Wow, what an event it’s been – 24 hours over 2 days and people still want more. That’s because most events just give you information, the Exponential Internet Marketing Bootcamp is different because it leverages the Business Building Blueprint™ that I designed that helps people find the Next Best Step™ as they determine the Pathways To Profit™ in their business, which in this case is ONLINE via their website and/or blog.

What people are doing right now if you are reading this when this was published, is witnessing a mini website makeover or Exponential Internet HotSeat™ where I literally go online and in 30 minutes go through all the Exponential Strategies the owner of the site can implement to improve his/her online results. We’ve got 4 companies that have lined up and paid for the privilege of this process that is both terrifying and exhilarating at the same time.

Often the pain comes from learning the mistakes made – the money flushed down the toilet whereas the exhilaration comes from realising THAT WILL NEVER HAPPEN AGAIN!

With 4 mini website makeovers, each participant gets to learn both the process and the strategies that then apply to them and their website and/or blog!

It’s massively valuable and totally and utterly exponential.

Of course a lot of people think we stop there , but being exponential – we always take things ONE STEP FURTHER.

This time, we’re staging a Google Adwords MasterClass where we reveal all the tips, tricks and techniques to get approximately TWICE the SALES for HALF THE COST of what most people can produce with their Google Adwords Campaigns. This alone is worth the price of admission.

For example, I’ll explain the top 10 reasons most people overpay for their Pay Per Click (PPC) Campaigns and how to substantially reduce the cost WHILE increasing the conversions.

More importantly, I’ll reveal why you should STOP your Google Adword campaign if you’re spending less than $1,000/month.

I know you wanted to be here, but you didn’t make it – the next time – MAKE THE TIME.

Between now and then thousands if not tens of thousands of dollars will have slipped through your fingers either in lost sales or in costs that you could have avoided.

Next time, MAKE the time to attend.

There are people dumber than you who are out-performing you on the Internet right now.

That’s gotta hurt to hear me say that – the ONLY reason they can out-perform you and that means MAKE more money than you and/or SPEND LESS than you is because they KNOW HOW.

They might be dumber than you, but the one thing that makes them successful is that they made the time to attend.

That doesn’t sound too dumb to me, but then again they’re me clients and I actually think they’re brilliant – taking the little they’ve got and making the MOST of it.

Then there are the millionaires of the group – well, they are a species on their own. Always looking for the extra edge – that’s a blog post for another day.

Today is the second day of the Inaugural Annual Exponential Internet Marketing Bootcamp event, held in Melbourne at the Marriott Hotel. I already said we missed you in yesterday’s post, today, you should be missing us because you’re missing out.

Yesterday went until 9 PM , with the Unique Selling Proposition Workshop that is like having a client magnet so that people who want and need your product and services find you and those you don’t want to waste your time with are repelled by it – saving you time, money and expense that you can invest in the clients YOU WANT!

Today’s content is about getting other people to grow your online business empire for FREE – one of the marketing myths I will deal with is that affiliate programs don’t work and social media is revolutionising online communications, but not the way most people think it is.

That alone will shock some people, which is great because you can only get EXTRA-ORDINARY RESULTS by doing things that are OUT-OF-THE-ORDINARY…

That’s why this Bootcamp is Exponential and not just another event. I cover stuff no one else knows about. I use REAL CASE STUDIES – NOT about people making MILLIONS on the Internet because YOU’RE NOT GOING TO BE THE NEXT INTERNET MILLIONAIRE.

I know that, and the sooner you realise that, the better.

My clients don’t want to try to make MILLIONS on the Internet in their underpants.

My clients understand it takes time, money and effort to build a business empire and YES you can make money 24/7/365 WHILE you sleep, but not by trying to become the next Information Product wannabe success story…

What I teach at the Bootcamp is practical stuff anyone – INCLUDING you can apply – usually for FREE – but always at a fraction of the alternative – but here’s the best bit.

You can do it without hiring an IT geek or nerd!

