Tag Archive for 'Case Study'

Viral Marketing Case Study: Free Hot Pies!!!

This is not a joke – FREE HOT PIES at Coles… Check out the coupon below. This is an example of a BRILLIANT Marketing Campaign that will go viral – if you love FREE HOT PIES. You know viral marketing is mainstream when the big boys get in on it! Thanks to Tracie Dickson of Run M Ragged, Geelong’s Favorite indoor Play Center and Cafe for this great gift – ENJOY YOUR FREE HOT PIES!

Viral Marketing Case Study

Viral Marketing Case Study

Long Tail Niche Marketing Retail Case Study on YouTube

Chris Anderson coined the term Long Tail Marketing in his now infamous book of the same name. It’s a special, unique and massively effective exponential marketing strategy that can create results that baffle the uninitiated.

Like ‘Michael the news agent’ who increased his sales to his best customers by a whopping 2,200% in less than 30 days.

It’s an 8-minute business case of how its done in real life.

While you’re watching it, try to jot down each exponential Marketing strategy I use IN the video.

I counted more than 20 within the first 2 minutes…

Watch it a few times and see how many you can pick up. The more strategies you notice, the more successful you will be at APPLYING exponential marketing strategies and get the rewards that go with them!

Have fun and let me know how many you find!

Onward and upward!
Marc

P.S.
My next post will show you how to communicate with the long tail to get prospects banging down your door without ever making a cold call.