Tag Archive for 'Email'

Email Infographic – words to (not) use

This infographic has a lot of useful lessons for anyone using broadcast email marketing on an on-going basis.

Email Marketing Infographic

Email Management Tip

One of the ways I gauge entrepreneurs or business executives’ effectiveness and efficiency is how they respond to their emails. Without requiring ‘instant responses’, within one week of correspondence I can identify the ‘top 10%’ from the bottom ‘90%’.

This is 2012. We are in the 21st century with email at the nucleus of our communication paradigm. Business people who struggle with technology and especially emails are ‘dinosaurs’.

Now that’s a bold statement to make, but it really is THAT important.

Allow me to contrast the top 10% versus the bottom 90%.

The top 10% respond within a reasonable time frame. It can be within the hour, the day, but rarely ever more than 48 hours (unless they are on leave or otherwise occupied with a project/event). One thing is for sure – you’re never wondering if they got or lost the email.

The bottom 90%…

  • Claim to ‘lose’ or not receive emails
  • Ask for emails to be re-sent because they accidentally deleted them
  • Actually do have problems receiving emails because of their spam folder settings that are too strict
  • Are challenged with their spam and junk mail folders – reviewing them only ‘every once in a while’ even though many important emails end up there
  • Have hundreds or thousands of emails in their inbox
  • Respond to emails erratically sometimes immediately and then are ‘offline’ for days with no communication
  • Don’t use meaningful subject lines
  • Don’t maintain message threads that are important – creating new emails with each new response
  • Use TXT acronyms trying to be “hip or groovy” instead of clear in their explanations – creating the need for additional threads to find out what they meant to say
  • Subscribe to every free email list available fearful that they will miss something.
  • Don’t read their emails – instead skimming and overlooking the most important and time sensitive information
  • Have multiple emails that they don’t monitor appropriately
  • Share emails with others so everyone gets the email and multiple people responding with conflicting suggestions
  • Don’t have folders for their emails – so can’t quickly locate what they need when they need it. Even though emails are now indexed, not having folders is like not having a filing cabinet for your physical documents.

Poor email management is one of my strongest pet peeves, but the reason I mention it here is because it’s also symptomatic of poor business management.

Without needing to become a Productivity Powerhouse – lack of effective email management skills (and tools) can be an important obstacle to your overall business success.

Anecdotally, over the past 10 to 15 years, I have noticed that the top business people don’t just manage their emails – the MASTER and CONTROL them with an adeptness that is remarkable.

If you’re struggling to grow your business – just look at your inbox and the list above. It’s a quick and easy problem to solve.

If it isn’t – you now have the SOURCE of the real problem!

Email Overload

Email Marketing, Internet Marketing, Online Marketing, Web MarketingThis is 2011. Forget the Information Age, we’re in the Information Overload Age. I see it every day. People just can’t keep up with it all (even though many waste more than an hour a day on Facebook, but that’s a rant for another day).

As a business person, you need you to read the emails that are important – you are losing a lot more than you know by not reading them.

The problem or challenge is that you have too much junk or spam in your inbox. This is 2011 – DEAL WITH IT.

But let’s face it, it’s not really spam is it?

You’re on everyone’s opt-in list and you don’t want to miss anything that’s FREE…

Well guess what?

It’s not FREE – it’s costing you, dearly.

Each time you or someone who needs to reach you has to re-send an email, it DOUBLES the communication effort. It’s not trivial – with many people sending/receiving more than 100 emails/day, that’s a lot of wasted time and effort ON BOTH SIDES.

In some cases, I stopped dealing with people who can’t respond fast enough. In one supplier’s case it was worth more than $1,000. Gone. Not to mention additional on-going sales or referrals…

You need to find the SOURCE of the problem and get rid of it (excess emails).

For the emails you do need to receive -

Are you skimming them?

Are you distracted when you read them?

In this day and age, I can tell you (anecdotally) that I can gauge someone’s success (or lack thereof) by the efficiency of their email communication.

Simple as that – I know what a ‘reasonable amount of time is to respond’ and when that extends beyond the ‘acceptable’ I know it’s symptomatic.

Symptomatic of a lack of discipline.

A lack of organisation.

A lack of responsiveness.

Lack, lack, lack.

As a business coach, mentor and Exponential Growth Strategist, I figure if you can’t deal with emails you’re not anywhere close to being ready to grow your business.

Fewer e-mails are being opened

It’s a fact.

E-mail opens and clicks have been falling, as fewer consumers worldwide are opening marketing e-mails, according to a November 2008 study.

The study conducted by MailerMailer found that the average marketing e-mail open rate fell to 13.20% in the first half of 2008, compared with 16.11% in the first half of 2007. Click rates also fell, from 3.18% in the first half of 2007 to 2.73% in the first half of this year.

Interestingly, some industries had higher open rates for their marketing e-mail, with banking/finance, religious/spiritual, government and telecommunications having more success than other verticals.

Shorter or longer subject lines?

Continue reading ‘Fewer e-mails are being opened’