Tag Archive for 'Copywriting'

Show me the money

I have many clients who ask me how to communicate with kinesthetic people over the Internet. This video, even though a visual cue, puts you right back into the movie which is critical for a touchy feely kinesthetic person. So there you have it, a quick, simple solution. Integrate videos to tap into the SENSORY experience!

This tip is one of many I share with clients as part of my Killer Kopywriting System™. If you’d like to learn more, click on the hyperlink and imagine how much more traffic you’d get to your website or blog and how much better your conversions would be if you knew how to have Killer Konversations™!

Fart Proof Your Dog

Fart-Speech-BubbleDid you know you can fart proof your dog? If you’ve ever had a dog with flatulence, you know how valuable this can be.

The Internet Marketing Lesson is that I explained how to leverage this fact to two clients: One leveraged it and the other didn’t.

Which one do you think has doubled sales and tripled profits?

Enough said.

The point is that you have to capture people’s attention – especially on the Internet where people’s attention is measured in seconds.

The proof is in the pudding – I bet you you can’t bear NOT knowing how you can fart proof your dog – EVEN IF YOU DON’T HAVE A DOG!

This is how powerful Killer Kopywriting™ can be. The difference between struggling to get people to your website and having an avalanche of qualified prospects…

Killer Kopywriting System: New Additions

I have been busy updating our products and services throughout the year and I wanted to point out this page to you in particular since I think Killer Kopywriting™, write copy that sells, is a Key Komponent™ of success. This new updated and revised page shows you the new Komponents™ of the Killer Kopywriting System™ that we now offer our most elite Platinum Members. You will have a chance to attend a workshop and/or purchase Komponents™ of the system in 2010.

I just thought I’d point it out so you can see that we practice what we preach and adhere to the 1 Percent Improvement Doctrine!

Conversion Clinic: Tip #2 How To Write Copy That People Will Read

In a previous Conversion Clinic blog post, I introduced the concept of how to tell stories with a funny video. Today, I want to address some more copywriting tips that help you convert visitors into paying clients.

Conversion Clinic Tip #1: Feed your reader with bite-size chunks

That means use: Short words. Short sentences. Short paragraphs.

Short words

Short words are anchored in childhood, before our intellectual development takes place. So they speak directly to our emotions. George Bush knew this well – speaking to the lowest common denominator of society with unparalleled success – Democrat John Kerry at the other end of the spectrum spoke with such sophisticated language that even seasoned political pundits needed a thesaurus to decipher his cryptic messages!

In his book, Words that Work, Frank Luntz explains this with exceptional humour and revealing honesty – in fact it’s one of my ‘must read’ books on my Linked In Reading List for anyone writing copy.

Of course being exponential, you might want to come up with words like antimimeticisomorphism, but that’s a discussion for another day!

Short sentences

A sentence is like a puzzle. It must be decoded by the reader. Aren’t long sentences more difficult to decode than short ones?

Sure. The long ones require you to think just to figure them out. They add needless overhead, narrowing the mental bandwidth available for your sales message. And they run counter to the pleasure principle, because thinking for most people, hurts.

Read this next long sentence and you’ll see what I mean …

A sentence is like a puzzle that must be decoded, with long sentences being more difficult to decode than short ones, adding needless overhead, narrowing the mental bandwidth available for the message, and running counter to the pleasure principle, because thinking for most people, hurts.

Do you see how much more involving and pleasurable it is reading short sentences?

Of course being Exponential, you actually might want to have long sentences, such as this one… (Take a deep breath!)

Apply Marc’s 3X3 Multiple Momentum Mailing Matrix™ to exponentialise e-mail campaigns, using Dr Dussault’s Demographic Descriptors™ to compress your Pathways To Profits™ to define your Next Best Step™ to fill in Marc’s Marketing Milestone Matrix™ within the Business Building Blueprint™ that encapsulates the Exponential Potential™ that lies hidden in all businesses which can be uncovered by Reversing For Results™ systematically to replicate and repeat successful results with Management By Metrics™ principles that combine offline and online strategies to create the Internet Double Whammy™ effect that is exemplified in the Massive Momentum Monthly Mailing™ that comes to your doorstep every month or the Dr’s Daily Distinctions™ that are delivered to your inbox every day or the Wizard’s Website Wisdom™ that are like steroids for your website that will explode your Marc-Ka-Ching™ capabilities when you a Kreate a Kwintillion Kaleidiscopic Kombinations™with your Marc-Ka-Ching Kube™ even if you don’t use Virtual Real Estate™ Strategies that pay you while they create a never-ending flow of new suspects and prospects into your sales funnel!

