Internet Marketing Blog

During my recent Business Blogging For Sales Lead Generation event tour in Adelaide, the Gold Coast, Melbourne and Sydney, participants heard a preview of my rant on Privacy Pirates which I’ve been proselytising about for quite some time. Karen Bonanno, a 2011 Exponential Entrepreneur Of The Year Award Winner, sent me the infographic below that I just had to share with you.

I will expand on this in an upcoming Do It Yourself Google Sales Lead Generation For Small Business series of workshops… But in the meantime have a good read of this infographic. You’ll start to get a sense of where I’m coming from and how I am guiding my clients to avoid being victims of the Privacy Pirates.

As you might already know, I am not a fan of Facebook. As Betty White proclaimed on NBC’s (US TV network) Saturday Night Live after a Facebook campaign created enough buzz to make it happen AND make it one of the highest rated shows ever… “I didn’t know what Facebook was… Now that I know I think it’s a massive waste of time.” I concur. Unless you’re Betty White and you have a lot of people willing to waste their time for your benefit… Well you can decipher my bias.

That’s why when Michael Pye of Sydney sent me these images, I thought they were hilarious! Michael’s wife Bronwyn Pye is a Sydney Chiropractor click on the hyperlink to check out her site.

Andrew Powell from Montreal Canada sent me this article about a kid in the UK. What a global world we live in! This article busts wide open the myth that Twitter is popular with kids amongst others… Read on for an eye-opening challenge to popular held beliefs in this social networking phenomenon…

The world according to Matthew Robson aged 15 and a half

Radio With online sites streaming music for free they do not bother, as services such as last.fm do this advert free and users can choose the songs they want instead of listening to what the radio presenter/DJ chooses

Newspapers No teenager that I know of regularly reads a newspaper, as most do not have the time and cannot be bothered to read pages and pages of text while they could watch the news summarised on the internet or on TV

Internet Facebook is the most common, with nearly everyone with an internet connection registered. On the other hand, teenagers do not use Twitter

Music They are very reluctant to pay for it (most having never bought a CD) Teenagers from higher income families use iPods and those from lower income families use mobile phones

Directories Real directories contain listings for builders and florists, which are services teenagers do not require. They can get the information free on the internet

Viral/Outdoor Marketing “Most teenagers enjoy and support viral marketing… Teenagers see adverts on websites (pop-ups, banner ads) as extremely annoying and pointless…they are portrayed in such a negative light that no one follows them.”

Cinema Teenagers visit the cinema more often when they are in the lower end of teendom but as they approach 15 they go to the cinema a lot less. This is because of the pricing; at 15 they have to pay the adult price. Also it is possible to buy a pirated DVD of the film at the time of release, and these cost much less than a cinema ticket

Mobile phones The general view is that Sony Ericsson phones are superior, because of their long list of features, built-in Walkman capacity and value.

For more details, you can access the original article at: http://www.timesonline.co.uk/tol/news/uk/article6703399.ece

I need to say this – Social Networking sites are a mirror of who you are to the entire world. I know you think it’s private, but it’s not. I don’t have time to get into the details, other than to say that the image you project on these sites can be killing your career, business and sales. I just can’t believe the stuff people post on there. Without naming names, there are a handful of people that I have seen post stuff that has totally ‘turned me off’ and in one case lose total respect for that person. I thought she was a professional only to have her reveal herself as an infantile, insecure and self-absorbed person that I would never want to be associated with.

I realise that this is an extreme case, but others are destroying what little ‘persona’ and brand they have by offending or otherwise diluting any social equity they might have built up – then they wonder why they are unemployed or otherwise struggling in business or their careers…

That’s all I really have to say about it in a public forum like this – I just needed to get that off my chest – I’ve just seen too many examples in the past 2-3 weeks to stay silent.

Should I spend time on FaceBook? I get this question a lot. Here’s my answer… Time is our most valuable resource… If you’re having fun, that’s cool. But realise you’re having fun – not achieving your goals by chatting, tweeting and following other peoples’ lives…

What would happen if you invested that much time into your income generation, business-building efforts, can you imagine what you could achieve…?!?!?

But then again life is NOT about just working… REALLY IT’S NOT!

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