Tag Archive for 'Conversion'

Prevention is such a hard sell…

It’s hard to get an important PREVENTION message across… The anti-smoking lobby struggles with it. One of our gym owner/client finds it hard to help people prevent the onset of type II Diabetes and I want to protect small business owners from being fleeced by unscrupulous Internet Marketing spuikers, web design companies and now “Social Media Consultants”…

It’s hard to get the message across
without being heavy-handed or sensationalistic

Brendan Rigby of Inspire Fitness and Wellbeing in Melbourne tells me that someone who’s overweight, drinks too much alcohol, smokes and doesn’t exercise is a prime target for Type II Diabetes, but even if all the red flags are there, everyone but the ‘patient’ sees them.

I feel it’s the same thing with the Internet. I see or hear about small business owners  getting fleeced, taken advantage of and otherwise ‘robbed’ by Internet Marketing Spruikers who pitch miracle solutions from stage with manipulative tactics at the get-rich-quick opportunists that many would argue “get what they deserve”.

But isn’t that the same for the smokers or obese, soon-to-be diabetics?

The challenge we all have is how do we get the message across without being fear mongerers and using heavy-handed tactics like the video below?

I can remember meeting a smoker amputee who lost BOTH her legs (above the knee) due to smoking. She was still smoking with the impeding threat of double-arm amputation, which is when she claimed she would “try to quit”. I was in my early twenties at the time, she was in her 40′s. I doubt she made it to her 50th birthday. I am still shocked almost 30 years later recalling that conversation.

There are some people that can’t and don’t want to be helped or saved

But there are those who, given a fair chance,
want to be forewarned – especially if the alternative is better

Leveraging the Internet does not have to be scary, intimidating or costly. In fact, the world has changed to make technology and access ubiquitous via increasingly easier and cheaper tools.

But the bottom line is – there is no point in discussing any of them – UNLESS YOU’RE OPEN to the possibilities.

If you are open to consider alternatives to expensive web designers and social media consultants, we’re staging an eye-opening workshop in Sydney and Melbourne in April.

It comes with a 100% Money-Back Guarantee that simply states that if after the 4-hour DIY Masterclass you didn’t get enough ideas, tips and tools to make or save you at least a multiple of the workshop fee, we’ll refund you the full registration fee – NO QUESTIONS ASKED.

Why? Because we don’t offer Internet web design and Social Media Consulting services – we and our clients don’t like them any more than you do.

AND BELIEVE IT OR NOT, you can grow your business leveraging the Internet doing it yourself AT A FRACTION OF THE COST OF THE SO-CALLED EXPERTS… AND GET BETTER RESULTS !!!

Come find out how at our next workshop called “How To Convert Online Browsers Into Buyers“.

Stop selling to increase your CTR

This is going to be a quick post, but nonetheless priceless in its effectiveness. STOP SELLING and you’ll increase your CTR and sales…

How to improve your CTR (Click-Through-Rate)

I was on e-mail with a colleague today with whom I am developing a powerful Host-Beneficiary Partnership. In summary, we’re creating value-creation assets that need a call to action. He was thinking of putting the ‘offer’ on the document – don’t.

Continue reading ‘Stop selling to increase your CTR’

Convert MORE VISITORS to BUYERS

I hear it all the time…

Even if I get people to my website, I can’t seem to get them to buy my product…

Even though there are several possible reasons for this, the #1 mistake people make is forgetting that visitors need to be INFORMED and EDUCATED to buy.

Let me give you an example.

I am a competitive squash player and one of the things I am focused on in preparation for the World Championships next month is RECOVERY. At 45 years of age, recovery is EVERYTHING.

If you can’t recover quickly enough, you’re stuffed for the next match and you’ve lost before even getting on the court. Of course if you can recover better and faster than your opponent, then you could WIN before even tying your shoelaces!

Interesting isn’t it?

So for an elite athlete, the motivation is RECOVERY and if you SPECIFICALLY SPEAK to that benefit and value, you’re going to convert more people.

Former Olympian Paulo Frietag explains “When you exercise strenuously, you get into an acidic state where lactic acid builds up in your bloodstream. That lactic acid build up gets deposited in your muscles hampering recovery and reducing your potential for performance following the original exercise (or competition). With that in mind, an ALKALINE diet and/or supplement will reduce lactic acid build up DURING as well as FOLLOWING the exercise so that recovery is quickened and performance enhanced.”

You know lactic acid build up – it’s that sore feeling in your muscles the day after or the day after the day after you’ve been to the gym or played a sport. It’s a tightness and soreness that mentally reduces your endurance and enthusiasm to play full-on. For many, it’s enough discomfort to prevent them from going back to the gym or picking a racquet for days or weeks!

An Olympian should know what works and what doesn’t. I can tell you without a doubt that increasing alkalinity (reducing acidity) makes a BIG difference. In my training for the World Championships, I have DOUBLED my training time, doing drills and playing for 2 hours/day instead of my regular 1 hour/day. With the reduction of lactic acid I have been able to maintain this regimen recovering faster even though I have put my body through TWICE THE EFFORT.

What’s the point and how can it help you get more visitors to buy from you?

I’ve just shown you with an example – EDUCATE and INFORM your audience WHY they should buy your product – FOCUS ON THE BENEFITS.

Once they are educated and informed, they will go ahead and click to buy either the Alkaline Cook Book or Acai Powder from Amazon Power.

It’s that easy.

If your clients are not elite athletes, it doesn’t matter – many achievers will associate themselves with them and will want to get their results. Alkalinity has many other benefits that are explained on the sales pages of both products…

The more SPECIFIC your approach, the higher the conversion from visitors to PAYING buyers.

Give it a go and see what happens!

Onward and upward!
Dr Marc Dussault

P.S.
If you’re wondering if this ‘story’ should be in your e-mail, blog or landing sales page, the answer is ‘yes’.

You can place it wherever you deem it most valuable – sometimes you need to get people to ‘click through’ to the sales page, in other instances your click throughs TO the sales page are sufficient, but your CONVERSIONS are low.

You know best where the BOOST needs to come from.

To get the most people to convert, you need to have a specific approach and value-proposition that caters to their particular needs.

Both products highlighted in this blog post come with my full endorsement – they totally and unequivocally work. The ONLY question is – do you want those results?

  • Do you want to feel better?
  • Do you want to have more energy throughout your day?
  • Do you want to perform at your best all day/week long?
  • Are you committed to excellence or an outstanding quality of life and lifestyle?
  • Do you have enough energy at the end of your day or on the weekend to play with your kids?
  • Would you like to have a little more of a libido and rekindle your romantic life?
  • Would it be more fun if you could play the ‘back nine’ as well as the ‘front nine’ the next time you get out on the golf course?

If you answered yes to any of these questions, getting more alkaline or reducing acid build-up in your system is something you must consider.

So there you have it – a case study of converting MORE VISITORS into BUYERS.

Try it and let me know how it goes – if you have a successful strategy and want to share it with me, I’ll post it here on the blog and get THOUSANDS of people to take a look and guess what?!?!

MORE OF THEM WILL BUY!

Ka-Ching!