Short Paragraphs

Now paragraphs are another thing altogether. Each paragraph is a decision point. Your reader is asking himself, “Do I really want to tackle this one?” “Do I want to keep reading?”

How does he or she decide?

By the look of it of course …

Short paragraphs are inviting. They hold out the promise of instant gratification. Long ones are intimidating. They look like work. And who wants more work?

It’s human nature not to want to start something we may not want to finish. The same goes for paragraphs. It’s also human nature to want to remain consistent with our commitments. We don’t want to stop something we started. The same goes for paragraphs.

Of course you can throw that out the window and great MASSIVE paragraphs just to be antimimeticisomorphic, but the point is to do that as the EXCEPTION, not the rule.

So there you have it – the long and short of it.

Yes, the pun was intended! We recently taught participants at the recent Professional Mastery event – Unleash The Speaker Within, how to use puns, quotes and metaphors so they could become corporate rockstars… You would have been on the floor laughing your head off if you had been there – it was the most electrifying performances we’ve ever witnessed – totally engaging and captivating, but that’s a discussion for the Professional Mastery Blog!

Copywriting Mistake To Avoid: Metaphor

At a recent Professional Mastery event called Unleash The Speaker Within, we discussed and explained the power of using metaphors when presenting in public. On the Internet, it’s equally if not more important BECAUSE the exchange you have with suspects, prospects and clients is usually TEXTUAL. The following metaphor mistake is important to avoid.

Copywriting Mistake To Avoid: Don’t mention the metaphor

Don’t mention a metaphor when you use one – that’s a copywriting sin. That’s like telling a punchline BEFORE the joke, it RUINS it. Instead start with and continue using the metaphor that YOU know is the thread of your message or your story to get the message across.

That’s it for today – sometimes the simplest, most straight forward distinction is the most powerful – don’t make it more complicated than it needs to be.

If you want to learn how to write copy that sells <— Click here to find out more about our Killer Kopywriting, Konversation and Keyword Workshops.

Copywriting Mistake To Avoid: Headlines

Todays’ blog post is another copywriting mistake you want to avoid – making these headlines TOO complicated – stick to the BASICS – the headline is all about getting the reader to start reading the copy. For some reason, many people think they have to be long – they don’t – they have to be to the POINT.

The POINT is to create enough intrigue and interest for the reader  to want to keep reading – THAT’S IT, THAT’S ALL.

In our Killer Kopywriting Workshops, we focus on Kopywriting, Keywords and Konversations. We use actual case studies, examples and samples as well as create new copy LIVE and INTERACTIVELY in what I call streams of consciousness that can create magical outcomes – like the testimonial that just ‘happened’ instantaneously (click on the hyperlink to view the 2 minute video). Contact us to find out when the next workshop is scheduled – or purchase the Killer Kopywriting System online.

Conversion Clinic: Tip #1 Know how to tell stories

Today’s post is a combination of using other people’s YouTube Video Tip I mentioned in a previous blog post and a contribution from David Conroy Sydney’s premier plumber and founding managing director of the eponymous The Lone Drainer And Pronto! I am sure you’re going to enjoy today’s Exponential Lesson.

Conversion Clinic Tip #1: Great Story Telling Will Convert More Visitors to Clients

The YouTube video below tells this story humorously with exceptional visual details that only well-funded companies can afford, that being said, when you are able to tie-in a story into what I Kall Killer Konversations To Konvince Klients To pay Kash, then you’re on to something.

(Note: the alliteration with K is homage to Ka-Ching!, the soung the Kash Register makes when a sale is concluded. It’s a theme of what I Kall Killer Kopywriting, Killer Konversations and Killer Keywords that I teach in our copywriting workshops…)

Whenever you don’t have the visual, visceral story to tell – borrow someone else’s like I’ve done here and leverage THAT to make your point. You are giving FULL CREDIT to the source and increasing their brand awareness as in Europe’s Canal +.

In a future blog post scheduled within the next few weeks, I’ll cover several additional Conversion Clinic Tips about HOW to actually write the words that will influence, persuade and convince people to choose to do business with you. For now, enjoy this video and the GREAT STORY IT TELLS.

SEO Tip, Fluff Your Pillows, Not Your Words

This is one of my pet peeves, along with the misuse of apostrophes. Fluff your pillows all you want, but stop fluffing your words. You are losing priceless SEO (Search Engine Optimisation) value AND losing countless suspects and prospects that would otherwise jump into your boat. Get prospects to convert into paying clients with better articulation and choice of words.