Imagine that – building an online empire with NO STAFF. Say it with me…

Ka-Ching!

So that’s what we’re talking about all day and night because we’re going straight to 9 PM again tonight. No breaks EXCEPT for lunch and dinner.

This is an intense-take-no-prisoners=we-want-to-learn-as-much-as-possible event like no other.

And it gets better – Day 3 is tomorrow – what could we possibly do NEXT?

That’s a hint!

Today is the first and therefore Inaugural Annual Exponential Internet Marketing Bootcamp event, held in Melbourne at the Marriott Hotel. If you aren’t in the room, we’re actually missing you. That’s because the concept of the event, based on the classic Exponential Business Building Bootcamp fine tuned and refined over the years takes the Internet to a whole new level. This is NOT a salesfest that many promoters call ‘Bootcamps’ with never-ending sales pitches from stage.

This is a 100% value-packed 3 days, 36 hours where I will present more than 1,200 slides, show 3 mini ‘movies’ and speak over a quarter million words as I present the content and deal with over 200 questions from the participants!

Now that’s a LOT of content!

In fact, the average person takes over 50 pages of notes and gets so brain full that by the end of it all, they will never again be taken to the cleaners by whiz kid webmasters who don’t know what they’re doing.

That’s one of the GREAT benefits of this Exponential Internet Marketing Bootcamp – not just learning WHAT YOU CAN DO, but no longer listening to the B.S. tech wizards who just want to fleece your bank account.

The MORE you know , the less they can get away with their lies.

I know that sounds biased and I am. There are just too many people out there who are leaving it up to ‘SEO and WEB specialists’ and just absolutely and totally being taken to the cleaners.

But guess what? If you don’t know any better – you deserve it.

If you don’t want to get fleeced, then you need to learn what works, what doesn’t and WHY.

That’s what this Bootcamp is all about. I’m not trying to sell you into it, because it’s actually sold out and it’s too late for you anyway. It started when this blog post was published and sent to you. In fact, as you read this, I am introducing a new technology that will revolutionise how our clients Kommunicate with their Klients in what we Kall Killer Konversations™.

We don’t just teach our clients what to do and NOT do, we also put them in contact with the latest technologies and partners who can do things better and usually at a lower cost than their competitors – but unless you’re in the room, you never get access to that information.

That’s why we miss you.

We know that as the day progresses and we show you how to get tons of traffic to your website – you’re going to feel just like this guy does….

How To Get New Leads And Prospects

This is the theme of Day 1 of the Bootcamp – getting website visitors to jump in your boat.

Just imagine what it would be like to have THAT MANY people coming to your website?!?

This is what the Bootcamp is like – ALL DAY LONG. Participants realising that this can and will happen to them and their websites.

One client invested $1,000 and within 3 days had a site that last week produced 22 leads or $3,000 of PAID CONTRACTS that’s $12,000/month and over the past 7 months has produced more than $60,000 of SALES – want to hear the best part? This website totally sucks – any web designer will tell you that. But you know what? The owner of the site runs a BUSINESS that is focused on PROFITS not trying to win ‘graphic design awards’…

If this is resonating with you – stay tuned for tomorrow’s blog post on Day 2 of the Bootcamp!

Today’s post is a combination of using other people’s YouTube Video Tip I mentioned in a previous blog post and a contribution from David Conroy Sydney’s premier plumber and founding managing director of the eponymous The Lone Drainer And Pronto! I am sure you’re going to enjoy today’s Exponential Lesson.

Conversion Clinic Tip #1: Great Story Telling Will Convert More Visitors to Clients

The YouTube video below tells this story humorously with exceptional visual details that only well-funded companies can afford, that being said, when you are able to tie-in a story into what I Kall Killer Konversations To Konvince Klients To pay Kash, then you’re on to something.

