Tag Archive for 'Gourmet Guardian'

Customers! Your Know

Today’s post is courtesy of Gavin, The Gourmet Guardian. It comically highlights the importance of knowing your clients, what I call knowing your client and prospect Demographic Descriptors. If nothing else, this post will make you laugh. This is especially true of the Internet that is truly a global marketplace!

A  disappointed salesman of a Cola Company returns from his  Middle East assignment.

A  friend asked, “Why weren’t you successful with the  Arabs?”

The  salesman explained  “When  I got posted in the Middle East , I was very confident  that I would make a good sales pitch as Cola is  virtually unknown there. But, I had a problem I didn’t  know to speak Arabic. So, I planned to convey the  message through three posters…


Know Your Customers

Know Your Customers

First poster: A man lying in the hot desert sand…totally  exhausted and fainting.

Second poster: The man is drinking our Cola.

Third poster: Our man is now totally refreshed. Continue reading ‘Customers! Your Know’