power of online marketing and organic traffic generation strategies.

Have a look at their recent blog post on why you can’t chew gum in Singapore. It’s a brilliant example of SEO optimised blogging we teach in our 3-hour blogging webinar for small businesses.

The only real difference between people who are successful online and those who aren’t is that successful people do things that work – AND – do them systematically.

Everyone else just sits around “expecting something to happen” magically.

Singapore - no flushingIf you’re a plumber, you jump on this bandwagon and blog about this…!

Can you see how easy it can be to join the thread of an idea and make your blog posts just a little more interesting?

It starts with a thought, followed by a tried and tested system…

But nothing happens unless you do something…

Top Common Blogging Writing Mistakes

Blogging is increasingly important, especially for small businesses who want to generate new leads. We cover why and how to do it at our Blogging for Business workshop that we also have recorded as a “How to blog webinar“. One of the things we cover is the top mistakes to avoid, including this colourful infographic that summarises the most common writing mistakes.

top-common-blog-writing-mistakes

Grooming The Internet

I’m not sure where this came from, but I thought it was cute enough to share with you. It’s what business blogging is all about…

Internet Cartoon, Business Blogging

… When you find something worth sharing, please forward it on to me so I can then leverage it for our readers!

Why do farm tractors have large rear wheels?

Have you ever wondered why old farm tractors have super big rear wheels and tiny little ones at the front?

The same can be said about “what’s the point of having a business blog?”

You might not be a farmer and might not care why the rear wheels of an old tractor need to be that big, but in business, you can’t afford not to know why blogging has become so important for lead generation.

That’s why we’re staging a 1/day workshop called Business Blogging For Sales Lead Generation on the Gold Coast, Sydney and Melbourne.

But then again you could go back to the paddock and give plowing a go…

Internet Lead Generation, Business Blogging, Web Leads

Business Blogging In 2011

Even though small businesses in Australia lag in Internet adoption with most small businesses either not having a website established or not having a fully integrated, functional website, in contrast, Australian consumers are quite techno-savvy.

According to recent research, 37% of Australians use smart phones and is predicted to be 50% by the end of 2011. 92% say they use smart phones while consuming other media; 46% while watching TV, 43% while listening to music, 36% while online. A whopping 26% say they have purchased something on their smart phone. Average number of apps is 25, with 8 being purchased. Nearly 50% browse the web every day on their phones.

Nielsen research shows Australians are #1 in usage of social networks

Neilsen reports that Australians spend 7 hours 17 minutes per person each month on social networks and blogs. Australian social media usage was highest for the second year running, out of Nielsen’s Internet-metered markets including: Brazil, France, Germany, Italy, Japan, Spain, Switzerland, U.K., and U.S. This means Australians used social media 25 minutes more per month than the previous year. That’s quite a bit more.

Most small business owners still don’t fully appreciate the value of social networking for business purposes.

A lot of it is due to ignorance (not knowing) and confusion. For example, there’s a common misconception that links last a lot longer on Facebook than Twitter, because the newsfeed moves slower than the stream, but recent research confirmed this is not the case.

The half life of a link (i.e. the time it takes to receive half its total clicks from when it’s first shared) is on average 2.8 hours on Twitter and 3.2 hours on Facebook – not a massive difference, although on YouTube links last considerably longer.

What’s more interesting is that a link pointing to a topical news story – like an earthquake – is likely to have a lot shorter half-life than a link pointing to something oblique (like lolcats).

The graph below illustrates this phenomenon, but once again ignorance (not knowing) can be damaging. The concept of the half life of a link is important if you’re in the news business, but if you’re a business looking to stay in business for years to come, what is important and relevant to you is the value of the individual links established, not the half life.

Link Building, Value of Links, Link Half Life,

Half Life Of Internet Links In Social Media Networks

This is a vitally important concept we will cover at our Business Blogging For Sales Lead Generation event, it’s an exclusive by-invitation-only event that you need to contact us if you want to attend.

Why is a blog important for business?

Blogs are used to establish contact and communication with a business. A website by design is static, whereas a blog and Facebook are interactive, engaging the prospect. More importantly, he/she can read and assess the type of communications others have had with you/the business.