(Note: the alliteration with K is homage to Ka-Ching!, the soung the Kash Register makes when a sale is concluded. It’s a theme of what I Kall Killer Kopywriting, Killer Konversations and Killer Keywords that I teach in our copywriting workshops…)

Whenever you don’t have the visual, visceral story to tell – borrow someone else’s like I’ve done here and leverage THAT to make your point. You are giving FULL CREDIT to the source and increasing their brand awareness as in Europe’s Canal +.

In a future blog post scheduled within the next few weeks, I’ll cover several additional Conversion Clinic Tips about HOW to actually write the words that will influence, persuade and convince people to choose to do business with you. For now, enjoy this video and the GREAT STORY IT TELLS.

Last week, I mentioned in my blog that you should leverage other people’s youTube videos. I’ve since realised that I should lead by example and show you what I mean by leveraging someone else’s video – in this instance it’s Paul Telling, T-E-L-L-I-N-G’s video.

YouTube Tip: Use Other People’s Videos

This example is ideal because it triangulates a lot of VALUE for you. First of all, you need to know who Paul Telling is. He’s an amazing graphic artist, client and friend. You can access his website at the hyperlink above. He was also a participant at our inaugural edition of the Unleash The Speaker Within event.

By telling you about Paul, I am also creating a series of hyperlinks for you to see what we’re all about, I Kall them Killer Konversations – part of the Killer Kopywriting System I’ve developed.

Of course Paul has attended the Killer Kopywriting Workshop…

But getting back on track – Paul attended Unleash The Speaker Within and this was his final performance:

Paul Telling’s Testimonial about the Unleash The Speaker Within event is below:

And now for HIS video… that I have embedded here for you: It’s an exercise as part of the Professional Protege Program that encompasses the Unleash The Speaker Within event…

What Makes Paul Telling Unique

So there you have it in a round about way – LEVERAGING the power of YouTube for YOUR benefit!

If you need any help with your video production – contact Paul Telling. If you want to get better results online, check out our Internet Mastery Programs and events!

This is BIG news – YouTube announced it has reached the 1 billion views/day. WOW! But what does that mean for you and your business? My videos and channel have been viewed by more than a quarter million people – because embedded videos don’t accumulate clicks anymore, it’s probably close to half a million views. I have more than 80 videos uploaded to YouTube, viewed by HUNDREDS of people a day.

YouTube Video Marketing

If you don’t want to get left behind, seriously consider attending our next Exponential Internet Marketing Bootcamp in Melbourne. I will reveal all the tips, tricks and techniques you need to leverage the Internet so you become one of the 5% who make more than the other 95% combined. Heck, if I can just get you to make more than you spend, you’d agree that would be worth the cost of admission…

This blog has GREAT free tips, but let’s face it – I can’t and don’t reveal all in these blog posts.

Come spend 3 days with me and other like-minded entrepreneurs – it’s a 3-day investment that will pay you for a lifetime. When I attended my first Bootcamp in 1996, it cost me $10,000 with travel, tuition and accomodation. In the next 10 years, I guesstimate that I made over $2.5 Million in additional sales, putting an extra $100,000/year in my pocket.

An investment of 3 days did that – and it also led to me retiring from the rat race in 2005 at the age of 42.

I know in hindsight it’s 20-20, but I want to give you 20-20 FORESIGHT…

The edge to out-perform your competitors  AND STILL HAVE THE LIFESTYLE you want to be living.

I am living proof.

This week I am competing in the 2009 World Masters Games in Sydney – in squash.

My exploits are on one of my 10 blogs… The Mindset Of A Champion Blog.

Yes and yes.

I am a world-ranked squash player (top 20 in the men’s 45-49 category) and I have 10 blogs.

10 blogs – that I write or edit, publishing on average one blog post/day on 10 different topics…

AND I have time to play squash.

Want this lifestyle?

One word.

Internet.

The Internet is the ONLY truly exponential business tool. If you don’t master it within the next 2-3 years, you’ll be obsolete. You still have a chance to get to the front and lead, but that opportunity is slipping by every day one of your competitors learns and does more than you do…

Don’t get left behind – learn the most up-to-date strategies that work, that bring more people to your site and into your store or convert to online buyers attend our 3-day Exponential Internet Marketing Bootcamp in Melbourne at the end of November.