Please excuse the expression but the following statements  SUCK. There I said it. I feel better now.

Continue reading ‘SEO Tip, Fluff Your Pillows, Not Your Words’

Bootcamp Bonanza

Today’s post is courtesy of Daniel Lizurek of www.FastProfits.com.au.

He attended our recent Exponential Internet & Business Building Bootcamp in Sydney and wanted to reciprocate the tremendous value he got from it by producing the following play-by-play summary below as a GIFT to us (and you!).

If you want to attend the NEXT Bootcamp, in Melbourne 3-4-5 December, check out all the details on the event page by clicking here >>> to recession-proof your business and increase your online sales during this downturn economy.

Isn’t that both thoughtful and exponential?

If you need any Killer Kopywriting™ done, Daniel’s the man to call.

Yeah I thought so too, that’s why I wanted to give him this shout out and make sure you know his USP…

Fast Profits will invest the necessary time to understand your business to unshackle you from the burden of copywriting using its own 5 year-old secret formula PROVEN AND GUARANTEED to maximize your profits leveraging a trilingual kaleidoscopic perspective imbued with 78 psychological triggers, a 56-point ‘X-Ray’ focus checklist and 28 response-boosting tactics to write unique and actionable copy without using templates while remaining flexible to your input and reasonable revisions at no extra charge so you can have peace of mind that each project will be completed on time and on budget so you can remain focused on your business – rather than distracted and frustrated with time-consuming copywriting.

Onward and upward!
Dr Marc Dussault
Australia’s #1 Exponential Growth Strategist

P.S.

There are multiple dimensions of this gift – I can think of 5 right off the bat… If you want to TEST your Exponential Mindset™, post a comment on the blog and tell us all what the GIFTS are! I might have a bonus gift for you!

PLAY-BY-PLAY SUMMARY OF THE THREE DAYS OF THE BOOTCAMP EXPERIENCE AS RECORDED BY A PARTICIPANT:

DAY 1: Getting Prospects to Decide To Buy From You

  • How to use exponential strategies and mindset to out-smart, out-think and out-strategize your competition, on a shoestring budget. (09:30)
  • A 6-minute mindset-shifting process that will challenge and haunt you forever by visually showing you untapped market opportunities you can take advantage of TODAY and in the next 10 to 20 years. (09:42)
  • How to make WINNING DECISIONS that will advance your business, career and life! (09:51)
  • What to do when you get stuck in your business so you get going again. (10:08)
  • Try this to out-smart your cashed up competitors – FAST! (10:49)
  • How to overcome communications stalls and become a brilliant negotiator. (11:14)
  • How to ‘string’ a mesmerizing elevator speech together and drive more people to BUY from you. (11:32)
  • How to charge TOP DOLLAR for your products and service and keep 90% of your clients. (11:57)
  • How to get the most sceptical, cynical and tight-fisted prospects to open their wallets begging to give you their money. (12:28)
  • Why most people FAIL in business and life – a simple distinction that will make you a true winner. (12:45)
  • How to capture your prospects’ minds, hearts and wallets using this simple emotional hook that works like gangbusters. (13:17)
  • How to create instant pre-eminence for your business – without breaking the bank! (13:44)
  • How to get your clients to grow your business in leaps and bounds for FREE! (14:00)
  • How to become the ONLY viable choice for your clients and prospects, charge 15-30% more than your competitors and end up with more business than them. (14:40)
  • How to grow your business, boost your sales and explode your profits by making this simple mindset shift. (15:01)
  • How to win friends and influence people – a simple move that should make you irresistible to others. (15:30)
  • How to tip the scales in your favour rather than your competitors’ favour, increase customer loyalty and charge top dollar for your products and service. (16:02)
  • How to connect with your website visitors, build instant credibility and charge them to action NOW so they don’t click away and abandon your page. (16:23)
  • A handful of exponential tools, tips and techniques you can call upon if you want to persuade your clients and web visitors to buy from you. (15:48)
  • A little-known tool to make your ads, emails and promotions WORK BETTER especially during these turbulent recessionary times. (16:08)
  • How to vaporise tyre-kickers and time-wasters form your online/offline sales funnel and deal with people who are committed and READY to buy. (16:05)
  • How to sell your product and service in 5 seconds or less. (17:35)