Blog Statistics, Blogging Statistics, Blog Usage Stats, Blog Stats

In this day and age, it’s not a nice-to-have sales and marketing tool, a blog is a must-have sales, marketing and customer support and brand building tool.

Let’s face it, if you’re not blogging, you’re just not serious about sales lead generation.

Exponential Internet Marketing Bootcamp Day 1 Of 3

It’s unfortunate you’re not in the room with me at the Exponential Internet Marketing Bootcamp with other Australian entrepreneurs who are going to learn the most cost effective online strategies to get more traffic to their websites and/or blogs. We’re at the Marriott Hotel and right now I am about to reveal where the fish are and how to get them to jump into their boat, using the powerful metaphor in this video…

I’ve been telling people all year that I am leaving the “Internet Marketing” space – that has been overrun by shameless spruikers at multi-speaker sales fest events…

I am not abandoning the Internet – quite the contrary. I am using more and more strategies and teaching my client stealth marketing strategies that enable them to out-perform their competitors without them ever having a clue why.

Imagine getting on page 1 of Google, being at the top of local listings, getting better leads that convert to sales more quickly… Imagine if those strategies were mostly free or cost pennies on the dollar… That’s what you’re missing by not being at the Exponential Internet Marketing Bootcamp.

Unfortunately, all I can offer you today is one of the more than 100 suggestions I am revealing to bootcamp participants. It’s an inexpensive strategy that you can implement right now and get a result by the time the Bootcamp ends in 2 days from now.

Click here -> to get more traffic to your blog. Select the PREMIUM listing – there will be a surge of requests following the Bootcamp and the premium listing comes with additional ‘secret’ benefits… You’ll have to get it to know what it is!

Traffic Building Tip

There are several reasons why you want to have a blog. You can review the recent posts on AustralianBlogs.com.au to find out what they are. With that being said, quite a few people have been excited about my blog posts, asking how to use them to their advantage. Here’s how:

Traffic Building Tip

Continue reading ‘Traffic Building Tip’

Make sure you subscribe to all my blogs

I just realised I took it for granted that you know I have MULTIPLE BLOGS…

One of my most prestigious clients didn’t know I launched my Personal Mastery Blog a few weeks ago…

So this post is to make sure you know I have multiple blogs so you don’t miss the 1% idea that might uncover a $1,245, $3,697 or $16,788 windfall for you…

Click here if you’re in business and want to grow your business quickly even with a shoestring budget.

Click here if you want to achieve Personal Mastery and unlock your Exponential Potential™.

Click here if you are into blogging for profits. I am a contributing blogger on www.AustralianBlogs.com.au.

Click here if you want to get the Best Business Results With The Least Amount Of Effort.

I don’t duplicate the content I post and make sure each post is congruent and relevant to the target audience of that blog. I suggest you subscribe and determine for yourself if you want to have that ‘conversation’ with me and choose to opt-out rather than not opt-in and miss out on what could make a difference to you.

This is my 1 percent improvement for today.

Onward and upward!
Dr Marc Dussault

Australia’s #1 Exponential Growth Strategist

P.S.

Of course my ADDITIONAL 1 percent improvement over the next few days will be posting this message on my other blogs so the readers of those blogs know about this one!

Here is your 1 percent improvement idea for today…

What can YOU think of that some of YOUR clients might not know about what you’re up to?

It’s the easiest and fastest 1 percent improvement you can do right now to improve your results.

The NEXT 1% is to get MORE TRAFFIC to your site by posting comments on my blogs.

This is TOTALLY free. When you do add these comments, make sure you include a backlink to your site that people can click on to see what you’re all about.

Make sure this backlink is formatted as shown below.

http://www.YourWebsite.com

Don’t make the comment a self-serving advertisement – ADD VALUE to the original blog post so that the reader APPRECIATES and ACKNOWLEDGES your point of view and WANTS to check out who you are. If it’s a blatant ‘ad’, (1) I won’t approve it and (2) no one would click through anyway. That is NOT exponential.