How country specific domain names effect SEO and Google AdWords performance

Many people ask me what implications “domain name class” have on SEO and Pay Per Click (e.g. Google AdWords) rankings and results.

“Domain name class” is another word for “Top Level Domain”, or the extension on the end of your domain name (e.g. .com, .net, .com.au).  In particular, you should know the implications that country code top level domains (or ccTLD for short) can have on your search engine marketing efforts.

ccTLDs and Organic Search Engine Optimisation

Should your “main” website URL be a .com.au if you’re primarily targeting Australia?

Read More »»

As you know by now, my short blog posts are rare. This is one of them. This YouTube video is a must watch for anyone involved in Internet Marketing. It is absolutely priceless. I know you’ll want to watch it more than once and forward this blog link to colleagues and friends.

The Social Media Revolution Is Here

If you’re stuggling to make a go of the Internet, you’re not alone. It’s been said that the top 5% make more than the other 95% COMBINED. That’s because they have what I call 20/20 foresight. I teach our Internet Mastery clients how to make the trend your friend, to catch the best wave and ride it INTO the beach like a pro.

That being said, it’s getting tougher out there in the virtual world of the Internet. Tactics that used to work no longer produce positive ROI.

Click through rates, opt-ins are dropping like a boat anchor to the bottom of the ocean.

I have been updating my clients about these trends and changes to make sure they don’t become victims of shifts that are taking place right now.

This blog has great information, but because it’s free, you’re not getting the most up-to-date tips and techniques that I reserve for my paying clients.

But you know that – I just need to remind you from time to time to consider stepping up and getting ‘with the program’.

We have programs from the Silver Membership at an affordable $97 per month to the top-end Platinum Program where I actually GUARANTEE RESULTS.

Imagine having 20/20 foresight and knowing what’s out there before anyone else…

I alerted my clients to Twitter in early 2007 – it took almost 2 years before the masses caught on…

Take a look at our programs and let’s start helping you win the Internet game – after all the 5% of us who do make money on the Internet get paid VERY WELL for our out-standing efforts!

I just wanted to let you know that the last Wealth Creation Workshop in advance of the 2009 Exponential Business Building Bootcamp takes place next Thursday night 9 July from 6:00-9:00 PM in Sydney. Click here or on the hyperlinks to register. This is the last chance to attend this 3-hour workshop this year. It’s FREE and has been the source of substantial breakthroughs for attendees… Why not join them now while it’s FREE?

The reason this is important to you as an Internet Marketer is because the 95% of people who don’t make any money on the Internet don’t understand that they need an economic engine – A BUSINESS MODEL that makes money.

They think that the Internet is a money-making machine when it’s not. Not anymore than the phone or fax was. In as much as the Internet is GREAT technology – that’s all it is.

THE BUSINESS MODEL is where the money’s at – for the top 5% who make MORE than the other 95% COMBINED.

The Internet is said to be the easiest thing that’s hard to do – that’s because people just don’t have an Exponential Wealth Creation Mindset – attend this 3-hour Wealth Creation Workshop to understand what this is all about. It’s the last time I do this Workshop for FREE.

I just finished staging a 4-day event called Advanced Business Mastery. It was a full-on event with Australia’s most committed entrepreneurs. The amazing thing about it is that they ‘get something’ that most people don’t – especially people ‘on’ the Internet… They ‘get it’ because they spent 4 full days writing, drawing, sketching and mindmapping their Business Building Blueprint. That’s right – a BUSINESS BUILDING Blueprint.

A Blueprint that encompasses every single element to create a business ‘empire’ not unlike putting up a skyscraper.

But here’s the thing they got that most Internet Marketers don’t.