DAY TWO: How To Get People To Grow Your Business For FREE

  • Getting other people to grow your business for free in 3 easy steps. (9:01)
  • Powerful distinctions to help you learn from other people’s knowledge gaps to seal your own and make your business more profitable instantly! (09:52)
  • Converting prospects into clients using the latest online strategies that work on a shoestring budget. (10:05)
  • 3 KILLER HEADLINES that produced a whopping 17.6% to 34.2% conversion rate on the page and the lessons learned so you can do the same with your online/offline sales channel right now (10:10)
  • Principles of testing – making small changes that produce maximum bottom-line results. (10:22)
  • Eavesdrop on your website visitors and improve your website conversion rates instantly using this little-known tool 95% of people don’t know about. (10:35)
  • How to improve your online results by 500% and more using this simple secret, Shhhh!!!! (10:43)
  • A series of killer headlines that rake in insane profits right now – you can study, steal and profit from immediately. (11:07)
  • The anatomy of a successful website. All you have to do is follow the simple step-by-step formula to convert your mediocre website into a big, fat, moneymaking cash-cow that stuffs your pockets with cash even while you sleep! (11:35)
  • 6 key elements of a successful Opt-in page that produce results. (11:42)
  • The #1 critical element guaranteed to improve your online conversion and click-through rates. (11:48)
  • How to write Privacy Terms to INCREASE SALES. (11:52)
  • Pathways to Profits™ – how to explode your business, maximise your profits and cut your marketing waste in HALF – a simple exercise you can do on-the-spot. (11:57)
  • A simple exponential distinction that made one participant $25K, and how it can SAVE you 30 minutes to 2 hours EACH day by making you instantly more productive. (12:17)
  • How to turn a bad experience or an unfortunate business mishap into quick cash and grow your pre-eminence at the same time. (12:40)
  • A simple $500 laugh-out-loud idea that turned into a cool $150,000 and how you can do the same for your business. (12:51)
  • A sneaky little strategy that will help you slice your mailing costs by at least 50% or MORE! (13:05)
  • A free tool guaranteed to teach you how to touch-type in no time flat! (13:55)
  • A simple exponential distinction guaranteed to explode your mindset and make you see unlimited ways to grow your business. (14:23)
  • Inject every piece of your business communications with tailored ‘social-proof’ guaranteed to tip the scales in your favour – using this special tool! (14:36)
  • How to get introduced to dozens, hundreds, even thousands of new clients who are READY to buy from you right now. (15:26)
  • A fresh, new and untapped moneymaking opportunity that could pay you $100-$300/hour with surprisingly very little effort. (15:50)
  • How to make your website 200% to 300% more profitable INSTANTLY! (16:45)
  • The art and science of creating profitable Host-Beneficiary Relationships that could make you obscene amounts of money quickly, PLUS a LIVE demonstration of the exact steps and questions you must go through to make it work for you. (18:15)

Day 3: Your Next Best Step™ and Business Building Blueprint™

  • A simple tool to boost your reading speed on screen to 600-950 words per minute! (09:00)
  • A quick, mind-shifting experience guaranteed to help you take your business to the next level, that will blow your socks off – guaranteed. (09:17)
  • Bootcamp participants sharing their biggest, bottom-line breakthroughs – just one idea could DOUBLE and TRIPLE your sales immediately! (09:28)
  • How to find 43 Kwintillion Kaleidoscopic Killer Kombinations™ That Will Katapult Your Business Profits TODAY!” (09:55)
  • Dr Marc Dussault performing his famous HotSeat he charges $10,000/hour for and the immediate value it can have for your business. (10:10)
  • 8 exponential strategies to help you grow and PROSPER in a recession. (14:10)
  • 4 KEY FACTORS for price determination to help you profit and grow your business in any economy. (14:38)
  • A simple idea to smash price objections to pieces on-the-spot and get more sales with less effort! (14:46)
  • How to determine you Next Best Steps™ in your business and get on the fast-track to success. (15:00)
  • How to remove the BLOCKAGES in your Pathways to Profits™ and get PAID in 1/3 of the time you do now and with less hassle. (15:55)
  • How to achieve EXTRAORDINARY RESULTS in your business while spending less hours in the office and leave your competition choking in the dust. (16:20)
  • Bootcamp attendees ask Dr Marc Dussault their most pressing questions and he answer those questions right then and there from the stage – no censors, no holding back.  (18:15)

This play-by-play summary supplied FREE OF CHARGE, compliments of Bootcamp Graduate, Daniel Lizurek of www.FastProfits.com.au in recognition of the massive value he acquired during the 3-day Bootcamp.