Remember the cornerstone principle of an Exponential Mindset™ – Create and GIVE MORE VALUE and you will be rewarded. If you violate this principle, you’ll waste time and simply won’t get any momentum started.

Be a LEADER which means LEAD BY EXAMPLE – do what works and be generous.

Perfection is the Poison of Profitability

Today’s post is an e-mail I got from Dan in South Australia that is so valuabke that I had to share it with you.

You’ll see my responses indented and in italics.

On 11/17/2008 11:59 AM, “Dan XXXXX” <dan@xxxxxxxxx.com> wrote:

Hello, I am interested in attending your internet marketing course however I have some questions first.
Please pass this on to Marc.

I’ve attended some Jay Abraham and Brian Tracy courses in Sydney. I’ve read the books, listened to the CDs.
The kind of information that is promoted for your event is just what I need to learn for my business.
I would much rather spend a day with a guru than spend months trying to teach myself by searching the web for the information.

However, I have to question Marc’s guru status due to the following. Could Marc comment please?

Whenever I receive emails from Empowernet they automatically go straight to my junk box. Not because I have set it to label them as spam or junk, something in the emails is triggering that automatically. I have a pop mail account with minimal spam protection, not a free service like hotmail. I would expect Marc to have tested the spam rating of his emails before sending them. I submitted his most recent one to a spam rating service and the score was terrible; it scored 7.9 out of a possible 13. A score over 3 or 4 is considered unsafe. Marc more than doubled the danger levels with his email.

Dan, That is a GREAT observation and a GREAT compliment. E-mails that don’t end up in spam or junk mail folders are BLAND and BORING. Once you’ve ‘whitelisted’ me in your e-mail program, the e-mails should go through without a hitch. It’s one of the many strategies we teach our clients. Of course if you want to get through the spam and junk mail folders with NEW clients whom you have not communicated with, there are DOZENS of strategies to do this. We teach BOTH strategies so you can CHOOSE what outcome you want to achieve.

The e-mail I sent you was destined to my clients and prospects who have opted in to receive e-mails from me, which means I don’t worry about spam, in fact I totally disregard it to maximise the conversation I want to have with the reader.

I know this sounds counter-intuitive, because it is. In fact there’s a word for it – antimimeticisomorphic – doing out-of-the-ordinary things that produce EXTRA-ordinary results. You CAN’T do what others do an expect different results… Think about it…

I clicked on the first link in his email. It takes you to not only a different page than the link says but to a non-existent page:

Some e-mail systems strip out code that creates this problem – the links actually work when not modified. If your program does this, you’ll have difficulty accessing a lot of information that people are trying to give you. This blog is not the place to do technical support, but it is important to realise that sometimes your settings are at fault and create problems. In this instance, I double-checked the links and others have clicked through without incident. The solution is to re-set your e-mail security settings so this doesn’t happen.

The theme of the email was how the top gurus focus intently on what they’re doing. In Marc’s case he labels himself as a top-earning guru who applies most of his focus to his blog. The first blog link I see goes nowhere…..would you say that reflects someone who can teach me about ‘focusing’?

This has been addressed above, but you also have to ask yourself the BASIS of your question – do you doubt everything everyone tells you? If you do, you’ll be hard to coach or mentor. I understand that in this day and age you have to have a healthy dose of cynicism and skepticism. I get that – but even a technical glitch should not get to the point of questioning someone’s integrity, especially someone who is successful with the only 100% RESULTS GUARANTEED programs in the country… Not satisfaction guarantee, but RESULTS guarantee it’s called the Platinum Program.

My father and his father were German engineers. Attention to detail is hard-coded into my genetics. The lack of attention to detail I’m mentioning here really stand out to someone like me and further erode my confidence in marketeers.

I understand and suggest you look at the syntax you use – Marketeers and Marketers are not the same word. Marketeers is a derogatory term which psychologically pre-frames you negatively. We teach this in our Platinum Program, how to avoid pre-framing for failure.