Read More »»

I don’t do many FREE events anymore – in this Bootcamp Preview Series I am including more than $497 in business building bonuses to prove to you that when you do out-of-the-ordinary things, you can create extra-ordinary results… This series has new content and an irresistible offer you won’t want to miss. If you’ve been thinking you should be getting better results for the effort you’ve been putting into your business, make the decision now to attend by clicking here to discover why a recession is the easiest time to grow a business!

In the middle of a recession, $100/hour is not a bad income would you agree? That is what we will be PAYING our Virtual Real Estate Agents who will be Flipping Websites For Profit. I know you’re cynical. We’re in the middle of a recession and it sounds like hype. But don’t take my word for it – come to my presentation in Melbourne on Tuesday 12 May 6-9 PM and the following week in Sydney 19 May 6-9 PM.

At this 3-hour the Investor Briefing, I am going to explain the concept of Flipping Websites For Profit. Go to the event page to get all the details, but befoe you do that, take 3 minutes to watch this YouTube video that explains what this is all about using a metaphor – FISH JUMPING INTO A BOAT… Literally!

YouTube Video That Explains How Flipping Websites For Profit Works

What we do is create the boat and get the fish to jump.

Interesting concept isn’t it?

It’s Exponential and you can benefit – WHEN you get with the Program – The Flipping Websites For Profit Program. Come to the Investor Briefing to find out what this is all about.

Attend The Wealth Without Worries Investor Briefing To Discover How You Can Get NEW LEADS Into Your Business For FREE!

Oh yeah, I mentioned that we are going to pay our Virtual Real Estate Agents $100/Hour Cash to Flip these sites… Wonder how we can do that?

Simple – the sites are already pre-sold to Virtual Real Estate Investors.

Say it with me… Ka-Ching!

Come to the Investor Briefing – it take me 3 hours to present and answer all your questions.

Imagine making $100/hour LEARNING how to create a $1,000/month

passive income stream and then growing it to $100,000/year…

Imagine it…

But then DECIDE to attend because this program is LIMITED to a TOTAL of 25 Virtual Real Estate Agents and Investors and 2 positions are already gone BEFORE we even launch the program…

Don’t get left out – attend the Briefing – it’s FREE, but what you learn will be PRICELESS.

I got this request from a Linked In connection and wanted to share it with you to show you how NOT to do this, if you want a response…

Linked In Request to Meet

This is a very nice ‘traditional’ invitation, but it’s all about her – nothing about what she brings to the table. Unless she can answer two questions, there’s no meeting that will take place.

What’s in it for me and what’s in it for my clients/contacts?

If…

• She lived in a 100% green house that actually put electricity back into the power grid and wanted to share that with us – “I’m there”. I’d love to learn more strategies to be environmentally conscious.
• She was a former Olympic Athlete who is still competing, I would be interested to learn tips and tricks to extend my athletic career and improve performance.
• She has a blog or website that is making money in a specific niche, I’m interested to sit down, have a chat and learn what she’s tested that has worked and not worked.

I have no idea if she is any of these things, but I’m not going to meet with her just because she’s in Sydney – it doesn’t work that way – not in my world.

Your time is valuable – if you give it away to anyone who asks for it, no wonder you’re stressed out and overwhelmed…

Without getting on my soap box about value of time, this is about how NOT to ask for an invitation to meet on Linked In, if you want to meet people who are WORTH MEETING.

Anyone who answers this request is doing it for social reasons – not business, to think otherwise is fooling yourself. It’s no different than all those ‘meet and greet’ cocktails, breakfasts and lunches – the TIME spent going, attending and returning rarely, if ever, justifies it – UNLESS the presentation on its own is that good.

Interesting, but those networking ideas are for another day. This request came to me and before I deleted it, I thought I should share it with you.

In our Silver Membership Program, we teach you how to get MILLIONS of CONNECTIONS on Linked In, in a 5-part article series, we teach you how to optimise this amazing tool and how to leverage it properly. This is what NOT TO DO.

