Tag Archive for 'e-mail'

Email Marketing Blunders To Avoid

Recently, a client wondered why they got a terrible response from an e-mail broadcast… Here are some of the e-mail marketing blunders committed that you want to avoid at ANY COST. Sure some of them seem obvious, but they are worth considering if you want to get the best results possible when executing email marketing campaigns.

E-mail Marketing Blunder #1

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Fewer e-mails are being opened

It’s a fact.

E-mail opens and clicks have been falling, as fewer consumers worldwide are opening marketing e-mails, according to a November 2008 study.

The study conducted by MailerMailer found that the average marketing e-mail open rate fell to 13.20% in the first half of 2008, compared with 16.11% in the first half of 2007. Click rates also fell, from 3.18% in the first half of 2007 to 2.73% in the first half of this year.

Interestingly, some industries had higher open rates for their marketing e-mail, with banking/finance, religious/spiritual, government and telecommunications having more success than other verticals.

Shorter or longer subject lines?

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