I also understand and respect the need for precision – I am an engineer myself, but have learnt that “perfection is the poison of profitability“. NO ONE IS PERFECT. Even if this is a technical error, life goes on. People like yourself are generous enough to give me a second chance. People as giving as you have been and will continue to INVEST TIME AND EFFORT to point out the improvements that can be made. That is an incredible thing to witness – wouldn’t you agree?

With each criticism comes improvement – 1 percent at a time.

I manually typed in Marc’s blog page address to see what kind of information was there. Again, I clicked on the first link I came across to go to the Internet Mastery Blog – another of Marc’s prime focus points. Again it takes me to an error page with no content:
http://www.marcdussault.com/blog/www.ExponentialPrograms.com/Internet/blog/get-more-traffic-to-your-site-or-blog-with-no-effort <http://www.marcdussault.com/blog/www.ExponentialPrograms.com/Internet/blog/get-more-traffic-to-your-site-or-blog-with-no-effort>

Without being disrespectul – the address above won’t work because the actual address is: http://www.ExponentialPrograms.com/Internet/blog/get-more-traffic-to-your-site-or-blog-with-no-effort

I read the email interested in the event however before deciding if I would spend money, I wanted to know when it was on. It mentions that it is going to be held in Melbourne which would mean booking a flight. The email however does not mention the date or venue for the event. I clicked a few other links to be taken to a capture page which also fails to mention a date or venue. It gives me no choice but to give my money first, find out where and when it is later. This makes me nervous.

All the content information is on the sales landing but Dan is right – the date and venues are not there!!! How did that happen?!?!? It’s probably because it’s the 4th BONUS day to the Exponential Internet & Business Building Bootcamp which are the 3 days BEFORE the Internet Millionaire Marketing Day, Wed, Thr & Fri December 3, 4 and 5th…

So guess what?!? Dan is right – we’re human and make mistakes!!!

But also, Dan PROVES that when you create enough VALUE in the e-mail, you get people like him to point it out so it gets fixed – it will probably be fixed by the time you read this blog post!

I can see that Marc is aiming to earn $30K – $35K less expenses from the event. I have no problem with that however Marc’s obvious lack of attention to detail makes me question his ethics. A “focus guru” with a lack of focus wants me to give him over $1,000 and a day of my time to learn how to focus.

There are three points here – (1) If you’re concerned about what I am aiming to earn from this event, you shouldn’t attend. You MUST ask yourself only ONE question – what will you get out of it? If you don’t think you’ll get more than $1,000, then it’s not for you. The top 5% are the top 5% BECAUSE there is another 95% who are NOT in the top 5%… That is not a mathematical trick, it’s just how it is. This event is about getting into the top 5%.

(2) Focus is one of those words that people have difficulty defining. Focus does not equal PERFECTION. My FOCUS is to give attendees incredible value by revealing how they can unleash the Exponential Potential™ that is within their business or website.

Responding to Dan’s e-mail via my blog is EXPONENTIAL because thousands of people can learn from Dan’s contribution and investment of time and effort. If he wants to identify himself and get the backlink to his site, he can do that by placing a comment to this blog post. If he wants to remain anonymous he will. I will never reveal his identity without his permission.

(3) Focus and ethics are two very different things as I am sure you can appreciate. I do understand Dan’s perspective and I am taking his e-mail apart out of respect for his hard-coded genetics. One of the strategies we cover at the Bootcamp entails creating Multiple Pathways To Profits™ that includes establishing the step-by-step or click-by-click conversations you need to have with prospects and clients. This is a priceless skill that once developed, stays with you for life.

It reminds me of Arkad from “Richest Man In Babylon” who loses all his savings, giving them to the brick maker to invest in rare jewels later to be told “why trust the knowledge of a brick maker about jewels….if you would have advice about jewels go to the jewel merchant”

I use the expression that you don’t ask your car mechanic to cut your hair, you so must chose your mentors wisely… So Dan and I agree on this point. As well as his reading list – The Richest Man in Babylon is a must-read book!

My Internet expertise speaks for itself – you can read more than 300 pages that are posted on my sites, revealing more than 50 different products that were created with NO staff and on a shoestring budget.