To learn what to do, you’ll need to become a Silver Momentum Member – at a ground-breaking $97/month it’s a steal that pays for itself within minutes.

Otherwise you’ll keep making the same mistake this person made – fly halfway around the world and NOT meet the best people that are there potentially able to meet with her.

Isn’t is worth $97/month to learn to stop making marketing mistakes like this?

As you know from yesterday’s post, I am in Melbourne at Internet Technical Mastery - A Platinum Program event that is not open to the public… It’s where I reveal the most powerful Internet tips, tricks and techniques like the one I will partially share with you right now.

It’s called www.UserTesting.com you can scroll down to read my testimonial. It’s REAL people giving you REAL feedback on your site or blog.

But here’s the thing…

What feedback do you take and which one do you leave behind?

I’ve done about 10 of them so far – and about 25% of the suggestions would KILL my sales if I did what the reviewer was telling me to change. OWCH!

So how do you decipher what to take and what to leave?

That’s where I come in. At events like Internet Technical Mastery and our upcoming Exponential Internet and Business Building Bootcamp, I explain EXACTLY how to leverage a tool like this so it helps you get that breakthrough you need to be the ONE out of TWENTY who makes money on the Internet…

www.UserTesting.com is a fantastic service YOU MUST USE.

It’s just that if you want to be exponential, you need to know what to change and what NOT TO TOUCH!

Otherwise, every time you have someone new testing it, you’ll keep changing it back and forth, spinning your wheels and not getting anywhere.

www.UserTesting.com is a powerful tool – just like a chainsaw. You need to know HOW to use it to get the outcome you want.

I recommend it to all my clients as an absolute MUST, no two ways about it.

You simply cannot afford not to do it.

BUT, as I said you have to be careful not to UNDO what’s working and there are simple ways to make sure that doesn’t happen and how that can be safely and methodically tested. Come to our Bootcamp or join one of our Membership Programs and I’ll make sure you avoid the mistakes most people make and do what the top 5% Internet Marketers are doing to make more than the other 95% combined.

This blog gives great value for FREE – imagine what I can teach you when you pay for the privilege of being in the room?!?! That is what successful know – the investment pays for itself 10 times over.

To put things in perspective – I took 3 ideas from ONE User Testing Review that increased my conversions by 12% that equates to more than $10,000 of ADDITIONAL NEW SALES of ONE product.

With another site, I incorporated 7 subtle changes that have already increased back-end sales by 8.5% and reduced unsubscribes by 13.4% in the first week of testing.

The challenge you have (we all have) is once again what to change and not change and WHY!

Understanding the WHY means that you can do 10, 20 or even 30 User Testing Reviews and know what to ignore and what to focus on.

How would you like to know the drop-dead-easy strategy I use to get EXPONENTIAL RESULTS INSTANTLY that most people would not think of?

Ask me at the next event and I’ll tell you! This ONE tactic means I get 200, 300% or even 500% more out of EACH User Testing Review than what others are doing!

Yeah I know – that’s a tease – a tease to get you to come to my Bootcamp where for 36 hours you’ll be flooded with tips like this… Want to focus ONLY on the Internet, attend the one-day Internet Millionaire Marketing Event.

I am in beautiful Melbourne for the second part of Internet Technical Mastery – a 4-day event split into two parts BECAUSE there is TOO much content to be delivered in one go… I am on stage right now explaining how:

• You can get get real human feedback on your website pages for pennies on the dollar.
• Create an on-going flow of visitors to your website for FREE, a flow that feeds on itself WITHOUT additional effort and management
• How to get those visitors to buy MORE from you and opt-in to your list WITHOUT unsubscribing once they get their ‘joining gift’

Sorry to rub it in – but it’s a Platinum Program Event that’s not open to the public – but our annual Exponential Internet and Business Building Bootcamp is open to the public… Don’t miss out on it this year…

This is another one of the sources of 1 percent improvement that you can schedule to make on an on-going basis. I recently did this and increased the back-end sales for one product line by 36% in less than one month. I reduced my refunds by 1 less per week = $2,000 in SAVED SALES per year…

Don’t Neglect Your Transactional and Event-Triggered Messages

Because transactional, event-triggered and other service-based messages are typically the purview of IT departments, many marketers neglect to incorporate these business-critical messages into their email marketing programs. Of course, you need to carefully evaluate each transactional message and determine the appropriate strategy based on consumer expectations, preferences and CAN-SPAM regulations, but at the very least, you can make sure that the template and content properly reflect your brand.

If you don’t have access to deliverability metrics for your transactional email, you should add that to your list as well. Transactional emails that go undelivered for any reason can damage your brand and ruin a sale. Ideally, you should have a centralized view into all email being sent to your email recipients.

While Jupiter Research finds that the average retailer can generate an additional $2.9 million by adding cross- and up-sell promotions to transactional emails, that’s just one lucrative application. Adding relevant information or easy access to customer service support can go a long way to creating a satisfied customer.

Getting started with a marketing program for transactional email doesn’t have to be difficult, and the following tips will show you how:

Inventory Your Transactional Messages

The first you need to do is inventory all of your current and planned transactional messages. When evaluating your various types of customer email communications keep in mind that transactional messages take on many different forms. While confirmation emails for website registrations and product purchases are the most obvious, don’t forget to include warranty information, periodic account balance notifications, product updates and other terms-of-service communications.

Recently, I subscribed to a list and the FORMAT of the e-mails I was getting was so bad, my impression of the author was shaken with typographic and grammatical errors in the STANDARD message sections…

Create Objectives for Leveraging Each Type of Message

After identifying all of your transactional emails, the next step is to determine what kind of marketing messages are best suited for each communication. Adding cross- and up-sell product promotions to purchase confirmation emails is a good start, but there are many other messages that can drive customer retention and engagement with your brand. These include relevant resources, such as whitepapers and consumer guides, or even information on local weather or events. In some cases, you may just want to reinforce a positive perception of the brand itself. Just be sure your messages are relevant to the transactional message and your audience.

For ONE of my products, I did exactly that – DOUBLING my sales and increasing my unsubscribes by less than 0.6 percent. Then as I tracked the opt-outs – something weird happened – they went back down and to LESS than they were previously! People as it turns out WANTED more solutions… NOT fewer options!

Develop Dynamic Email Templates and Integration

In order to ensure that you’re adding relevant content, you need to design a dynamic email template with business rules that pull the relevant information from various internal and external databases. Integration with these systems will enable you to send a customized, real-time message that demonstrates your understanding and respect for the customer relationship.

I have to admit this is not easy – but at least KNOWING it can be done gives you inspiration for the future – when you do get to this level of sophistication, you are a totally streamlined online money-making machine!

Set up Tracking and Initiate Testing

The last step, and one of the most important, is to set up all of the proper email tracking and reporting mechanisms that will enable you to adjust your marketing programs based on real-time delivery and open and click data. Ideally, your email marketing system should offer a centralized view of all your transactional and non-transactional marketing streams. Of course, you don’t want to deploy something as critical as transactional email without proper testing. When setting up a testing program, make sure that you evaluate every aspect of the email – including design, integration, deliverability, tracking and reporting.

This is the easiest thing to do because most systems do it for you – all you need to make sure you do is set them up and then LOOK AT THE REPORTS!

In my previous post, I revealed the TOP mistake people make with their website. Today’s post is the worst mistake they make once they’ve resolved that issue. This is becoming even more prevalent now – in fact the top so-called Internet Marketing ‘gurus’ have fallen into this trap recently and frankly it’s surprising they don’t know any better.

First and foremost you can’t use a strategy that works ‘en masse’ if you don’t have that economy of scale – second, you can’t and shouldn’t take anything for granted – especially the goodwill you’ve created with your list.

Confused?

Don’t worry, you’re in good company.