Some of those sites are:

www.MarcDussault.com

www.ExponentialPrograms.com/Internet

www.ExponentialPrograms.com/Business

www.SpeedStudyForBusiness.com

www.SpeedReadingVideo.com

www.FamilyFirmSuccession.com

www.AntiMimeticIsoMorphism.com

www.ExponentialMasterMind.com

So, I hope this is not too critical, I’m sure Marc has many fine qualities and has accomplished much more than I have online however I am very reluctant to choose him as my guru to learn about more about Internet marketing unless you can show me why I should trust a focus guru with a lack of focus. I never experienced any messy marketing nor was I ever made to feel nervous when I attended Brian Tracy’s events.

Dan, this event may not be for you. An Exponential Mindset™ is not for everyone. Brian Tracy is the epitome of excellence, and professionalism, so once again we agree! I think the confusion is the definition of focus. I have total focus, but I’m not perfect, never have been, never will be. FOCUS however is something that comes only second to DRIVE when someone describes me.

That being said, if you have a need for perfection, I might not be able to help you. If you don’t think this level of response and this TYPE of answer leveraging it via my blog isn’t original and exponential, then the Internet Millionaire Marketing event is not for you.

However, something tells me that you’re impressed that I have mirrored your investment writing your e-mail with an equal investment and that I would reveal my imperfections and explain them without being defensive or accusatory.

Something also tells me that you’re looking forward to meeting me and spending a day with someone who’s read the same books you have, hase been taught by the best – Brian Tracy (Anthony Robbins and Jay Abraham) and has taken it to the next level.

Something tells me you’re not just looking forward to it, you’re excited that if I am the ‘real deal’, you already have 80% of what you need to be massively successful and I’ve made the investment to be able to hand over the missing 20% that will make all the difference.

That something is my belief in the power of the human spirit that can overcome the chatter and limiting beliefs that occupy our self-talk – those voices in our heads…

I believe you took the time and made the effort to let me know how I can improve to help you.

Something tells me I WILL SEE YOU at the one-day Internet Millionaire Marketing Day – maybe even for the full 4 days including the Exponential Internet & Business Building Bootcamp...

Onward and upward!
Dr Marc Dussault

Australia’s #1 Exponential Growth Strategist who is not perfect!

P.S.

This is a prime example of what happens when you GIVE MASSIVE value up-front and do out-of-the-ordinary things that get you noticed. Sure sometimes people will pick on your shortcomings, errors and mistakes, but they do that BECAUSE they care and want more from what they’re doing.

Dan starts by saying “The kind of information that is promoted for your event is just what I need to learn for my business. I would much rather spend a day with a guru than spend months trying to teach myself by searching the web for the information.”

If Dan was just whinging and complaining, I would have just deleted the e-mail. I get a handful of those every year, as you’d expect with a database of TENS OF THOUSANDS…

I want to take this opportunity to thank Dan for creating this priceless blog post – as you well know, I could not have done it without him. That is another one of the strategies we teach at the Internet Millionaire Marketing event – take people’s contributions and BUILD VALUE for others.

FREE Traffic!

I talked about this a few weeks ago… if you want more FREE traffic, register your blog on www.AustralianBlogs.com.au.

For $19/year it’s a no-brainer.

The Internet is the easiest thing that’s hard to do…

Why? Because others have made it EASY for you, but it’s HARD to get you to take action.

$19.

If you have a $27 eBook, you just have to sell ONE in 12 months to more than break-even. What could be easier or more profitable?

Don’t have a blog?

Well that’s a discussion for another day – when I have a little more time to explain the POWER OF BLOGGING.

Onward and upward!
Dr Marc Dussault

P.S.

There is no P.S. today – you need to FOCUS and make this happen. It’s that cut and dry. If you’re into Internet Marketing and have an Australian Blog, this is a total no-brainer. If you’re not an a fellow Aussie, then take the day off!

Can you get a sense of the SIMPLICITY of my recent posts?

I find TOO many Internet Marketing people are wanting to complicate things FOR NO GOOD REASON…

The Internet is a TOOL – USE it, LEVERAGE it.

Both don’t make it complicated for nothing.