Lately, I’ve noticed that even the top Internet marketers are ALL promoting the same affiliate products that frankly are pure garbage – they are playing the numbers game with their lists of 10,000, 100,000 or bigger lists.

What they don’t know is that they are ruining their reputations.

I won’t name names, but I had a lot of respect and admiration for people who presented with me on stage and all I get from them now are the standard pre-formatted affiliate product SALES E-MAILS that ‘nobodys’ sent me 2 or 3 hours BEFORE… => THEY HAVE NO DIFFERENTIATION and no ’stature’ left, no preeminence…

They are just flogging one thing after another claiming it’s the best thing since sliced bread…

But it gets worse – there are all these affiliate tools and ‘tricks’ out there that once again violates the relationship you want to be building with your list…

Still confused?

Again, you’re not alone – there is MORE NOISE AND CONFUSION OUT THERE than ever.

That’s why the Internet is the easiest thing that’s hard to do.

On your own, you’re left to fend for yourself – we have on-going programs and events to cut through all the crap that’s out there to make sure you don’t continue to spend more than you’re making on the Internet.

But then again, don’t forget there are only 5% of us who make money on the Internet – more than the other 95% COMBINED. There’s a reason.

We do stuff others don’t.

We’re not into the ‘get rich quick’ approach.

We do things that WORK and that foster goodwill, reciprocity and ALWAYS creates VALUE for our prospects and clients.

Recently I was sent a tool that this person thought was a smart way to make quick money, not realising that by doing so he’s violating the very relationship he wants to foster with his list…

It’s Internet Marketing suicide – by the time he figures that out, it’ll be too late. The relationship will have been violated and the point of no return crossed.

Want to avoid making these mistakes and learn what these suicidal tools and tips are to avoid? You need to become a client. I give a LOT of STUFF away for free on my blogs, but the really priceless stuff I keep for my clients – otherwise why would they become clients?!?!

Hmmmm….. Interesting isn’t it?

Here are your choices:

1. Become an Internet Mastery Silver Momentum Member.
2. Attend the Wealth Without Worries Investor Briefing – It’s FREE.
3. Attend our next Boardroom Briefing where I explain our programs in detail with 3 hours of value-packed content.
4. Plan to attend our next Exponential Internet and Business Building Bootcamp in Sydney in July.

I’d love to save you from making mistakes like:

• The person who spent $6,000 and 3 weeks to get a 3-day $1,000 website upgrade done.
• The ‘know it all’ who spent twice as much on her Google Adwords than she should have – which was the difference between making and losing money on that product for an entire month’s sales.
• Getting on Google’s blacklist and not being able to open an account!
• Getting the wrong people to opt-in and killing your sales in the process.

As an Exponential Growth Strategist, I come across people who need help. In some cases a LOT of help, but the #1 problem most people have who are NOT getting results on the Internet make this #1 mistake. It’s disarmingly simple, yet they ignore this #1 mistake to their own detriment.

This #1 Website Mistake kills more profits than anything else.

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In the upcoming Flipping Websites For Profit Program that I am going to explain at the Investor Briefings in Sydney and Melbourne called Wealth Without Worries, I am going to spend 3 hours explaining why it’s easy to buy ‘Krappy’ Websites, turn them into ‘Kool Websites’ for 100% and 200% profit within hours or days. Want to SEE it for yourself how easy it is?

Look at this blog post about recession proofing your business. I’ve used at least 12 strategies that are TOTALLY FREE and took me less than 15 minutes to apply to get MORE FREE TRAFFIC to my blog INSTANTLY and GUARANTEE on-going FREE traffic ‘forever’…

That is why this model is a killer wealth creation vehicle. When you LEARN what to do, how to do it – it’s a non-stop, on-going passive income stream and that runs on auto-pilot…

I just thought I would share this with you BECAUSE there is another article in the SAME BRW Magazine that captures WHY this is even more of a NO-BRAINER…

2 out of 3 Small Businesses In Australia Still Are Not Internet “Savvy”

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